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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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Solitario Launches The Divine India Collection With A Soul-Stirring Performance By Maithili Thakur; Embarks On A Journey To Become The “Jeweller of Gods”

Solitario Unveils The Divine India Collection In Pune, Blending Faith, Fine Craftsmanship, and Lab-Grown Diamond Innovation

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Solitario unveiled its most spiritually inspired creation yet, the Divine India Collection—at an extraordinary evening that blended devotion, innovation, artistry, and culture. Hosted in Pune and attended by some of the city’s most distinguished personalities, the event marked a significant milestone in the brand’s journey, while also celebrating the birthday of Solitario Founder & CEO, Ricky Vasandani.

The evening’s highlight was a soulful performance by Maithili Thakur and her Bhajan Party, featuring devotional renditions and beloved Marathi bhajans that resonated deeply with the Pune audience. Furthermore, taking centre stage was the immersive 3D unveiling of Solitario’s Divine India Collection—a range of diamond-studded idols and sacred collectibles inspired by Lord Ganesha, Lord Shiva, Lord Krishna, Lord Rama, and Lord Hanuman. The collection’s centrepiece, the Diamond Ganesha Murti, was an 8 kg masterpiece adorned with 1,489 Solitario Signature Diamonds totalling 124 carats. Its exceptional craftsmanship, grandeur, and spiritual significance made it one of the most talked-about attractions of the evening.

In a first-of-its-kind offering, Solitario introduced a bespoke service that allows devotees to enhance their cherished idols with custom-made diamond adornments. Whether for home temples, festive Ganesha Murtis, or deities in offices and places of worship, devotees can bring their idols to any Solitario store, where skilled artisans will create diamond ornaments designed to complement each deity while preserving their sanctity. For those who prefer versatility, Solitario also offers diamond jewellery that can be adorned on idols during festivals and special occasions and carefully preserved thereafter.

Speaking about the initiative, Ricky Vasandani, Founder & CEO, Solitario, said:

“At Solitario, innovation has always been at the heart of everything we create. The Divine India Collection marks the beginning of a new chapter for us—one where devotion meets diamonds, tradition meets innovation, and timeless spirituality is celebrated through exceptional artistry.

Through this collection, we hope to offer meaningful expressions of faith through creations designed with care, reverence, and craftsmanship, while also bringing greater versatility to how these pieces can be cherished across festivals and special occasions. As spiritual gifting continues to evolve, we believe the collection will resonate with those seeking to celebrate devotion in a truly timeless way.”

More than a collection, Divine India is a celebration of faith, artistry, and enduring tradition. As Solitario continues to push the boundaries of innovation in the lab-grown diamond space, the brand remains committed to creating pieces that are not only exceptional in craftsmanship but also deeply meaningful, redefining how devotion is expressed for generations to come. With the festive season approaching and spiritual gifting on the rise, the Divine India Collection will resonate with those seeking meaningful expressions of faith paired with fine craftsmanship.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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