Brand Talks
VBJ Launches ‘Auspicious Akshaya Tritiya’ Campaign to Mark 125th Anniversary
Vummidi Bangaru Jewellers (India) Pvt. Ltd. (VBJ), one of India’s most trusted heirloom jewellery brands, has launched its ‘Auspicious Akshaya Tritiya’ campaign, celebrating both the festive occasion and the company’s milestone 125th anniversary. The campaign runs from April 15 to May 1, ahead of Akshaya Tritiya, which falls on April 30, 2025.
Commenting on the launch, Mr. Amarendra Vummidi, Managing Partner of VBJ, said, “Akshaya Tritiya holds great cultural significance for our customers, and this year is extra special as we celebrate 125 years of legacy. We’re seeing increased interest in heritage-inspired jewellery that blends tradition with modern style. Our collections reflect this evolution in taste.”
As part of the campaign, VBJ is offering up to 20% off on making charges across its exclusive gold, diamond, platinum, and precious stone jewellery collections, as well as on silverware. Customers can also enjoy 3–5% discounts on solitaires.
The campaign promises a rich shopping experience with an exquisite range of jewellery, perfect for commemorating the auspicious occasion while embracing timeless craftsmanship and tradition.
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.
A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
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