JB Insights
HPJ INTERVIEW
IIJS Tritiya represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya

We create unique, rare, and exotic jewellery pieces that exemplify the skill of gold jewellery craft. Our motivation is to craft exquisite designs that capture the imagination and evoke a sense of beauty
Nikhil Parekh
Hasmukh Parekh Jewellers (HPJ) has been a trailblazer of excellence – established in 1977 at Kolkata, it is the biggest jewellery house in India that is primarily engaged in the manufacturing, exporting and wholesaling of fine gold jewellery. HPJ has been awarded the prestigious IGJA for Gold Jewellery Exporter from India for four consecutive years. Nikhil Parekh, Director, HPJ has brought a fresh perspective toward new jewellery designing, boosting the business with creative skills, dedication & strategic management. He speaks to Steve Fernandes, Chief Editor, JewelBuzz on HPJ’s journey, growth, global reach and other aspects of HPJs success story..


Four decades of excellence- a leading gold jewellery manufacturer, exporter and the wholesaler in India. Take us through this journey of HPJ —from inception to a respected, leading player that has been recognised and honoured for excellence.
HPJ’s journey from a modest Calcutta shop to a leading player in the Indian jewellery industry has been remarkable. Founded in 1977, our commitment to quality, authenticity, and customer satisfaction has propelled us forward. Through our dedication to the innovative Handcrafted Kolkata designs created by the meticulous Bengal craftsmen, we have not only earned the trust of our clients globally but also received recognition through numerous awards. Our constant drive for excellence and sticking to our core values have made us a trusted name in jewellery, shaping the industry for generations to come.
What has been your strategy for growth—from various perspectives: product development, expansion, market segmentation, going global etc?
Our contribution to HPJ’s growth and success story has been multifaceted. We have infused our brand with fresh perspectives in jewellery design, strategic management, and a relentless pursuit of excellence. With a deep understanding of ever-changing trends and demands in the jewellery market, guided by my Dad’s passionate enthusiasm for jewellery and keen eye for design, we create pieces aligned with the latest trends and perfect for every occasion. We take pride in crafting exquisite jewellery that showcases the exceptional workmanship and skill of Kolkata artisans. Through research and development, we encourage innovation, continuously sketching and experimenting with modern designs to meet the needs of both domestic and global markets. This holistic approach ensures that we stay ahead of the curve and maintain our position as a leader in the industry.



Comment on distribution network and reach in India.
At HPJ, we’re humbled by the opportunity to supply to numerous big individual retail stores and corporate houses nationwide. Our predominantly B2B model, coupled with suppliers in key locations such as Mumbai, Delhi, and Gujarat, ensures efficient distribution and widespread availability of our products. This expansive network enables us to cater to diverse market segments and meet the demands of customers across the country, reinforcing our position as a prominent player in the Indian jewellery industry.
Which global markets do you supply your products?
HPJ proudly supplies its products to a variety of global markets, we’ve been exporting our products for four decades, primarily to markets including the USA, UAE, Saudi Arabia, Singapore, Qatar, Canada, the UK, and others. Our longstanding presence in these global markets underscores our commitment to delivering quality jewellery worldwide and serving diverse clientele with our exquisite craftsmanship has garnered trust and admiration from discerning buyers across the globe, making HPJ a sought-after brand in the international jewellery landscape.
What segments of gold Jewellery do you manufacture and export? Please provide details of your main product lines?
Our focus is on promoting the handcrafted artistry of Bengal, particularly the intricate craftsmanship of Bengal goldsmiths. We exclusively manufacture Calcutta hand-made products, showcasing the unique skills and techniques of our artisans across the globe. Our main product lines encompass a diverse range of segments tailored to meet the specific preferences and tastes of each market. From traditional designs to contemporary creations, we meticulously develop our product lines according to the needs of customers, ensuring that each piece reflects the essence of its respective market segment.





