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EMERALD JEWEL INDUSTRY enters 40th year

Four decades of dedication and innovation 

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K Srinivasan, Chairman, Emerald Group speaking about this momentous occasion at IIJS SIGNATURE 2024 said:

We complete 39 years and our entering our 40th year. I am pleased to state that we have seen continuous growth across four decades. This is because of blessings of Almighty and cooperation and dedication of my employees.

Our success is due to our continuous innovation and improvement. For us the sky is the limit .And this spirit and legacy will be taken forward by my son and daughter.

My message to all, especially the next gen is once you enter a field of your choice there is no looking back. Dedication, devotion, focus is the mantra for success.

Dhiaan S Srinivasan Director- Emerald Jewel Industry India said that it was a proud moment for Emerald as it entered its 40th year. The dedication and passion for innovation and perfection have been drivers of success. He said Emerald demonstrated versatility across gold, silver and platinum. He said there is a continuous process of innovation on product portfolio, designs and improving on colour variants.

K Srinivasan underlined the social and environmental responsibility of Emerald. Some of the initiatives are:

Operating manufacturing and other processes using green power (solar and wind)

Planting of 40,000+ trees

Day care hospital for employees and inhabitants in the neighbourhood of Emerald manufacturing units

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JB Insights

Jewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement

Crystal embellishments, sculptural silhouettes and gemstone-inspired details are redefining luxury eyewear as collectible fashion accessories.

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Jewellery-inspired eyewear is emerging as one of fashion’s biggest trends, with luxury sunglasses becoming statement accessories that go far beyond sun protection. Designed with crystal embellishments, sculptural silhouettes and jewellery-inspired detailing, these pieces are transforming everyday looks into standout style statements.

From weddings and brunches to holidays, race days and special occasions, statement eyewear is becoming an essential fashion investment. More than just accessories, these designs are meant to spark conversations, complement personal style and elevate any outfit.

Among the standout names driving this trend is Gentle Monster, whose Bijou De 02 from its 2025 Jewelry Collection features an oval silver-metal frame inspired by precious jewellery. The collection reimagines eyewear as wearable jewellery with intricate structural detailing, making each piece both a fashion accessory and a design object.

Swarovski continues to elevate crystal-studded eyewear with its Mask Shape SK7024, inspired by the brand’s Hyperbola jewellery family. The wraparound design incorporates flowing silver-tone curves adorned with round- and square-cut crystals, reflecting Swarovski’s signature approach to crystal craftsmanship.

Indian designer Bhavya Ramesh brings handcrafted artistry into eyewear with the Hysteria Sunglasses, featuring sterling silver, tribal-inspired metalwork, brass ghungroos and intricate handcrafted detailing by Jaipur artisans. The design celebrates India’s jewellery-making traditions while offering a bold contemporary aesthetic.

Hellcat Eyewear’s Red Hand Sunglasses embrace the growing trend of sculptural, jewellery-inspired frames with bold artistic detailing, reflecting fashion’s shift towards statement eyewear that doubles as wearable art.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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