Connect with us

BrandBuzz

Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

Published

on

The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

BrandBuzz

Lukson Unveils ‘The Devil Wears Prada Inspired’ Collection Bringing Runway-Inspired Lab-Grown Diamond Jewellery to Modern Consumers

Inspired By The Glamour and Confidence Of High Fashion, The New Collection Blends Runway Aesthetics With Accessible Lab-Grown Diamond Luxury For Modern Consumers

Published

on

Lukson, India’s emerging lab-grown diamond jewellery brand, has launched its latest collection inspired by the iconic world of The Devil Wears Prada. The collection draws from the glamour, confidence, and precision of the fashion industry, translating runway-inspired aesthetics into wearable fine jewellery for modern consumers.

Designed around bold silhouettes, structured detailing, and understated elegance, the collection features a range of lab-grown diamond necklaces, earrings, bracelets, cocktail rings, and statement pieces crafted using IGI-certified lab-grown diamonds. The pieces are available in Gold Vermeil, 14K Gold, and 18K Gold variants.

The collection includes standout designs such as the “Editorial Edge” necklace and cocktail ring, “Miranda Link” jewellery line, “Runway Links” bracelets and earrings, “Paris Silhouette” pendants, and the “Vogue Glam” series — each reflecting a blend of fashion-forward styling and everyday wearability.

As part of the launch, the collection is currently available at introductory pricing, making premium lab-grown diamond jewellery more accessible for aspirational buyers. Featuring standout creations such as the Paris Silhouette pendant, Vogue Glam Link Necklace, and the High-Fashion Lapel Lab Diamond Necklace, the collection also includes contemporary cocktail rings, bracelets, and earrings that blend fashion-forward aesthetics with everyday versatility.

Speaking about the launch, Anand Lukhi, Founder & CEO of Lukson, said:

“With this collection, we wanted to capture the confidence and individuality associated with modern fashion culture. The inspiration came from consumers who see jewellery not just as occasion wear, but as an extension of their personal style and everyday identity. We wanted the pieces to feel contemporary, versatile, and accessible without compromising on elegance.”

Vedant Lukhi, Co-founder of Lukson, added:

“Consumers today are becoming increasingly conscious about both design and sourcing. This collection reflects that evolution by combining fashion-led aesthetics with ethical lab-grown diamonds and transparent pricing. We believe modern luxury should feel expressive, wearable, and relevant to today’s generation.”

Founded under the 34-year-old JK Star Group legacy, Lukson is a next-generation lab-grown diamond jewellery brand focused on contemporary design, sustainability, and accessible luxury. Operating through a vertically integrated ecosystem spanning diamond growing, manufacturing, design, and retail, the brand aims to redefine fine jewellery for the modern Indian consumer.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x