OurBuzz
GJS Diwali ends on a successful note; receive an overwhelming response
The jewellery industry’s most premium B2B Expo, #HumaraApnaShow, India Gem and Jewellery Show (GJS), was organized by the apex industry body, the All India Gem and Jewellery Domestic Council (GJC), from 30th September 2023 to 3rd October 2023, at the prestigious Jio Convention Centre, Mumbai. The four-day event was inaugurated by the honourable Governor of Maharashtra, Shri Ramesh Bais, and was attended by over 400 exhibitors, with over 800 stalls, 250 international guests, and more than 10,000 visitors.
The glittering ceremony also coincided with IDT Gemological Laboratories Worldwide presenting the gems and jewellery sector’s most important networking evening, GJS Nite, on 30th September 2023. This event helped provide a platform for professionals and newcomers in the jewellery industry to network and build relationships with established industry leaders and experts. The sparkling GJS Nite also featured several glamorous celebrities like Soha Ali Khan, Saiee Manjrekar, Shazahn Padamse, Ridhima Pandit walking the ramp to showcase leading jewellery brands. The GJS Nite event highlighted trending jewellery items, which remained the topmost attraction of the event.
In a memorable occasion for innovative jewellers who have truly made a difference in the industry, GJC organized industry’s biggest award show, National Jewellery Awards (NJA) – to honour leaders of all sectors throughout the jewellery value chain. The 12th edition of NJA awarded several jewellery entrepreneurs across all categories to encourage recipients for a better future ahead.
Shri Saiyam Mehra, Chairman, GJC, and Convener, GJS stated, “With the successful organization of GJS Diwali Edition 2023, we are convinced that it has become the industry’s biggest and widest expo. Our premium B2B expo proudly involves all sectors of the industry and provides a platform to discover new designs and provide better reach to exhibitors and visitors.
GJS has generated a business of 25 tonnes in gold jewellery and an overall business of Rs 18000 crores which includes Couture, Loose stones, Diamonds, and Machinery section.
We thank all the guests for visiting and exhibiting in our Diwali Edition and we urge the industry players to be a part of our upcoming editions. We also thank our sponsors, partners, delegates, and associates who cooperated with us to make the GJS Diwali Edition such a remarkable event. It was a wonderful experience for all of us.”
Shri Rajesh Rokde, Vice-Chairman, GJC, and Co-Convener, GJS said, “GJS is appreciated and encouraged for its role in stimulating networking and business growth. Nurturing creativity and craftsmanship, and providing networking opportunities,is the core objective of GJS. We heartily thank all our visitors and exhibitors for being a part of and making the GJS Diwali Edition a success.
BrandBuzz
Kalyan Jewellers Unveils New Campaign Celebrating The Nimah Collection
Directed By Priyadarshan and Featuring Sreeleela and Kalyani Priyadarshan, The Campaign Reimagines Temple Jewellery As A Timeless Blend Of Heritage, Strength, and Contemporary Elegance
Kalyan Jewellers has unveiled a new brand campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan.
Built around the idea of “A Legacy You Wear,” the campaign presents a cinematic interpretation of India’s temple jewellery traditions, positioning them as enduring expressions of identity, strength, and artistry. Through a narrative-led approach, the film brings together mythology and classical performance to present temple jewellery beyond traditional settings.
The campaign unfolds through two complementary personas. Sreeleela’s character reflects strength and discipline, transitioning from archery to classical dance, with bold temple jewellery reinforcing a sense of power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, with jewellery that highlights finer detailing and understated elegance. Together, the film positions the Nimah collection as heritage jewellery designed to remain relevant across generations.
The Nimah collection draws inspiration from South Indian temple jewellery and is defined by intricate Nakashi (hand-carved) work. The range includes statement bridal necklaces and haarams, temple-inspired chokers, earrings and jhumkas, as well as rings and chains, designed for both bridal and festive occasions.
As part of Kalyan Jewellers’ commitment to trust and transparency, every piece from the Nimah collection comes with the brand’s 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, with the Nimah collection available at Kalyan Jewellers showrooms, offering patrons an experience of jewellery defined by divinity, tradition, and enduring elegance.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.