OurBuzz
GJS Diwali ends on a successful note; receive an overwhelming response
The jewellery industry’s most premium B2B Expo, #HumaraApnaShow, India Gem and Jewellery Show (GJS), was organized by the apex industry body, the All India Gem and Jewellery Domestic Council (GJC), from 30th September 2023 to 3rd October 2023, at the prestigious Jio Convention Centre, Mumbai. The four-day event was inaugurated by the honourable Governor of Maharashtra, Shri Ramesh Bais, and was attended by over 400 exhibitors, with over 800 stalls, 250 international guests, and more than 10,000 visitors.
The glittering ceremony also coincided with IDT Gemological Laboratories Worldwide presenting the gems and jewellery sector’s most important networking evening, GJS Nite, on 30th September 2023. This event helped provide a platform for professionals and newcomers in the jewellery industry to network and build relationships with established industry leaders and experts. The sparkling GJS Nite also featured several glamorous celebrities like Soha Ali Khan, Saiee Manjrekar, Shazahn Padamse, Ridhima Pandit walking the ramp to showcase leading jewellery brands. The GJS Nite event highlighted trending jewellery items, which remained the topmost attraction of the event.
In a memorable occasion for innovative jewellers who have truly made a difference in the industry, GJC organized industry’s biggest award show, National Jewellery Awards (NJA) – to honour leaders of all sectors throughout the jewellery value chain. The 12th edition of NJA awarded several jewellery entrepreneurs across all categories to encourage recipients for a better future ahead.
Shri Saiyam Mehra, Chairman, GJC, and Convener, GJS stated, “With the successful organization of GJS Diwali Edition 2023, we are convinced that it has become the industry’s biggest and widest expo. Our premium B2B expo proudly involves all sectors of the industry and provides a platform to discover new designs and provide better reach to exhibitors and visitors.
GJS has generated a business of 25 tonnes in gold jewellery and an overall business of Rs 18000 crores which includes Couture, Loose stones, Diamonds, and Machinery section.
We thank all the guests for visiting and exhibiting in our Diwali Edition and we urge the industry players to be a part of our upcoming editions. We also thank our sponsors, partners, delegates, and associates who cooperated with us to make the GJS Diwali Edition such a remarkable event. It was a wonderful experience for all of us.”
Shri Rajesh Rokde, Vice-Chairman, GJC, and Co-Convener, GJS said, “GJS is appreciated and encouraged for its role in stimulating networking and business growth. Nurturing creativity and craftsmanship, and providing networking opportunities,is the core objective of GJS. We heartily thank all our visitors and exhibitors for being a part of and making the GJS Diwali Edition a success.
BrandBuzz
Akoirah by Augmont Launches ‘Bling Bang Sale’ With Up To 40% Off On LGD Jewellery
Built Around The Idea of ‘Made For Compliments’, The Campaign Celebrates Jewellery That Does More Than Complete An Outfit, It Becomes The Detail People Notice, Remember, and Admire.
Contemporary diamond jewellery brand Akoirah has announced the launch of its much-awaited Bling Bang Sale, a limited-period campaign offering customers up to 40% off* on laboratory grown diamond jewellery across all Akoirah stores from 15th June to 19th July 2026.
Built around the idea of ‘Made for Compliments’, the campaign celebrates jewellery that does more than complete an outfit, it becomes the detail people notice, remember, and admire. Designed for modern consumers who seek effortless elegance and self-expression, the sale features a curated collection of contemporary laboratory grown diamond jewellery, including statement rings, elegant earrings, standout pendants, bracelets, and everyday essentials.
This campaign reflects a growing consumer preference for jewellery that seamlessly transitions between occasions, offering pieces that complement both daily wear and special celebrations. Whether it’s a subtle sparkle for workwear or a statement piece for an evening out, the collection is designed to inspire confidence and individuality.
For amplification of this campaign, Akoirah by Augmont is leveraging an AI-led marketing strategy to deliver highly personalized outreach. By harnessing technology to better understand consumer preferences and shopping behaviours, the brand is creating more relevant and engaging experiences, ensuring the sale reaches the right audiences with tailored messaging across digital touchpoints.
Namita Kothari, Akoirah by Augmont said:
“Jewellery has always held the power to tell a and make a lasting impression. With the Bling Bang Sale, we wanted to celebrate pieces that naturally attract admiration and become conversation starters. Through this campaign, we’re making contemporary laboratory grown diamond jewellery more accessible while encouraging consumers to embrace styles that reflect their personality and confidence.”
As consumers increasingly seek meaningful additions to their jewellery collections, the Bling Bang Sale presents an opportunity to invest in timeless diamond pieces at attractive prices.
● Offer Period: 15th June – 19th July 2026 .
● Offer: Up to 40% off* on Diamond Jewellery .
● Availability: Mumbai and Pune
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.