JB Insights
Valentine’s Day 2026: How Jewellery Brands Are Redefining Romance
From symbolic jewellery collection to sustainable sparkle, this season’s collections celebrate intentional love with meaning and modern elegance.
JbExclusive
What do brands in the jewellery industry have in store this Valentine’s Day 2026? This year, the focus has shifted from extravagant gestures to deeply personal expressions of love. Leading jewellers are embracing storytelling, sustainability, and symbolism—introducing heart-led designs, lab-grown diamonds, platinum love bands, and minimalist everyday pieces that reflect connection, commitment, and conscious luxury. Whether it’s a timeless solitaire, a contemporary toi et moi ring, or a delicate pendant meant for daily wear, the emphasis is on jewellery that feels intimate, intentional, and enduring.
Gargi by P N Gadgil & Sons
Gargi by PNG & Sons celebrates Valentine’s Day 2026 with delicate designs that honour modern love—thoughtful, expressive, and crafted to sparkle in every shared moment. Blending contemporary elegance with everyday wearability, the collection is designed for heartfelt gifting and self-expression alike. Because this season, love isn’t just celebrated—it’s beautifully adorned.
Senco Gold & Diamonds
This Valentine’s Day, Senco Gold & Diamonds presents a thoughtfully curated edit of romantic gifts from its Sennes, Everlite, Perfect Love and Aham collections, designed to celebrate love in all its forms. From minimal, everyday diamond jewellery in Everlite to expressive, emotion-led designs in Sennes, and timeless symbols of commitment from the Perfect Love collection, each piece blends craftsmanship with meaning. Whether you’re marking a new beginning or a lifelong bond, these collections offer elegant gifting options that feel personal, enduring, and effortlessly romantic.
Kalyan Jewellers
This Valentine’s Day, jewellery becomes more than a gift, it becomes an expression of emotion, connection, and personal meaning. From delicate heart-inspired motifs to contemporary designs accented with diamonds and subtle touches of colour, each piece is crafted to celebrate love in all its forms. Whether it’s a gesture of self-love, a symbol of a lifelong bond, or the start of something new, these timeless designs blend elegance with sentiment, creating keepsakes to be cherished long after Valentine’s Day has passed.
Malabar Gold & Diamonds
Malabar Gold & Diamonds introduces Zoul 2026 – Allure, a sub-collection within its Zoul 2026 range, centred on contemporary diamond jewellery with a clean, refined aesthetic. Designed for modern wearability, the collection reflects a growing preference for jewellery that feels relevant beyond occasion-led dressing.
The Allure edit features fancy-cut diamonds set in minimal, thoughtfully balanced silhouettes. With an emphasis on lightness and subtle brilliance, the designs are crafted to sit comfortably within everyday wardrobes while still offering a distinct visual appeal.
Dassani Brothers
Dassani Brothers has unveiled ‘Eternal Love’, a Valentine’s Day collection that reimagines classic solitaires with a modern, affordable approach. The collection blends luminous yellow diamonds, traditional solitaires, and innovative pie-cut setting diamonds to deliver brilliance, elegance, and accessible luxury.
A key highlight is the pie-cut setting technique, designed to create the visual impact of a solitaire while enhancing affordability without compromising on craftsmanship. The collection includes rings, pendants, earrings, and statement pieces crafted in fine gold, celebrating warmth, sophistication, and enduring commitment.
Limelight Lab Grown Diamonds
This Valentine’s Day, romance is taking a more meaningful turn, with couples choosing symbolic jewellery over grand gestures. Reflecting this shift, Limelight Lab Grown Diamonds has introduced its Valentine’s Day Collection alongside a compelling value proposition—offering 26% off on diamond value plus an additional 26% off on making charges, making thoughtful diamond gifting more accessible.
Highlights from the collection include the Stellar Heart Diamond Ring with its refined, contemporary silhouette; the Heartbeat Round Diamond Chain inspired by the rhythm of love; and the Toi et Moi Heartfelt Glow Diamond Stud Earrings, celebrating togetherness through a dual-heart design with subtle sparkle.
