JB Insights

IIJS Tritiya represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya

Published

2 years ago

February 11, 2024

IIJS Tritiya, the third exhibition under the IIJS banner, stands out as an exceptional platform in South India that brings together renowned jewellery manufacturers, retailers, wholesalers, and industry professionals under one roof. It showcases an extensive range of gold jewellery collections that reflect the rich heritage and craftsmanship of India’s jewellery industry.Nirav Bhansali- Convener, National Exhibitions-GJEPC speaks to JewelBuzz on what to expect from IIJS Tritiya 2024 including exciting, innovative features.

What’s in store at IIJS Tritiya 2024?

This is the second edition of IIJS Tritiya, a novel platform for the gem and jewellery industry that showcases the latest collections and innovations especially to the southern half of the country. The show is a strategic initiative to tap into the huge potential of the South Indian market, especially in the run-up to the auspicious festival of Akshaya Tritiya. We are confident that this show will provide a boost to the trade and create new opportunities for growth and collaboration.

Provide details of number of exhibitors, stalls, number of visitors expected (breakup of domestic and international visitors), total exhibition area etc.

There are over 900+ exhibitors and 1900+ stalls spanning 40,000sqm of exhibition area. More than 15000 trade visitors from 500+ cities in India and 60+ countries are expected.

Any new, innovative, unique aspects in this year’s IIJS Tritiya?

The India Gem & Jewellery Machinery Expo (IGJME) for the first time is concurrently held with IIJS Tritiya. The platform will showcase the latest and the best of National & international machineries.

Other features of IIJS Tritiya:

Innov8 Talks (Seminar Series): Providing insights and expertise.
Fashion Show on 5th April for the Retailers
Prime Lounge (VIP Only): Offering exclusive services.
Elite Coffee Shop (VIP Only): A premium refreshment experience.
Digital Badges on Mobile: Streamlining entry and exit processes
Face Recognition process introduce for further convenience.
IIJS App: Providing real-time updates and assistance.
Buggy Service: Ensuring swift mobility inside the venue.

Additionally, this year introduces the ‘World of GJEPC’ zone, showcasing the Council’s diverse offerings and highlighting its comprehensive support to the industry, extending beyond IIJS exhibitions.”

Please give details of IIJS Tritiya Visitor Campaign across India and in international markets.

The IIJS Tritiya Visitor Campaign achieved extensive outreach by conducting door-to-door activities in 134 cities, resulting in registrations from visitors in 645 cities. Impressively, the campaign engaged with over 20,000 jewellery retail companies during these visits, demonstrating significant interest and participation for the show. We also have international visitor registration at the show which adds to the opportunity

Elections are being held in April; will they impact IIJS Tritiya?

GJEPC is proactively engaging with the regulatory bodies to ensure a seamless show. With clear Standard Operating Procedures (SOPs) in place, the show is poised to navigate potential challenges and deliver a positive experience for exhibitors and visitors alike.

What is your take on the current market sentiment and timing of IIJS Tritiya?

In terms of the current market sentiment and the timing of IIJS Tritiya, I believe the sentiment is positive. This event represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya. We are confident that the show will stimulate trade activity and foster fresh avenues for expansion and partnership within the industry.

Related Topics:2024 IIJS Tritiya jbinsights spotlight

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JB Insights

Gold Loans Fuel MSME Expansion

Industry Seminar Focuses On E-Commerce Growth, Logistics Solutions and Global Shipping Opportunities For The Gem and Jewellery Sector

Published

4 days ago

May 18, 2026

JewelBuzz Spread The Buzz

Across India, gold loans are rapidly shifting from purely personal-finance products into a go-to source of working capital and business-expansion funding for MSMEs, with non-bank lenders such as Muthoot Finance playing a central role in this transition. Record-high gold prices and easier documentation, combined with short-term tenures and relatively quick disbursal, are making gold-loan collateral attractive for small manufacturers, traders, and services-sector entrepreneurs who struggle to access traditional bank credit.

Gold loans have become a key contributor to India’s consumption-loan growth, with originations surging amid slowing personal-loan and credit-card growth and elevated gold prices improving collateral coverage.

Rating agencies and brokers note that high gold prices not only allow larger loans against the same jewellery but also help maintain asset quality, as borrowers are more incentivised to repay rather than forfeit precious metal.

Why MSMEs are turning to gold loans

Many MSME borrowers use family-held gold as collateral to finance working-capital gaps, inventory purchases, machinery upgrades, or local-market expansion, especially where cash-flow cycles are irregular or credit history is thin.
Gold loans typically offer lower interest and faster processing than unsecured personal loans or credit cards, and the presence of a tangible asset (gold) makes lenders more comfortable with shorter-tenor, higher-ticket loans.

Role of organised lenders like Muthoot Finance

Muthoot Finance and other large NBFCs explicitly position gold loans as flexible, short-term credit for “business-related” needs, including trade, small-scale manufacturing, and micro-retail, and have reported that a significant share of new disbursements go to self-employed professionals and small business-owners.
Digital-first interfaces, branch-network expansion into semi-urban and Tier-2/3 towns, and features such as missed-call status checks and mobile-based payment reminders help MSME-type borrowers manage repayments without frequent visits to branches.

Regulatory and risk-management angle

Regulators and rating agencies note that channeling gold-loan funds toward productive MSME activity can improve asset quality, as business cash flows often support repayment better than purely consumption-driven loans.
At the same time, tighter supervision on re-pledging and stricter documentation—from April 2026 onward—are pushing MSME borrowers toward organised players, reducing reliance on informal pawn-shop-style lending and improving transparency in SME-oriented gold-loan portfolios.

Market-level impact

With the organised gold-loan market expected to breach ₹15 lakh crore by March 2026, MSME-oriented lending is emerging as one of the key growth segments, particularly for NBFCs that combine branch-level trust with digital ease.
This trend is encouraging gold-loan houses to design quasi-MSME packages—such as higher ticket-sizes, flexible moratoriums around festival seasons, and payment-tracking tools—while keeping the underlying product clearly tagged as a secured gold-loan.