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India’s gold demand improves as prices dip

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Gold demand in India saw a slight improvement towards the week’s end as prices fell from record highs, yet remained below normal levels. Discounts in China persisted due to low activity, and India’s imports are predicted to drop significantly by 85 per cent in February. Meanwhile, gold trades in Singapore, Hong Kong, and Japan show varying premiums and discounts.

India’s gold demand improved in the second half of this week but remained lower than normal as prices retreated from all-time-high levels, while traders continued to offer discounts in China as activity remained lacklustre. Domestic gold prices were trading around 84,750 rupees per 10 grams on Friday after hitting a record high of 86,592 rupees last week.

Indian dealers this week offered a discount of $12-$27 an ounce over official domestic prices, inclusive of 6 per cent import and 3 per cent sales levies, down from the last week’s discount of $35.

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Palmonas Unveils The Palmonas X Tanya Ghavri Collection

New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri

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Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.

The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.

The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.

The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.

The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.

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