Joy Alukkas
Joyalukkas marks the season with romantic diamond and gold creations that blend tradition with contemporary styling. From elegant solitaires to heart-inspired pendants and couple bands, the brand focuses on versatile designs that celebrate affection with timeless appeal.
Giva
GIVA embraces youthful romance with minimalist silver and gold-plated jewellery accented by sparkling stones and heart motifs. Designed for everyday gifting, its Valentine’s range reflects accessible luxury tailored to a new generation of expressive consumers.
Divine Solitaires
This Valentine’s Day, Divine Solitaires celebrates meaningful love through its signature 8Hearts 8Arrows diamonds—where perfect symmetry and brilliance mirror the harmony of a couple’s bond.
Visible under specialised light, the rare 8Hearts 8Arrows pattern is a mark of exceptional craftsmanship and precision cutting, offering new-age couples a powerful and enduring symbol of pure, natural love.
Akoirah
This Valentine’s season, Akoirah by Augmont presents Made of Us, a design-led collection rooted in the belief that love isn’t one-size-fits-all -it is personal, layered, and quietly meaningful.
From emerald-toned lariats and wrap rings to halo studs and heart-set tennis bracelets, the collection blends intimacy with refined craftsmanship, including personalised Morse code necklaces.
Crafted in 14K recycled gold and set with lab-grown diamonds, the collection reflects Akoirah’s belief that meaningful jewellery is shaped not just by materials, but by stories and shared moments.
Lukson
Lukson introduces Love-Lore, a thoughtfully curated Valentine’s collection celebrating modern, intentional love. Crafted in luminous 18K gold vermeil with solid gold options, and adorned with SGL-certified lab-grown diamonds, the collection blends clean lines, heart motifs, and infinity-inspired silhouettes to create elegant pieces designed for everyday wear.
From delicate pendants and expressive rings to refined couple bands and bracelets, Love-Lore captures shared beginnings and lasting promises. With prices starting at ₹4,249, the collection reflects Lukson’s commitment to accessible, transparent, and sustainable luxury—offering jewellery that is both meaningful and responsibly crafted.
Jos Alukkas
Jos Alukkas presents jewellery designed to celebrate commitment and cherished moments. From classic contemporary heart-inspired pieces, to continue the brand’s offerings focus on craftsmanship and timeless romance.
How International Jewellery Houses Celebrated Love this season
For Valentine’s Day 2026, leading global jewellery brands spotlighted iconic motifs, coloured gemstones, and elevated everyday luxury, blending heritage with contemporary romance.
Platinum Guild International (PGI)
PGI promoted platinum love bands and minimalist couple jewellery, highlighting purity, rarity, and enduring commitment. Campaigns focused on modern partnerships, self-expression, and platinum’s natural white sheen as a symbol of lasting love.
Swarovski
Swarovski embraced playful romance through its heart-shaped crystal jewellery and vibrant statement pieces, spotlighting bold colours and contemporary silhouettes. The brand leaned into gifting narratives, amplifying sparkle with accessible luxury.
Chopard
Chopard highlighted its signature collections, celebrating the golden love. The maison reinforced themes of joy, femininity, and timeless elegance, paired with ethical gold craftsmanship.
Bvlgari
Bvlgari showcased its iconic collections, positioning love as bold and powerful. With striking designs, the brand celebrated passion, strength, and modern romance.Harry Winston
Harry Winston focused on its exceptional high jewellery creations, celebrating rare diamonds and timeless romance. The house underscored themes of eternal love, brilliance, and red-carpet glamour
Harry Winston
Harry Winston focused on its exceptional high jewellery creations, celebrating rare diamonds and timeless romance. The house underscored themes of eternal love, brilliance, and red-carpet glamour.
