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GJS Diwali ends on a successful note; receive an overwhelming response
The jewellery industry’s most premium B2B Expo, #HumaraApnaShow, India Gem and Jewellery Show (GJS), was organized by the apex industry body, the All India Gem and Jewellery Domestic Council (GJC), from 30th September 2023 to 3rd October 2023, at the prestigious Jio Convention Centre, Mumbai. The four-day event was inaugurated by the honourable Governor of Maharashtra, Shri Ramesh Bais, and was attended by over 400 exhibitors, with over 800 stalls, 250 international guests, and more than 10,000 visitors.
The glittering ceremony also coincided with IDT Gemological Laboratories Worldwide presenting the gems and jewellery sector’s most important networking evening, GJS Nite, on 30th September 2023. This event helped provide a platform for professionals and newcomers in the jewellery industry to network and build relationships with established industry leaders and experts. The sparkling GJS Nite also featured several glamorous celebrities like Soha Ali Khan, Saiee Manjrekar, Shazahn Padamse, Ridhima Pandit walking the ramp to showcase leading jewellery brands. The GJS Nite event highlighted trending jewellery items, which remained the topmost attraction of the event.
In a memorable occasion for innovative jewellers who have truly made a difference in the industry, GJC organized industry’s biggest award show, National Jewellery Awards (NJA) – to honour leaders of all sectors throughout the jewellery value chain. The 12th edition of NJA awarded several jewellery entrepreneurs across all categories to encourage recipients for a better future ahead.
Shri Saiyam Mehra, Chairman, GJC, and Convener, GJS stated, “With the successful organization of GJS Diwali Edition 2023, we are convinced that it has become the industry’s biggest and widest expo. Our premium B2B expo proudly involves all sectors of the industry and provides a platform to discover new designs and provide better reach to exhibitors and visitors.
GJS has generated a business of 25 tonnes in gold jewellery and an overall business of Rs 18000 crores which includes Couture, Loose stones, Diamonds, and Machinery section.
We thank all the guests for visiting and exhibiting in our Diwali Edition and we urge the industry players to be a part of our upcoming editions. We also thank our sponsors, partners, delegates, and associates who cooperated with us to make the GJS Diwali Edition such a remarkable event. It was a wonderful experience for all of us.”
Shri Rajesh Rokde, Vice-Chairman, GJC, and Co-Convener, GJS said, “GJS is appreciated and encouraged for its role in stimulating networking and business growth. Nurturing creativity and craftsmanship, and providing networking opportunities,is the core objective of GJS. We heartily thank all our visitors and exhibitors for being a part of and making the GJS Diwali Edition a success.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, proudly introduces PARRO – THE SIGNATURE PARROT COLLECTION inspired by one of nature’s most captivating creations, the parrot. Revered across cultures as a symbol of prosperity, love, intelligence and freedom, the parrot becomes the muse for a collection that transforms its vibrant personality into timeless works of wearable art.
For over 125 years, VBJ has drawn inspiration from heritage, craftsmanship and the world around us to create jewellery that transcends ornamentation. With Parro, the brand reimagines the graceful bird through intricate silhouettes, sculptural forms and refined detailing, bringing together traditional artistry and contemporary expression in a collection that feels both playful and sophisticated.
Speaking about the collection, Amarendran Vummidi, Managing Partner, VBJ, said:
“For generations, jewellery has been inspired by nature, but Parro goes beyond simply recreating its beauty. It captures the spirit of a creature that represents intelligence, companionship and joy across Indian traditions. At VBJ, every collection begins with a story, and Parro is our interpretation of how heritage can evolve into contemporary design while remaining deeply rooted in craftsmanship. These are pieces that invite conversation, emotion and individuality.”
Crafted in gold and diamonds with accents of vibrant gemstones and coloured enamel, this premium collection reflects the elegance of the parrot, its emerald plumage, fluid movement and poised presence. The collection spans statement necklaces, earrings, bracelets and rings, each designed to capture the delicate balance between nature and luxury while remaining versatile enough for modern lifestyles.
Reflecting on the collection, Jithendra Vummidi, Managing Partner, VBJ, shared:
“Every jewellery purchase is deeply personal. It marks a memory, celebrates a milestone or simply reflects an individual’s unique style. With Parro, we wanted to create a collection that offers customers something truly distinctive: pieces that are versatile and timeless. Whether it’s a statement for a celebration or an elegant everyday companion, Parro allows every wearer to embrace jewellery that feels as expressive and individual as they are.”
The collection reflects VBJ’s continued pursuit of original design, where every motif is meticulously developed at its in-house Creative Centre and brought to life through exceptional craftsmanship.
Speaking about the creative journey behind Parro, Anupam Karmakar, Creative Head at VBJ and WorldSkills Expert, said:
“The journey from the familiar ‘kili’ motif to Parro was one of our most exciting creative challenges. Our vision was not to recreate the bird as it is, but to reinterpret its grace, personality and vibrant spirit into a contemporary design language that resonates with today’s wearer. Working closely with Ahalya, our Senior Executive Designer, we explored fluid forms, refined proportions and intricate detailing to strike the perfect balance between tradition and modernity. Every curve, gemstone placement and enamel accent has been thoughtfully composed so that each piece feels expressive yet timeless.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
With Parro, VBJ once again demonstrates its ability to transform inspiration into exceptional jewellery, where nature, imagination and heritage come together to create designs that are as meaningful as they are beautiful.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.