BrandBuzz
GIVA Launches Thalassa, An 80+ Piece Collection Drawn From The Depths Of Greek Coastal Living
The Sea, Shaped In Silver. GIVA Introduces Thalassa, From The Ancient Greek For The Sea, A Collection That Translates The Unhurried Beauty Of Aegean Coastlines Into Meticulously Crafted Silver Jewellery.
Conceived as a meditation on the natural world, Thalassa draws from an archive of coastal forms: the spiral logic of a shell, the restless geometry of a breaking wave, the quiet roughness of sea-worn stone. These motifs are rendered not literally, but as impressions, subtly abstracted into minimal, wearable design that carries their essence without mimicking their shape.
The collections mood is shaped by the Greek coastal landscape, its light, its pace, its particular quality of beauty that is both timeless and deeply present. Each piece is finished in silver plating, exclusively in-house, giving the collection a cool luminosity that mirrors the Aegean in late afternoon.
“We didn’t want to make sea-themed jewellery. We wanted to make jewellery that felt like the sea: minimal, elemental, impossible to place in a single season.”
DESIGN LANGUAGE
Three principles govern every Thalassa design: restraint in form, intention in texture, and the courage to leave space. The collection resists ornamentation for its own sake, and every curve earns its place.
| FormOrganic geometries drawn from shells, waves, and coastal erosion. Never literal, always abstracted into minimal, repeatable motifs. | TextureSea-worn surfaces inform every finish. Smooth transitions, gentle undulations, and the memory of water in each piece. | PaletteSilver as a base, reflective, cool, coastal. Elevated with teal stones as the defining accent throughout. |
| Teal, The Colour of the YearEvery Thallasa piece is anchored by a teal stone highlight, fresh, luminous, and unmistakably of-the-moment. An accent that makes each design a striking focal point in any setting. |
THE WARDROBE
With over 80 thoughtfully crafted designs, Thalassa covers the full spectrum of personal adornment, from the understated to the quietly arresting.
AVAILABLE ACROSS
| NECKLACES | RINGS | EARRINGS | BRACELETS | HAATH PHOOL | ANKLETS |
Thallasa is designed for the woman who travels with intention, equally at home at a summer cocktail party in Santorini or a beachside dinner in Goa. The collection’s minimal aesthetic makes it effortlessly versatile: a single piece elevates a white linen dress; a layered stack transforms an evening look.
BrandBuzz
Puducherry CM, Raashi Khanna Inaugurate Challani Jewellery Mart Flagship Showroom In Puducherry
Actress Raashi Khanna Announced As The Brand Ambassador Of Challani Jewellery Mart
Challani Jewellery Mart, marked a significant milestone with the grand inauguration of its newest flagship showroom in Puducherry.The showroom was inaugurated by the Hon’ble Chief Minister of Puducherry Shri N. Rangasamy, in the presence of acclaimed actress Raashi Khanna, who was officially announced as the Brand Ambassador of Challani Jewellery Mart, making the celebration even more special and memorable. Present at the inauguration were Jayantilal Challani, Chairman- Challani Group of Companies and Gautham Challani, Director- Challani Jewellery Mart.
The newly launched flagship showroom features three magnificent floors, each curated to showcase jewellery in its most exquisite form. The showroom houses an extraordinary collection of timeless gold jewellery, radiant diamond creations, bridal masterpieces, contemporary ornaments .A key highlight of the new outlet was an entire floor exclusively dedicated to silver jewellery, From elegant daily wear to grand festive creations, the silver collections are designed to appeal to every generation and every style preference.
For generations, Challani Jewellery Mart has been more than a jewellery brand. It has been a part of countless celebrations, cherished memories, traditions, and emotions beautifully carried from one generation to another. Continuing this glorious legacy, the brand now brings its signature elegance and unmatched craftsmanship to Puducherry. through a spectacular new destination designed to redefine the jewellery shopping experience.
Every piece at Challani Jewellery Mart is thoughtfully designed to celebrate life’s most precious moments, transforming jewellery into emotions that last forever. Beyond jewellery, the new showroom has been envisioned as a luxurious lifestyle destination where every customer experiences warmth, comfort, grandeur, and personalised attention. The elegant interiors, refined ambience, spacious displays, and exclusive collections together create an experience that is memorable, immersive, and truly world-class.
With a strong and successful presence already winning the hearts of customers in Chennai and Madurai, Challani Jewellery Mart now extends its celebrated legacy to Puducherry. carrying forward its commitment to quality, authenticity, innovation, and timeless craftsmanship.
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