National News
GJEPC briefs Shaktikanta Das, Hon’ble Principal Secretary to PM, on US Tariff Impact
India’s gem and jewellery sector has formally presented its key demands to the Government of India, urging for relief from US tariffs amid escalating trade tensions. GJEPC’s industry representation to the Gol encapsulates key areas requiring immediate attention under the proposed Bilateral Trade Agreement (BTA).
The delegation included Shaunak Parikh Vice Chairman, GJEPC: Shri Anoop Mehta, Co-Convener Diamond Panel, GJEPC and President, Bharat Diamond Bourse (BDB) Adil Kotwal, President, Seepz Gem &Jewellery Manufacturers Association (SGJMA) and Sabyasachi Ray. Executive Director, GJEPC.It has requested the inclusion of diamonds and coloured gemstones of the US Government’s Ad Valorem Reciprocal Tariff Notification. The move aims to safeguard polished diamonds from heightened duties. Additionally, the Council recommends capping total import duties on jewellery entering the US at 10% inclusive of any ad valorem component.
To address the broader trade imbalance, GJEPC has proposed that granted reciprocal concessions for gold and silver bullion imports India as those extended to under CEPA .India is open to providing duty concessions of 6-10% for US jewellery exports to the Indian market under the BTA, contributing to a more balanced tariff.
GJEPC suggests that gem and jewellery duty relief be fast-tracked under the Early Harvest component of the BTA. With only a three-month grace period in place before reciprocal tariffs kick in, there is growing concern that failure to act swiftly could bring the industry to a standstill.
National News
SENCO Gold & Diamonds receives IAGES accreditation across 100+ stores pan India
Senco Gold & Diamonds, one of India’s largest jewellery retail chains, has been accredited with IAGES reinstating its commitment towards wining the trust and confidence of its consumers through its ethical, fair and transparent practices.
SENCO Gold & Diamonds is one of the most recognised names in the Indian jewellery retail sector with more than 100 stores, having built a legacy of trust and craftsmanship for over eight decades in gold, diamond, platinum and silver jewellery.
The Indian Association for Gold Excellence and Standards (IAGES) is a Self-Regulatory Organisation (SRO) established by and for the Indian gold industry to bring clarity and
accountability across the gold value chain including retailers, manufacturers, refiners, bullion traders and others through a stringent Code of Conduct. The framework is designed to promote responsible sourcing, operational integrity and consumer-first practices across every stage of the industry.

“As the Indian gold sector moves towards greater formalisation, frameworks like IAGES are critical in strengthening accountability and consumer trust. Senco’s long-standing alignment with global and national standards including BIS and the Responsible Jewellery Council (RJC) made us natural early adopters of IAGES. This accreditation across 100+ stores reflects our commitment to governance, process integrity and encouraging the industry to move towards higher, more transparent benchmarks,” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.
From sourcing, refining, hallmarking, transparent pricing practices to store-level operations, IAGES Code of Conduct includes every step of the business which is assessed by a neutral third-party assessor. An IAGES certification assures consumers of the integrity, transparency and responsibility of their retailer who receives an accreditation only after having completed the assessment.
“Senco is a respected legacy brand in India that has built a strong presence across multiple regions. The brand’s alignment with the IAGES framework sends a clear signal to the industry about the importance of transparency, process integrity and consumer-centric standards as essential steps towards formalisation and accountability. By implementing IAGES’ standard Code of Conduct across the value chain, the gold industry builds long-term sectoral credibility, placing the sector at par with global standards,” says Kaushlendra Sinha, CEO, IAGES.

IAGES is currently running a nationwide consumer awareness campaign titled #PehlaCheckIAGES to inform consumers to always check for an IAGES accreditation before choosing their gold retailer.
-
National News45 minutes agoSENCO Gold & Diamonds receives IAGES accreditation across 100+ stores pan India
-
National News2 hours agoANOR Redefines the 2026 Wedding Season with Premium Grown Diamonds for India’s New Luxury Bride
-
New Premises4 hours agoKalyan Jewellers Unveils Revamped South Extension Flagship in South Extension, New Delhi
-
New Premises20 hours agoChow Tai Fook Goes Global: Iconic Jeweler Debuts in Bangkok with Eyes on the West


