JB Insights
HIJS 2024 exceeds expectations: booming visitor traffic and flourishing business deals
South India’s Largest B2B Jewellery Exhibition attracts record breaking trade visitors; exhibitors elated with the volume of business done
The Hyderabad International Jewellery Show (HIJS) 2024, South India’s premier B2B jewellery exhibition, was a resounding success. Held at the GMR Arena near Hyderabad Airport from June 21-23, 2024, the event received high praise from exhibitors, visitors, and trade bodies alike. The exhibition concluded on a high note, with booths bustling with activity until the final moments on the last day.
The show was inaugurated in the presence of as Dr B. Govindan, State President, AKGSMA; Jayantilal Challani, President, MJDTA; Kailash Charan, President, Twin Cities Jewellers Association; Jagdish Prasad Verma, President, Telangana Bullion Gems & Jewellers Federation; Paul Alukka and John Alukka, Managing Directors, Jos Alukkas; Parasmal Ranka, President, Telangana Pawn Broker Jewellers Association; Shantilal Jain, Chief Organiser, A.P. Bullion Gold, Silver and Diamond Merchant’s Association; Yogesh Kothari, President, IBJA – Tamil Nadu; Mohanlal Jain, COA, GJC; Adv. S. Abdul Nazar, Treasurer, AKGSMA & Director, GJC; V K Manoj, Project Director- United Exhibitions and other dignitaries of the GJ industry.
V K Manoj, Project Director of United Exhibitions, the organizer of HIJS 2024, remarked, “The overwhelming response to HIJS 2024 surpassed our expectations. Exhibitors were highly satisfied, particularly with the strict implementation of business-only entry norms and the quality of facilities provided. The success of HIJS 2024 and the industry support we received have been immensely encouraging.”
Broad-based Support
HIJS 2024 was enthusiastically received by all stakeholders. Dr. B Govindan, Chairman, Bhima Jewellery, South Zone Chairman, GJC and also the chief guest, lauded the event and reaffirmed the industry’s support to the serious trade shows like HIJS
A vigorous promotional campaign, including roadshows and door-to-door drives in key jewellery hubs, significantly boosted awareness, backed by local trade associations. Leading personalities from major associations across southern states graced the opening day, highlighting the event’s significance.
Significant Pan-India Participation
HIJS 2024 provided a platform that brought together leading manufacturers from across the country to cater the needs of jewellery retailers from both the South and other key regions. The diverse visitor profile from various states led some participants to compare the show favourably with other national exhibitions.
The show featured 250+ exhibitors in around 600 booths spread over 1,25,000 sq ft of exhibition space. An estimated 25,00,000 jewellery designs were showcased, offering a vast array of choices across gold, diamond, and silver jewellery, as well as loose gemstones. Additionally, the latest technology and software solutions for the jewellery industry were on display.
High Footfalls, Brisk Business
Exhibitors expressed extreme satisfaction with the steady flow of trade visitors over the three days. Many noted the significant number of footfalls, even on the last day, comparable to the opening day. Large groups of buyers from Telangana, Andhra Pradesh, and South India attended, alongside a significant number of trade visitors from various parts of India.
Concurrent Events
The significance of HIJS 2024 as a business networking event was highlighted by various key concurrent events which included:
- Coffee with Dr Chetan Kumar Mehta, in conversation with Mr Varghese Alukkas, Managing Director, Jos Alukkas Jewellers.
- Panel Discussion on Lab Grown Diamond Market
- Kohinoor Jewellery Awards
United Exhibitions confirmed that nearly all exhibitors have already signed up for HIJS Diwali Edition 2024, scheduled to be held from 18th to 20th October 2024 at HITEX Exhibition Centre, Madhapur, Hyderabad.
JB Insights
From Customer Intelligence To Autonomous Growth Intelligence: Deepansh Bhargava Senior Vice President & Head Marketing at VBJ
From Customer Intelligence To AI-powered Growth Decisions, The Next-Gen CDP Is Built To Create Measurable Incremental Value.
For the last 6 years, Customer Data Platforms have transformed how brands understand their customers. They have brought fragmented data together, created unified customer profiles, enabled segmentation and made personalisation more intelligent. But the next evolution of CDPs will not be defined by how much customer data they can organise. It will be defined by how intelligently AI can convert that data into consumer value and incremental business outcomes.
The shift is from Customer Intelligence to Growth Intelligence.
Businesses today know more about their existing customers than ever before their purchase history, frequency, preferences, lifetime value and likelihood of buying again. Yet the larger opportunity lies in moving beyond what customers did to understanding what they need next, where their behaviour is changing and where the next phase of growth will come from. This also requires a sharper focus on incrementality.
Revenue, ROAS, conversions and engagement tell us what happened. But they do not always tell us how much of that outcome was created because of an intervention and how much would have happened anyway.
That difference is the Delta. AI can help take CDPs beyond systems of customer intelligence and turn them into systems of consumer and commercial decision intelligence. Instead of simply identifying customers with a high propensity to purchase, an intelligent growth system could identify intent, unmet needs and moments that matter then evaluate opportunities across acquisition, retention, frequency, basket size, category penetration, pricing, media, events and geography to identify where the highest incremental growth opportunity lies.
Growth intelligence should also help businesses identify where growth is likely to disappear. Early signals from customer behaviour, categories, geographies or spending patterns could reveal risks long before they become visible in the P&L. AI could identify the source of the risk, estimate its potential commercial impact and recommend interventions to change the trajectory. This is where the future becomes particularly interesting.
AI should not just predict customers. It should increasingly help predict the business.
The next generation of AI agents could continuously monitor customer behaviour, sales, categories, inventory, geographies, media and store performance. They could identify anomalies, form hypotheses, estimate commercial impact, recommend interventions, test them and measure the incremental outcome.
The role of the marketer would evolve from simply managing campaigns to managing the intelligence, strategy and guardrails around a more autonomous growth system.
This evolution can be built around three principles: Anticipate, Act and Account.
1. Anticipate where consumer needs and growth will emerge and where they may disappear.
2. Act by identifying and eventually executing the most relevant intervention for the consumer and the business.
3. Account for whether that intervention genuinely created incremental value.
The CDP of the future, therefore, should move beyond being a platform that simply manages customer data. It should become a Growth Decision Platform one that helps businesses understand consumers better, identify opportunities, detect risks, recommend actions, measure incrementality and continuously learn from every intervention. The ultimate measure of such a platform should not be the volume of data it manages.
It should be much simpler:
Show me the Delta you create.
Because ultimately, consumer centricity is not the opposite of growth. It is where sustainable growth begins.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.