National News
VBJ Since 1900 unveils extravagant AADI Festival Campaign
Celebrate the Auspicious Season with Sparkling Savings!
VBJ Since 1900, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand has announced the launch of its six-week long ‘Extravagant Aadi’ festival campaign from 11th July to 17th August 2025. As part of this festive initiative, VBJ Since 1900 is offering exclusive Aadi discounts across all its categories – Gold, Diamond, Silver, Solitaire, Platinum and Precious Stone jewellery.
VBJ Since 1900 takes immense pride in being the makers of the historic Sengol, a sacred symbol of India’s democratic journey. Rediscovered after 72 years, the Sengol was unearthed by the VBJ team, who meticulously researched and identified it. This significant discovery culminated in the Sengol being installed in India’s new Parliament building, right beside the Speaker’s chair—marking the brand’s deep connection to India’s rich cultural and national heritage. Carrying forward this spirit of tradition, with the extravagant Aadi campaign, VBJ Since 1900 is offering customers 20% off on making charges and VA for gold, diamond, silver, platinum and precious stone jewellery; 10% off on silver jewellery and 3–5% off on solitaire diamonds. These offers are valid at VBJ’s showrooms in Anna Salai, Anna Nagar and also in their Dallas, Frisco (USA).
Speaking about the occasion, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “Aadi is a sacred time of worship, prosperity and devotion. At VBJ Since 1900, we celebrate this spirit with exquisite designs and collections that blend legacy with innovation. Patrons can experience the joy of owning beautifully handcrafted jewellery.” Adding to this, Jithendra Vummidi, Managing Partner, VBJ Since 1900, shared, “VBJ has long stood for trust and tradition. Through our Extravagant Aadi campaign, we aim to reach out to a wider audience. Our customers can also benefit from our customisation options, quick delivery timelines, and the assurance of quality that comes with every VBJ piece.”
Customers are invited to visit early to explore the widest festive selection and take-home jewellery that celebrates both tradition and personal milestones.
Amoura, the contemporary fine jewellery label by D.P. Jewellers, marked International Women’s Day with an elegant and thoughtfully curated celebration in Indore. The exclusive gathering brought together women for an evening dedicated to wellness, community, and self-expression.
Hosted at DEUCE, the invite-only event reflected Amoura’s philosophy of celebrating modern women who effortlessly balance strength with elegance in their everyday lives. The evening created a warm and engaging space for guests to connect, unwind, and celebrate the spirit of womanhood.
As part of the celebration, guests were also introduced to Amoura’s contemporary jewellery collection — delicate, lightweight designs thoughtfully created to complement a woman’s everyday lifestyle. From professional workdays to festive occasions, the collection highlights versatile pieces that add a subtle yet refined sparkle to every moment.
Speaking on the occasion, Aman Kataria, SM Business Development at D.P. Jewellers, shared, “At Amoura, our vision is to create jewellery that truly reflects the lifestyle of modern women — elegant, expressive, and versatile enough to be worn every day. Celebrating Women’s Day through such meaningful experiences allows us to connect with our customers beyond jewellery and honour the strength, individuality, and confidence that women bring to every aspect of life.”
Adding to this, Sujal Kataria, SM Business Development at D.P. Jewellers, said,“Amoura represents a fresh and contemporary approach to fine jewellery, designed for women who appreciate style, comfort, and versatility. Through initiatives like this Women’s Day celebration, we aim to create meaningful experiences for our customers while showcasing jewellery that seamlessly becomes a part of their everyday lives.”
Through initiatives like this, Amoura by D.P. Jewellers continues to strengthen its positioning as a modern jewellery brand that resonates with today’s women, offering fine jewellery that is contemporary, versatile, and designed for everyday wear.
The Amoura collection is available across all stores of D.P. Jewellers.
Source:D.P. Jewellers
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