OurBuzz
SILVER SHOW OF INDIA – Mumbai 2nd Edition inaugurated at the Jio World Convention Centre,Mumbai
SILVER SHOW OF INDIA (SSI) – Mumbai 2nd Edition was inaugurated at Jio World Convention Centre, Mumbai.
SILVER SHOW OF INDIA (SSI) – Mumbai 2nd Edition was inaugurated at Jio World Convention Centre, Mumbai, by Guests of Honour Mangesh Kudalkar, MLA, Maharashtra State Assembly, Saiyam Mehra, Chairman-GJC, Pramod Agarwal, President-NGJCI, Ba Ramesh, Joint MD- Thangamayil Jewellery Ltd, Varghese Alukka, MD- Jos Alukkas Group and Rajiv Jain, Hon Secretary-JJS.
Present at the inauguration were Prithviraj Kothari, National President- IBJA, Dr.Chetan Kumar Mehta, Chairman- SSI, President- JAB, National Vice President- IBJA, Surendra Mehta, National Secretary- IBJA, Sreekanth Urs, MD- GES India Inc and dignitaries from the GJ industry.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
MCX Gold, Silver Edge Higher, Comex Gold Moves To $23.30 To Reach $4,113.80/oz
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National News2 days agoMaster Chains N Jewels Files DRHP With SEBI For ₹400 Crore IPO
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BrandBuzz5 days agoKalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
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National News18 hours agoMCX Gold, Silver Edge Higher, Comex Gold Moves To $23.30 To Reach $4,113.80/oz
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National News19 hours agoJagannath Gangaram Pednekar Jewellers Celebrates 25-Store Milestone With Gold Exchange Festival
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