BrandBuzz
Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection
Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area
The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.
This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.
Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”
BrandBuzz
GJC and SGL Partner to Launch Dedicated SGL Pavilion at GJS Diwali Edition 2026
40-booth Pavilion to Spotlight Diamond Certification, Innovation and Industry Collaboration.
The All India Gem & Jewellery Domestic Council (GJC) and SGL (Solitaire Gemmological Laboratories) have entered into a strategic Memorandum of Understanding (MoU) to launch the SGL Pavilion at the GJS Diwali Edition 2026, scheduled from 2nd to 4th October 2026 at the Jio World Convention Centre, Mumbai.
The dedicated SGL Pavilion, comprising 40 booths, will bring together leading diamond manufacturers alongside an immersive SGL Experience Zone, creating a unique destination that celebrates innovation, certification excellence, and trust within the gem and jewellery industry.
The MoU was signed by Saiyam Mehra, Convener, GJS & IPC, and Chirag Soni, Co-Founder & Director, SGL, in the presence of Avinash Gupta, Vice Chairman, GJC, Mitesh Dhorda, National Secretary, GJC, and Rahul Vasani, Business Development Manager, SGL Dubai.
Designed as more than an exhibition space, the SGL Pavilion will provide manufacturers, retailers, buyers, and trade visitors with an opportunity to engage with SGL’s latest innovations in diamond certification, grading technology, and quality assurance while connecting with some of the industry’s most progressive diamond manufacturers.
The collaboration reflects the shared commitment of GJC and SGL to strengthen transparency, foster business opportunities, and elevate consumer confidence across the jewellery industry.
GJC and SGL also extend their appreciation to Anil Prabhakar, Salesman Turned Storyteller, for facilitating this collaboration and playing a key role in bringing this partnership to fruition.
Rajesh Rokde, Chairman, GJC, said:

“GJS has consistently brought together the most important stakeholders of the jewellery industry under one roof. Our partnership with SGL further strengthens this vision by introducing a dedicated pavilion focused on certification, innovation, and trust. We are confident the SGL Pavilion will become one of the key highlights of the GJS Diwali Edition 2026 while creating significant value for exhibitors and visitors alike.”
Saiyam Mehra, Convener – GJS & IPC, said:
“Preparations for the GJS Diwali Edition are in full swing, and the excitement across the industry is tremendous. This edition will feature over 350 exhibitors, approximately 700 booths, and welcome more than 15,000 trade visitors from India and overseas. The SGL Pavilion will add a unique dimension to the exhibition by bringing together trendsetting diamond manufacturers within a dedicated space, creating new business opportunities and meaningful industry connections.”

Chirag Soni, Co-Founder & Director, SGL, said:

“The SGL Pavilion has been envisioned as an extension of the SGL Experience, a space where the industry can come together to discover innovation, engage with cutting-edge technology, and build meaningful business relationships. From our Experience Centres to our latest advancements in diamond screening and certification, we are committed to creating platforms that educate, inspire confidence, and strengthen the jewellery ecosystem. We look forward to welcoming the industry to experience SGL like never before at GJS Diwali Edition 2026.”
Avinash Gupta, Vice Chairman, GJC, said:
“Strategic collaborations like this reinforce GJC’s commitment to promoting innovation, transparency, and sustainable growth across the Indian gem and jewellery industry. Our partnership with SGL further enhances the value proposition of GJS while creating new opportunities for businesses across the jewellery ecosystem.”

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