IIJS Premiere 2025 ended on a successful note, pumping positivity and enthusiasm into the GJ  sector.A three-month sales drought was swept away by a flood of orders at IIJS Premiere 2025. In just two to three days, exhibitors turned a sluggish, no-buying season into a thriving, high-energy marketplace. It is estimated that business worth between Rs. 70,000 crore and Rs. 90,000 crore was transacted during the six-day show, beating its previous record by over 40% to 50%.

A massive buyer of 55,000 unique visitor footfalls, including 2,500 international buyers, led to record-breaking sales. Exhibitors reported full-house bookings across categories, with jewellery flying off the shelves from Day 1. The energy was electric, the demand unstoppable — proving once again that IIJS Premiere is where the industry comes to buy, not just browse.

The 41st edition of the India International Jewellery Show (IIJS) Premiere 2025 got off to a spectacular start on 30th July at the Jio World Convention Centre (JWCC), Mumbai. Organised by GJEPC, the event was graced by Chief Guest Rahul Narwekar, Hon’ble Speaker of the Maharashtra Legislative Assembly, along with Guests of Honour  Pavel Marinychev, CEO of Alrosa, and  Ajoy Chawla, CEO – Jewellery Division, Titan Company Ltd.  IIJS Premiere 2025 was inaugurated at Bombay Exhibition Centre – NESCO, Mumbai by Chief Guest Mangal Prabhat Lodha,  Minister for  Skill Development, Employment, Entrepreneurship and Innovation, Govt of Maharashtra  in the presence of Guest of Honour Abdul Salam, Vice Chairman, Malabar Group. Present  at both the inaugurations were  Kirit Bhansali, Chairman- GJEPC, Shaunak Parikh, Vice Chairman, GJEPC;  Nirav Bhansali, Convener, National Exhibitions, GJEPC; and  Sabyasachi Ray, Executive Director, GJEPC.

The grand inauguration ceremonies brought together industry stalwarts, government dignitaries, and international partners, signalling the beginning of what promises to be one of the most impactful trade shows of the year.

Packed aisles at both the venues – JWCC and BEC – prove that IIJS Premiere is the unrivalled show of the gem and jewellery industry.The Select Club returned with 118 exhibitors and a vivid curation of high-end jewellery — where bold design, coloured gems, and global sensibilities took centre stage.

Large carat gemstones and diamonds were the heroes of many pieces, while textures metals gained prominence. Gem-setting and custom-cut gemstones were another area that many exhibitors relied on, to support the narrative of the thematic collections. Other categories that were in vogue were two- and three-finger rings, designer ear cuffs, and palm cuffs, and of course, the trending labubu (toy monster elves) accessories in diamonds and gemstones.\

Exhibitors at IIJS Premiere have made a striking statement by unveiling 24-karat gold collections, right when much of the world is leaning towards lower-karat gold. This move reaffirms two things: first, gold’s status as a trusted store of value remains unshaken; and second, our exceptional manufacturers continue to read the consumer pulse with precision. Sky Gold and Diamonds , Shringar House of Mangalsutra Ltd., Kama Jewelry, Kanakratna Exim Pvt. Ltd launched 24k collections.

Fine jewellery embellished with a spectrum of gem hues was also trending; all their three categories – bridal, 18-karat gold oxidised gold collections, and an international line – were performing very well.

Silver, now often called the new gold, was priced at ₹1.20 lakh per kilo and drew strong demand at the show. Exhibitors reported exceptional interest in silver jewellery, accessories, and festive items, with many new companies and individuals exploring silver retail ventures. They emphasised the need for greater focus on silver and increased exhibition space at the IIJS Premier Show, as the current allocation limits its potential. Participants also noted growing demand from Tier II and Tier III towns, with buyers showing more trust in silver for gifting items, utility products, and home accessories. Due to limited booth space, only a small portion of available products could be displayed.

IIJS Premiere 2025 served as a platform for India’s jewellery sector to strengthen its global presence. GJEPC highlighted how new free trade agreements with countries like the UAE, Australia, and the UK are opening up new opportunities. Despite facing some challenges, such as new tariffs from the US, the IIJS Premiere 2025 demonstrated the resilience and adaptability of India’s gem and jewellery industry. The strong domestic demand and the proactive approach to global market expansion and sustainability indicate a positive outlook for the sector’s future.

