OurBuzz
GJS Diwali ends on a successful note; receive an overwhelming response
The jewellery industry’s most premium B2B Expo, #HumaraApnaShow, India Gem and Jewellery Show (GJS), was organized by the apex industry body, the All India Gem and Jewellery Domestic Council (GJC), from 30th September 2023 to 3rd October 2023, at the prestigious Jio Convention Centre, Mumbai. The four-day event was inaugurated by the honourable Governor of Maharashtra, Shri Ramesh Bais, and was attended by over 400 exhibitors, with over 800 stalls, 250 international guests, and more than 10,000 visitors.
The glittering ceremony also coincided with IDT Gemological Laboratories Worldwide presenting the gems and jewellery sector’s most important networking evening, GJS Nite, on 30th September 2023. This event helped provide a platform for professionals and newcomers in the jewellery industry to network and build relationships with established industry leaders and experts. The sparkling GJS Nite also featured several glamorous celebrities like Soha Ali Khan, Saiee Manjrekar, Shazahn Padamse, Ridhima Pandit walking the ramp to showcase leading jewellery brands. The GJS Nite event highlighted trending jewellery items, which remained the topmost attraction of the event.
In a memorable occasion for innovative jewellers who have truly made a difference in the industry, GJC organized industry’s biggest award show, National Jewellery Awards (NJA) – to honour leaders of all sectors throughout the jewellery value chain. The 12th edition of NJA awarded several jewellery entrepreneurs across all categories to encourage recipients for a better future ahead.
Shri Saiyam Mehra, Chairman, GJC, and Convener, GJS stated, “With the successful organization of GJS Diwali Edition 2023, we are convinced that it has become the industry’s biggest and widest expo. Our premium B2B expo proudly involves all sectors of the industry and provides a platform to discover new designs and provide better reach to exhibitors and visitors.
GJS has generated a business of 25 tonnes in gold jewellery and an overall business of Rs 18000 crores which includes Couture, Loose stones, Diamonds, and Machinery section.
We thank all the guests for visiting and exhibiting in our Diwali Edition and we urge the industry players to be a part of our upcoming editions. We also thank our sponsors, partners, delegates, and associates who cooperated with us to make the GJS Diwali Edition such a remarkable event. It was a wonderful experience for all of us.”
Shri Rajesh Rokde, Vice-Chairman, GJC, and Co-Convener, GJS said, “GJS is appreciated and encouraged for its role in stimulating networking and business growth. Nurturing creativity and craftsmanship, and providing networking opportunities,is the core objective of GJS. We heartily thank all our visitors and exhibitors for being a part of and making the GJS Diwali Edition a success.
BrandBuzz
Mavitrra Introduces ‘Axis’- A Bold New Chapter in Men’s Diamond Jewellery
Engineered in diamond, precision in every link.
Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, announces the launch of “Axis”, its first-ever men’s jewellery collection, marking a significant evolution in the brand’s journey and in the way modern men engage with fine jewellery.
As global fashion narratives continue to evolve, men’s jewellery is witnessing a strong resurgence, with diamonds no longer limited to traditional occasions or gendered norms. From red carpets to global events, male celebrities and style leaders are increasingly embracing diamond jewellery as a symbol of confidence, individuality, and modern luxury. Against this cultural shift, Mavitrra’s Axis collection emerges as a timely and thoughtfully designed offering.
Crafted for the contemporary man, Axis is built on the idea of precision, structure, and understated strength. The collection features a curated range of diamond rings, bracelets, chains, sleeve cuffs, and brooches, each designed to seamlessly blend into everyday style while making a distinct statement. Clean lines, geometric detailing, and balanced proportions define the collection, reflecting a design language that is both minimal and impactful.
What sets Axis apart is its focus on engineering and intent—where every piece is not just designed, but constructed with a sense of purpose and precision. True to Mavitrra’s ethos, the collection is rooted in craftsmanship while responding to a new-age demand for subtle luxury and self-expression.
In an evolving luxury landscape, trust remains central to the purchase journey, especially in fine jewellery. Diamonds continue to be one of the few categories where customers prefer buying from a brand they already trust-making credibility and craftsmanship key differentiators. With Axis, Mavitrra extends this trust into the men’s segment, offering designs that are both contemporary and dependable.
Speaking about the launch, Bindu Sharma, Founder & Creative Director, Mavitrra, said: “Jewellery has always been a deeply personal form of expression, and today’s men are more open than ever to embracing it as part of their identity. With Axis, we wanted to create something that feels intuitive, strong, and refined pieces that don’t overpower, but quietly elevate. This collection is about giving men the confidence to explore diamonds in a way that feels authentic to them.”
The Axis collection also reflects Mavitrra’s commitment to design innovation and evolving consumer sensibilities, where jewellery is no longer occasion-bound but integrated into everyday lifestyle. From boardrooms to social settings, these pieces are designed to transition effortlessly across moments.
With this launch, Mavitrra expands its portfolio beyond bridal and occasion wear, entering a category that is fast gaining cultural and commercial momentum. Axis is not just a collection it is a statement of how modern luxury is being redefined.
Mavitrra Introduces ‘Axis’- A Bold New Chapter in Men’s Diamond Jewellery
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.