From both, a domestic and global markets point of view how do you go about identifying markets, understanding Client mindsets, developing product lines, pricing etc. What is your design philosophy? How is it aligned to ever changing market and client preference dynamics?
Our design philosophy revolves around creating unique, rare, and exotic jewellery pieces that exemplify the skill of gold jewellery craft. Our motivation is to craft exquisite designs that capture the imagination and evoke a sense of beauty. We believe in blending artistry with innovation to create designs that resonate with clients both domestically and globally. To identify markets and understand client mindsets, we conduct thorough research to stay abreast of ever-changing trends and preferences. We engage with clients to gain insights into their desires, guiding our product development process to ensure our designs meet their expectations. Our pricing strategy reflects the value and exclusivity of our designs while remaining competitive in the market. Overall, our design philosophy is aligned with evolving market dynamics and client preferences, allowing us to continuously innovate and create jewellery that captivates hearts and minds worldwide.
You are a winner of four consecutive India Gems & Jewellery Awards. Comment on what it means to your organisation and how it drives you to reach newer heights of excellence.
Winning the highest Gold Jewellery Exporter from India for four consecutive years holds immense significance for us and our entire team at HPJ. In an industry marked by fluctuating market conditions and increasing competition due to factors like the introduction of CEPA in UAE and other FTAs, maintaining our position as the top exporter requires relentless effort and dedication. This accolade motivates us to push our boundaries, innovate with new designs, and stay ahead of market trends while upholding the top-notch finishing quality that HPJ is renowned for. It serves as a testament to our team’s competitiveness and commitment to excellence, driving us to continue our legacy of delivering exceptional jewellery for years to come.




Your message to the gem and jewellery industry.
Our message to the gem and jewellery industry is simple: let’s preserve the integrity of our craft by resisting the temptation to devalue our jewellery through extreme price competition. We acknowledge the challenges of operating within thin profit margins, but compromising on quality or undercutting prices can jeopardise the sustainability of our businesses for future generations. Instead, let’s embrace healthy competition based on the uniqueness and quality of our designs, not solely on pricing. By prioritising craftsmanship and creativity, we can uphold the value of our industry and ensure its longevity for years to come.
JB Insights
10th edition of IIBS puts the spotlight on trends, policies, and innovations in the bullion and jewellery markets
Platform for key stakeholders, including refiners, jewellers, traders, policymakers, and financial institutions to deliberate key issues

The 10th edition of India International Bullion Summit (IIBS-10) organized by India Bullion & Jewellers Association’s (IBJA) was held in Mumbai on 7th & 8th March, 2025. More than 800 bullion dealers and jewellers attended this event.IIBS provided a platform for key stakeholders, including refiners, jewellers, traders, policymakers, and financial institutions to deliberate.


IIBS was formally unveiled by Dr. Hasmukh Adhia – IAS (Retd.) – Chairman, GIFT City in the presence of Guests of Honour Pradeep Ramakrishnan – Executive Director – International Financial Services Centres Authority (IFSCA), Prithviraj Kothari – National President – India Bullion and Jewellers Association Ltd (IBJA), David Tait – Chief Executive Officer – World Gold Council, Shivanshu Mehta – SVP & Head-Bullion, MCX Director, IIBX IFSCÂ LTD, Rajesh Rokade – Chairman – All India Gem and Jewellery Domestic Council (GJC), Samit Guha – Chief Financial and Technology Officer – MMTC – PAMP India Private Limited

Dr. Hasmukh Adhia, IAS (Retd.)- Chairman, GIFT City said, “Don’t be complacent about the US tariff as the collateral damage will happen to India, but we have to watch out how industrial trade will shape and we hope that the outcome of US tariff will be good on India. I believe the Indian economy is doing well but India needs formalization of gold and we would like to address any concerns of the bullion Industry. I wish IBJA a grand success. Thank you for organizing this knowledgeable summit and inviting me to be a part of it.”
Prithviraj Kothari, National President, IBJA speaking at 10th IIBS said, “Bullion and Jewellery plays a great role in boosting the economy and it will continue to in future. Also, Gold and Silver has been in the limelight for the past five years and will continue further. IBJA has been active to support industry and to help grow the jewellery industry, we make sure that Gold Monetization Scheme is more accessible to SME Jewellers and IBJA is committed to maintain transparency in the Gold and Bullion Industry. I welcome everyone on behalf of IBJA to take advantage of this summit and thank you for the overwhelming response.”

