JB Insights
HIJS 2024 exceeds expectations: booming visitor traffic and flourishing business deals
South India’s Largest B2B Jewellery Exhibition attracts record breaking trade visitors; exhibitors elated with the volume of business done
The Hyderabad International Jewellery Show (HIJS) 2024, South India’s premier B2B jewellery exhibition, was a resounding success. Held at the GMR Arena near Hyderabad Airport from June 21-23, 2024, the event received high praise from exhibitors, visitors, and trade bodies alike. The exhibition concluded on a high note, with booths bustling with activity until the final moments on the last day.
The show was inaugurated in the presence of as Dr B. Govindan, State President, AKGSMA; Jayantilal Challani, President, MJDTA; Kailash Charan, President, Twin Cities Jewellers Association; Jagdish Prasad Verma, President, Telangana Bullion Gems & Jewellers Federation; Paul Alukka and John Alukka, Managing Directors, Jos Alukkas; Parasmal Ranka, President, Telangana Pawn Broker Jewellers Association; Shantilal Jain, Chief Organiser, A.P. Bullion Gold, Silver and Diamond Merchant’s Association; Yogesh Kothari, President, IBJA – Tamil Nadu; Mohanlal Jain, COA, GJC; Adv. S. Abdul Nazar, Treasurer, AKGSMA & Director, GJC; V K Manoj, Project Director- United Exhibitions and other dignitaries of the GJ industry.
V K Manoj, Project Director of United Exhibitions, the organizer of HIJS 2024, remarked, “The overwhelming response to HIJS 2024 surpassed our expectations. Exhibitors were highly satisfied, particularly with the strict implementation of business-only entry norms and the quality of facilities provided. The success of HIJS 2024 and the industry support we received have been immensely encouraging.”
Broad-based Support
HIJS 2024 was enthusiastically received by all stakeholders. Dr. B Govindan, Chairman, Bhima Jewellery, South Zone Chairman, GJC and also the chief guest, lauded the event and reaffirmed the industry’s support to the serious trade shows like HIJS
A vigorous promotional campaign, including roadshows and door-to-door drives in key jewellery hubs, significantly boosted awareness, backed by local trade associations. Leading personalities from major associations across southern states graced the opening day, highlighting the event’s significance.
Significant Pan-India Participation
HIJS 2024 provided a platform that brought together leading manufacturers from across the country to cater the needs of jewellery retailers from both the South and other key regions. The diverse visitor profile from various states led some participants to compare the show favourably with other national exhibitions.
The show featured 250+ exhibitors in around 600 booths spread over 1,25,000 sq ft of exhibition space. An estimated 25,00,000 jewellery designs were showcased, offering a vast array of choices across gold, diamond, and silver jewellery, as well as loose gemstones. Additionally, the latest technology and software solutions for the jewellery industry were on display.
High Footfalls, Brisk Business
Exhibitors expressed extreme satisfaction with the steady flow of trade visitors over the three days. Many noted the significant number of footfalls, even on the last day, comparable to the opening day. Large groups of buyers from Telangana, Andhra Pradesh, and South India attended, alongside a significant number of trade visitors from various parts of India.
Concurrent Events
The significance of HIJS 2024 as a business networking event was highlighted by various key concurrent events which included:
- Coffee with Dr Chetan Kumar Mehta, in conversation with Mr Varghese Alukkas, Managing Director, Jos Alukkas Jewellers.
- Panel Discussion on Lab Grown Diamond Market
- Kohinoor Jewellery Awards
United Exhibitions confirmed that nearly all exhibitors have already signed up for HIJS Diwali Edition 2024, scheduled to be held from 18th to 20th October 2024 at HITEX Exhibition Centre, Madhapur, Hyderabad.
JB Insights
Antistatus and Vandals: Jewellery For The Rebellious and The Defiant
These Brands Are Chasing A Consumer Who Has Grown Allergic To Templates.They Do Not Want Jewellery Merely To Signal Wealth, Marital Status Or Social Approval; They Want It To Signal Taste, Nerve and A Point Of View.
Status? Overrated. Rebellion? Wearable
Antistatus and Vandals are turning jewellery from a badge of conformity into a weapon of self-definition. One is a newly launched statement-silver label with a “Defy the Norm” manifesto; the other is a Mumbai-based avant-garde brand that treats every piece like graffiti. Together, they signal a shift: rebellion is no longer just a mood board—it is the product.
Antistatus: Status, Rewritten
Launched by former VIDA executives Manav Sethi and Pallavi Singh, Antistatus is a statement silver jewellery and lifestyle brand built around a deceptively simple idea: status is not assigned by society; it is defined by you.
The collection leans into biker culture, gothic aesthetics, music and street culture—think handcrafted statement rings, pendants, necklaces, bracelets and belt buckles with enough edge to make a boardroom feel like a back alley. The brand begins with men’s-focused, gender-neutral jewellery, then plans to expand into eyewear, bags and accessories.
Its pitch is not “look expensive.” It is “look like yourself.” Antistatus wants to build a community of people whose identity is theirs to define, not something society hands them with a dress code attached.
Vandals: Luxury with Spray Paint on Its Fingers
Vandals, founded by Vandana M. Jagwani, has been operating from a similarly unruly corner of Indian jewellery. The Mumbai label draws from street art, using jewellery as a way to question the status quo and leave a personal mark.
Its manifesto is explicit: artistic rebellion meets craftsmanship, and luxury is reimagined for “daring souls who defy the norm.” The brand blurs art and jewellery, positioning its audacious designs and sustainable practices as an alternative to safe, predictable luxury.
Where conventional fine jewellery often whispers heritage, Vandals prefers to shout individuality. Every piece is framed as a personal story—less “heirloom in a velvet box,” more “artwork that refuses to behave.”
The New Consumer: Anti-Template, Pro-Story
These brands are chasing a consumer who has grown allergic to templates. They do not want jewellery merely to signal wealth, marital status or social approval; they want it to signal taste, nerve and a point of view.
| Brand | Core attitude | Design language | Consumer promise |
| Antistatus | Defy the norm | Biker, gothic, music and street-inspired handcrafted silver | Define your own status |
| Vandals | Rebellion against the ordinary | Street-art-inspired, avant-garde, sustainable luxury | Leave your own mark |
Both are selling permission. Permission to wear silver that looks dangerous. Permission to reject the idea that polish equals propriety. Permission to make luxury feel personal rather than prescribed.
Why This Matters for Indian Jewellery
India’s jewellery market has long been dominated by occasion-led buying—weddings, festivals, gifting and investment. Antistatus and Vandals are carving out a different lane: everyday identity jewellery, where the purchase is emotional, stylistic and cultural rather than ceremonial.
Antistatus’s ambition to become an India-origin premium lifestyle brand with global reach suggests that rebellion is being treated as an exportable design language, not a passing trend. Vandals already demonstrates that Indian consumers will respond when jewellery carries ideology as well as sparkle.
The Verdict
Antistatus and Vandals are proof that the most compelling jewellery today is not necessarily the quietest. It is the kind that starts a conversation, breaks a rule and makes conformity look like the boring option.
In their hands, a ring is not just an accessory. It is a small, shining refusal.From statement silver with a streetwise edge to avant-garde pieces with graffiti in their soul, this is jewellery for the beautifully defiant.
Antistatus and Vandals are proving that the boldest jewellery isn’t made to blend in—it’s made to break rules, start conversations and define you on your own terms.
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