JB Insights
GJS April Show 2024 brings in stellar sales growth and a bullish future roadmap
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show.
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show. Organized by GJC at the Jio World Convention Centre in Mumbai, the GJS April Show assembled jewellery wholesalers and retailers under one roof to exchange their business ideas for boosting sales during the festive and wedding season.
Considered as #HumaraApnaShow, the four-day GJS April 2024 event began on Tuesday with almost all industry leaders participating in this must-attend B2B show. Foreign delegates actively participated in buying designer jewellery including Kundan, Jadau, and traditional hand-crafted ornaments and ensured Indian suppliers for repeat purchase orders in the future. The GJS April Show was successfully organised amid Achar Sanhita in force due to the parliamentary election scheduled in April and May.
The GJS April Show inaugurated by the Chief Guest Mangal Prabhat Lodha, Hon’ble Minister of Skills, Employment, Entrepreneurship and Innovation, Government of Maharashtra, with guest of honour Rajesh Kalyanraman – Executive Director, Kalyan Jewellers, Sunil Nayak, Chief Executive Officer, Reliance Jewels, as Keynote Speakers and Rajiv Jain Secretary Jaipur Jewellery Show. The GJS April 2024 Show has solidified its reputation as a ‘Not-to-Miss industry event’.
The GJS April Show witnessed 550+ stalls and 400 exhibitors who displayed their innovative products. GJC provided complimentary food and water, in addition to 2000+ rooms to stay for buyers. Over 200 international buyers attended the GJS April 2024 Show including those from Dubai, Bahrain, Qatar, Bangladesh, the United States, and United Kingdom, and Bangkok among others. The Show was organised strategically before Gudi Padwa and Akshaya Tritiya, which created an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs.
Additionally, GJC organised the Gala Evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. This glittering evening was graced by the presence of the stunning Bollywood actress Adah Sharma, who mesmerized the audience as the showstopper. GJC Nite has established itself as the pinnacle event of the jewellery industry, providing a distinguished platform for networking and fostering relationships among industry stakeholders. Showcasing the latest trends and innovations in the realm of jewellery, the event is set to dazzle attendees with its amalgamation of glamour, fashion, and entertainment.
Presented by IDT Gemmological Laboratories Worldwide, GJC Nite was a perfect platform where the jewellers were felicitated. The unique Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers added glitter to the already shining GJS April Show. The Supporting Partners – De Beers, Laxmi Diamonds and Platinum Guild International with Fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
Saiyam Mehra, Chairman of GJC and Convenor of the GJS April 2024 Show, stated, “Our heartfelt thanks to our 400 exhibitors, 9000+ visitors, Sponsors & Industry to make this event successful. The overwhelming response at the GJS April Show is another testimony to our ability to organise premier B2B jewellery exhibitions, seminars & Networking Nights in India and making most trusted platform to our jewellers. Our success lies in honesty, hardwork, and transparency, which will enable us to achieve several milestones in the future.”
Rajesh Rokde, Vice Chairman of GJC, said, “I am pleased to share that the response received for the GJS April 2024 show was truly commendable, especially considering the market scenario and the Achar Sanhita period. I must say, this is the result of the hard work and efforts put in by the GJS Committee and COA. I sincerely want to express my gratitude to all the exhibitors, visitors, and sponsors for their contributions to this show. We assure you that we will maintain the same momentum for our upcoming shows.” ”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC said “As a Co Convenor of GJS, I am delighted to share that this edition was an outstanding success. The seminar we organized garnered praise for its insightful discussion and valuable takeaways, further enhancing the overall experience for attendees. I extend my heartfelt gratitude to all participants, exhibitors and partners for making this event a resounding success.”
JB Insights
The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence
By Suresh Krishnan, Vice President – Sales, PNG Jewellers
In India, jewellery is equally an emotional purchase and a significant financial transaction. As consumers become more informed and digitally empowered, trust is increasingly becoming a decisive factor alongside design, price and brand reputation. Hallmarking has played an important role in creating that trust by giving consumers third-party assurance of precious-metal purity.
India’s hallmarking ecosystem has expanded significantly. BIS data shows that hallmarking registrations increased from 34,647 to 1,37,315 between April 2021 and March 2022 *1, while more than 8.72 crore gold and silver articles were hallmarked during that year. The introduction of the six-digit Hallmark Unique Identification (HUID) in 2021 has further strengthened traceability. Consumers can verify a gold article’s HUID through the BIS CARE app, adding an independent layer of assurance at the point of purchase.
For an organised retailer, this becomes particularly relevant as jewellery discovery increasingly moves online. A customer may discover a product on social media, compare it on an e-commerce platform and complete the transaction digitally. In such a journey, hallmarking helps bridge the trust gap created by the absence of physical touch and feel. When purity is independently verifiable, consumers can make online purchases with greater confidence.
The opportunity is also expanding beyond gold. BIS has brought both gold and silver under its hallmarking framework. In FY2024-25, more than 32 lakh silver jewellery articles*2 were hallmarked. The revised IS 2112:2025 introduced HUID-based hallmarking for silver on a voluntary basis from September 2025, creating greater traceability and consumer assurance in a category that is increasingly relevant to younger and value-conscious buyers.
This evolution matters commercially. KPMG’s India CX Report 2025*3 found that 27% of fine-jewellery customers are more confident in authenticity, quality and value when they trust a brand, while 9% said they would explore another brand if jewellery appeared overpriced for its quality. These findings underline why trust is not simply a compliance issue; it directly influences consideration and willingness to pay.
Contributing to the larger goal of organised and transparent trade, hallmarking has now been integrated as part of the broader customer experience across stores, CRM and e-commerce. As India’s jewellery market becomes increasingly omnichannel, the brands that communicate purity, pricing and policies clearly will be better positioned to convert digital discovery into purchase and, more importantly, build relationships that extend beyond a single transaction. The future of jewellery retail will therefore be defined not only by what consumers see, but by how confidently they can verify what they are buying and hallmarking takes care of that concern efficiently.
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