The panel discussion included topics like Silver Industry Growth – Challenges And Opportunity, India’s Golden Ambition For Jewellery Market, Bringing Artisan In Main Stream, Leadership in Retail Jewellery Business, Is FTA & CEPA Distorting Market, Vision 2047 For Gold Industry by World Gold Council, Cyber Fraud in Gems & Jewellery Sector, Generating Funds For Gold Industry, Hedging Tool For Jewellers In Volatile Market, Bullion Hallmarking – A Way Forward, Opportunity at IIBX, Consumer Insights: The Role of Gold Jewellery, Gold Outlook and Regulation Governing Bullion And Jewellery Market was also discussed.


Speakers for the conference included eminent personalities like Sachin Jain – World Gold Council, Sudheesh Nambiath – DMCC, Prof. Sundaravalli Narayanaswami – India Gold Policy Centre (IGPC), Harish Pawani – Bin Sabt Jewellery LLC, Dubai, Dr. Saurabh Gadgil – PNG Jewellers, PR Somasundaram – Industry Alumnus, D. K. Surana – Intensive Fiscal Services Private Limited, Ashok Gautam – India International Bullion Exchange IFSC Ltd (IIBX), Avinash Pahuja,- ORO Precious Metals Pvt. Ltd., Varghese Alukkas -Jos Alukkas, Ba.Ramesh – Thangamayil Jewellery Limited.
The most interesting discussion was in respect of the Regulation Governing Bullion and Jewellery Market looks at the gold industry. Sachin Jain – Regional CEO, India of World Gold Council explained about the Vision 2047 For Gold Industry.Shivanshu Mehta – SVP & Head-Bullion- Multi Commodity Exchange of India Limited (MCX), Director, IIBX IFSC LTD explained Hedging Tool for Jewellers in Volatile Market.

Elwin Jose – Head – Product Development, Strategy and Services – National Stock Exchange of India Ltd (NSE) explained the Pathway for Price Risk Management: Integration Bullion Spot & Derivatives Market. Ashok Gautam – MD & CEO- India International Bullion Exchange IFSC Ltd (IIBX) and Ajit Mauskar – Director, Market Infrastructure India and Middle East – World Gold Council explained the opportunity at IIBX. Kavita Chacko – Research Head, India- World Gold Council explained Consumer Insights: The Role of Gold Jewellery. Prithviraj Kothari- National President -India Bullion and Jewellers Association Ltd. Stated that IBJA will continue to work for the benefit of industry bringing transparency to the entire trade.
IBJA has also launched initiatives such as the “IBJA Verified Tag” for Platinum Members to ensure their online accounts represent legitimate and authentic businesses or brands. IBJA is also working on a jewellers awareness campaign in the entire country by educating the jewellers through various webinar and seminar. IBJA will soon be launching an innovative programme to boost the skills of karigars. IBJA is also setting up a world class bullion refinery at Gift City, Gujrat. IBJA is also honouring jewellers for their CSR activity.
The event was also followed by The India Bullion and Jewellers Association (IBJA) awards recognizing excellence in the jewelry and bullion industries.
JB Insights
VICENZAORO JANUARY 2025 confirms its success as leading international business and networking platform
The show saw 1,300 brands, increase in international attendance and buyers from 145 countries

Vicenzaoro January 2025, the event of reference for the global jewellery industry and the starting point of the sector’s global calendar. The edition not only confirmed last year’s exceptional numbers, it also touched the international dimension record: in fact, foreign visitation – greater than that of Italians – reached the extraordinary participation number of 145 countries from all over the world , with Turkey, the United States, Germany, Spain and Greece in the lead and interesting increases in countries such as North Korea and Australia.

“We have won the internationality challenge,” commented Corrado Peraboni, CEO of Italian ExhibitionGroup, in regard to Vicenzaoro January 2025. “Several years ago, we decided to develop our leading products abroad. A successful strategy that has decisively increased foreign visitation at our most important events in Italy.”



Matteo Farsura, head of IEG’s gold and jewellery division, underlined: “With 1,300 brands and the involvement of the entire jewellery supply chain, from technologies to haute joaillerie, Vicenzaoro confirms its position as a global platform of reference, favouring dialogue among the different segments to meet the needs of the various markets.
US retailers were out in force at the Italian Exhibition Group (IEG) event staged in the Vicenza show. In attendance were buyers from leading companies, such as Macy’s, Neiman Marcus, Saks Off 5th, Ben Bridge Jeweler, Diane Glynn Jewelry, and Manfredi Jewels.







