BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
Second Season Of Love: De Beers India Releases ‘Phir Se, Thoda Romance’, A Micro-Drama Starring Tisca Chopra and Rahul Bose
A six-Episode Series Based on Their Recent ‘Love, from Hubby’ Ritual Campaign
What happens when a couple, years into marriage, decides to start dating again? De Beers India answers with ‘Phir Se, Thoda Romance’, a six-episode micro-drama starring Tisca Chopra and Rahul Bose, directed by Tarun Gulati based on the recent ‘Love, from Hubby’ campaign. The series premieres on 12th November 2026 on Instagram at @heerahaisadakeliye.
The story follows Ishita and Arjun, a couple whose lives have revolved around their daughter till she leaves home for college. One evening, Arjun gives Ishita a one-carat natural diamond solitaire with an unexpected request, ‘date me again’. What follows is a warm, funny and often tender journey of rediscovery. The two chart out a list of things they want to experience together, from cooking to revisiting memories they had almost forgotten. Along the path, old habits are challenged, new surprises emerge and two people who thought they knew each other completely find there is so much to discover.
Told through everyday moments, relatable humour and honest conversations, each short episode captures a feeling many long-married couples will recognise, that love, however deep, can still feel exciting.
The real love solitaire is the emotional spark of the story. For Arjun and Ishita, it is not a wedding gift or an anniversary token. It marks a decision to keep choosing each other. In doing so, the series challenges the idea that a one-carat solitaire belongs only to brides or younger couples and presents it as a meaningful expression of love within a long-standing marriage.
‘Love, From Hubby’ is built around a simple belief that relationships deserve to be celebrated well beyond the traditional milestones of weddings and anniversaries. It reflects a shift visible in the De Beers India Diamond Acquisition Study 2025, where celebrating a relationship milestone and expressing love or commitment rank among the top reasons Indians choose natural diamonds. The micro-drama brings that shift to life, showing that the most meaningful occasion can simply be a couple deciding it is time to celebrate each other.
Toranj Mehta, Country Head, Category Marketing, De Beers India, said:

“We wanted to tell a story which every long-term married couple can relate to. Love doesn’t lose its spark with time; it just waits for someone to make room for it again. Ishita and Arjun’s journey shows that you don’t need a milestone to celebrate a relationship. Sometimes the occasion is simply that you would choose each other all over again. A natural diamond, formed over billions of years, is a fitting way to mark that choice.”
Tisca Chopra, said:
“What I loved about Ishita as a character is that she isn’t looking for grand gestures. She’s been busy being everything to everyone, and then her husband asked her out again on a date with a solitaire. That’s both funny and deeply moving. It reminds you that marriage isn’t the finish line, and that being pursued, even by someone you’ve known for years, never gets old.”

Viewers can catch all six episodes of ‘Phir Se, Thoda Romance’ on Instagram @heerahaisadakeliye, with episodes releasing from 12th November, 2026.
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