JB Insights

Heeramandi jewellery by Shri Paramani Jewels

Going back to its roots, heritage and legacy to craft opulence that celebrate the brand’s legacy

Published

2 years ago

July 29, 2024

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Going back to its roots, heritage and legacy to craft opulence that celebrate the brand’s legacy

Shri Paramani Jewels, designed the opulent jewellery for Sanjay Leela Bhansali’s magnum opus web series, Heeramandi. Sanjay Leela Bhansali, intrigued by their craftsmanship, collaborated and created stunning jewellery pieces adorned with precious Basra pearls.

Vinay Gupta, founder, Shri Paramani Jewels, speaks of going back to his roots to craft pieces that celebrate the brand’s legacy.

The expansive HEERAMANDI collection: three years of designing– an entire studio was dedicated to this labour of love, bringing back the artwork from over 200 years and presenting to the world 10,000 pieces of jewels.

Handcrafting jewellery for an epic wasn’t challenging, but the joy of going back to my roots, heritage and legacy of being from a family of treasurers for the Mughals over 200 years back, was the highlight.

Sanjay Leela Bhansali explored the collection, particularly captivated by the exquisite Basra pearls adorning pieces like the pasa, tika, nath and necklaces. Honouring the legacy of handcrafted Mughal jewellery with unparalleled passion, we beautifully captured the mysteries of history engulfed in an era of timeless heritage

Mughal jewellery history is rich and fascinating, showcasing exquisite craftsmanship and intricate designs. Mughal emperors were patrons of the arts and supported skilled artisans in creating elaborate jewellery pieces for themselves and their court.

Mughal jewellery featured a wide array of precious gemstones like diamonds, emeralds, rubies, and pearls, adding a luxurious touch to the pieces. Artisans employed innovative techniques like Kundan setting, filigree work, and enamel to create stunning patterns and textures on jewellery.

Mughal jewellery was considered a symbol of wealth and power by the royal family owning magnificent pieces passed down through generations. I discovered and celebrated the global influence the Mughal jewellery has left behind.

To be authentic to design, to the era and to the narrative. Each piece actually is made, designed and worn in the most authentic way, hence transporting you to the era.

Each delicately crafted necklace, meticulously layered alongside earrings and tikas, embodies a harmonious balance of elegance. Over a painstaking three-year period, we employed ancient handcraft techniques to meticulously create kilos of jewellery, reflecting our commitment to quality and precision reminiscent of centuries past.

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India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports

With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.

Published

2 days ago

June 3, 2026

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India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.

Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.

The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.

According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.

Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.

The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.

Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.