National News
“Gold”, Autobiography of Jos Alukkas, launched in Thrissur
Story of Jos Alukkas, the man who shaped Thrissur’s golden legacy through organized retail revolution
The remarkable journey of Jos Alukkas, the pioneering entrepreneur who brought structure and trust to India’s gold market while building on Thrissur’s timeless golden legacy, has been captured in his powerful autobiography, Gold, which was officially launched at the Lulu Hyatt Convention Centre, Thrissur. Union Minister for State Suresh Gopi and Revenue Minister K. Rajan jointly launched the autobiography at the event.
Higher Education Minister Dr. R. Bindu and R. Madhavan, Jos Alukkas Brand Ambassador and Chairman of the Film and Television Institute of India, attended as chief guests.
“This isn’t just a business story-it’s a Pooram of experiences. It weaves together the story of gold, human emotion, the legacy of Shakthan Thampuran, and the warmth of his family. Everything is presented simply, yet meaningfully,” said Minister K. Rajan.
Jos Alukkas is someone who embodies simplicity. This book is inspiring for the younger generation and reflects a journey of success that spans over eight decades,” said Minister Dr. R. Bindu,” said Minister Dr. R. Bindu.
“I started from Thrissur, the gold capital of India. My 81 years of life are not only personal but also a journey through the history of the Indian jewellery business. The book is the story that made me who I am, and it is also the story of Thrissur,” said Jos Alukkas.
R. Madhavan remarked, “Jos Alukkas life journey reflects his far-sighted vision. It was courage that led him forward, and despite all his remarkable achievements, he remains deeply humble”
Jos Alukkas Managing Directors Varghese Alukkas, Paul J Alukkas, and John Alukkas also spoke at the event Renowned Malayalam novelist T.D. Ramakrishnan, who wrote the preface, introduced the book at the ceremony. Gold is published by DC Books.
This landmark release not only paid tribute to a trailblazer who redefined an industry but also served as a powerful inspiration for entrepreneurs and dreamers across the country.
His autobiography, Gold, captured this extraordinary transformation. It told a story of grit, innovation, and disruption—how a determined young man dared to dream big and built India’s first organized gold showroom, revolutionizing jewellery retail and consumer expectations across the country. The autobiography recounts the daring journey of a teenager from a family that ran an umbrella business, who daringly ventured into the gold trade and created a lasting legacy.
The book also highlights his pioneering role in introducing the purity of 916 gold into India’s retail gold market. It narrates how he brought his brothers into the business and expanded Alukkas Jewellery into a global brand.
More than a business memoir, Gold served as a celebration of entrepreneurial spirit, personal sacrifice, and unwavering vision. It offered rare insights into Jos Alukkas’s philosophy of business, his deep cultural roots in Thrissur, and his lifelong love for football, theatre, and community.
The launch event brought together a prestigious gathering of national and regional leaders.
The event was attended by key dignitaries including MP V. K. Sreekandan, MLAs P. Balachandran, Xavier Chittilappilly, A.C. Moideen, Former Minister K.P Rajendran, Archbishop Andrews Thazhath, Swami Sadbhavananda, T. S. Pattabhiraman, V. P. Nandakumar, Paul Thomas, Pramod Agarwal, Chairman, National Gem & Jewellery Council of India (NGJCI), Rajesh Rokde, Chairman of the Gem & Jewellery Council (GJC), Vaishali Banerjee, Managing Director, Platinum Guild International (PGI), Amit Pratihari, Managing Director, De Beers India, and Ashok Goutham, Managing Director & CEO, India International Bullion Exchange (IIBX).
National News
Teej Looks Made Better with Jewellery From Senco Gold & Diamonds
Senco Gold & Diamonds curates festive jewellery picks blending traditional craftsmanship with contemporary elegance for Teej celebrations.
Teej is a celebration of tradition, colour and the joy of dressing up. From vibrant sarees and lehengas to mehendi adorned hands, bangles and traditional jewellery, every detail comes together to create a festive look that feels special. Jewellery adds the finishing touch, bringing together elegance, craftsmanship and a sense of occasion.
