BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
House Of Quadri Introduces ‘The Transitional Edit’ – A Collection Inspired By Life’s Evolving Moments
The New Lab-Grown Diamond Collection Celebrates Modern Elegance With Versatile Designs Crafted For Every Stage Of Life’s Journey.
House of Quadri unveils The Transitional Edit, its latest collection of lab-grown diamond jewellery inspired by the beauty of transformation and the art of becoming. Designed for the modern wearer, the collection celebrates jewellery that evolves with every chapter of life rather than being reserved for special occasions. Blending contemporary aesthetics with timeless craftsmanship, The Transitional Edit is designed to move effortlessly from everyday moments to milestone celebrations.



The collection showcases an elegant selection of statement rings crafted with distinctive diamond cuts and sculptural silhouettes. Featuring floral-inspired designs like the Plume Diamond Ring, graceful pear-cut styles such as the Two Pear Diamond Ring, the bold Marquise Blume Diamond Ring, and the refined Freesia Oval Diamond Ring, each piece balances clean lines with intricate detailing. Designed in 18K gold and set with IGI-certified lab-grown diamonds, the collection reflects House of Quadri’s signature design language: modern, versatile, and effortlessly wearable. Whether worn as a standalone statement or layered into an everyday jewellery wardrobe, the pieces are created to transition seamlessly across occasions and personal styles.



Vaibhav Karnavat, Founder, House of Quadri. Said:

Transformation isn’t always marked by a single defining moment; it happens gradually through the experiences that shape who we become. With The Transitional Edit, we wanted to create jewellery that reflects that evolution. These are timeless pieces designed to be worn often, styled differently, and treasured through every chapter of life.
Rooted in the brand’s philosophy of conscious luxury, The Transitional Edit combines exceptional craftsmanship with responsibly created lab-grown diamonds, offering contemporary fine jewellery that is designed to be cherished today and for years to come.
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