As Valentine’s Day 2026 unfolds, one thing is clear: modern love is thoughtful, expressive, and rooted in authenticity. Jewellery brands are responding with creations that go beyond aesthetics—offering pieces that symbolize shared journeys, personal values, and lasting devotion. Because today, the most meaningful gifts aren’t just beautiful—they tell a story worth keeping forever.
JB Insights
India Raises Gold, Silver Import Duty To 15% To Curb Soaring Precious Metal Import Bills and Conserve Forex
Higher Duties Could Increase Prices, Impact Exports, and Create Liquidity Pressure For MSME Manufacturers Due To Rising Working Capital Requirements
#JbExclusive
The Finance Ministry on Wednesday raised effective import duty on gold and silver from 6% to 15% — comprising 10% basic customs duty and 5% agriculture infrastructure and development cess (AIDC) — effective 13 May 2026. The move aims to curb soaring precious metal import bills and conserve foreign exchange reserves as the West Asia crisis intensifies pressure on India’s trade balance.
Markets reacted swiftly. Titan fell as much as 1.5% on the day, extending a prior two-session decline of over 10%, while Kalyan Jewellers dropped as much as 5.9%. Gold and silver ETFs rallied sharply on expectations of higher domestic bullion prices. WGC data implies the 9-percentage-point hike could suppress annual consumer demand by roughly 57 tonnes — based on an estimate of 6.4 tonnes of demand suppression per 1% duty rise.
● Industry Voices
“Higher duties could revive gold smuggling, which had eased substantially after the 2024 duty reduction. Every 1% rise in import duty reduces consumer demand by approximately 6.4 tonnes — implying the hike could suppress demand by ~57 tonnes annually.”
Prithviraj Kothari, MD, RiddiSiddhi Bullions | National President, IBJA Bullions | Chairman, JITO
“Higher duties could increase prices, impact exports, and create liquidity pressure for MSME manufacturers due to rising working capital requirements. We urge continued dialogue for balanced solutions that support both economic goals and export growth.”
Kirit Bhansali Chairman, GJEPC
“The increase in customs duty is a temporary and calibrated measure in the present economic scenario. The trade should remain calm and confident — India’s jewellery sector has always demonstrated resilience and adaptability during challenging times.”
Rajesh Rokde Chairman, GJC
“It is important for the trade fraternity to avoid panic and continue business with confidence and responsibility. GJC fully supports the nation’s larger economic priorities and remains committed to constructive engagement with policymakers.”
Avinash Gupta Vice Chairman, GJC
“Due to the simultaneous occurrence of two events—the sudden 9% hike in import duty and statements made by PM Modi—both the jewelry industry and customers find themselves in a state of confusion. This is significantly impacting jewellers, artisans, and large factories alike.
My suggestion to everyone is to remain patient and avoid panicking. Everyone should avoid protests, shop closures, or any form of aggression. Once the government’s complete process is revealed, we can then consider all options through dialogue and discussion.”
Anurag Rastogi, North India Head – IBJA
“Business is already at nearly 50% of normal levels, and the duty increase will reduce consumption volumes further. Promoting lower caratage jewellery — 9ct, 14ct, 18ct — could make products more affordable and reduce gold usage. As an industry, we must stand with the government during this period.”
K. Srinivasan, CMD, Emerald Group
“An increase in import duty on gold typically has a direct impact on retail prices, influencing short-term consumer sentiment — especially for price-sensitive buyers. In the immediate phase, some customers may postpone discretionary purchases or wait for price stability. It can lead to a 10–15% volume decline to help control gold inflows into the country.
However, gold buying in India is deeply linked to weddings, festivals, and long-term wealth preservation, so demand is usually resilient over time.”
Suvankar Sen, MD & CEO, Senco Gold and Diamonds
“Changes in import duties on gold and silver are part of an evolving policy landscape, and the industry has consistently adapted with resilience and stability. We respect the government’s decision and recognize the broader economic considerations behind such measures.
Over the years, gold import duty has moved from 15% to 6% and now back to 15%. However, gold prices have never been driven by changes in duty alone. Global trends, rupee depreciation, and consumer demand remain key factors, while recent revisions reflect an already elevated domestic gold price environment.”
