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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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BrandBuzz

Jos Alukkas Announces ‘Season Of Diamonds’ Campaign

Diamond Festival Offers Exclusive Natural Diamond Collections and Special Benefits Across 60+ Showrooms.

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Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has announced the launch of its ‘Season of Diamonds’ offer, an exclusive diamond festival running from 10th to 31st July across all 60-plus Jos Alukkas showrooms.

The campaign showcases an exclusive world-class collection of natural diamond jewellery, with each piece meticulously crafted to the highest standards and certified by internationally recognised laboratories. Customers can also choose from Jos Alukkas’ signature range of contemporary designs, featuring exquisitely crafted necklaces, statement earrings, elegant bridal sets, and other bespoke creations suited to every style and occasion.

Speaking about the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:

“We are honoured and delighted to host, ‘Seasons of Diamonds’, it is a celebration of the exceptional craftsmanship that defines Jos Alukkas. Every piece reflects our commitment to quality, artistry, and timeless beauty. We remain dedicated to continuously innovating and introducing designs that evolve with our customer’s changing preferences while staying true to our rich heritage.”

  • Buy 1 carat and get a diamond pendant, set in gold free
  • Buy 2.5 carat and get a diamond pendant and earrings, set in gold free
  • Buy 5 carat and get a diamond necklace, set in gold free.
  • Avail diamond jewellery at 30% discount on diamond value
  • Exchange your old 22KT gold to diamond jewellery at 0% loss
  • Avail platinum at 30% discount on making charges.

The showcase features a selection of distinctive, artistically crafted jewellery available for purchase, offering unique creations for jewellery enthusiasts and collectors. Customers can also avail themselves of customisation services to create pieces tailored to their individual style and preferences.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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