National News
Ten Chandbaalis That Can Elevate Every Indian Bridal Attire
Looking for that one accessory that can effortlessly elevate your bridal look to perfection this season? Think Chandbaalis! These traditional, Indian Jhumka earrings timelessly and elegantly transform Indian brides to look their ethereal, beautiful best through their wedding celebrations!
This season, Senco Gold & Diamonds offers a beautiful mix of classic, antique, and modernly-designed Chaandbaalis crafted especially to add a dash of sparkle and a hint of tradition to every bride’s ‘big’ day. Whether you’re drawn to bold statement pieces or delicate, detailed work, there’s a Chandbaali here that is just right for you.
Here are 10 chandbalis we absolutely loved for creating that perfect bridal moment:
Sunhera Mayurpankh Chandbali


These 22 kt yellow gold Sunhera Mayurpankh chandbali’s bring light, happiness and colours to life. These delicately crafted chandbali’s are loved by modern Indian brides.
Art of Glam Gold Chandbali


These gold chandbalis blend kundan with chinese pearls that sparkle with a graceful, old-world silhouette, giving you that soft, glamorous glow perfect for weddings and festive nights, the kind of piece that instantly makes your look stand out without trying too hard.
Floral Gold Chandelier Earrings


Designed with layered floral motifs and hanging drops, these chandeliers feel like a blooming bouquet brought to life. These 22-karat gold chandeliers have a unique, artistic floral design that instantly catches the eye. They add a soft, regal charm to any festive look while staying light, elegant, and impossibly photogenic.
Extravagant Sunflower Gold Chandelier


These floral gold chandelier earrings shine with an intricate flower-and-cuttay detailing in rich 22-karat yellow gold, a delicate yet statement-making pair that transforms a lehenga or saree into something truly regal.
Traditional Aura Gold Chandbali


These traditional-style chandbalis, shaped like crescent moons and crafted in warm gold have a traditional yet sophisticated charm. The curved silhouette, ornate detailing and symmetrical design make them look like heirloom pieces, perfect for elevating a saree or lehenga into a subtly luxurious statement. Their classic elegance and refined craftsmanship add a sense of tradition and artistry, giving any festive or wedding-day outfit a touch of understated grandeur.
Sunflower Chandelier Gold Earrings


These golden sunflower-chandelier earrings showcase artistry at its best,with a petal-inspired design and intricate metalwork, the pieces have an organic and sculptural quality. They bring a fresh, radiant vibe to any traditional outfit.
Virtuosity With Perfection Chandbali


The beautiful chandbalis with an intricate patterning and temple-inspired curves sit beautifully against heavy lehengas, Kanjeevarams or Benarasi drapes, making it feel like the ideal extension of the outfit rather than an add-on. There’s a certain “bridal authority” to it which shows an elegant yet statement worthy look.
Empress Royalty Antique Gold Chandbali


The Royal gold chandbali’s give the ultimate queen vibes, and takes you back to the traditional old days but with a modern twist, with an intricate design of peacock and floral motifs in a circular pattern and kundan embellishment in contrast shades makes heads turn.
Antique Gold Chandbali Earrings


These antique-finish gold chandbalis bring a timeless, regal elegance, with warm muted tones and traditional ornate detailing that feels beautifully heritage-inspired. Their delicate curves and intricate craftsmanship give a soft, vintage glow that instantly lifts any ethnic outfit. Paired with a lehenga or saree, they don’t just accessorize, they complete the look with a graceful, classic charm.
Scintillating Gold Earrings


With a polished gold finish and a hanging drop design, these earrings catch light softly without feeling too heavy or loud. They add a clean, glowing touch to your bridal look simple yet radiant. The gold balls dangling at the bottom are not to be missed
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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