JB Insights

HIJS 2024 exceeds expectations: booming visitor traffic and flourishing business deals

Published

2 years ago

July 31, 2024

South India’s Largest B2B Jewellery Exhibition attracts record breaking trade visitors; exhibitors elated with the volume of business done

The Hyderabad International Jewellery Show (HIJS) 2024, South India’s premier B2B jewellery exhibition, was a resounding success. Held at the GMR Arena near Hyderabad Airport from June 21-23, 2024, the event received high praise from exhibitors, visitors, and trade bodies alike. The exhibition concluded on a high note, with booths bustling with activity until the final moments on the last day.

The show was inaugurated in the presence of as Dr B. Govindan, State President, AKGSMA; Jayantilal Challani, President, MJDTA; Kailash Charan, President, Twin Cities Jewellers Association; Jagdish Prasad Verma, President, Telangana Bullion Gems & Jewellers Federation; Paul Alukka and John Alukka, Managing Directors, Jos Alukkas; Parasmal Ranka, President, Telangana Pawn Broker Jewellers Association; Shantilal Jain, Chief Organiser, A.P. Bullion Gold, Silver and Diamond Merchant’s Association; Yogesh Kothari, President, IBJA – Tamil Nadu; Mohanlal Jain, COA, GJC; Adv. S. Abdul Nazar, Treasurer, AKGSMA & Director, GJC; V K Manoj, Project Director- United Exhibitions and other dignitaries of the GJ industry.

V K Manoj, Project Director of United Exhibitions, the organizer of HIJS 2024, remarked, “The overwhelming response to HIJS 2024 surpassed our expectations. Exhibitors were highly satisfied, particularly with the strict implementation of business-only entry norms and the quality of facilities provided. The success of HIJS 2024 and the industry support we received have been immensely encouraging.”

Broad-based Support

HIJS 2024 was enthusiastically received by all stakeholders. Dr. B Govindan, Chairman, Bhima Jewellery, South Zone Chairman, GJC and also the chief guest, lauded the event and reaffirmed the industry’s support to the serious trade shows like HIJS

A vigorous promotional campaign, including roadshows and door-to-door drives in key jewellery hubs, significantly boosted awareness, backed by local trade associations. Leading personalities from major associations across southern states graced the opening day, highlighting the event’s significance.

Significant Pan-India Participation

HIJS 2024 provided a platform that brought together leading manufacturers from across the country to cater the needs of jewellery retailers from both the South and other key regions. The diverse visitor profile from various states led some participants to compare the show favourably with other national exhibitions.

The show featured 250+ exhibitors in around 600 booths spread over 1,25,000 sq ft of exhibition space. An estimated 25,00,000 jewellery designs were showcased, offering a vast array of choices across gold, diamond, and silver jewellery, as well as loose gemstones. Additionally, the latest technology and software solutions for the jewellery industry were on display.

High Footfalls, Brisk Business

Exhibitors expressed extreme satisfaction with the steady flow of trade visitors over the three days. Many noted the significant number of footfalls, even on the last day, comparable to the opening day. Large groups of buyers from Telangana, Andhra Pradesh, and South India attended, alongside a significant number of trade visitors from various parts of India.

Concurrent Events

The significance of HIJS 2024 as a business networking event was highlighted by various key concurrent events which included:

Coffee with Dr Chetan Kumar Mehta, in conversation with Mr Varghese Alukkas, Managing Director, Jos Alukkas Jewellers.
Panel Discussion on Lab Grown Diamond Market
Kohinoor Jewellery Awards

United Exhibitions confirmed that nearly all exhibitors have already signed up for HIJS Diwali Edition 2024, scheduled to be held from 18^th to 20^th October 2024 at HITEX Exhibition Centre, Madhapur, Hyderabad.

Related Topics:2024 exhibitions hijs ourbuzz showbuzz united exhibitions

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JB Insights

From Gold to Experience: How Jewellery Retail Is Evolving into Lifestyle

Anil Jose, Managing Director, TT Devassy Jewellery

Published

10 hours ago

November 12, 2026

JewelBuzz Spread The Buzz

Changing consumer preferences are transforming jewellery retail, with experience-led showrooms, everyday wear and personal expression redefining how brands connect with customers

For generations, buying jewellery in India has been entangled with occasions. Weddings, festivals, anniversaries and family milestones have traditionally shaped when and why people purchase jewellery. Gold, in particular, has a unique place in Indian households, representing not just beauty but also security, tradition and long-term value.

That relationship remains strong. What is changing is the role jewellery plays in everyday life. Consumers are increasingly buying jewellery not only to mark an occasion, but also to express their personality, complement an outfit, celebrate a personal achievement or simply enjoy something they connect with.

For jewellery retailers, this represents a significant shift.

Jewellery Showroom as an Experience

The modern jewellery customer journey is becoming more experiential. A customer may discover a design on social media, explore collections online, compare options and then visit a store to experience the product in person. The showroom is therefore no longer simply a place to display products; it has become an important part of the brand experience.

This is also reflected in the expansion of organised jewellery retail in India. As per a research, jewellery’s share of organised retail leasing in India rose from 2% in 2019 to 8% in 2025, making it one of the country’s top three retail demand drivers. At the same time, larger, experience-led formats are gaining ground, with stores exceeding 8,000 sq. ft. accounting for half of jewellery retail leasing in 2025, compared with 14% in 2019.

The implication is simple: a jewellery store can no longer be just a place where products are displayed. It needs to be a place where customers discover, explore and connect with a brand.

From ownership to self-expression

Traditionally, jewellery was often purchased with a long-term perspective. It was an asset, an heirloom and something intended to be passed down through generations.

Those motivations remain important, but a new layer is emerging; personal expression. Younger customers are increasingly drawn to lightweight, versatile and contemporary pieces that can reflect their individual style and be worn across occasions.

Building a jewellery wardrobe

In many ways, jewellery is beginning to develop its own version of a wardrobe. There are traditional pieces for weddings and festivals, minimalist designs for everyday wear and statement pieces for celebrations.

This creates an opportunity for retailers to move beyond individual transactions and become part of more moments in a customer’s life. When jewellery becomes relevant to more occasions, it naturally becomes less occasional and more habitual.

Trust remains timeless

For all the changes in jewellery retail, one factor remains constant, trust.

Transparency in pricing, confidence in quality and dependable after-sales service continue to shape customer relationships. Today, that trust extends to every part of the brand experience, from digital communication to the showroom itself.

Jewellery has always been about more than gold and precious stones. It represents relationships, memories, celebrations and identity. What is changing is how frequently and personally consumers choose to express those emotions through jewellery.

The opportunity for retailers is to evolve from occasion-driven sellers into lifestyle brands; brands that understand how customers live, what they value and how jewellery fits into their everyday stories.

Gold may remain timeless. But the experience surrounding it is becoming the real differentiator.