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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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Cartier Unveils Five New Creatures In Its “Into The Wild” High Jewellery Collection

Tiger, Parrot, Carp, Crocodile and Rhinoceros Join The Maison’s Iconic Animal Universe

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Cartier has expanded its legendary animal universe with Into The Wild, its latest high jewellery collection, introducing five new creatures: the tiger, parrot, carp, crocodile and rhinoceros. The collection was unveiled in Istanbul as the Maison continues to explore its longstanding fascination with the natural world.

At the heart of the collection are five sculptural animal-head rings, each capturing the creatures’ distinctive character through precious gemstones, bold colour combinations and exceptional craftsmanship. Cartier’s artisans use techniques including carving and specialised gem-setting to recreate textures such as fur, scales and skin.

The tiger is interpreted through sapphires, aquamarine and dumortierite quartz, while the parrot, carp, crocodile and rhinoceros each receive distinctive gemstone treatments. The crocodile and tiger also appear in articulated bracelets and necklaces, with cleverly concealed clasps integrated into their mouths.

While the new creations broaden Cartier’s menagerie, the Panthère remains central to the collection, appearing in a diamond bracelet and a Panthère jewellery watch. Cartier’s fascination with fauna dates back to the early 20th century, with the panther taking its iconic three-dimensional form in 1948.

With Into The Wild, Cartier continues to transform nature into sculptural high jewellery, demonstrating how animal forms can become powerful expressions of creativity, craftsmanship and individuality.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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