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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

Published

1 year ago

February 12, 2025

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

Related Topics:2025 AdityaBirlaJewellery brandbuzz BridalElegance Indriya nationalnews

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Sabyasachi Unveils the ‘Hazaribagh’ Necklace: A Masterclass in High Jewellery

The Indian luxury powerhouse fuses rare earth-toned gemstones with South Sea pearls in its latest 18k gold masterpiece.

Published

7 hours ago

March 2, 2026

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Sabyasachi Mukherjee has once again redefined the boundaries of Indian artisanal luxury with the debut of the Hazaribagh Necklace. A standout piece from the Sabyasachi High Jewellery collection, the necklace serves as a vivid tribute to the designer’s signature “deconstructed” aesthetic, blending regal heritage with a modern, bohemian soul.

A Symphony of Rare Stones

The Hazaribagh Necklace is meticulously hand-forged in 18k gold, serving as a warm canvas for a curated palette of rare, multi-colored gemstones. The composition features:

Aquamarines & Tourmalines: Providing a cool, crystalline contrast to the gold.
Morganites: Adding soft, “sherbet-toned” warmth.

South Sea Pearls: Hand-selected for their luster and organic silhouette.
Brilliant Cut Diamonds: Graded EF VVS VS for exceptional clarity and fire.

Preserving the Legacy

The necklace is more than a statement of wealth; it is a celebration of the master goldsmiths of Kolkata. By utilizing traditional techniques to set modern, high-grade stones, Sabyasachi continues his mission to bring Indian high jewellery to the global forefront—most highlighted by the brand’s historic expansion into Harrods, London.

The Hazaribagh Necklace is currently available for viewing by appointment at Sabyasachi’s flagship boutiques, catering to a global clientele of connoisseurs and collectors.