BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
Raniwala 1881 Unveils AAINA: A Poetic Reflection of Legacy and Becoming
The new collection captures the intimate moment of self-reflection before a new beginning, blending heirloom polki, emeralds and diamonds with contemporary expression.
Raniwala 1881 unveils AAINA, a poetic exploration of reflection, legacy and becoming. Meaning “mirror,” AAINA captures the intimate moment where a woman meets herself before stepping into forever. Rooted in tradition yet deeply personal, the collection reflects strength, emotion, joy and quiet introspection. Conceived as a pause in time, AAINA is where memory softens into feeling and heritage transforms into something lived, felt and carried forward.
Crafted with Raniwala 1881’s hallmark artistry, the collection features rare sized polki (uncut diamonds), vivid coloured gemstones, lush emeralds and striking diamonds, brought together through meticulous craftsmanship. Each creation balances ceremonial richness with contemporary restraint, echoing the grandeur of heirlooms while remaining deeply expressive. The silhouettes feel familiar yet renewed, allowing tradition to evolve into design principles that honour lineage without being bound by it.
AAINA unfolds as a journey through emotion and identity, mirroring the many facets of a woman’s inner world. It celebrates not just adornment, but recognition. More than jewellery, AAINA is an inheritance of the soul, crafted once, carried forever. Through this collection, Raniwala 1881 reaffirms its legacy of creating timeless heirlooms that reflect not only history, but the woman who gives them meaning.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.