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Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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Saggar Mehra Couture Unveils ‘Vanraaj’ In Collaboration With Jewellery Designer Nipun Khanna

A Celebration Of Modern Royalty Through Fine Jewellery and Couture Menswear

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Saggar Mehra Couture proudly presents Vanraaj-an exclusive collaboration with renowned fine jewellery designer Nipun Khanna. Bringing together the worlds of couture menswear and fine jewellery, the collection is a celebration of modern royalty, reimagined through craftsmanship, artistry and contemporary design. 

Derived from the Sanskrit term meaning King of the Forest,” Vanraaj is rooted in the idea of modern royalty, one that is not defined by excess, but by confidence, character and presence. The collaboration draws inspiration from regal and instinctive forces found in nature, translating them into meticulously crafted jewellery and couture creations that embody strength, elegance, and restraint.

At the heart of the collection lies a dialogue between two distinct yet complementary design languages. Saggar Mehra Couture’s refined approach to contemporary menswear merges with Nipun Khanna’s mastery of fine jewellery craftsmanship, resulting in pieces that seamlessly bridge adornment and attire. 

Drawing inspiration from regal and instinctive forces found in nature, the collection translates these influences into sculptural silhouettes, intricate embellishments and meticulously crafted jewellery pieces. Every creation embodies a sense of understated dominance, where thoughtful detailing and artisanal precision come together to create a powerful visual language. 

More than a collection, Vanraaj is a study in contemporary masculinity and elevated self-expression. It celebrates individuals who lead with conviction, carry themselves with grace, and understand that true luxury lies in authenticity and intention.

Through this unique collaboration, Saggar Mehra Couture continues to push the boundaries of modern menswear, creating experiences that bridge fashion, jewellery and craftsmanship. Vanraaj stands as a testament to the enduring appeal of thoughtful design and the timeless spirit of the modern king.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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