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India’s Gem & Jewellery Exports Drop 11.72% in FY25 Amid Global Pressures

Studded gold and platinum jewellery buck trend with positive growth; CPD and silver exports see sharp declines

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India’s gem and jewellery (G&J) exports declined by 11.72% in the financial year 2024-25, totaling USD 28.5 billion, compared to USD 32.28 billion in FY24. The industry grappled with multiple global challenges including sluggish demand in key markets like the US and China, ongoing geopolitical tensions, and rising competition from lab-grown diamonds.

Despite the overall decline, exports of studded gold jewellery rose by 14% year-on-year to USD 6.1 billion, and platinum jewellery exports also saw an uptick of 11.79% to USD 182.75 million. In contrast, exports of cut and polished diamonds (CPD), the sector’s largest component, plummeted 16.75% to USD 13.2 billion, while silver jewellery exports dropped a staggering 40.58% to USD 962 million.

The imposition of a 26% US tariff on certain goods triggered a last-minute surge in exports, with over USD 1 billion worth of shipments sent in the 10 days prior to the tariff’s implementation — a sign of underlying global demand potential.

On the import front, gross G&J imports fell 11.96% to USD 19.6 billion, down from USD 22.2 billion in the previous fiscal year. Imports of rough diamonds, a key raw material, dropped 24.27% in value to USD 10.8 billion, while the volume declined 16.2% to 1,044.34 lakh carats.

Exports of lab-grown polished diamonds were also impacted, declining by 9.64% to USD 1.2 billion.

Gold jewellery exports were relatively stable, recording only a marginal decline of 0.11% to USD 11.21 billion. Of this, plain gold jewellery contributed USD 5.1 billion.

Signs of recovery were visible from January 2025 onwards, with month-on-month growth, although still trailing behind year-on-year figures. Exports in March 2025 were USD 2.5 billion, showing a modest 1.02% growth over February, but slightly below the USD 2.55 billion recorded in March 2024.

Industry players remain cautiously optimistic, citing stabilizing diamond prices and improving market sentiment as early indicators of a turnaround, despite ongoing global uncertainty.

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Anushka Sharma Fronts Heer By GIVA, Celebrating Self-Love Through Modern Luxury

With A Renewed Focus On Gold and Lab-Grown Diamonds, The Campaign Celebrates Self-Love, Individuality, and Modern Gifting Through The Brand’s Evocative New Film, “For You, Forever”

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GIVA’s newly launched brand Heer by GIVA, focused on gold jewellery and lab-grown diamonds, has announced Anushka Sharma as the face of the brand, marking a significant step in its premium jewellery journey.

Rooted in the tagline “For You, Forever,” Heer by GIVA is built on the emotion of self-love, remembrance, and timeless gifting. Through this association, the brand introduces a fresh perspective on luxury, one that is deeply personal, emotionally resonant, and centred around women choosing themselves.

At the heart of the launch is a poetic brand film that blends evocative shayari with the emotions of self-love and self-indulgence. The campaign positions Heer by GIVA as more than a jewellery brand; it marks the beginning of a larger cultural narrative celebrating the modern woman: independent yet emotional, graceful yet strong, timeless yet contemporary.

Talking about her association with Heer by GIVA, Anushka Sharma, Indian Actress and Film Producer said:

“Heer by GIVA celebrates women for who they truly are, not who they’re expected to be. That distinction matters. Jewellery has always carried emotion, but here it becomes something more personal, a symbol of self-love, a quiet act of choosing yourself. That’s a story I’ve always wanted to be part of, and Heer tells it in the most beautiful, authentic way.”

Speaking on the collaboration, Ishendra Agarwal, Founder, GIVA, said:

“Anushka has been an integral part of the GIVA story, and with Heer, that association evolves into something far deeper. Heer is our attempt to move beyond occasion-led jewellery and into the space of meaningful luxury, where a piece isn’t just beautiful, it means something. Anushka embodies that spirit completely. She is authentic, confident, modern, and deeply individualistic, everything Heer stands for. Together, we want to shift how women think about jewellery. Not as something they receive, but something they choose for themselves, on their own terms.”

The collections are designed to make fine jewellery more contemporary, accessible, and emotionally resonant, while celebrating everyday luxury, self-gifting, and personal milestones women choose to honour for themselves.

With Anushka Sharma at the forefront, Heer by GIVA enters a new phase of brand building, one that merges aspiration with emotional storytelling, while reinforcing GIVA’s evolving presence in the premium jewellery category.

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