“Vicenzaoro was a fruitful experience where I filled some orders and discovered unique, well-crafted jewelry,” Lisa Vinicur of Pennsylvania-based Diane Glynn Jewelry told Rapaport News. “I specifically sought important pieces like bangles, earrings, necklaces, and rings that are only available in Vicenza, and I’m pleased to say I found them.”
“Although the venue had construction happening, [the organizers] increased the signage to make the show easy to navigate,” said Nina Bruno of Macy’s, based in New York. “We are always shopping for new inspiration in chains. We were pleased to see fresh manipulations in chains and innovative diamond cutting.”








Laura Barringer, Seattle-based senior buyer at Ben Bridge Jeweler, said the brand refilled all of its core selections and resourced and created a new collection it hoped to launch this spring. Managing partner of New York-based Manfredi Jewels Bianca Chiappelloni explained that part of the show’s draw is the ability to access Italian companies in one place. “It’s been beneficial for us to visit with so many of our Italian brands, in most cases seeing a much more complete and fuller showcase of their offerings than we see at some of the shows in the US,” she said
Vicenzaoro was held in conjunction with T.Gold, which showcased the excellence of the sector’s technologies (a T.Gold that, thanks to the Expo Centre’s expansion, will be staged inside the Vicenzaoro areas as of the second half of 2026), and VO Vintage, the fine vintage watch show, and the collaboration with Vicenza Municipality at VIOFF, the experiential off-show event that involved guests from all over the world.








A “rhythm” of business and innovation that never stopsbut continues for twelve months a year in a unicum of Italian Exhibition Group appointments and jewellery & fashion projects all over the world. IEG’s agenda will see OROAREZZO in May, SIJE in Singapore in July, Vicenzaoro September at the end of the summer (and the return of VO’Clock Privé) preceded by the new Vicenza Symposium, the Valenza Jem Forum in October, JGTD Dubai in November, and the Italian Jewellery Summit in Arezzo in December.
By Invitation
Diamonds Reimagined: The Rise of Lab-Grown Elegance
By Akash Talesara
President : Sky Gold ltd.

Celebrity Endorsements of LGDs
Celebrity endorsements are pivotal in transforming ethical luxury from an idealistic concept to a mainstream trend. When well-known figures embrace lab-grown diamonds, they redefine luxury by blending style with responsibility. These endorsements break the notion that luxury is only about exclusivity and excess, shifting the narrative to one where ethics and beauty coexist. As consumers increasingly prioritize sustainability, celebrities make it easier for them to align their values with their purchases, normalizing lab-grown diamonds as the future of luxury. This shift is not just a trend—it’s a cultural movement led by those who hold significant influence.



Global jewellery brands leveraging celebrity stardom
Global jewellery brands are tapping into the power of celebrity to position lab-grown diamonds as the next big thing in luxury. Celebrities bring visibility, credibility, and aspirational value to these diamonds, helping brands reframe them as a symbol of modern luxury. Through collaborations and campaigns featuring stars, jewellery brands communicate that lab-grown diamonds are not only ethically sound but also high-end and exclusive. These celebrity endorsements connect luxury with conscious consumption, shifting consumer perceptions and setting a new standard in the luxury market. This strategic use of star power helps lab-grown diamonds carve a niche as the future of sustainable luxury.
Celebrity collaborations driving the popularity of LGDs
Celebrity collaborations are a game-changer in how lab-grown diamonds are perceived. When icons align themselves with these diamonds, they make the concept of sustainable luxury not just appealing but aspirational. Through their influence, celebrities turn lab-grown diamonds into a desirable, high-status item, making them relatable for the general public. By wearing and endorsing these sustainable gems, they make them accessible to a broader range of consumers. These partnerships not only elevate the diamonds’ appeal but also serve as a bridge between high-end luxury and everyday luxury, making it more attainable for a global audience.



Millennials and Gen Z driving the shift toward LGDs
The jewellery market is shifting gears, embracing sustainability, ethical practices, and personalized designs like never before. Millennials and Gen Z are leading the charge in the lab-grown diamond movement. These diamonds are made with minimal environmental impact, offering a more eco-friendly and responsible choice. It’s not just about the sparkle, it’s about supporting brands that stand for authenticity and integrity. This change is reshaping the jewellery industry, blending craftsmanship with conscience and redefining luxury as a perfect balance of elegance and ethics.
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