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Senco Gold & Diamonds Launches “SHAPE OF YOU”- AI Application for Women’s Day Celebration

A design-led innovation that interprets the language of the face to create a more intuitive and confident jewellery experience — beautifully framing the unique ‘Shape of You’.

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In a world where words often take centre stage, Senco Gold & Diamonds — one of India’s leading pan-India jewellery retailers, with a legacy spanning over eighty-five years of trust — launches the Shape of You AI Application in celebration of Women’s Day. Built on refined karigari, design integrity, and a deep understanding of Indian aesthetics, Senco’s legacy now enters a new era where design intelligence meets personal insight.

Shape of You marks Senco’s first expert-led styling initiative, redefining how customers choose jewellery by aligning it with their unique face shape and natural features. Rooted in the belief that every face is distinct — and so should be the jewellery that adorns it — this innovation seamlessly blends technology with personalised styling. It enables customers to discover designs that genuinely complement their individuality. At its core lies Senco’s understanding that jewellery today is not merely an ornament, but an expression of identity and self.

For decades, jewellery has been chosen to complement what a woman wears. Now, Senco Gold & Diamonds invites women to choose jewellery that complements who they are. Introducing “The Shape of You” — an intuitive styling philosophy powered by technology — reimagining how jewellery is discovered, guided by the unique contours and character of each face. With The Shape of You, Senco Gold & Diamonds moves beyond conventional styling norms, placing the woman — not the trend — at the heart of design. The feature is now available across select Senco Gold & Diamonds showrooms and on the Senco app, offering women a more confident and considered way to choose jewellery.

Commenting on the same Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, said, “Shape of You as an idea was conceived to enhance personal identity with technology led by design intuition. It is an innovation to help women understand themselves, their shapes better so that they can adorn themselves with jewellery that suits them best. It is an empowerment & personalisation tool for women”.

Commenting on the initiative, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said: “Often, women instinctively know when a piece of jewellery feels right, even if they cannot explain why. The Shape of You is one of our many technology applications for better customer experience and drive unique service to customers a one of its kind, and first time in jewellery industry”.

This Women’s Day Senco Gold & Diamonds also launched some exciting offers that are available across all our showrooms, which includes special flat discount on per 10gm of gold jewellery buying along (with upto 15% making charges* discount to celebrate women’s day), upto 15% on diamond value & upto 75% off on making charges on purchase of all diamond jewellery, (special offers for all women, girls, etc), upto 15% off on making charges (or MRP as applicable) of silver items (excluding coins) discount of upto 20% on leather items of sennes, etc.

Additionally, Senco Gold & Diamonds website will have online exciting offers for the customers which includes of upto 100% making charges off on buying of gold, diamond and platinum jewellery, on March 08, 2026 (1day offer ONLY).

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Van Cleef & Arpels Unveils ‘Fascinating Egypt’ High Jewellery Collection Inspired By Ancient Civilisation

The Maison Reinterprets Egypt’s Timeless Symbols Through Vibrant Gemstones, Art Deco Influences and Contemporary Craftsmanship.

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Van Cleef & Arpels has unveiled ‘Fascinating Egypt’, its latest High Jewellery Collection, introducing a new chapter in the maison’s enduring fascination with Ancient Egypt. Launched in Paris, the collection presents nearly 180 abstract and figurative creations that reinterpret the symbols, artistic traditions and cultural legacy of one of history’s greatest civilisations through vivid gemstones, exceptional craftsmanship and a contemporary creative vision.

Continuing its long-standing tradition of artistic exploration, the maison offers its own interpretation of Egypt’s timeless heritage—a civilisation that has captivated the imagination of artists, historians and collectors for more than 2,000 years. The collection celebrates the enduring influence of Ancient Egypt while expressing it through a modern lens, combining historical inspiration with innovative jewellery design.

The inspiration behind ‘Fascinating Egypt’ extends beyond ancient monuments to the remarkable legacy Egypt has left across different eras. The collection reflects the fascination that began with Ancient Rome’s admiration of Egyptian deities, continued through Jean-François Champollion’s groundbreaking deciphering of hieroglyphics in 1822, the installation of the Luxor Obelisk at Place de la Concorde in 1836, and the successive waves of Egyptomania that shaped decorative arts throughout the 20th century. These historical milestones continue to inspire artistic expression and reinforce Egypt’s lasting influence on design and culture.

Through this collection, Van Cleef & Arpels revisits Egyptian culture in all its artistic and decorative richness. Each creation reflects a contemporary narrative inspired by ancient symbols, architectural forms and scenes from everyday life, presenting a timeless vision that bridges the past with the present. The collection seamlessly blends figurative and abstract interpretations, transforming historical references into sophisticated high jewellery masterpieces.

The maison’s connection with Egyptian-inspired artistry dates back to its founding in Paris in 1906, when Europe was experiencing a renewed fascination with Egypt’s cultural heritage. This influence became particularly evident in several creations produced between 1923 and 1924, where the geometric elegance of Art Deco merged with reinterpretations of ancient Egyptian motifs.

These early creations featured profiled human and animal figures, papyrus flowers and scenes depicting everyday life, expressed across an array of jewellery and timepieces including cuff bracelets, brooches, long necklaces, chatelaine watches and wristwatches. These designs reflected the spirit of the Egyptomania movement while showcasing the maison’s distinctive ability to reinterpret historical inspirations through exceptional craftsmanship.

With ‘Fascinating Egypt’, Van Cleef & Arpels once again demonstrates its mastery of storytelling through jewellery. By uniting the enduring symbolism of Ancient Egypt with vibrant precious stones, refined artistry and contemporary design, the maison has created a collection that honours one of the world’s most influential civilisations while reaffirming its own legacy of creativity, innovation and timeless elegance.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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