JB Insights

IIJS Tritiya represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya

Published

2 years ago

February 11, 2024

721 views

IIJS Tritiya, the third exhibition under the IIJS banner, stands out as an exceptional platform in South India that brings together renowned jewellery manufacturers, retailers, wholesalers, and industry professionals under one roof. It showcases an extensive range of gold jewellery collections that reflect the rich heritage and craftsmanship of India’s jewellery industry.Nirav Bhansali- Convener, National Exhibitions-GJEPC speaks to JewelBuzz on what to expect from IIJS Tritiya 2024 including exciting, innovative features.

What’s in store at IIJS Tritiya 2024?

This is the second edition of IIJS Tritiya, a novel platform for the gem and jewellery industry that showcases the latest collections and innovations especially to the southern half of the country. The show is a strategic initiative to tap into the huge potential of the South Indian market, especially in the run-up to the auspicious festival of Akshaya Tritiya. We are confident that this show will provide a boost to the trade and create new opportunities for growth and collaboration.

Provide details of number of exhibitors, stalls, number of visitors expected (breakup of domestic and international visitors), total exhibition area etc.

There are over 900+ exhibitors and 1900+ stalls spanning 40,000sqm of exhibition area. More than 15000 trade visitors from 500+ cities in India and 60+ countries are expected.

Any new, innovative, unique aspects in this year’s IIJS Tritiya?

The India Gem & Jewellery Machinery Expo (IGJME) for the first time is concurrently held with IIJS Tritiya. The platform will showcase the latest and the best of National & international machineries.

Other features of IIJS Tritiya:

Innov8 Talks (Seminar Series): Providing insights and expertise.
Fashion Show on 5th April for the Retailers
Prime Lounge (VIP Only): Offering exclusive services.
Elite Coffee Shop (VIP Only): A premium refreshment experience.
Digital Badges on Mobile: Streamlining entry and exit processes
Face Recognition process introduce for further convenience.
IIJS App: Providing real-time updates and assistance.
Buggy Service: Ensuring swift mobility inside the venue.

Additionally, this year introduces the ‘World of GJEPC’ zone, showcasing the Council’s diverse offerings and highlighting its comprehensive support to the industry, extending beyond IIJS exhibitions.”

Please give details of IIJS Tritiya Visitor Campaign across India and in international markets.

The IIJS Tritiya Visitor Campaign achieved extensive outreach by conducting door-to-door activities in 134 cities, resulting in registrations from visitors in 645 cities. Impressively, the campaign engaged with over 20,000 jewellery retail companies during these visits, demonstrating significant interest and participation for the show. We also have international visitor registration at the show which adds to the opportunity

Elections are being held in April; will they impact IIJS Tritiya?

GJEPC is proactively engaging with the regulatory bodies to ensure a seamless show. With clear Standard Operating Procedures (SOPs) in place, the show is poised to navigate potential challenges and deliver a positive experience for exhibitors and visitors alike.

What is your take on the current market sentiment and timing of IIJS Tritiya?

In terms of the current market sentiment and the timing of IIJS Tritiya, I believe the sentiment is positive. This event represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya. We are confident that the show will stimulate trade activity and foster fresh avenues for expansion and partnership within the industry.

Related Topics:2024 IIJS Tritiya jbinsights spotlight

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JB Insights

WGC REPORT :Portfolio resiliency-Gold’s role amid economic crosscurrents

Published

10 hours ago

October 25, 2025

JewelBuzz Spread The Buzz

1,895 views

Since the publication of our Why gold in 2025? A cross-asset perspective report earlier this year, much has happened on the policy front and in the broader economy. Uncertainties and vulnerabilities remain across geopolitical, fiscal, and trade domains. Investors are particularly concerned about growth and inflation, creating a challenging situation for policymakers as the dual policy goals of the Federal Reserve are in direct conflict. With persistent fears of stagflation, gold has once again stepped into the spotlight, rising more than 50% this year.1 Importantly, the core reasons for considering alternative assets such as gold, as outlined in our May report, remain largely unchanged.

First, equities appear complacent. US equities have posted remarkable gains in recent months, reigniting concerns about valuation excess and concentration risk. Indeed, investors face a market that feels euphoric on the surface but remains fragile underneath. Should economic pressures mount , investors may increasingly seek refuge in safe-haven assets, with gold standing out as a historically resilient option, as outlined in our mid-year outlook.

Second, bond markets remain uncertain. The Fed officially resumed its easing cycle in September, cutting the federal funds rate by 25 basis points in response to a cooling labour market (Chart 1) – an action widely anticipated by markets. However, US long-term yields could face renewed upward pressure if tariffs and reshoring efforts drive domestic costs higher, complicating the Fed’s inflation target. At the same time, long-term treasuries remain exposed to concerns over the Federal Reserve’s independence and the US government’s sizeable fiscal funding needs.

Against this backdrop, gold’s appeal as a hedge against both equity and bond market instability is growing – though risks exist. As we discussed in our recent blog, gold’s rapid ascent could prompt rebalancing and profit taking. For example, from a technical standpoint, the monthly Relative Strength Index (RSI) is above 90 and gold is sitting more than 20% above its 200-day moving average. These factors could lead to short-term reversals. In addition, the sharp increase in the gold price could dampen consumer demand while global trade normalisation and a pick-up in GDP growth could revive risk appetite further.

In summary, maintaining a diversified approach and remaining vigilant to shifting market dynamics is essential. Amidst a growing investor base, secular US dollar weakness and continued geoeconomic uncertainty, gold’s enduring resilience and diversification benefits remain as relevant as ever.