BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
MARVEL X-Men x Swarovski Relaunch Iconic Collaboration
New Crystal Figurines of Wolverine, Cyclops, Storm and Jean Grey Celebrate the Upcoming Launch of X-Men ’97 Season 2.
Swarovski and MARVEL launch a new X-Men home décor collection, renewing their collaboration on the global franchise for a second time. Supercharged and ready for action, MARVEL X-Men x Swarovski returns with four iconic figures in celebration of the launch of the much-anticipated X-Men ’97 Season 2.
Fan-favourite MARVEL characters Wolverine, Cyclops, Storm, and Jean Grey are rendered in luminous crystal – posed and poised for dramatic effect. Each figurine captures the strength and character of these heroes, where comic-book nostalgia meets high-design detail in vibrant Swarovski Crystal colours. Together, the beloved mutant outcasts channel Swarovski’s savoir-faire and X-Men’s cult status into powerful pieces of modern home décor.
Wolverine
Known for his healing abilities and animal-like senses, Wolverine is poised and ready for action. Finely crafted in 523 facets in comic-book colours, he epitomises raw instinct and resilience.
Cyclops
The focused and disciplined leader of the X-Men, Cyclops radiates strength and strategic prowess. Captured in 391 crystal facets, he stands in a tactical pose wearing his iconic blue suit.
Storm
Like a strike of lightning, Storm brings grace, compassion, and superpower to the MARVEL X-Men x Swarovski team. Her signature black cape and long white hair come to life in 488 facets.
Jean Grey
With her powers of telepathy and telekinesis, Jean Grey is one of the most powerful mutants in the MARVEL universe. Rendered in her mind manipulation pose, her cosmic powers shine through 480 facets.
The MARVEL X-Men x Swarovski home décor collection is available online and at Swarovski stores globally.
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