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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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Aspect Bullion & Refinery Unveils Signature Collection At Two-Day Launch Event At Oberoi Mall, Mumbai

An Exclusive Collection Inspired By India’s Festive Traditions Was Unveiled At Oberoi Mall, Mumbai

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Aspect Bullion & Refinery, a leading player in India’s bullion space, successfully unveiled its new collection at a two-day launch event held at Oberoi Mall, Goregaon, Mumbai, on October 31 and November 1, 2026. The event showcased an exclusive range of silver products inspired by India’s rich cultural heritage, festive traditions and evolving gifting preferences.

The newly launched collection brings together traditional craftsmanship and contemporary design, offering consumers a diverse selection of silver products for festive celebrations, gifting and collecting. Key highlights include the 12 Jyotirlinga Collection, Ashtavinayak Collection, temple-inspired silver pieces, festive coins and distinctive collectible designs. The collection also features travel-inspired offerings, catering to customers seeking meaningful and memorable keepsakes.

The launch reflects Aspect Bullion & Refinery’s continued commitment to expanding its presence in India’s precious metals retail segment while making gold and silver more accessible to consumers. With a growing retail footprint across more than 20 locations in Mumbai, the company is focused on bringing curated collections and convenient bullion-buying experiences closer to customers.

Alongside its retail offerings, Aspect Bullion & Refinery is also embracing technology-led solutions through its gold vending machines. These machines enable customers to purchase gold in different denominations at live, market-linked prices, with real-time rates displayed for greater transparency. Multiple digital payment options, including cards and online payments, further enhance convenience, offering consumers an alternative to traditional gold-buying channels.

Speaking on the launch, Darshan Desai, CEO, Aspect Bullion & Refinery, said:

“Festivals in India have always had a strong association with gold and silver, whether as gifts, investments or as an integral part of our traditions. With the Signature Collection, we wanted to bring together products that celebrate our cultural heritage while appealing to the preferences of today’s consumers. The launch at Oberoi Mall is an important step in taking these thoughtfully curated offerings closer to our customers. At the same time, our technology-led initiatives, including gold vending machines, are helping make bullion purchases more convenient, transparent and accessible.”

Through its expanding retail network, thoughtfully curated collections and technology-enabled buying solutions, Aspect Bullion & Refinery continues to strengthen its presence in India’s evolving bullion and precious metals retail landscape. The successful launch of the Signature Collection marks another step in the company’s journey to bring together heritage, craftsmanship and convenience for today’s consumers.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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