BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
Introducing The Octad Collection From Verlas : Where Structure Meets Sculptural Brilliance
Where Precision Finds Its Soul In Brilliance, and Every Line Is Designed To Linger.
There is a quiet power in precision, in lines that meet with intent, in forms that feel both deliberate and effortless. With the launch of the Octad Collection, Verlas explores this very philosophy, translating the purity of eight-sided geometry into fine jewellery that feels as instinctive as it is striking.
Inspired by the symmetry of the octagon, the collection is an ode to balance, with clean lines, sculptural silhouettes, and seamless channel settings that come together to create designs that are at once minimal and memorable. Each design carries a sense of quiet architecture, allowing the wearer to experience structure not as rigidity, but as refined expression.
Crafted in certified lab-grown diamonds and set in BIS Hallmarked 14K and 9K gold, the Octad Collection reflects Verlas’ enduring commitment to conscious luxury. The collection is designed to move with you, lightweight, fluid, and deeply personal, making it as suited to everyday wear as it is to moments of statement styling. Available in yellow, rose, and white gold, each ring becomes an extension of individual style, inviting layering, stacking, or standing alone with understated confidence.



At the heart of the collection lies a thoughtful interplay of diamond cuts from the timeless brilliance of round and oval solitaires to the distinctive character of marquise and emerald shapes. These are set against octagonal geometric bands that elevate the visual narrative, bringing together symmetry and sparkle in a way that feels modern yet enduring.


The collection’s hero designs, including the Octad Marquise Alternate Pavé Ring, Octad Emerald Diagonal Pavé Ring, and the Octad Aura Solitaire Pavé Ring, showcase the brand’s signature approach to detail. Channel-set rings such as the Octad Oval-Cut Channel Ring, Octad Emerald Channel Set Ring, Octad Marquise Channel Set Ring, Octad Round Channel Set Ring, and Octad Oval Channel Set Ring further highlight the precision-led craftsmanship that defines the line. Each design is minimal in form, yet bold in presence, designed to be worn intuitively, styled effortlessly, and remembered distinctly.
With prices starting at ₹18,500, the Octad Collection invites a new perspective on fine jewellery, one where design is thoughtful, luxury is responsible, and beauty lies in the details you choose to carry every day. Octad collection now live online at www.verlas.in
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