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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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BrandBuzz

Divine Solitaires Unveils Breakthrough 4–9 Pointer Diamonds At GJS 2026

Innovative 4–9 Pointer Diamonds Meet 123-Parameter Quality Standards, Making Precision-Crafted Brilliance More Accessible At GJS 2026

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At the heart of this milestone lies Divine Solitaires’ commitment to pushing the boundaries of craftsmanship, bringing its signature 123-parameter quality standards to diamonds in the 0.04 to 0.09 carat range, redefining what is possible in smaller-sized diamonds.

Divine Solitaires, one of India’s leading natural diamond brands, has introduced a significant innovation at the GJS Exhibition 2026 with its newly developed 4–9 pointer diamonds, alongside the showcase of its Signature Collection.

Displayed at the Jio World Convention Centre (JWCC), Mumbai, from 4th to 7th April, this development represents a breakthrough in the diamond segment, combining precision, consistency, and craftsmanship in a category traditionally limited by size constraints.

With diamonds in the 0.04 to 0.09 carat range now meeting the brand’s rigorous 123-parameter quality standards, Divine Solitaires extends its promise of brilliance and trust to a wider audience. This marks a key step in making high-quality, precision-crafted diamonds more accessible, without compromising on performance or craftsmanship.

This achievement is the result of over 6 months of focused research and development across sourcing, cutting, and quality refinement. By advancing cutting techniques for smaller-sized diamonds and maintaining strict adherence to its quality benchmarks, the brand has achieved exceptional consistency and excellence in this segment.

Driven by a shift in consumer behaviour, where more individuals are celebrating personal milestones with diamond jewellery, this innovation responds to the growing demand for diamonds beyond traditional high-value purchases. It reflects the brand’s focus on everyday and lightweight jewellery, without compromising on design integrity and precision.

Commenting on the launch, Jignesh Mehta said:


“The true value of a diamond lies in its precision, brilliance, design, and emotion—not just size. With our 4–9 pointer diamonds meeting 123-parameter standards, we extend our promise to a wider audience, making high-quality craftsmanship more wearable, versatile, and relevant for everyday occasions.”

Alongside this milestone, the brand also presents its Signature Collection, anchored in its iconic Trinity logo, bringing together design, craftsmanship, and storytelling to celebrate meaningful moments and personal journeys.

At the Divine Solitaires GJS booth, visitors can experience more than a showcase—they witness a journey of innovation, craftsmanship, and the evolving role of diamonds in modern jewellery.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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