BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
Experience the GATSBY & RAAGINI Collections by Dassani Brothers at IIJS Premiere 2026
Where Heritage Meets Modern – Four Generations of Craftsmanship, Reimagined
Dassani Brothers, a pioneer in the manufacturing of exquisite Polki and Jadau jewellery, will unveil two signature collections, GATSBY and RAAGINI, on August 5th, 2026, at 12:30 PM, showcasing these captivating designs at IIJS Premiere 2026. Inspired by the brand’s Heritage Meets Modern philosophy, the collections showcase four generations of craftsmanship, blending timeless artistry with contemporary design.
The GATSBY Collection draws inspiration from the bold geometry and glamour of the Art Deco era, while the RAAGINI Collection redefines bridal jewellery with versatile designs created for celebrations that extend well beyond the wedding day.
At the heart of both collections is Dassani Brothers’ signature open-setting technique, where a natural polki diamond is set without closed backing. This allows light to pass naturally through each uncut diamond, enhancing its brilliance while preserving its raw beauty. Every piece reflects the brand’s precision, exceptional finishing, and generations of artisanal expertise.
GATSBY Collection – Art Deco, Reimagined

Inspired by the elegance of the Art Deco movement, the GATSBY Collection celebrates bold lines, striking symmetry and refined luxury.
The hero necklace and earring set is crafted in 14KT gold and features uncut Polki diamonds, round brilliant-cut diamonds, ruby baguettes, freshwater pearls and emerald-cut diamonds. Designed to make a statement, it is the perfect choice for cocktail soirées and special occasions.
Complementing the set is a pair of Art Deco-inspired earrings crafted in 14KT gold, embellished with uncut Polki diamonds and round brilliant-cut diamonds in a distinctive octagonal silhouette. Elegant and versatile, the design transitions effortlessly from daytime sophistication to evening glamour.
RAAGINI Collection – Jewellery that stays with the bride
Created for the modern bride, the RAAGINI Collection combines timeless bridal elegance with contemporary versatility.
Its signature detachable necklace and earring set is crafted in 14KT gold and adorned with uncut Polki diamonds, round brilliant-cut diamonds and emerald-cut diamonds in a cascading design that radiates brilliance. Designed to be worn in three distinct ways, the set effortlessly transitions from the wedding ceremony to post-wedding celebrations without changing jewellery.

Bold enough to complete a bridal look yet versatile enough to be worn long after the wedding, Raagini is designed to become an heirloom for generations.
Visit Dassani Brothers at IIJS Premiere 2026
Booth: Club AD 23A
Hall: Jasmin Hall
Venue: Jio World Convention Centre (JWCC), Mumbai
Dates: 5–9 August 2026
Time: 10:00 AM – 7:00 PM
This is just a glimpse of Dassani Brothers exquisite craftsmanship. To experience the complete splendour of the GATSBY and RAAGINI collections, visit the Dassani Brothers booth at IIJS Premiere 2026. For more information, visit the Dassani Brothers website.
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