BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
VBJ Returns To Tiruppur With An Exclusive Jewellery Exhibition
~ A Three-Day Showcase Of Handcrafted Gold, Diamond, and Solitaire Jewellery ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand is back in Tiruppur with an exclusive exhibition from 23rd to 25th May 2026 at RK Residency, Label Hall, Ground floor, 391, Avinashi Road. Jewellery enthusiasts and patrons will get an opportunity to discover and shop from an exquisite selection of gold, diamond, and solitaire jewellery curated specially for the occasion.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:

“At VBJ, every exhibition is an opportunity to connect closely with our customers and bring our craftsmanship to newer audiences. Tiruppur has always shown a deep appreciation for jewellery rooted in heritage while embracing contemporary elegance. We are delighted to return with a thoughtfully curated collection that celebrates tradition and timeless design.”
The exhibition will feature a wide range of VBJ’s signature creations including bridal gold & diamond jewellery, necklaces, bangles, earrings, rings, chains, gemstones and solitaires, crafted with precision and attention to detail. The offering promises an immersive jewellery experience for customers looking for heirloom-worthy pieces for weddings, festive occasions and everyday luxury.
Commenting on the showcase, Jithendra Vummidi, Managing Partner, VBJ, said:
“Our endeavour has always been to create jewellery that resonates across generations while staying relevant to evolving tastes. Through this exhibition, we look forward to presenting collections that blend timeless artistry with modern sensibilities, offering buyers in Tiruppur a truly elevated jewellery experience.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
The exhibition will be open from 11 AM to 8 PM on all three days. VBJ invites jewellery connoisseurs, families, and patrons to explore an exceptional line-up of designs that reflect the brand’s legacy of trust, quality, and craftsmanship.
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