BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
GIVA Celebrates The Many Expressions Of Navratri With Its New Campaign, ‘Tyohar Anek, Feeling Ek’
The Campaign Brings Together The Diverse Traditions, Styles and Celebrations Of Navratri, United By One Feeling, The Joy Of Coming Together, Celebrated In Silver
GIVA, India’s fastest growing fine jewellery D2C brand, has launched its latest Navratri campaign, ‘Tyohar Anek, Feeling Ek’, celebrating the many expressions of the festival across India and the shared emotion that brings people together.
Navratri is celebrated differently across regions, communities and cultures. From the energy of garba nights and pandal hopping to dressing up in vibrant chaniya cholis and the timeless elegance of a Laal Paar Shada saree, every celebration has its own rhythm and every tradition its own story. Yet, at the heart of each is the same feeling of joy, togetherness and celebration.
Bringing this thought to life, GIVA’s campaign captures these varied festive moments through the lens of contemporary Indian style and silver jewellery. The campaign showcases how jewellery can seamlessly become part of different traditions and celebrations, whether it is dancing through a garba night, visiting a pandal with family or dressing up for a festive gathering.
At the heart of the campaign is the idea that every occasion deserves a little more sparkle in silver. With its wide range of contemporary silver jewellery, GIVA offers versatile pieces that can complement different festive looks, personal styles and occasions, making silver an easy choice for celebrations big and small.
As a brand that has built a strong connect with consumers through accessible, contemporary and trusted jewellery, GIVA continues to make fine jewellery a part of everyday life as well as special moments. Its silver collections bring together contemporary design, quality and versatility, allowing consumers to celebrate their traditions while expressing their individual style.
Through ‘Tyohar Anek, Feeling Ek’, GIVA celebrates the many ways India celebrates Navratri while highlighting the one feeling that connects them all. This festive season, the brand invites consumers to embrace their traditions, their style and their celebrations, and make every moment a little more special in silver.
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