Chetan Thadeshwar, CMD – Shringar House Of Mangalsutra Ltd
“At SwarnShilp, we believe any duty increase is a reminder for the industry to become faster, more efficient, and more design-driven. Our focus remains on strong inventory planning, lightweight innovation, and timely delivery to support our customers despite market volatility.”
Surabi Karthik, President — South India Bullion Association, Secretary— Gold Bullion Association, Coimbatore
The customs duty on gold has gone up from 6% to 15%. This is not a punishment for our trade. Our Prime Minister is trying to protect India’s foreign exchange in a tough global situation — war tensions, Strait of Hormuz disruption, and rising import costs.
But we have a solution from within. India’s households hold 25,000 tonnes of gold sitting idle in lockers. Let us recycle this gold instead of importing more. Instead of borrowing working capital from foreign lenders, let us use India’s own gold through the Gold Monetization Scheme — and pay interest to our own people, not foreigners. This way, we can bring imports down from 700 tonnes to 500 tonnes — saving billions for our nation.
We are 2 crore people in this trade. We are not a burden — we are nation builders. Let us lead with pride and stand by our country in this hour. Together, we can solve this — the Indian way.
N Ananthapadmanabhan, MD, NAC Jewellers
The government’s decision to raise gold import duty from 6% to 15% is unfortunate, especially when closer to 30,000 tonnes of gold remain idle in Indian households. At GJC, we have long urged stronger implementation of the Gold Monetization Scheme by appointing jewellers as collection and mobilization agents, since they can connect with consumers more effectively than banks.
We have also proposed allowing every Indian woman to bring in up to 500 grams of gold without extensive KYC. These steps could unlock 2,000–3,000 tonnes, cut import dependence, and ease forex pressure.
The hike will impact sales in the short run, but in the long run, people have to buy for the weddings, so its impact will be minimal. This hike will encourage gold to come in unofficially to a great extent, which is detrimental, and will encourage hawala transactions to a great extent, contributing to a rise in tension in our country.
Shreyans Kothari, Gen. Secretary MWGJA
“While we support the government’s vision to strengthen the economy and manage imports, it is equally important to safeguard the interests of the jewellery industry, which supports millions of livelihoods across the country. A balanced and practical approach will help both the nation and the trade grow together.”
Khushboo Ranawat, Director – SwarnShilp Chains & Jewellers Pvt Ltd
● Industry Proposals
Lower caratage push
Promote 9K, 14K & 18K jewellery to cut gold consumption and keep prices within reach
Revamp GMS
Overhaul the Gold Monetization Scheme through jeweller networks to mobilize idle household gold
Old Gold Exchange
Scale consumer recycling programmes to reduce dependency on fresh bullion imports
● Risks to watch out for
● Dubai/CEPA arbitrage — GTRI warns that the India–UAE CEPA could make UAE-routed imports cheaper, partially neutralizing the duty’s intent
● Smuggling revival — duty spikes above 10% have historically correlated with the resurgence of grey-market gold flows into India
● Export competitiveness — higher landed costs raise working capital requirements for MSME exporters and could weigh on jewellery export volumes
– Raghav Dhir, Founder & MD, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar
“The revision in import duty is a significant policy shift, and while it will inevitably push up costs across the supply chain, it also presents a timely opportunity for consumers to rethink how they engage with gold. We strongly encourage our customers to bring in their old gold and exchange it for new jewellery.
This is one of the smartest ways to stay ahead of rising prices while refreshing your collection. At the same time, we believe this is the right moment for the industry and the government to come together and formalize a robust gold monetization scheme. India holds an estimated 25,000 tonnes of gold sitting idle in homes. Unlocking even a fraction of that through a credible, consumer-friendly programme would reduce our dependence on imports, ease forex pressure, and fuel domestic trade in a meaningful way. The policy intent is clear; what we need now is a structured mechanism that gives consumers the confidence to participate.”
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