Brand Talks
VBJ Launches ‘Auspicious Akshaya Tritiya’ Campaign to Mark 125th Anniversary
Vummidi Bangaru Jewellers (India) Pvt. Ltd. (VBJ), one of India’s most trusted heirloom jewellery brands, has launched its ‘Auspicious Akshaya Tritiya’ campaign, celebrating both the festive occasion and the company’s milestone 125th anniversary. The campaign runs from April 15 to May 1, ahead of Akshaya Tritiya, which falls on April 30, 2025.

Commenting on the launch, Mr. Amarendra Vummidi, Managing Partner of VBJ, said, “Akshaya Tritiya holds great cultural significance for our customers, and this year is extra special as we celebrate 125 years of legacy. We’re seeing increased interest in heritage-inspired jewellery that blends tradition with modern style. Our collections reflect this evolution in taste.”
As part of the campaign, VBJ is offering up to 20% off on making charges across its exclusive gold, diamond, platinum, and precious stone jewellery collections, as well as on silverware. Customers can also enjoy 3–5% discounts on solitaires.
The campaign promises a rich shopping experience with an exquisite range of jewellery, perfect for commemorating the auspicious occasion while embracing timeless craftsmanship and tradition.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
-
International News11 hours agoFluorescent Diamonds: GIA to Introduce Clearer Guidance
-
GlamBuzz11 hours agoRegal Jewellers appoints Vijay Sethupathi and Simran as brand ambassadors for Tamil Nadu
-
National News12 hours agoIndia’s Consul General to Dubai, Shri V V Reddy, Interacts with BDB Committee
-
National News12 hours agoShankesh Jewellers Ltd. Unveils New Corporate Office at Kalbadevi Road, Mumbai

