JB Insights
GJS April Show 2024 brings in stellar sales growth and a bullish future roadmap
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show.
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show. Organized by GJC at the Jio World Convention Centre in Mumbai, the GJS April Show assembled jewellery wholesalers and retailers under one roof to exchange their business ideas for boosting sales during the festive and wedding season.
Considered as #HumaraApnaShow, the four-day GJS April 2024 event began on Tuesday with almost all industry leaders participating in this must-attend B2B show. Foreign delegates actively participated in buying designer jewellery including Kundan, Jadau, and traditional hand-crafted ornaments and ensured Indian suppliers for repeat purchase orders in the future. The GJS April Show was successfully organised amid Achar Sanhita in force due to the parliamentary election scheduled in April and May.
The GJS April Show inaugurated by the Chief Guest Mangal Prabhat Lodha, Hon’ble Minister of Skills, Employment, Entrepreneurship and Innovation, Government of Maharashtra, with guest of honour Rajesh Kalyanraman – Executive Director, Kalyan Jewellers, Sunil Nayak, Chief Executive Officer, Reliance Jewels, as Keynote Speakers and Rajiv Jain Secretary Jaipur Jewellery Show. The GJS April 2024 Show has solidified its reputation as a ‘Not-to-Miss industry event’.
The GJS April Show witnessed 550+ stalls and 400 exhibitors who displayed their innovative products. GJC provided complimentary food and water, in addition to 2000+ rooms to stay for buyers. Over 200 international buyers attended the GJS April 2024 Show including those from Dubai, Bahrain, Qatar, Bangladesh, the United States, and United Kingdom, and Bangkok among others. The Show was organised strategically before Gudi Padwa and Akshaya Tritiya, which created an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs.
Additionally, GJC organised the Gala Evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. This glittering evening was graced by the presence of the stunning Bollywood actress Adah Sharma, who mesmerized the audience as the showstopper. GJC Nite has established itself as the pinnacle event of the jewellery industry, providing a distinguished platform for networking and fostering relationships among industry stakeholders. Showcasing the latest trends and innovations in the realm of jewellery, the event is set to dazzle attendees with its amalgamation of glamour, fashion, and entertainment.
Presented by IDT Gemmological Laboratories Worldwide, GJC Nite was a perfect platform where the jewellers were felicitated. The unique Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers added glitter to the already shining GJS April Show. The Supporting Partners – De Beers, Laxmi Diamonds and Platinum Guild International with Fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
Saiyam Mehra, Chairman of GJC and Convenor of the GJS April 2024 Show, stated, “Our heartfelt thanks to our 400 exhibitors, 9000+ visitors, Sponsors & Industry to make this event successful. The overwhelming response at the GJS April Show is another testimony to our ability to organise premier B2B jewellery exhibitions, seminars & Networking Nights in India and making most trusted platform to our jewellers. Our success lies in honesty, hardwork, and transparency, which will enable us to achieve several milestones in the future.”
Rajesh Rokde, Vice Chairman of GJC, said, “I am pleased to share that the response received for the GJS April 2024 show was truly commendable, especially considering the market scenario and the Achar Sanhita period. I must say, this is the result of the hard work and efforts put in by the GJS Committee and COA. I sincerely want to express my gratitude to all the exhibitors, visitors, and sponsors for their contributions to this show. We assure you that we will maintain the same momentum for our upcoming shows.” ”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC said “As a Co Convenor of GJS, I am delighted to share that this edition was an outstanding success. The seminar we organized garnered praise for its insightful discussion and valuable takeaways, further enhancing the overall experience for attendees. I extend my heartfelt gratitude to all participants, exhibitors and partners for making this event a resounding success.”
JB Insights
Top 10 India’s Jewellery Traditions: Where Craft Becomes Identity
-By JewelBuzz
From Centuries-Old Techniques To Regional Artistry, These 10 Jewellery Traditions Reflect India’s Cultural Legacy, Craftsmanship, and Enduring Human Touch
India’s jewellery is far more than ornamentation—it is a reflection of identity, heritage, and regional storytelling. Across the country, every piece carries the imprint of its origin, shaped by local traditions, cultural influences, and generations of skilled artisans. From intricate silverwork to vibrant enamel detailing, these designs are deeply tied to the communities that create them.
