OurBuzz
GJS Diwali ends on a successful note; receive an overwhelming response
The jewellery industry’s most premium B2B Expo, #HumaraApnaShow, India Gem and Jewellery Show (GJS), was organized by the apex industry body, the All India Gem and Jewellery Domestic Council (GJC), from 30th September 2023 to 3rd October 2023, at the prestigious Jio Convention Centre, Mumbai. The four-day event was inaugurated by the honourable Governor of Maharashtra, Shri Ramesh Bais, and was attended by over 400 exhibitors, with over 800 stalls, 250 international guests, and more than 10,000 visitors.
The glittering ceremony also coincided with IDT Gemological Laboratories Worldwide presenting the gems and jewellery sector’s most important networking evening, GJS Nite, on 30th September 2023. This event helped provide a platform for professionals and newcomers in the jewellery industry to network and build relationships with established industry leaders and experts. The sparkling GJS Nite also featured several glamorous celebrities like Soha Ali Khan, Saiee Manjrekar, Shazahn Padamse, Ridhima Pandit walking the ramp to showcase leading jewellery brands. The GJS Nite event highlighted trending jewellery items, which remained the topmost attraction of the event.
In a memorable occasion for innovative jewellers who have truly made a difference in the industry, GJC organized industry’s biggest award show, National Jewellery Awards (NJA) – to honour leaders of all sectors throughout the jewellery value chain. The 12th edition of NJA awarded several jewellery entrepreneurs across all categories to encourage recipients for a better future ahead.
Shri Saiyam Mehra, Chairman, GJC, and Convener, GJS stated, “With the successful organization of GJS Diwali Edition 2023, we are convinced that it has become the industry’s biggest and widest expo. Our premium B2B expo proudly involves all sectors of the industry and provides a platform to discover new designs and provide better reach to exhibitors and visitors.
GJS has generated a business of 25 tonnes in gold jewellery and an overall business of Rs 18000 crores which includes Couture, Loose stones, Diamonds, and Machinery section.
We thank all the guests for visiting and exhibiting in our Diwali Edition and we urge the industry players to be a part of our upcoming editions. We also thank our sponsors, partners, delegates, and associates who cooperated with us to make the GJS Diwali Edition such a remarkable event. It was a wonderful experience for all of us.”
Shri Rajesh Rokde, Vice-Chairman, GJC, and Co-Convener, GJS said, “GJS is appreciated and encouraged for its role in stimulating networking and business growth. Nurturing creativity and craftsmanship, and providing networking opportunities,is the core objective of GJS. We heartily thank all our visitors and exhibitors for being a part of and making the GJS Diwali Edition a success.
BrandBuzz
From Diya Puja To Diwali Soirées: Jewellery Designed To Go Beyond The Festive Season
Avama Jewellers’ Latest Collection, ‘Utsav’, Brings Together Timeless Craftsmanship and Contemporary Versatility For The Modern Woman
Diwali dressing has always been about embracing colour, craftsmanship and a little extra sparkle. But for today’s woman, festive jewellery is no longer reserved for a single occasion or paired exclusively with traditional silhouettes. The new jewellery wardrobe is all about versatility — pieces that complement a silk saree just as effortlessly as they elevate a contemporary kurta, a cocktail ensemble or an evening dress.


Celebrating this evolving approach to festive dressing, Avama Jewellers presents ‘Utsav’, a thoughtfully curated collection of gold, diamonds and polki jewellery that brings together the richness of traditional craftsmanship with a distinctly modern sensibility.




Designed for the woman who appreciates heritage but dresses with a contemporary eye, the collection features elegant, statement-making pieces that transition seamlessly from intimate Diwali pujas to festive lunches, card parties and evening celebrations. From intricate jhumkas and refined diamond earrings to delicate necklaces, versatile chokers, polki rings and elegant bracelets, ‘Utsav’ offers jewellery that is designed to be styled, layered and reimagined. This season, the emphasis is on jewellery that works harder and lives beyond the occasion. Patrons are gravitating towards versatile statement earrings, understated bracelets and adaptable necklaces that can move effortlessly from taash evenings to festive dinners, and from traditional Indianwear to contemporary wardrobes.
Adding to the festive experience, Avama Jewellers is also offering an exclusive range of festive privileges, including zero making charges on gold coins, the opportunity to exchange old gold jewellery for new BIS-hallmarked pieces, and up to 50% off on select gold, diamond and polki jewellery. Customers can also avail of up to 15% off on gemstones, along with assured gifts on purchases above Rs 50,000.
Abhishek Kajaria, Owner, Avama Jewellers —

“Jewellery today is no longer defined by the occasion it is bought for. Women are looking for versatile pieces that can transition seamlessly from traditional to contemporary dressing. With our latest collection, we wanted to capture exactly that — timeless Indian craftsmanship interpreted for the way women dress and celebrate today.”
With ‘Utsav’, Avama Jewellers invites you to celebrate Diwali with jewellery that honours tradition while embracing the way women dress today — timeless enough to be cherished, contemporary enough to be worn your way, and versatile enough to shine long after the festive lights fade.
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