BrandBuzz
Senco Gold & Diamonds Launches “SHAPE OF YOU”- AI Application for Women’s Day Celebration
A design-led innovation that interprets the language of the face to create a more intuitive and confident jewellery experience — beautifully framing the unique ‘Shape of You’.
In a world where words often take centre stage, Senco Gold & Diamonds — one of India’s leading pan-India jewellery retailers, with a legacy spanning over eighty-five years of trust — launches the Shape of You AI Application in celebration of Women’s Day. Built on refined karigari, design integrity, and a deep understanding of Indian aesthetics, Senco’s legacy now enters a new era where design intelligence meets personal insight.

Shape of You marks Senco’s first expert-led styling initiative, redefining how customers choose jewellery by aligning it with their unique face shape and natural features. Rooted in the belief that every face is distinct — and so should be the jewellery that adorns it — this innovation seamlessly blends technology with personalised styling. It enables customers to discover designs that genuinely complement their individuality. At its core lies Senco’s understanding that jewellery today is not merely an ornament, but an expression of identity and self.
For decades, jewellery has been chosen to complement what a woman wears. Now, Senco Gold & Diamonds invites women to choose jewellery that complements who they are. Introducing “The Shape of You” — an intuitive styling philosophy powered by technology — reimagining how jewellery is discovered, guided by the unique contours and character of each face. With The Shape of You, Senco Gold & Diamonds moves beyond conventional styling norms, placing the woman — not the trend — at the heart of design. The feature is now available across select Senco Gold & Diamonds showrooms and on the Senco app, offering women a more confident and considered way to choose jewellery.

Commenting on the same Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, said, “Shape of You as an idea was conceived to enhance personal identity with technology led by design intuition. It is an innovation to help women understand themselves, their shapes better so that they can adorn themselves with jewellery that suits them best. It is an empowerment & personalisation tool for women”.
Commenting on the initiative, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said: “Often, women instinctively know when a piece of jewellery feels right, even if they cannot explain why. The Shape of You is one of our many technology applications for better customer experience and drive unique service to customers a one of its kind, and first time in jewellery industry”.

This Women’s Day Senco Gold & Diamonds also launched some exciting offers that are available across all our showrooms, which includes special flat discount on per 10gm of gold jewellery buying along (with upto 15% making charges* discount to celebrate women’s day), upto 15% on diamond value & upto 75% off on making charges on purchase of all diamond jewellery, (special offers for all women, girls, etc), upto 15% off on making charges (or MRP as applicable) of silver items (excluding coins) discount of upto 20% on leather items of sennes, etc.
Additionally, Senco Gold & Diamonds website will have online exciting offers for the customers which includes of upto 100% making charges off on buying of gold, diamond and platinum jewellery, on March 08, 2026 (1day offer ONLY).
BrandBuzz
Tiffany & Co. Unveils Blue Book 2026 ‘Hidden Garden’ In A Spectacular New York Showcase
A Star-Studded Evening at the Park Avenue Armory Celebrates Nature-Inspired High Jewellery, Reimagining the Legacy of Jean Schlumberger Through Rare Gemstones and Contemporary Artistry.
Tiffany & Co. unveiled its Blue Book 2026: Hidden Garden collection with an elegant, star-studded evening at the iconic Park Avenue Armory. The event brought together an impressive guest list, including Teyana Taylor, Connor Storrie, Naomi Watts, Amanda Seyfried, Gabrielle Union, Dwayne Wade, Rosé, Gretty Lee, and Mariah Carey, who also delivered a special performance during the evening.
The showcase unfolded as a seamless blend of jewellery, fashion, and immersive storytelling. Models presented the collection dressed in creations by Sarah Burton for Givenchy, set against a lush indoor garden concept that mirrored the inspiration behind the collection. Guests were treated to a curated dining experience surrounded by abundant floral installations, enhancing the atmosphere of an enchanted garden brought to life.



At the heart of the collection lies the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer of High Jewellery. Building on the legacy of Jean Schlumberger, the collection revisits his fascination with nature, translating elements like blossoms, butterflies, birds, and grasshoppers into intricate high jewellery pieces adorned with extraordinary gemstones. The garden, long a source of inspiration for Schlumberger, is reimagined here with renewed vibrancy and detail.
Among the standout highlights are new interpretations of the iconic Bird on a Rock motif, a design synonymous with Schlumberger’s legacy. These pieces now appear in vivid new colourways, perched atop stones such as chrysoprase and aquamarine, forming part of a suite that includes a necklace with a convertible brooch, bracelet, earrings, and ring. Alongside this, the Butterfly chapter captures movement and delicacy through diamond-studded wings, while the Bee chapter draws from the historic Two Bees ring, presenting bold new designs with honeycomb-inspired structures and a striking internally flawless diamond exceeding 10 carats.

The narrative continues with the reintroduction of the Paradise Bird, a rare motif originally conceived in 1962. This year’s interpretation sees the design evolve into vibrant new creations set on striking gemstones, featuring a rich palette of turquoise, emeralds, sapphires, and tsavorites. These pieces echo Schlumberger’s fascination with the natural world, shaped by his travels and personal experiences, including time spent at his home in Guadalupe.
The choice of venue added another layer of meaning to the evening. The Park Avenue Armory shares a historic connection with the maison, as Louis C. Tiffany was commissioned in 1881 to design parts of the Armory, including the Silver Room and Historic Veterans Room. This heritage connection underscored the brand’s ability to bridge past and present seamlessly.
With Blue Book 2026: Hidden Garden, Tiffany & Co. not only celebrates its rich design heritage but also pushes creative boundaries, transforming nature’s fleeting beauty into enduring high jewellery masterpieces that feel both timeless and distinctly contemporary.
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