The remarkable journey of Jos Alukkas, the pioneering entrepreneur who brought structure and trust to India’s gold market while building on Thrissur’s timeless golden legacy, has been captured in his powerful autobiography, Gold, which was officially launched at the Lulu Hyatt Convention Centre, Thrissur. Union Minister for State Suresh Gopi and Revenue Minister K. Rajan jointly launched the autobiography at the event.   

Higher Education Minister Dr. R. Bindu and R. Madhavan, Jos Alukkas Brand Ambassador and Chairman of the Film and Television Institute of India, attended as chief guests.

“This isn’t just a business story-it’s a Pooram of experiences. It weaves together the story of gold, human emotion, the legacy of Shakthan Thampuran, and the warmth of his family. Everything is presented simply, yet meaningfully,” said Minister K. Rajan.

Jos Alukkas is someone who embodies simplicity. This book is inspiring for the younger generation and reflects a journey of success that spans over eight decades,” said Minister Dr. R. Bindu,” said Minister Dr. R. Bindu. 

“I started from Thrissur, the gold capital of India. My 81 years of life are not only personal but also a journey through the history of the Indian jewellery business. The book is the story that made me who I am, and it is also the story of Thrissur,” said Jos Alukkas.

R. Madhavan remarked, “Jos Alukkas life journey reflects his far-sighted vision. It was courage that led him forward, and despite all his remarkable achievements, he remains deeply humble”  

Jos Alukkas Managing Directors Varghese Alukkas, Paul J Alukkas, and John Alukkas also spoke at the event Renowned Malayalam novelist T.D. Ramakrishnan, who wrote the preface, introduced the book at the ceremony. Gold is published by DC Books. 

This landmark release not only paid tribute to a trailblazer who redefined an industry but also served as a powerful inspiration for entrepreneurs and dreamers across the country.

His autobiography, Gold, captured this extraordinary transformation. It told a story of grit, innovation, and disruption—how a determined young man dared to dream big and built India’s first organized gold showroom, revolutionizing jewellery retail and consumer expectations across the country. The autobiography recounts the daring journey of a teenager from a family that ran an umbrella business, who daringly ventured into the gold trade and created a lasting legacy.

The book also highlights his pioneering role in introducing the purity of 916 gold into India’s retail gold market. It narrates how he brought his brothers into the business and expanded Alukkas Jewellery into a global brand.

More than a business memoir, Gold served as a celebration of entrepreneurial spirit, personal sacrifice, and unwavering vision. It offered rare insights into Jos Alukkas’s philosophy of business, his deep cultural roots in Thrissur, and his lifelong love for football, theatre, and community.

The launch event brought together a prestigious gathering of national and regional leaders. 

The event was attended by key dignitaries including MP V. K. Sreekandan, MLAs P. Balachandran, Xavier Chittilappilly, A.C. Moideen, Former Minister K.P Rajendran, Archbishop Andrews Thazhath, Swami Sadbhavananda, T. S. Pattabhiraman, V. P. Nandakumar, Paul Thomas, Pramod Agarwal, Chairman, National Gem & Jewellery Council of India (NGJCI), Rajesh Rokde, Chairman of the Gem & Jewellery Council (GJC), Vaishali Banerjee, Managing Director, Platinum Guild International (PGI), Amit Pratihari, Managing Director, De Beers India, and Ashok Goutham, Managing Director & CEO, India International Bullion Exchange (IIBX).