OurBuzz
GJS Diwali ends on a successful note; receive an overwhelming response
The jewellery industry’s most premium B2B Expo, #HumaraApnaShow, India Gem and Jewellery Show (GJS), was organized by the apex industry body, the All India Gem and Jewellery Domestic Council (GJC), from 30th September 2023 to 3rd October 2023, at the prestigious Jio Convention Centre, Mumbai. The four-day event was inaugurated by the honourable Governor of Maharashtra, Shri Ramesh Bais, and was attended by over 400 exhibitors, with over 800 stalls, 250 international guests, and more than 10,000 visitors.
The glittering ceremony also coincided with IDT Gemological Laboratories Worldwide presenting the gems and jewellery sector’s most important networking evening, GJS Nite, on 30th September 2023. This event helped provide a platform for professionals and newcomers in the jewellery industry to network and build relationships with established industry leaders and experts. The sparkling GJS Nite also featured several glamorous celebrities like Soha Ali Khan, Saiee Manjrekar, Shazahn Padamse, Ridhima Pandit walking the ramp to showcase leading jewellery brands. The GJS Nite event highlighted trending jewellery items, which remained the topmost attraction of the event.
In a memorable occasion for innovative jewellers who have truly made a difference in the industry, GJC organized industry’s biggest award show, National Jewellery Awards (NJA) – to honour leaders of all sectors throughout the jewellery value chain. The 12th edition of NJA awarded several jewellery entrepreneurs across all categories to encourage recipients for a better future ahead.
Shri Saiyam Mehra, Chairman, GJC, and Convener, GJS stated, “With the successful organization of GJS Diwali Edition 2023, we are convinced that it has become the industry’s biggest and widest expo. Our premium B2B expo proudly involves all sectors of the industry and provides a platform to discover new designs and provide better reach to exhibitors and visitors.
GJS has generated a business of 25 tonnes in gold jewellery and an overall business of Rs 18000 crores which includes Couture, Loose stones, Diamonds, and Machinery section.
We thank all the guests for visiting and exhibiting in our Diwali Edition and we urge the industry players to be a part of our upcoming editions. We also thank our sponsors, partners, delegates, and associates who cooperated with us to make the GJS Diwali Edition such a remarkable event. It was a wonderful experience for all of us.”
Shri Rajesh Rokde, Vice-Chairman, GJC, and Co-Convener, GJS said, “GJS is appreciated and encouraged for its role in stimulating networking and business growth. Nurturing creativity and craftsmanship, and providing networking opportunities,is the core objective of GJS. We heartily thank all our visitors and exhibitors for being a part of and making the GJS Diwali Edition a success.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘Aanika’ Natural Diamond Collection For Festive Season
Kareena Kapoor Khan Fronts Heritage-Inspired Line Blending Tradition, Symbolism, and Modern Elegance
Malabar Gold & Diamonds has introduced its latest natural diamond collection, Aanika, timed strategically around the festive buying season and anchored in themes of heritage, culture, and emotional storytelling.
The collection brings together a curated range of necklaces, earrings, bangles, and kadas, drawing inspiration from Indian temple architecture, sacred motifs, and geometric patterns. While rooted in tradition, the designs are crafted for contemporary wearability, reflecting evolving consumer preferences for jewellery that is both culturally meaningful and versatile.


Fronted by Kareena Kapoor Khan, the campaign continues the brand’s focus on celebrity-led storytelling to deepen engagement during key purchase periods. The collection is available across the brand’s global showroom network, ensuring wide accessibility.
From an industry standpoint, the launch underscores Malabar’s continued emphasis on natural diamonds, positioning them through heritage narratives and emotional value amid rising competition from lab-grown alternatives. By focusing on cultural relevance and symbolism, the brand aligns with a broader shift towards story-driven luxury consumption.
The timing of the launch around Akshaya Tritiya further strengthens its market impact, as the occasion remains a significant driver of jewellery purchases in India, associated with prosperity and long-term value.
To reinforce consumer confidence, the collection is supported by certified diamonds, along with buyback, exchange options, and lifetime maintenance services, ensuring both trust and long-term assurance for buyers.
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