JB Insights
I believe in crafting pieces that not only showcase aesthetic beauty but also carry meaningful stories and emotions – By Sankesh Surana
Sankesh Surana, Co-Founder & Head of Design-Sankesh Surana, is a visionary. The brand Sankesh Surana is renowned for its exceptional craftsmanship and innovative designs. As the co-founder of the Sankesh Surana atelier, Sankesh Surana is not only an award-winning jewellery designer but also an artist, lifestyle designer, jewellery and educator.
Sankesh Surana speaks to JEWELBUZZ on his design philosophy, inspiration, learnings from life….and more.
Take us through your journey into jewellery designing: your inspiration, your beginnings, and your evolution into a renowned designer.
My journey into jewellery designing began with a love for creativity and expression. I started my career by selling gemstones, and thanks to the keen interest I had in jewellery, I gradually started crafting jewellery, making custom-made products for my clients based on their life stories, and so on. Eventually, I expanded into designing luxury lifestyle products like scarves, crockery, and perfumes. After designing for renowned manufacturers, corporate brands, elite clients, and collaborations with other designers, my sister, Preethi Chopda, and I opened our flagship retail store in Jayanagar, Bangalore, in the year 2022, after catering to our clients for over 8 years. Alongside, I also founded an art school to share my passion and experiences with aspiring designers. It’s been a fulfilling journey of exploring creativity and learning numerous new and exciting things.
What is your design philosophy?
My designs revolve around personal expression and personal connection. I believe in crafting pieces that not only showcase aesthetic beauty but also carry meaningful stories and emotions. Whether it is jewellery or lifestyle products, I strive to infuse each creation with artistic elements and attention to detail. I draw inspiration from nature, culture and individual stories, incorporating them into my designs, I also enjoy the revival of patterns and techniques of the past, blending them with jewellery to make it suited for the contemporary world.
As an entrepreneur, what are the lessons you have learnt in establishing a business, strategy for growth, brand positioning etc. How does one balance creativity with commercial viability and fluctuating consumer preferences?
As an entrepreneur, I’ve learned invaluable lessons in establishing and growing a business. One of the most crucial aspects is continuous adaptation to market trends and consumer preferences and delivering products that our clients are highly satisfied with, consumer satisfaction is the backbone of any business, our clients love being a part of our process and love adding their personal touch to their products, they then stand as our biggest brand ambassadors, promoting and growing our business.
Finding the right balance between creativity and commercial viability is essential. While creativity fuels innovation and sets us apart from competitors, we must also ensure that our products resonate with our target audience and meet their needs. Here, the biggest advantage we have is that being a designer gives us a lot of flexibility, and adjusting to customer preferences is much easier.
Your comments on the current jewellery designing segment in India? What is the standing and brand positioning of India’s jewellery designers on the global stage?
The current jewellery designing segment in India is blooming now more than ever. Consumers want to stand out from the crowd and own something that is more personalized, which has increased the need for good jewellery designers globally. India’s jewellery designers have carved a niche for themselves by offering a diverse range of designs to cater to a global clientele. Today, Indian jewellery designers are renowned for their intricate designs, rich cultural inspirations, and mastery of techniques passed down through generations. Other industries, especially the fashion and entertainment industry, and their portrayal of Indian jewellery, have further increased the demand for Indian jewellery on a global scale.
What’s your message for aspiring, as well as practicing, jewellery designers?
Based on my own experiences, my message for aspiring designers is to stay curious, keep learning, and try new things. Don’t stop learning; it helps you develop expertise and find your own style. Stay updated on industry changes. Growth may take time, so be patient and persistent. Everyone’s journey is unique, but learning from successes and setbacks is key to personal and professional growth. And above all, always stay true to your artistic vision and let it shine through in your work. We all share a common love for all things bling, and there is a huge opportunity for all of us. We can all grow and succeed if we embrace our innate creativity and learn and deliver consistently.
JB Insights
The Evolution Of Men’s Jewellery In India
By Suresh Krishnan, VP – Sales, PNG Jewellers
Changing Lifestyles, Rising Fashion Consciousness and Demand For Self-Expression Are Driving The Rapid Growth Of India’s Men’s Jewellery Segment.
For decades, men’s jewellery in India limited itself to gold chains gifted by parents, a wedding ring, or a religious pendant. Today, the modern Indian man is embracing jewellery as a form of self-expression, personal style, and achievement. What was once considered a niche category has evolved into one of the most exciting growth segments in the jewellery industry.
We have witnessed a notable shift in consumer behaviour over the past few years. Men are increasingly purchasing jewellery not only for weddings and festive occasions but also to celebrate personal milestones such as promotions, entrepreneurial success, anniversaries, and birthdays. This transformation is being driven by a younger, style-conscious demographic that draws inspiration from global fashion, digital media, and celebrity culture.
International luxury houses have expanded their men’s jewellery offerings substantially, while Indian consumers are becoming more comfortable experimenting with bracelets, platinum bands, signet rings, pendants, cufflinks, tie pins, and customised accessories. The rise of men’s jewellery is also closely linked to changing workplace and lifestyle preferences. Today’s professionals prefer versatile pieces that transition from boardroom meetings to social gatherings. Lightweight gold bracelets, sleek chains, and minimal diamond-accented jewellery have emerged as strong performers across urban markets.
Alongside gold and diamonds, silver jewellery has emerged as a significant growth category for men. Rising precious metal prices and evolving fashion sensibilities have encouraged younger consumers to explore silver bracelets, chains, rings, and pendants as stylish yet accessible options. Silver has increasingly positioned itself as an entry-level luxury category, particularly among consumers in the 20-30 age bracket who seek design-led products for everyday wear. The growing popularity of men’s silver jewellery globally has further accelerated acceptance in India.
One of the most significant developments has been the growing popularity of jewellery gifting for men. Father’s Day, in particular, is emerging as an important occasion. Consumers are increasingly seeking meaningful gifts that carry both emotional and intrinsic value. Unlike conventional gifts, jewellery offers longevity, sentiment, and the potential for appreciation over time.
Another noteworthy trend is the growing demand for customisation. Men are looking for pieces that reflect personal stories, whether through engraved initials, symbolic motifs, family emblems, or bespoke designs. This shift mirrors a broader global movement towards personalised luxury.
While gold remains the preferred metal for many Indian consumers, platinum, silver, and diamond-studded jewellery are gaining prominence among younger buyers. Contemporary styling, lighter weights, and innovative designs have helped make these categories more accessible and relevant.
Looking ahead, the men’s jewellery category is poised for sustained growth. As societal perceptions continue to evolve and consumers become more confident in expressing their personal style, jewellery will increasingly become an integral part of the modern man’s wardrobe.
The evolution of men’s jewellery is not merely a fashion trend. It reflects a deeper cultural shift where jewellery is being recognised as a symbol of identity, achievement, and self-expression. This Father’s Day, that makes jewellery one of the most meaningful gifts a family can choose, celebrating not just tradition, but the individual behind it.
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