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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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BrandBuzz

Mavitrra Introduces ‘Little Hearts’ — A Precious New Collection Celebrating Childhood’s Most Cherished Moments

Crafted With Love, Designed For Little Dreams.

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Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, announces the launch of “Little Hearts”, a thoughtfully curated jewellery collection designed exclusively for children aged 5 to 12 years.

As families increasingly seek meaningful keepsakes that celebrate childhood milestones, jewellery is evolving beyond traditional gifting into a symbol of love, legacy, and emotional connection. The memories, blessings, and moments associated with childhood often stay with us throughout our lives and are passed from one generation to the next. With Little Hearts, Mavitrra introduces a collection that captures the innocence, joy, and wonder of childhood through timeless designs crafted with care and precision, creating cherished keepsakes that families can treasure for generations.

Designed for young wearers while keeping comfort, safety, and elegance at the forefront, the collection features a delightful range of lockets, anklets, earrings, and bracelets. Each piece is thoughtfully crafted to balance playful charm with the sophistication and quality that define Mavitrra’s design philosophy.

Inspired by the small yet meaningful moments that shape childhood, Little Hearts embraces delicate motifs, soft silhouettes, and joyful detailing. Whether gifted on birthdays, milestones, festive occasions, naming ceremonies, or simply as a token of affection, the collection is designed to become a treasured keepsake that grows richer with every memory and passes on the warmth of family blessings from one generation to another.

True to Mavitrra’s commitment to craftsmanship, every piece in the collection is created using fine materials and meticulous attention to detail, ensuring both durability and elegance. The designs are lightweight, comfortable, and suitable for everyday wear, making them perfect companions for childhood adventures and celebrations alike.

Speaking about the launch, Bindu Sharma, Founder & Creative Director, Mavitrra, said:

Bindu Sharma

“Childhood is one of life’s most beautiful journeys, filled with moments that families cherish forever. With Little Hearts, we wanted to create jewellery that captures that innocence and joy while becoming a meaningful keepsake for years to come. Every piece in this collection is designed to celebrate love, milestones, and the special bond between children and their families.

Many of us grow up with cherished gifts, heirlooms, and memories passed down by our parents and grandparents. We wanted Little Hearts to carry that same emotional significance—jewellery that a child can wear today, treasure tomorrow, and one day look back on as a reminder of family, love, and life’s most precious beginnings.”

She further added:

“Jewellery gifted during childhood often carries emotional value far beyond its material worth. Fine diamond jewellery has long been treasured across generations, not only as a symbol of affection but also as a lasting legacy. Around the world, heritage jewellery pieces passed down through families continue to be admired and celebrated, often achieving remarkable value at leading auction houses such as Christie’s and Sotheby’s.

With Little Hearts, we wanted to create pieces that children can enjoy today while becoming meaningful keepsakes for the future—a thoughtful expression of love, blessings, family heritage, and memories that endure through time.”

The launch of Little Hearts reflects Mavitrra’s continued commitment to creating jewellery for every life stage, extending its design expertise into a category that celebrates family, emotion, and meaningful gifting.

With this collection, Mavitrra expands its portfolio beyond bridal, occasion, and contemporary luxury jewellery, offering a range that is both heartfelt and timeless. Little Hearts is more than a collection—it is a celebration of childhood, family traditions, generational blessings, and memories that grow more precious with time.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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