BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.