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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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Malabar Gold & Diamonds Announces ‘Ashada Shubha Labh’ Festive Offers Across Karnataka

‘Ashada Shubha Labh’ Campaign Brings Attractive Festive Savings On gold, Diamond and Gemstone Jewellery While Reinforcing The Brand’s Commitment To Trust and Transparency.

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Malabar Gold & Diamonds, the Responsible Jeweller and one of the world’s largest jewellery retailers, has announced its ‘Ashada Shubha Labh’ festive offers across all showrooms in Karnataka, bringing customers attractive savings on a wide range of jewellery during the auspicious Ashada season.

As part of the limited-period festive campaign, customers can avail up to 30% off on Making Charges on gold, uncut and gemstone jewellery, along with up to 30% off on diamond value. Customers can also benefit from 0% deduction on old gold exchange, making it an ideal opportunity to upgrade existing jewellery or invest in new designs while celebrating the season. The offers are valid from 15 July to 12 August 2026, across all Malabar Gold & Diamonds showrooms in Karnataka, subject to applicable terms and conditions.

Commenting on the festive campaign, M. P. Ahammad, Chairman, Malabar Group, said:

“Festivals and auspicious occasions have always held a special place in India’s jewellery-buying tradition, symbolising prosperity, new beginnings and cherished family moments. Through our ‘Ashada Shubha Labh’ campaign, we are delighted to offer customers exceptional value while reaffirming our commitment to quality, transparency and trust. We invite customers across Karnataka to celebrate the season with our extensive collections and enjoy a rewarding shopping experience.”

Customers can explore an extensive range of gold, diamond, platinum, uncut, gemstone and silver jewellery, including Malabar Gold & Diamonds’ signature collections, thoughtfully curated for weddings, festive celebrations, gifting, contemporary styling and everyday wear. Combining timeless craftsmanship with evolving design sensibilities, the collections cater to a wide range of customer preferences.

Customers will also continue to benefit from Malabar Gold & Diamonds’ customer assurance framework, including One India One Gold Rate, transparent pricing, HUID-compliant gold jewellery, IGI/GIA-certified diamonds, lifetime maintenance support, buyback assurance, and detailed product disclosure, ensuring complete confidence and transparency with every purchase.

As the Responsible Jeweller, Malabar Gold & Diamonds continues to strengthen its customer-first approach by offering exceptional value, world-class craftsmanship, and an unwavering commitment to responsible business practices across its growing retail network.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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