JB Insights
HIJS 2024 exceeds expectations: booming visitor traffic and flourishing business deals
South India’s Largest B2B Jewellery Exhibition attracts record breaking trade visitors; exhibitors elated with the volume of business done
The Hyderabad International Jewellery Show (HIJS) 2024, South India’s premier B2B jewellery exhibition, was a resounding success. Held at the GMR Arena near Hyderabad Airport from June 21-23, 2024, the event received high praise from exhibitors, visitors, and trade bodies alike. The exhibition concluded on a high note, with booths bustling with activity until the final moments on the last day.
The show was inaugurated in the presence of as Dr B. Govindan, State President, AKGSMA; Jayantilal Challani, President, MJDTA; Kailash Charan, President, Twin Cities Jewellers Association; Jagdish Prasad Verma, President, Telangana Bullion Gems & Jewellers Federation; Paul Alukka and John Alukka, Managing Directors, Jos Alukkas; Parasmal Ranka, President, Telangana Pawn Broker Jewellers Association; Shantilal Jain, Chief Organiser, A.P. Bullion Gold, Silver and Diamond Merchant’s Association; Yogesh Kothari, President, IBJA – Tamil Nadu; Mohanlal Jain, COA, GJC; Adv. S. Abdul Nazar, Treasurer, AKGSMA & Director, GJC; V K Manoj, Project Director- United Exhibitions and other dignitaries of the GJ industry.
V K Manoj, Project Director of United Exhibitions, the organizer of HIJS 2024, remarked, “The overwhelming response to HIJS 2024 surpassed our expectations. Exhibitors were highly satisfied, particularly with the strict implementation of business-only entry norms and the quality of facilities provided. The success of HIJS 2024 and the industry support we received have been immensely encouraging.”
Broad-based Support
HIJS 2024 was enthusiastically received by all stakeholders. Dr. B Govindan, Chairman, Bhima Jewellery, South Zone Chairman, GJC and also the chief guest, lauded the event and reaffirmed the industry’s support to the serious trade shows like HIJS
A vigorous promotional campaign, including roadshows and door-to-door drives in key jewellery hubs, significantly boosted awareness, backed by local trade associations. Leading personalities from major associations across southern states graced the opening day, highlighting the event’s significance.
Significant Pan-India Participation
HIJS 2024 provided a platform that brought together leading manufacturers from across the country to cater the needs of jewellery retailers from both the South and other key regions. The diverse visitor profile from various states led some participants to compare the show favourably with other national exhibitions.
The show featured 250+ exhibitors in around 600 booths spread over 1,25,000 sq ft of exhibition space. An estimated 25,00,000 jewellery designs were showcased, offering a vast array of choices across gold, diamond, and silver jewellery, as well as loose gemstones. Additionally, the latest technology and software solutions for the jewellery industry were on display.
High Footfalls, Brisk Business
Exhibitors expressed extreme satisfaction with the steady flow of trade visitors over the three days. Many noted the significant number of footfalls, even on the last day, comparable to the opening day. Large groups of buyers from Telangana, Andhra Pradesh, and South India attended, alongside a significant number of trade visitors from various parts of India.
Concurrent Events
The significance of HIJS 2024 as a business networking event was highlighted by various key concurrent events which included:
- Coffee with Dr Chetan Kumar Mehta, in conversation with Mr Varghese Alukkas, Managing Director, Jos Alukkas Jewellers.
- Panel Discussion on Lab Grown Diamond Market
- Kohinoor Jewellery Awards
United Exhibitions confirmed that nearly all exhibitors have already signed up for HIJS Diwali Edition 2024, scheduled to be held from 18th to 20th October 2024 at HITEX Exhibition Centre, Madhapur, Hyderabad.
JB Insights
The Evolution Of Men’s Jewellery In India
By Suresh Krishnan, VP – Sales, PNG Jewellers
Changing Lifestyles, Rising Fashion Consciousness and Demand For Self-Expression Are Driving The Rapid Growth Of India’s Men’s Jewellery Segment.
For decades, men’s jewellery in India limited itself to gold chains gifted by parents, a wedding ring, or a religious pendant. Today, the modern Indian man is embracing jewellery as a form of self-expression, personal style, and achievement. What was once considered a niche category has evolved into one of the most exciting growth segments in the jewellery industry.
We have witnessed a notable shift in consumer behaviour over the past few years. Men are increasingly purchasing jewellery not only for weddings and festive occasions but also to celebrate personal milestones such as promotions, entrepreneurial success, anniversaries, and birthdays. This transformation is being driven by a younger, style-conscious demographic that draws inspiration from global fashion, digital media, and celebrity culture.
International luxury houses have expanded their men’s jewellery offerings substantially, while Indian consumers are becoming more comfortable experimenting with bracelets, platinum bands, signet rings, pendants, cufflinks, tie pins, and customised accessories. The rise of men’s jewellery is also closely linked to changing workplace and lifestyle preferences. Today’s professionals prefer versatile pieces that transition from boardroom meetings to social gatherings. Lightweight gold bracelets, sleek chains, and minimal diamond-accented jewellery have emerged as strong performers across urban markets.
Alongside gold and diamonds, silver jewellery has emerged as a significant growth category for men. Rising precious metal prices and evolving fashion sensibilities have encouraged younger consumers to explore silver bracelets, chains, rings, and pendants as stylish yet accessible options. Silver has increasingly positioned itself as an entry-level luxury category, particularly among consumers in the 20-30 age bracket who seek design-led products for everyday wear. The growing popularity of men’s silver jewellery globally has further accelerated acceptance in India.
One of the most significant developments has been the growing popularity of jewellery gifting for men. Father’s Day, in particular, is emerging as an important occasion. Consumers are increasingly seeking meaningful gifts that carry both emotional and intrinsic value. Unlike conventional gifts, jewellery offers longevity, sentiment, and the potential for appreciation over time.
Another noteworthy trend is the growing demand for customisation. Men are looking for pieces that reflect personal stories, whether through engraved initials, symbolic motifs, family emblems, or bespoke designs. This shift mirrors a broader global movement towards personalised luxury.
While gold remains the preferred metal for many Indian consumers, platinum, silver, and diamond-studded jewellery are gaining prominence among younger buyers. Contemporary styling, lighter weights, and innovative designs have helped make these categories more accessible and relevant.
Looking ahead, the men’s jewellery category is poised for sustained growth. As societal perceptions continue to evolve and consumers become more confident in expressing their personal style, jewellery will increasingly become an integral part of the modern man’s wardrobe.
The evolution of men’s jewellery is not merely a fashion trend. It reflects a deeper cultural shift where jewellery is being recognised as a symbol of identity, achievement, and self-expression. This Father’s Day, that makes jewellery one of the most meaningful gifts a family can choose, celebrating not just tradition, but the individual behind it.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.