This Teej, Senco Gold & Diamonds brings together a selection of jewellery pieces that beautifully complement the spirit of the festival. From intricate Kundan earrings and graceful Maang Tikkas to statement gold necklaces, bangles and contemporary diamond jewellery, the selection celebrates the beauty of traditional craftsmanship with a modern touch.
Here are 10 jewellery picks from Senco Gold & Diamonds to add a touch of elegance to your Teej celebrations:
1. 22K Yellow Gold Kundan Necklace
Inspired by timeless Indian artistry, this Kundan necklace features intricate detailing and delicate green and pink accents. Crafted in 22K yellow gold, its layered design adds a regal charm to any festive look, making it an enchanting companion for Teej celebrations.
2. Unity in Bloom Gold Pola Bangle
Inspired by the lush beauty of nature, this bangle pairs deep green tones with delicate gold floral detailing. Its elegant design brings a touch of traditional charm to festive dressing, making it a graceful choice for Teej celebrations.
3. Nature Art Green Gold Pola
Crafted in 22K yellow gold, this bangle features rich green tones with delicate gold floral motifs. Its elegant design adds a touch of traditional charm to festive and special occasions.
4. Surya Chakrayan Gold Chand Bali Style Jhumka
Featuring intricate gold detailing and delicate hanging motifs, these earrings glow with timeless artistry. Their ornate design brings a touch of festive grandeur, making them a striking addition to any traditional ensemble.
5. Ancient Charm Gold Kaan Jhumka Earrings
Crafted with intricate gold detailing, these Kaan Jhumka earrings bring timeless Indian artistry to life. Their graceful design adds a touch of festive elegance to any traditional look.
6. Floral Appeal Gold Maang Tikka
Inspired by delicate blooms, this gold Maang Tikka features intricate floral detailing and a graceful design, adding a touch of timeless elegance to festive dressing.
Shop here – https://sencogoldanddiamonds.com/jewellery/floral-appeal-gold-maang-tikka
7. Divine Descent Gold Maang Tika
With its intricate detailing and rich red accents, this Maang Tika adds a touch of traditional grandeur to any festive look.
8. Majesty Kundan Gold Earrings
With its intricate Kundan detailing and delicate teardrop accents, these earrings bring a regal charm to festive dressing. Their ornate design adds a beautiful touch of traditional elegance.
Shop here – https://sencogoldanddiamonds.com/jewellery/majesty-kundan-gold-earrings
9. 22K Yellow Gold Kundan Drop Earrings
With vibrant ruby and emerald accents, these Kundan drop earrings bring a rich, regal charm to festive dressing. Their delicate pearl drops add a graceful finish to the ornate design.
10. 22K Yellow Gold Kundan Earrings
With its rich green centre, intricate Kundan detailing and delicate gold accents, these earrings bring a regal touch to Teej dressing. The ornate design adds a beautiful blend of colour and traditional elegance.
10. Infinite Link Diamond Mangalsutra
With its delicate black beads and diamond infinity motif, this Mangalsutra brings a graceful, modern touch to a timeless tradition.
11. Modish Square Drop Diamond Mangalsutra
A contemporary take on the classic mangalsutra, featuring a sleek dual-square motif accented with sparkling diamonds. Designed for effortless everyday elegance, it transitions seamlessly from workwear to evening looks
12. Love Feather Diamond Mangalsutra
A delicate expression of love and new beginnings, this mangalsutra features a graceful feather-inspired pendant adorned with sparkling diamonds. Crafted in 14K yellow gold, its elegant design brings together symbolism, sophistication and everyday wearability.
13. Lariat Grace Diamond Mangalsutra
A graceful lariat-style mangalsutra featuring a vibrant pink gemstone and delicate diamond-encrusted teardrop motifs. Its contemporary silhouette adds a refined touch to both everyday and occasion looks.
Celebrate Teej with jewellery that brings together the joy of tradition, vibrant festive charm and timeless elegance. From intricate gold and Kundan designs to colourful accents and delicate diamonds, Senco Gold & Diamonds adds a touch of sparkle to every festive moment.
Teej Looks Made Better with Jewellery From Senco Gold & Diamonds
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