JB Insights
IIJS Tritiya represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya
IIJS Tritiya, the third exhibition under the IIJS banner, stands out as an exceptional platform in South India that brings together renowned jewellery manufacturers, retailers, wholesalers, and industry professionals under one roof. It showcases an extensive range of gold jewellery collections that reflect the rich heritage and craftsmanship of India’s jewellery industry.Nirav Bhansali- Convener, National Exhibitions-GJEPC speaks to JewelBuzz on what to expect from IIJS Tritiya 2024 including exciting, innovative features.
- What’s in store at IIJS Tritiya 2024?
This is the second edition of IIJS Tritiya, a novel platform for the gem and jewellery industry that showcases the latest collections and innovations especially to the southern half of the country. The show is a strategic initiative to tap into the huge potential of the South Indian market, especially in the run-up to the auspicious festival of Akshaya Tritiya. We are confident that this show will provide a boost to the trade and create new opportunities for growth and collaboration.
- Provide details of number of exhibitors, stalls, number of visitors expected  (breakup of domestic and international visitors), total exhibition area etc.
There are over 900+ exhibitors and 1900+ stalls spanning 40,000sqm of exhibition area. More than 15000 trade visitors from 500+ cities in India and 60+ countries are expected.
- Any new, innovative, unique aspects in this year’s  IIJS Tritiya?
The India Gem & Jewellery Machinery Expo (IGJME) for the first time is concurrently held with IIJS Tritiya. The platform will showcase the latest and the best of National & international machineries.
Other features of IIJS Tritiya:
- Innov8 Talks (Seminar Series): Providing insights and expertise.
- Fashion Show on 5th April for the Retailers
- Prime Lounge (VIP Only): Offering exclusive services.
- Elite Coffee Shop (VIP Only): A premium refreshment experience.
- Digital Badges on Mobile: Streamlining entry and exit processes
- Face Recognition process introduce for further convenience.
- IIJS App: Providing real-time updates and assistance.
- Buggy Service: Ensuring swift mobility inside the venue.
Additionally, this year introduces the ‘World of GJEPC’ zone, showcasing the Council’s diverse offerings and highlighting its comprehensive support to the industry, extending beyond IIJS exhibitions.”
- Please give details of IIJS Tritiya Visitor Campaign across India and in international markets.
The IIJS Tritiya Visitor Campaign achieved extensive outreach by conducting door-to-door activities in 134 cities, resulting in registrations from visitors in 645 cities. Impressively, the campaign engaged with over 20,000 jewellery retail companies during these visits, demonstrating significant interest and participation for the show. We also have international visitor registration at the show which adds to the opportunity
- Elections are being held in April; will they impact IIJS Tritiya?
GJEPC is proactively engaging with the regulatory bodies to ensure a seamless show. With clear Standard Operating Procedures (SOPs) in place, the show is poised to navigate potential challenges and deliver a positive experience for exhibitors and visitors alike.
- What is your take on the current market sentiment and timing of IIJS Tritiya?
In terms of the current market sentiment and the timing of IIJS Tritiya, I believe the sentiment is positive. This event represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya. We are confident that the show will stimulate trade activity and foster fresh avenues for expansion and partnership within the industry.
JB Insights
Devotion, Heritage & Diversification: The defining trends of SSI Delhi’s 3rd Edition
From sacred artistry to lifestyle-driven expansion, how top exhibitors bridged timeless tradition with modern market demand.
Spirituality as a design anchor
Devotional and spiritual artistry emerged as the single strongest thread of the show. Ricchezza’s Idols Collection, SILORA’s Shrinathji timepiece, Purple Jewels’ Balaji idols and Shiva Lingam, and Anmol Jewellers’ extensive range of silver and gold idols (Vishwarupa, Panchmukhi Hanuman, Ram Parivaar, and more) together show that sacred and devotional pieces are no longer a niche category but a mainstream, premium-positioned offering across exhibitors.
Antique, oxidized and heritage finishes
SILORA’s glorious Antique Finish Collection and Oxidized Silver Jewellery reflect a broader pull toward deep patina, folk-tribal textures, and traditional Indian artistry — a counterpoint to high-polish contemporary pieces and a signal that heritage aesthetics remain commercially strong.
Rose gold’s continued momentum
Rose gold surfaced across multiple product types — not just jewellery but also timepieces — as seen in SILORA’s Luxe Rose Gold Finish Jewellery and rose-gold-finished watches, reinforcing its position as a staple modern finish rather than a passing trend.
Category expansion beyond traditional jewellery
Exhibitors are widening their range beyond rings, chains, and bangles. Ricchezza’s Anamitra line targets infants, while SILORA’s Exclusive Timepieces extend a jewellery brand into horology — both pointing to lifestyle-driven diversification as a growth strategy.
Gender-Specific Design Lines
Distinct masculine and feminine lines were a notable feature, exemplified by Ricchezza’s Cuban Collection (bold, masculine) alongside Tixty (chic, feminine) — indicating that targeted, gender-specific collections continue to be a deliberate merchandising strategy rather than a one-size-fits-all approach.
Mastery in Silver Artefacts and Idols
Both Purple Jewels and Anmol Jewellers demonstrated the depth of skill in silver idol-making, from the Saptashwa Vase’s mythological detailing to the technical complexity of Vishwarupa and Panchmukhi Hanuman forms, underscoring silver artefacts as a distinct and thriving craft category alongside wearable jewellery.
Balancing tradition and modernity
Taken together, the exhibitors at the 3rd edition of SSI Delhi painted a picture of an industry balancing tradition and modernity — where antique finishes and devotional artistry sit comfortably alongside rose gold sophistication, gender-targeted lines, and category extensions such as infant jewellery and timepieces. This blend of heritage craftsmanship and contemporary lifestyle relevance appears to be the defining character of the show.
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