Emerald Jewel Industry India Ltd unveils wide array of collections at IIJS PREMIERE 2025

Showcases innovation and unmatched manufacturing brilliance

Emerald Jewel Industry India Ltd, one of India’s most revered names in jewellery manufacturing, proudly launched a spectacular array of new collections at IIJS PREMIERE 2025 that underscore its legacy of innovation, superior craftsmanship, and technological advancement. The collections were launched by K Srinivasan, Chairman, Emerald Group . Present was Santosh Krishna, COO -Emerald Jewel Industry India Ltd.

The diverse range reflects Emerald’s continued dominance across multiple jewellery verticals, introducing cutting-edge designs and redefining lightweight luxury.These include:Chains,Casting Creations, Lightweight CNC Bangles,Gemstone Collection, French technique enamel collections and more.Emerald showcased an astounding 18000 designs at IIJS PREMIERE 2025

Shineshilpi Jewellers launches fusion jewellery collection of Platinum-Ceramic-Gold for Men at IIJS Premiere 2025

Vaishali Banerjee, Head of Global Market Development and Managing Director – India & ME, Platinum Guild International launched the Platinum-Ceramic-Gold for Men collection along with Pramod Mehta, Director, Shineshilpi Jewellers Pvt Ltd Shineshilpi Jewellers launches fusion jewellery collection of Platinum-Ceramic-Gold for Men at IIJS Premiere 2025

Fusion jewellery collection of Platinum-Ceramic-Gold for Men is created employing  the latest technology by using black, brown, blue coloured  ceramic with gold and platinum. The collection is thoughtfully designed in line with current trends and the preferences of today’s youth. With a strong focus on appealing to the younger generation, the product range spans from lightweight 5-gram pieces to 40 grams, featuring rings, bracelets, kadas, and more.

Precious launches 3 exquisite collections at IIJS PREMIERE 2025

RM Precious launched 3 exquisite collections at IIJS PREMIERE 2025.The collection were formally launched by Suresh Addanki, Vaibhav Jewellers, Visakhapatnam.RM Precious was represented by Maulik Mandli and Sandeep Mandli.

The collections comprised Featherlight collection of gold and CZ jewellery, Ultralight collection of plain gold jewellery and Maher collection of fancy stone studded jewellery.

DVM Aqua Gold unveils  Superlight Air collection and 3D cutting setting collection

Rajesh Kalyanaraman, ED – Kalyan Jewellers and Jayantilal Challani, Founder & Chairman Challani Jewellery Mart unveiled the Superlight Air collection and 3D cutting setting collection from DVM Aqua Gold at IIJS PREMIERE 2025. Both lines showcase the brand’s mastery in balancing beauty, comfort, and cutting-edge manufacturing technology. Present at the unveiling was Vicky Mehta, Director, DVM Aqua Gold.

Shringar House of Mangalsutra unveils 24K SHUDDH COLLECTION 

India’s first-ever 24K HUID hallmarked mangalsutra collections

The Indian jewellery industry witnessed a momentous launch at the prestigious IIJS Expo, as Shringar House of Mangalsutra Ltd., the country’s leading mangalsutra manufacturer, unveiled the 24K SHUDDH COLLECTION – one of India’s first-ever 24 Karat HUID Hallmarked Mangalsutra collections.

Crafted in 995 finesse with BIS-certified HUID hallmarking, this groundbreaking collection reimagines the mangalsutra not just as a symbol of tradition, but also as a pure 24K investment. It bridges cultural heritage with contemporary consumer value – a concept that has resonated powerfully across the retail landscape.

The launch event received an overwhelming response from retailers and was graced by several respected industry leaders and dignitaries, including:  Sachin Jain – CEO India, World Gold Council,  Rajesh Rokde – Chairman, GJC,  Sabyasachi Ray – Executive Director, GJEPC,  Rajesh Kalyanaraman – Kalyan Jewellers,  Varghese Alukkas – Jos Alukkas,  Dr Saurabh Gadgil – CMD, PNG Jewellers,  Ashish Pethe – Director, WHP Jewellers,  Anil Kataria &  Santosh Kataria – DP Abhushan,  Vikas Kataria – Kumari Jewels,  Kinjal Shah – Head of RJC Asia.

JewelBuzz was felicitated by GJEPC at the Media Felicitation Ceremony at                      IIJS PREMIERE 2025 for its consistent  and unwavering support to the Indian GJ industry

JewelBuzz had the privilege and honour  of presenting its IIJS PREMIERE 2025 Special Edition to Guest of Honour  Abdul Salam, Vice Chairman – Malabar Group.