National News
India’s Gem & Jewellery Exports Drop 11.72% in FY25 Amid Global Pressures
Studded gold and platinum jewellery buck trend with positive growth; CPD and silver exports see sharp declines
India’s gem and jewellery (G&J) exports declined by 11.72% in the financial year 2024-25, totaling USD 28.5 billion, compared to USD 32.28 billion in FY24. The industry grappled with multiple global challenges including sluggish demand in key markets like the US and China, ongoing geopolitical tensions, and rising competition from lab-grown diamonds.
Despite the overall decline, exports of studded gold jewellery rose by 14% year-on-year to USD 6.1 billion, and platinum jewellery exports also saw an uptick of 11.79% to USD 182.75 million. In contrast, exports of cut and polished diamonds (CPD), the sector’s largest component, plummeted 16.75% to USD 13.2 billion, while silver jewellery exports dropped a staggering 40.58% to USD 962 million.
The imposition of a 26% US tariff on certain goods triggered a last-minute surge in exports, with over USD 1 billion worth of shipments sent in the 10 days prior to the tariff’s implementation — a sign of underlying global demand potential.
On the import front, gross G&J imports fell 11.96% to USD 19.6 billion, down from USD 22.2 billion in the previous fiscal year. Imports of rough diamonds, a key raw material, dropped 24.27% in value to USD 10.8 billion, while the volume declined 16.2% to 1,044.34 lakh carats.
Exports of lab-grown polished diamonds were also impacted, declining by 9.64% to USD 1.2 billion.
Gold jewellery exports were relatively stable, recording only a marginal decline of 0.11% to USD 11.21 billion. Of this, plain gold jewellery contributed USD 5.1 billion.
Signs of recovery were visible from January 2025 onwards, with month-on-month growth, although still trailing behind year-on-year figures. Exports in March 2025 were USD 2.5 billion, showing a modest 1.02% growth over February, but slightly below the USD 2.55 billion recorded in March 2024.
Industry players remain cautiously optimistic, citing stabilizing diamond prices and improving market sentiment as early indicators of a turnaround, despite ongoing global uncertainty.
National News
WAMIQA GABBI Appointed First National Brand Ambassador Of EVERLITE BY SENCO
The Appointment Of Wamiqa Gabbi Marks The Next Phase Of The Brand’s Journey As It Accelerates Its Expansion Across India,
Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first-ever National brand ambassador, marking an important milestone in the brand’s growth journey. The association comes as Everlite enters its next phase of expansion, with plans to strengthen its retail presence across the country and deepen its connect with a younger, fashion-conscious consumer base.
With a growing presence across 6 states and 8 cities, with 17 stores across India, Sennes has established a strong and growing retail presence in the country. The appointment of Wamiqa as its first national brand ambassador is part of the brand’s broader expansion strategy, aimed at strengthening its identity, widening its consumer appeal and bringing greater focus to the evolving role of lightweight jewellery in everyday dressing.
Known for her effervescent personality, expressive eyes, contemporary style and an instinctive ability to make every look her own, Wamiqa represents a new generation of women who are approaching jewellery with the same ease and individuality with which they approach fashion. Her association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery.
Wamiqa Gabbi said:
“I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look.

That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural,”
Commenting on the association, Joita Sen, Whole-Time Director & Head of Marketing and Design, Senco Gold & Diamonds, said:

“Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”
As Everlite expands its presence across the country, the brand continues to respond to a changing jewellery landscape where consumers are increasingly looking for pieces that can move beyond occasion dressing. Everlite offers contemporary designs across 9K, 14K and 18K gold, along with diamond jewellery, spanning earrings, rings, pendants, bracelets, bangles and more. Designed to move from workdays and everyday dressing to evenings and celebrations, the brand brings together the craftsmanship of fine jewellery with the freedom of lightness.
Backed by the legacy of Senco Gold & Diamonds, Everlite has built its identity around lightweight jewellery that brings together design, craftsmanship and ease. Its portfolio includes gold and diamond designs across multiple styles, with Cloud9 featuring 9K gold and diamond jewellery created for effortless day-to-night styling.
The appointment of Wamiqa Gabbi as Everlite’s first brand ambassador marks the next phase of the brand’s journey as it accelerates its expansion across India, strengthens its consumer connect and continues to establish lightweight jewellery as an integral part of everyday fine jewellery
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