What sets Indian jewellery apart is its deep-rooted connection to time and tradition. These crafts were not born in factories but evolved within homes and workshops, passed down through families and perfected over centuries. Each technique reflects patience, precision, and human touch, making every creation unique and meaningful.
In today’s fast-paced world of mass production and uniform design, these traditional jewellery forms stand as a reminder of authentic craftsmanship and enduring legacy. They are not just objects of beauty but living traditions, preserving stories of culture, survival, and artistic excellence that continue to define India’s diverse identity.
Top 10 Regional Jewellery Traditions
Silver Filigree, Cuttack (Odisha)
Delicate like lace, yet crafted entirely from silver, this art—known as Tarakasi—dates back to the 13th century. Artisans twist ultra-fine silver wires into intricate patterns.
The process requires immense precision, often taking days to complete a single piece. It is widely used in creating decorative items, bridal jewellery, and heritage collectibles.
Gulabi Meenakari, Varanasi (Uttar Pradesh)
Jewellery that appears hand-painted, known for its signature pink enamel work. The craft involves fusing metal oxides onto gold and silver at high temperatures. Its distinctive pastel hues set it apart from other meenakari styles in India. The craft flourished under royal patronage and remains closely associated with Varanasi’s artistic legacy.
Thewa, Pratapgarh (Rajasthan)
A unique technique where intricately carved gold sheets are fused onto coloured glass, often depicting royal hunts, folklore, and nature.
Each piece is handcrafted using age-old skills preserved within artisan families. The vibrant glass backgrounds—typically red, green, or blue—enhance its regal appeal.
Hupari Silver Jewellery, Kolhapur (Maharashtra)
In Hupari, jewellery-making is a family tradition. Known for durability and fine detailing, each piece reflects generational skill. The town is one of India’s largest hubs for handcrafted silver jewellery. Its artisans are known for blending traditional motifs with contemporary designs.
Karimnagar Silver Filigree (Telangana)
Distinct from Cuttack’s style, this form features bolder motifs like peacocks, swans, and geometric patterns, giving it a unique identity.
The craft often produces statement pieces and decorative artefacts. It has been recognised for its craftsmanship and continues to support local artisan communities.
Hyderabad Lac Bangles (Telangana)
Crafted using heated lac, these bangles are hand-moulded and studded with stones, making them vibrant and deeply tied to bridal traditions.
They are especially popular during weddings and festive occasions. The process involves multiple stages of heating, shaping, and embellishment by skilled craftsmen.
Axomiya Gohona (Assam)
Traditional Assamese jewellery made primarily in gold, featuring motifs like junbiri (crescent moon), dholbiri, and lokaparo, is inspired by nature and Ahom-era royalty.
These pieces are often worn during festivals like Bihu and weddings. The bold designs reflect Assam’s rich cultural symbolism and heritage.
Temple Jewellery of Nagercoil (Tamil Nadu)
Originally designed for temple idols, now worn by Bharatanatyam dancers and brides, often depicting gods, goddesses, and temple architecture.
Crafted mainly in gold, these pieces are known for their antique finish and intricate carvings. They remain an essential part of South Indian bridal trousseaus.
Agates of Cambay (Gujarat)
Crafted in Khambhat, artisans heat, dye, and polish agate stones into beads and jewellery. This is a 4,000-year-old craft with global appeal.
Khambhat has been a historic trading centre for agates since ancient times. The finished stones are exported worldwide for use in jewellery and decorative items.
Odisha Brass & Bell Metal Tribal Jewellery
Created using age-old casting techniques, molten metal is hand-poured into moulds to form bold, earthy ornaments that reflect tribal identity and rituals.
These pieces are deeply symbolic, often representing social status and community traditions. The raw, rustic aesthetic makes them distinct from mainstream jewellery styles.
These jewellery traditions are more than decorative forms—they are living expressions of India’s cultural identity and craftsmanship. Each piece carries the legacy of its region, shaped by generations of artisans, local narratives, and time-honoured techniques.
As the industry evolves, the value of these traditions lies in their authenticity, individuality, and human touch—qualities that cannot be replicated by mass production. Preserving them is not just about sustaining craft, but about protecting heritage and supporting artisan communities.
In celebrating these traditions, we don’t just admire their beauty—we honour the stories, skills, and identities that continue to define India’s jewellery landscape.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.