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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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MMTC-PAMP Introduces The Limited-Edition 50g Lord Buddha Silver Bar Crafted In 999.9+

Limited To Just 5,000 Units, The 999.9+ Pure Silver Collectible Blends Spiritual Symbolism, Finest Swiss Craftsmanship, and Enduring Investment Value.

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MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, has introduced its 50g Lord Buddha Silver Bar, crafted in 999.9+ purest silver, as a limited edition of only 5,000 units. Inspired by the timeless teachings of Lord Buddha, the silver bar embodies peace, wisdom, and spiritual harmony, while reflecting MMTC-PAMP’s commitment to exceptional craftsmanship and purity.

The obverse of the silver bar features Lord Buddha seated gracefully on a blooming lotus, symbolising spiritual awakening, enlightenment, and inner balance. Framed by intricately crafted pillars and delicate floral motifs, the design reflects serenity and timeless elegance. A beautifully detailed halo adorned with layered lotus patterns enhances the divine presence of Lord Buddha, while subtle architectural elements in the background lend depth and heritage to the design.

The reverse side showcases an elaborate tapestry of floral engravings, meticulously crafted to create a rich ornamental composition. At its centre is the mark of purity—999.9+ fine silver—surrounded by symmetrical artistry that elevates the bar into a collectible masterpiece.

Lord Buddha’s teachings continue to inspire millions around the world with values of mindfulness, compassion, and self-discovery. Revered as a symbol of peace and wisdom, his philosophy encourages individuals to seek balance and harmony in everyday life. Through this launch, MMTC-PAMP aims to offer consumers a meaningful keepsake that combines spiritual significance with enduring value.

Commenting on the launch, Mr. Samit Guha, Managing Director & CEO, MMTC-PAMP, said:

“The Lord Buddha Silver Bar is a tribute to one of the world’s most enduring symbols of peace, wisdom, and enlightenment. Crafted from the purest silver with the Finest Swiss Craftsmanship, this limited-edition creation reflects our commitment to offering products that resonate deeply with our consumers’ beliefs and aspirations. More than a precious metal collectible, this bar is designed to inspire a sense of calm, balance, and positivity, while serving as a lasting store of value.”

The launch further strengthens MMTC-PAMP’s premium silver portfolio, bringing together cultural relevance, artistic excellence, and investment value. Designed for collectors, devotees, and gifting occasions, the Lord Buddha Silver Bar serves as a meaningful expression of prosperity, mindfulness, and refined taste.

Crafted from 999.9+ purest silver, every MMTC-PAMP product undergoes a rigorous purification process to ensure the highest standards of purity and quality. Each silver bar carries a unique identification number and is packaged in an Assayer-certified minted card, assuring authenticity and trust. Additionally, every silver product purchased from MMTC-PAMP offers positive weight tolerance, ensuring customers receive more than the stated weight and maximum value with every purchase.

With the introduction of the Lord Buddha Silver Bar, MMTC-PAMP continues to create products that celebrate heritage, spirituality, and craftsmanship, bringing home not just silver, but a lasting sense of peace and balance.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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