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IIJS Tritiya represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya

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IIJS Tritiya, the third exhibition under the IIJS banner, stands out as an exceptional platform in South India that brings together renowned jewellery manufacturers, retailers, wholesalers, and industry professionals under one roof. It showcases an extensive range of gold jewellery collections that reflect the rich heritage and craftsmanship of India’s jewellery industry.Nirav Bhansali- Convener, National Exhibitions-GJEPC speaks to JewelBuzz on what to expect from IIJS Tritiya 2024 including exciting, innovative features.

  1. What’s in store at IIJS Tritiya 2024?

This is the second edition of IIJS Tritiya, a novel platform for the gem and jewellery industry that showcases the latest collections and innovations especially to the southern half of the country. The show is a strategic initiative to tap into the huge potential of the South Indian market, especially in the run-up to the auspicious festival of Akshaya Tritiya. We are confident that this show will provide a boost to the trade and create new opportunities for growth and collaboration.

  1. Provide details of number of exhibitors, stalls, number of visitors expected   (breakup of domestic and international visitors), total exhibition area etc.

There are over 900+ exhibitors and 1900+ stalls spanning 40,000sqm of exhibition area. More than 15000 trade visitors from 500+ cities in India and 60+ countries are expected.

  1. Any new, innovative, unique aspects in this year’s   IIJS Tritiya?

The India Gem & Jewellery Machinery Expo (IGJME) for the first time is concurrently held with IIJS Tritiya. The platform will showcase the latest and the best of National & international machineries.

Other features of IIJS Tritiya:

  • Innov8 Talks (Seminar Series): Providing insights and expertise.
  • Fashion Show on 5th April for the Retailers
  • Prime Lounge (VIP Only): Offering exclusive services.
  • Elite Coffee Shop (VIP Only): A premium refreshment experience.
  • Digital Badges on Mobile: Streamlining entry and exit processes
  • Face Recognition process introduce for further convenience.
  • IIJS App: Providing real-time updates and assistance.
  • Buggy Service: Ensuring swift mobility inside the venue.

Additionally, this year introduces the ‘World of GJEPC’ zone, showcasing the Council’s diverse offerings and highlighting its comprehensive support to the industry, extending beyond IIJS exhibitions.”

  1. Please give details of IIJS Tritiya Visitor Campaign across India and in international markets.

The IIJS Tritiya Visitor Campaign achieved extensive outreach by conducting door-to-door activities in 134 cities, resulting in registrations from visitors in 645 cities. Impressively, the campaign engaged with over 20,000 jewellery retail companies during these visits, demonstrating significant interest and participation for the show. We also have international visitor registration at the show which adds to the opportunity 

  1. Elections are being held in April; will they impact IIJS Tritiya?

GJEPC is proactively engaging with the regulatory bodies to ensure a seamless show. With clear Standard Operating Procedures (SOPs) in place, the show is poised to navigate potential challenges and deliver a positive experience for exhibitors and visitors alike.

  1. What is your take on the current market sentiment and timing of IIJS Tritiya?

In terms of the current market sentiment and the timing of IIJS Tritiya, I believe the sentiment is positive. This event represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya. We are confident that the show will stimulate trade activity and foster fresh avenues for expansion and partnership within the industry.

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JB Insights

Shine Bright This Diwali: JewelBuzz’s Guide to Your Perfect Festive Look

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As the air fills with the scent of marigolds and the shimmer of diyas lights up every home, it’s officially time to embrace your most dazzling self. The festive season — from Dhanteras to Bhai Dooj — offers the perfect excuse to experiment with fashion and let your jewellery shine. This year, JewelBuzz presents a curated style guide to help you craft the perfect look for every occasion — whether you love traditional elegance or modern sparkle.

1. Dhanteras — The Golden Beginning

Mood: Prosperity, new beginnings, and a touch of gold magic.

Dhanteras marks the start of Diwali festivities and is all about invoking abundance. It’s the perfect day to let your outfit reflect positivity and grace. Opt for a mustard silk saree, a gold co-ord set, or an ivory organza drape with zari borders — shades that echo wealth and warmth.

For jewellery, JewelBuzz recommends an all-gold look. Try a lightweight gold choker paired with layered bangles and drop earrings. Add a tiny pendant or charm bracelet for a refined finish. Keep your makeup glowing and your smile brighter — because on Dhanteras, every sparkle counts.

2. Lakshmi Puja — The Divine Glow-Up

Mood: Spiritual radiance and timeless tradition.

On Lakshmi Puja, tradition meets devotion — and your attire should mirror that divinity. Choose a Banarasi saree in deep maroon or royal blue, or a silk Anarkali adorned with golden embroidery. Soft curls, dewy makeup, and a bindi complete your goddess-inspired ensemble.

Pair this with temple jewellery — one of this season’s most coveted trends. A heavy gold necklace with motifs of deities, antique jhumkas, and a maang tikka bring an aura of opulence. If you want to elevate it further, add a kamarbandh or nose pin for a regal finish. With this look, you don’t just celebrate the goddess — you embody her radiance.

 3. Diwali Night — The Starry Statement Look

Mood: Celebration, glamour, and unfiltered sparkle.

The grand night of Diwali calls for a show-stopping look. Go bold with a sequined pre-draped saree, a metallic lehenga, or a gown with mirror work detailing. Deep emerald, midnight blue, and champagne gold are the hues of the moment.

Your jewellery should match the grandeur. Think diamond chokers, statement earrings, and cocktail rings that shimmer under every diya and fairy light. Mix contemporary cuts with timeless sparkle — pear-shaped diamond drops, halo rings, and layered tennis bracelets are key pieces this season. This look is designed for celebrations that go from dinner to dance in effortless style.

4. Bhai Dooj — The Chic & Heartfelt Finish

Mood: Comfort, affection, and understated elegance.

After days of festivity, Bhai Dooj brings a more relaxed yet emotional tone — a celebration of sibling love. Choose an outfit that feels comfortable yet chic: a floral kurta set, printed skirt with crop top, or a contemporary Indo-Western ensemble in soft hues like blush pink, mint, or lilac.

For jewellery, keep it light and graceful. JewelBuzz suggests dainty pearl earrings, gemstone studs, or slender gold chains with delicate pendants. Add a minimal bracelet or charm bangle to complete the look. It’s about easy elegance — perfect for warm family moments and casual get-togethers.

 5. The JewelBuzz Touch — Where Tradition Meets Trend

Every Diwali season tells a story — of beauty, togetherness, and brilliance. With a collection that spans timeless temple designs, sleek diamond minimalism, and affordable 9K and 14K gold pieces, JewelBuzz ensures there’s a sparkle for every style and moment.

Whether you’re adorning yourself for the Lakshmi Puja aarti, the Diwali night dinner, or a Bhai Dooj brunch, your jewellery should reflect your inner light. Because when you dress with intention and accessorize with confidence, you don’t just wear jewellery — you wear joy.

So this festive season, shine with meaning, style with heart, and celebrate every sparkle — only with JewelBuzz.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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