BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
Fiona Diamonds Unveils ‘The Tendulkar’—A Rare Haute Joaillerie Tribute To A Cricketing Icon
Limited-Edition Brooch Collection Honours Legacy, Milestones, and Emotion Through Diamonds and Design
Fiona Diamonds has introduced ‘The Tendulkar’, an exclusive haute joaillerie collection inspired by the enduring legacy of Sachin Tendulkar, marking his 53rd birthday with a tribute that blends sport, emotion, and fine craftsmanship.


The collection features 49 limited-edition brooches, each representing one of Tendulkar’s 49 ODI centuries, symbolising a career that defined generations. Designed with precision-set diamonds and inspired by the iconic blue jersey and the legendary number 10, the pieces translate cricketing milestones into timeless wearable art.
Conceptualised as more than jewellery, the collection reflects Fiona Diamonds’ philosophy of creating pieces that embody meaning, rarity, and legacy, rather than fleeting trends. Each brooch stands as a collector’s piece, celebrating not just records but the emotion and national pride associated with Tendulkar’s journey.
With this launch, Fiona Diamonds reinforces its focus on story-driven luxury, where craft meets cultural significance, offering connoisseurs jewellery that resonates far beyond aesthetics.
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