OurBuzz
GJS Diwali ends on a successful note; receive an overwhelming response
The jewellery industry’s most premium B2B Expo, #HumaraApnaShow, India Gem and Jewellery Show (GJS), was organized by the apex industry body, the All India Gem and Jewellery Domestic Council (GJC), from 30th September 2023 to 3rd October 2023, at the prestigious Jio Convention Centre, Mumbai. The four-day event was inaugurated by the honourable Governor of Maharashtra, Shri Ramesh Bais, and was attended by over 400 exhibitors, with over 800 stalls, 250 international guests, and more than 10,000 visitors.
The glittering ceremony also coincided with IDT Gemological Laboratories Worldwide presenting the gems and jewellery sector’s most important networking evening, GJS Nite, on 30th September 2023. This event helped provide a platform for professionals and newcomers in the jewellery industry to network and build relationships with established industry leaders and experts. The sparkling GJS Nite also featured several glamorous celebrities like Soha Ali Khan, Saiee Manjrekar, Shazahn Padamse, Ridhima Pandit walking the ramp to showcase leading jewellery brands. The GJS Nite event highlighted trending jewellery items, which remained the topmost attraction of the event.
In a memorable occasion for innovative jewellers who have truly made a difference in the industry, GJC organized industry’s biggest award show, National Jewellery Awards (NJA) – to honour leaders of all sectors throughout the jewellery value chain. The 12th edition of NJA awarded several jewellery entrepreneurs across all categories to encourage recipients for a better future ahead.
Shri Saiyam Mehra, Chairman, GJC, and Convener, GJS stated, “With the successful organization of GJS Diwali Edition 2023, we are convinced that it has become the industry’s biggest and widest expo. Our premium B2B expo proudly involves all sectors of the industry and provides a platform to discover new designs and provide better reach to exhibitors and visitors.
GJS has generated a business of 25 tonnes in gold jewellery and an overall business of Rs 18000 crores which includes Couture, Loose stones, Diamonds, and Machinery section.
We thank all the guests for visiting and exhibiting in our Diwali Edition and we urge the industry players to be a part of our upcoming editions. We also thank our sponsors, partners, delegates, and associates who cooperated with us to make the GJS Diwali Edition such a remarkable event. It was a wonderful experience for all of us.”
Shri Rajesh Rokde, Vice-Chairman, GJC, and Co-Convener, GJS said, “GJS is appreciated and encouraged for its role in stimulating networking and business growth. Nurturing creativity and craftsmanship, and providing networking opportunities,is the core objective of GJS. We heartily thank all our visitors and exhibitors for being a part of and making the GJS Diwali Edition a success.
BrandBuzz
Jason Sanjay Announced As New Brand Ambassador For Challani Group
The Appointment Marks A New Chapter In The Group’s Brand-Building Journey—Blending Its Celebrated Heritage With Contemporary, Youth-Led Appeal.
Challani Group, one of South India’s most trusted names in jewellery and precious ornaments, today officially announced the appointment of filmmaker Jason Sanjay as its new Brand Ambassador. The announcement was made at a grand unveiling ceremony held at the iconic Sathyam Cinemas, Royapettah, Chennai, bringing together the Group’s leadership, industry stakeholders, media representatives, and well-wishers.
The appointment signals an exciting new phase for Challani Group as it strengthens its connection with younger audiences while continuing to uphold the craftsmanship, trust, and legacy that have defined the brand for generations. The partnership brings together the timeless world of fine jewellery and the dynamic influence of contemporary cinema.
The official declaration was made by Jayanthilal Challani, Chairman of the Challani Group, who formally welcomed Jason Sanjay into the Challani family. The event was marked by an atmosphere of celebration, anticipation, and shared optimism as the Group introduced its new ambassador to the audience.
The high-profile event was also attended by the group’s key leadership, including Directors Gautam Chalani, Rishabh Challani, and Sripal Challani, alongside Chief Executive Officer Chandrasekhar, Chief Financial Officer Ganesh Babu Vice Presidents Elayaraja and Meena.
Their presence underscored the strategic importance of the association and the Group’s collective commitment to its next phase of growth.
Jayanthilal Challani, Chairman, Challani Group, said:
“We are incredibly delighted to welcome Jason Sanjay to the Challani Group family. This partnership represents a powerful synergy that will infuse new energy, fresh momentum, and a dynamic spirit into our brand’s growth and future market initiatives.”

He added that Jason Sanjay’s association reflects the Group’s intent to remain relevant across generations while preserving the values of authenticity, quality, and customer trust that have long been central to Challani’s identity.
M. Elayaraja, Vice President, Challani Group, said:

“As Challani Group continues its strong growth journey, integrating Jason Sanjay as our brand ambassador marks a pivotal milestone. Looking ahead, we have a strategic lineup of major projects and expansion plans that this alliance will beautifully complement. The collaboration signifies a prominent step forward for the brand, bridging corporate heritage with contemporary appeal to drive its upcoming market presence.”
Jason Sanjay’s appointment is expected to help Challani Group engage a broader and younger consumer base.The alliance is designed to complement the Group’s established reputation while giving its communications a fresh, modern, and aspirational dimension.
For Challani Group, the partnership represents more than a celebrity endorsement. It reflects a deliberate effort to connect the Group’s longstanding legacy of fine jewellery craftsmanship with a new generation of customers who value style, individuality, and meaningful brand experiences.
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