BrandBuzz
Divine Solitaires’ new wedding campaign ‘Every Promise Matters’ unveils elegant diamond Mangal Sutras and their emotions
The diamond jewellery brand’s latest campaign celebrates a couple’s promise of protection and togetherness that a Mangal Sutra represents as they embark on a journey to strengthen and deepen their bond
A wedding is more than just grand celebrations among the families and well-wishers of the bride and groom. It is a sacred union of two souls that deeply reflects their lifelong promise to love and protect each other through their journey together. This wedding season, Divine Solitaires, among India’s leading natural diamonds jewellery brands, reimagines the mangal sutra not only as an essential piece of jewellery, but as a living reminder of the shared journey of a couple with its new wedding campaign titled ‘Every Promise Matters’.
Capturing this emotion, Divine Solitaires celebrates the ‘Mangal Sutra ceremony’ — the most sacred symbol of an Indian marriage, as a reflection of that promise of protection, togetherness and eternal unity between the couple.
“At Divine Solitaires, we truly believe that a marriage is built on every little promise made by a couple through the course of their life together. Through our wedding campaign, we celebrate the deep meaning and emotion behind a bride adorning a mangalsutra adorned with natural, brilliant diamonds as a promise of protection and eternal togetherness,” said Jignesh Mehta, Founder & Managing Director, Divine Solitaires.
Each mangalsutra that Divine Solitaires offers are a symbol of rare, precious and unmatched diamonds that are hallmarked, ethically sourced, transparently priced and offer lifetime value benefits. With its proprietary 123-parameter quality guarantee certificate and exchange/upgrade programs, the brand ensures that the symbol of a couple’s union remains as timeless and protected as the promise it represents.
The campaign beautifully extends the brand’s long-standing belief of ‘Celebrating Divine Moments’, shifting the spotlight from individual milestones to the moment two lives become one. It deepens this sentiment by honouring the emotional milestone of wearing a mangalsutra which stands as a symbol not of ceremony alone, but of the quiet promises that hold a marriage together. Divine Solitaires focuses on these intimate, everyday vows that give a union its true meaning.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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