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Cadbury Silk, GIVA & Blinkit’s “Say it with Silk, Seal it with GIVA” Valentine’s Campaign

A seamless on-ground and quick-commerce collaboration at Phoenix Mall of Asia, Bengaluru turns romance into real-time action.

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In a seamless, culture-led Valentine’s activation, Cadbury Silk, GIVA, and Blinkit came together to transform romantic intent into instant action.

At the centre of the campaign was “The YES Button”, an engaging mall installation at Phoenix Mall of Asia, inviting visitors to pause, reflect, and perhaps take the next step in their love story. The activation was amplified through high-impact OOH placements that built intrigue and drove footfall to the experiential zone.

Extending beyond the physical space, the collaboration introduced an exclusive “Yes Kit” available on Blinkit, enabling near-instant delivery of chocolates and jewellery — a timeless gifting duo. By blending on-ground engagement with quick-commerce convenience, the campaign successfully bridged emotion with accessibility, converting cultural buzz into real-time purchases.

From immersive storytelling to seamless digital conversion, the initiative showcased how integrated brand partnerships can create meaningful, moment-driven consumer experiences.

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BrandBuzz

Purple Jewels Unveiled The Spectacular Tulip Collection, At SSI 2026

From A Towering Lord Balaji Idol To The Intricately Crafted Sankat Mochan Raj Gada and The Elegant Tulip Collection, Purple Jewels Showcases The Pinnacle Of Silver Artistry At The Silver Show Of India

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Purple Jewels Pvt. Ltd. captivated visitors at the 4th edition of the Silver Show of India (SSI 2026) with an extraordinary display of craftsmanship, unveiling a collection of breathtaking silver creations that seamlessly blend devotion, heritage and artistic excellence.

One of the standout attractions was a magnificent 5-foot-8-inch silver idol of Lord Balaji, adorned with an intricately detailed Prabhavali (arch) that beautifully captures the essence of traditional Indian craftsmanship. Weighing an impressive 72 kg, the masterpiece was brought to life through 60 days of meticulous design, CAD planning and hand-execution, reflecting the dedication and expertise of the entire design and execution team.

Adding to the grandeur was the remarkable Sankat Mochan Raj Gada, a unique creation where divinity meets unparalleled craftsmanship. Divided into eight symbolic sections, the spectacular piece features the complete Hanuman Chalisa intricately cast into its design. The gada is further embellished with mythological motifs including the powerful Garuda, watchful Yali faces, majestic elephants and intricate Nagrus, creating a visual narrative rooted in India’s rich spiritual heritage.

Overall, Purple Jewels showcased its elegant Tulip Collection, inspired by timeless beauty and crafted with exceptional attention to detail. The collection reflects the brand’s commitment to premium silver craftsmanship, combining contemporary elegance with artistic finesse.

From awe-inspiring mythological masterpieces to intricately detailed statement creations, Purple Jewels Pvt. Ltd. demonstrated why its work represents the gold standard of craftsmanship, making its pavilion one of the most talked-about attractions at SSI 2026.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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