JB Insights
GJS April Show 2024 brings in stellar sales growth and a bullish future roadmap
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show.
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show. Organized by GJC at the Jio World Convention Centre in Mumbai, the GJS April Show assembled jewellery wholesalers and retailers under one roof to exchange their business ideas for boosting sales during the festive and wedding season.

Considered as #HumaraApnaShow, the four-day GJS April 2024 event began on Tuesday with almost all industry leaders participating in this must-attend B2B show. Foreign delegates actively participated in buying designer jewellery including Kundan, Jadau, and traditional hand-crafted ornaments and ensured Indian suppliers for repeat purchase orders in the future. The GJS April Show was successfully organised amid Achar Sanhita in force due to the parliamentary election scheduled in April and May.




The GJS April Show inaugurated by the Chief Guest Mangal Prabhat Lodha, Hon’ble Minister of Skills, Employment, Entrepreneurship and Innovation, Government of Maharashtra, with guest of honour Rajesh Kalyanraman – Executive Director, Kalyan Jewellers, Sunil Nayak, Chief Executive Officer, Reliance Jewels, as Keynote Speakers and Rajiv Jain Secretary Jaipur Jewellery Show. The GJS April 2024 Show has solidified its reputation as a ‘Not-to-Miss industry event’.




The GJS April Show witnessed 550+ stalls and 400 exhibitors who displayed their innovative products. GJC provided complimentary food and water, in addition to 2000+ rooms to stay for buyers. Over 200 international buyers attended the GJS April 2024 Show including those from Dubai, Bahrain, Qatar, Bangladesh, the United States, and United Kingdom, and Bangkok among others. The Show was organised strategically before Gudi Padwa and Akshaya Tritiya, which created an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs.
Additionally, GJC organised the Gala Evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. This glittering evening was graced by the presence of the stunning Bollywood actress Adah Sharma, who mesmerized the audience as the showstopper. GJC Nite has established itself as the pinnacle event of the jewellery industry, providing a distinguished platform for networking and fostering relationships among industry stakeholders. Showcasing the latest trends and innovations in the realm of jewellery, the event is set to dazzle attendees with its amalgamation of glamour, fashion, and entertainment.




Presented by IDT Gemmological Laboratories Worldwide, GJC Nite was a perfect platform where the jewellers were felicitated. The unique Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers added glitter to the already shining GJS April Show. The Supporting Partners – De Beers, Laxmi Diamonds and Platinum Guild International with Fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.






Saiyam Mehra, Chairman of GJC and Convenor of the GJS April 2024 Show, stated, “Our heartfelt thanks to our 400 exhibitors, 9000+ visitors, Sponsors & Industry to make this event successful. The overwhelming response at the GJS April Show is another testimony to our ability to organise premier B2B jewellery exhibitions, seminars & Networking Nights in India and making most trusted platform to our jewellers. Our success lies in honesty, hardwork, and transparency, which will enable us to achieve several milestones in the future.”
Rajesh Rokde, Vice Chairman of GJC, said, “I am pleased to share that the response received for the GJS April 2024 show was truly commendable, especially considering the market scenario and the Achar Sanhita period. I must say, this is the result of the hard work and efforts put in by the GJS Committee and COA. I sincerely want to express my gratitude to all the exhibitors, visitors, and sponsors for their contributions to this show. We assure you that we will maintain the same momentum for our upcoming shows.” ”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC said “As a Co Convenor of GJS, I am delighted to share that this edition was an outstanding success. The seminar we organized garnered praise for its insightful discussion and valuable takeaways, further enhancing the overall experience for attendees. I extend my heartfelt gratitude to all participants, exhibitors and partners for making this event a resounding success.”




JB Insights
Gold Loans Fuel MSME Expansion
Industry Seminar Focuses On E-Commerce Growth, Logistics Solutions and Global Shipping Opportunities For The Gem and Jewellery Sector
Across India, gold loans are rapidly shifting from purely personal-finance products into a go-to source of working capital and business-expansion funding for MSMEs, with non-bank lenders such as Muthoot Finance playing a central role in this transition. Record-high gold prices and easier documentation, combined with short-term tenures and relatively quick disbursal, are making gold-loan collateral attractive for small manufacturers, traders, and services-sector entrepreneurs who struggle to access traditional bank credit.
Gold loans have become a key contributor to India’s consumption-loan growth, with originations surging amid slowing personal-loan and credit-card growth and elevated gold prices improving collateral coverage.
Rating agencies and brokers note that high gold prices not only allow larger loans against the same jewellery but also help maintain asset quality, as borrowers are more incentivised to repay rather than forfeit precious metal.
Why MSMEs are turning to gold loans
- Many MSME borrowers use family-held gold as collateral to finance working-capital gaps, inventory purchases, machinery upgrades, or local-market expansion, especially where cash-flow cycles are irregular or credit history is thin.
- Gold loans typically offer lower interest and faster processing than unsecured personal loans or credit cards, and the presence of a tangible asset (gold) makes lenders more comfortable with shorter-tenor, higher-ticket loans.
Role of organised lenders like Muthoot Finance
- Muthoot Finance and other large NBFCs explicitly position gold loans as flexible, short-term credit for “business-related” needs, including trade, small-scale manufacturing, and micro-retail, and have reported that a significant share of new disbursements go to self-employed professionals and small business-owners.
- Digital-first interfaces, branch-network expansion into semi-urban and Tier-2/3 towns, and features such as missed-call status checks and mobile-based payment reminders help MSME-type borrowers manage repayments without frequent visits to branches.
Regulatory and risk-management angle
- Regulators and rating agencies note that channeling gold-loan funds toward productive MSME activity can improve asset quality, as business cash flows often support repayment better than purely consumption-driven loans.
- At the same time, tighter supervision on re-pledging and stricter documentation—from April 2026 onward—are pushing MSME borrowers toward organised players, reducing reliance on informal pawn-shop-style lending and improving transparency in SME-oriented gold-loan portfolios.
Market-level impact
- With the organised gold-loan market expected to breach ₹15 lakh crore by March 2026, MSME-oriented lending is emerging as one of the key growth segments, particularly for NBFCs that combine branch-level trust with digital ease.
- This trend is encouraging gold-loan houses to design quasi-MSME packages—such as higher ticket-sizes, flexible moratoriums around festival seasons, and payment-tracking tools—while keeping the underlying product clearly tagged as a secured gold-loan.
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