JB Insights
GJS April Show 2024 brings in stellar sales growth and a bullish future roadmap
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show.
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show. Organized by GJC at the Jio World Convention Centre in Mumbai, the GJS April Show assembled jewellery wholesalers and retailers under one roof to exchange their business ideas for boosting sales during the festive and wedding season.
Considered as #HumaraApnaShow, the four-day GJS April 2024 event began on Tuesday with almost all industry leaders participating in this must-attend B2B show. Foreign delegates actively participated in buying designer jewellery including Kundan, Jadau, and traditional hand-crafted ornaments and ensured Indian suppliers for repeat purchase orders in the future. The GJS April Show was successfully organised amid Achar Sanhita in force due to the parliamentary election scheduled in April and May.
The GJS April Show inaugurated by the Chief Guest Mangal Prabhat Lodha, Hon’ble Minister of Skills, Employment, Entrepreneurship and Innovation, Government of Maharashtra, with guest of honour Rajesh Kalyanraman – Executive Director, Kalyan Jewellers, Sunil Nayak, Chief Executive Officer, Reliance Jewels, as Keynote Speakers and Rajiv Jain Secretary Jaipur Jewellery Show. The GJS April 2024 Show has solidified its reputation as a ‘Not-to-Miss industry event’.
The GJS April Show witnessed 550+ stalls and 400 exhibitors who displayed their innovative products. GJC provided complimentary food and water, in addition to 2000+ rooms to stay for buyers. Over 200 international buyers attended the GJS April 2024 Show including those from Dubai, Bahrain, Qatar, Bangladesh, the United States, and United Kingdom, and Bangkok among others. The Show was organised strategically before Gudi Padwa and Akshaya Tritiya, which created an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs.
Additionally, GJC organised the Gala Evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. This glittering evening was graced by the presence of the stunning Bollywood actress Adah Sharma, who mesmerized the audience as the showstopper. GJC Nite has established itself as the pinnacle event of the jewellery industry, providing a distinguished platform for networking and fostering relationships among industry stakeholders. Showcasing the latest trends and innovations in the realm of jewellery, the event is set to dazzle attendees with its amalgamation of glamour, fashion, and entertainment.
Presented by IDT Gemmological Laboratories Worldwide, GJC Nite was a perfect platform where the jewellers were felicitated. The unique Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers added glitter to the already shining GJS April Show. The Supporting Partners – De Beers, Laxmi Diamonds and Platinum Guild International with Fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
Saiyam Mehra, Chairman of GJC and Convenor of the GJS April 2024 Show, stated, “Our heartfelt thanks to our 400 exhibitors, 9000+ visitors, Sponsors & Industry to make this event successful. The overwhelming response at the GJS April Show is another testimony to our ability to organise premier B2B jewellery exhibitions, seminars & Networking Nights in India and making most trusted platform to our jewellers. Our success lies in honesty, hardwork, and transparency, which will enable us to achieve several milestones in the future.”
Rajesh Rokde, Vice Chairman of GJC, said, “I am pleased to share that the response received for the GJS April 2024 show was truly commendable, especially considering the market scenario and the Achar Sanhita period. I must say, this is the result of the hard work and efforts put in by the GJS Committee and COA. I sincerely want to express my gratitude to all the exhibitors, visitors, and sponsors for their contributions to this show. We assure you that we will maintain the same momentum for our upcoming shows.” ”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC said “As a Co Convenor of GJS, I am delighted to share that this edition was an outstanding success. The seminar we organized garnered praise for its insightful discussion and valuable takeaways, further enhancing the overall experience for attendees. I extend my heartfelt gratitude to all participants, exhibitors and partners for making this event a resounding success.”
JB Insights
The Evolution Of Men’s Jewellery In India
By Suresh Krishnan, VP – Sales, PNG Jewellers
Changing Lifestyles, Rising Fashion Consciousness and Demand For Self-Expression Are Driving The Rapid Growth Of India’s Men’s Jewellery Segment.
For decades, men’s jewellery in India limited itself to gold chains gifted by parents, a wedding ring, or a religious pendant. Today, the modern Indian man is embracing jewellery as a form of self-expression, personal style, and achievement. What was once considered a niche category has evolved into one of the most exciting growth segments in the jewellery industry.
We have witnessed a notable shift in consumer behaviour over the past few years. Men are increasingly purchasing jewellery not only for weddings and festive occasions but also to celebrate personal milestones such as promotions, entrepreneurial success, anniversaries, and birthdays. This transformation is being driven by a younger, style-conscious demographic that draws inspiration from global fashion, digital media, and celebrity culture.
International luxury houses have expanded their men’s jewellery offerings substantially, while Indian consumers are becoming more comfortable experimenting with bracelets, platinum bands, signet rings, pendants, cufflinks, tie pins, and customised accessories. The rise of men’s jewellery is also closely linked to changing workplace and lifestyle preferences. Today’s professionals prefer versatile pieces that transition from boardroom meetings to social gatherings. Lightweight gold bracelets, sleek chains, and minimal diamond-accented jewellery have emerged as strong performers across urban markets.
Alongside gold and diamonds, silver jewellery has emerged as a significant growth category for men. Rising precious metal prices and evolving fashion sensibilities have encouraged younger consumers to explore silver bracelets, chains, rings, and pendants as stylish yet accessible options. Silver has increasingly positioned itself as an entry-level luxury category, particularly among consumers in the 20-30 age bracket who seek design-led products for everyday wear. The growing popularity of men’s silver jewellery globally has further accelerated acceptance in India.
One of the most significant developments has been the growing popularity of jewellery gifting for men. Father’s Day, in particular, is emerging as an important occasion. Consumers are increasingly seeking meaningful gifts that carry both emotional and intrinsic value. Unlike conventional gifts, jewellery offers longevity, sentiment, and the potential for appreciation over time.
Another noteworthy trend is the growing demand for customisation. Men are looking for pieces that reflect personal stories, whether through engraved initials, symbolic motifs, family emblems, or bespoke designs. This shift mirrors a broader global movement towards personalised luxury.
While gold remains the preferred metal for many Indian consumers, platinum, silver, and diamond-studded jewellery are gaining prominence among younger buyers. Contemporary styling, lighter weights, and innovative designs have helped make these categories more accessible and relevant.
Looking ahead, the men’s jewellery category is poised for sustained growth. As societal perceptions continue to evolve and consumers become more confident in expressing their personal style, jewellery will increasingly become an integral part of the modern man’s wardrobe.
The evolution of men’s jewellery is not merely a fashion trend. It reflects a deeper cultural shift where jewellery is being recognised as a symbol of identity, achievement, and self-expression. This Father’s Day, that makes jewellery one of the most meaningful gifts a family can choose, celebrating not just tradition, but the individual behind it.
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