OurBuzz
GJS Diwali ends on a successful note; receive an overwhelming response
The jewellery industry’s most premium B2B Expo, #HumaraApnaShow, India Gem and Jewellery Show (GJS), was organized by the apex industry body, the All India Gem and Jewellery Domestic Council (GJC), from 30th September 2023 to 3rd October 2023, at the prestigious Jio Convention Centre, Mumbai. The four-day event was inaugurated by the honourable Governor of Maharashtra, Shri Ramesh Bais, and was attended by over 400 exhibitors, with over 800 stalls, 250 international guests, and more than 10,000 visitors.
The glittering ceremony also coincided with IDT Gemological Laboratories Worldwide presenting the gems and jewellery sector’s most important networking evening, GJS Nite, on 30th September 2023. This event helped provide a platform for professionals and newcomers in the jewellery industry to network and build relationships with established industry leaders and experts. The sparkling GJS Nite also featured several glamorous celebrities like Soha Ali Khan, Saiee Manjrekar, Shazahn Padamse, Ridhima Pandit walking the ramp to showcase leading jewellery brands. The GJS Nite event highlighted trending jewellery items, which remained the topmost attraction of the event.
In a memorable occasion for innovative jewellers who have truly made a difference in the industry, GJC organized industry’s biggest award show, National Jewellery Awards (NJA) – to honour leaders of all sectors throughout the jewellery value chain. The 12th edition of NJA awarded several jewellery entrepreneurs across all categories to encourage recipients for a better future ahead.
Shri Saiyam Mehra, Chairman, GJC, and Convener, GJS stated, “With the successful organization of GJS Diwali Edition 2023, we are convinced that it has become the industry’s biggest and widest expo. Our premium B2B expo proudly involves all sectors of the industry and provides a platform to discover new designs and provide better reach to exhibitors and visitors.
GJS has generated a business of 25 tonnes in gold jewellery and an overall business of Rs 18000 crores which includes Couture, Loose stones, Diamonds, and Machinery section.
We thank all the guests for visiting and exhibiting in our Diwali Edition and we urge the industry players to be a part of our upcoming editions. We also thank our sponsors, partners, delegates, and associates who cooperated with us to make the GJS Diwali Edition such a remarkable event. It was a wonderful experience for all of us.”
Shri Rajesh Rokde, Vice-Chairman, GJC, and Co-Convener, GJS said, “GJS is appreciated and encouraged for its role in stimulating networking and business growth. Nurturing creativity and craftsmanship, and providing networking opportunities,is the core objective of GJS. We heartily thank all our visitors and exhibitors for being a part of and making the GJS Diwali Edition a success.
GlamBuzz
Svariya Introduces AYNARA- An Edit Where Blue Meets Mystery and Protection
Svariya Unveils AYNARA, a Contemporary Jewellery Edit Inspired by the Mystery of Blue and the Symbolism of Protection
Svariya, a premium demi-fine jewellery brand known for creating pieces that blend elegance with meaning has launched a new edit AYNARA– a captivating new jewellery edit inspired by the mystique of blue and the timeless symbolism of protection.
“A little mystery. A little protection. A lot of blue equals to AYNARA. Its brings together jewellery designed for those who believe that what they wear can be more than an accessory. It can carry a feeling, a story and a sense of significance.
Inspired by the symbolism of an eye as a guardian, the collection explores the deeper allure of blue, A colour long associated with calm, intuition, depth and protection. AYNARA translates these ideas into contemporary jewellery design to complement everyday style while carrying a subtle sense of meaning.




At the heart of AYNARA is the idea of quietly protecting your loved ones. Rather than interpreting the evil eye motif literally, Svariya takes a more transparent approach, allowing the essence of the symbol to inspire the collection through colour, form and detailing. This result is a collection that feels mysterious yet modern, meaningful yet effortless.
From jewels that make a subtle statement to jewellery curated for layering and everyday wear, AYNARA embraces blue in its many moods like deep, luminous, understated and jewellery which cannot be jinxed. With September traditionally associated with the blue tones of sapphire, AYNARA arrives as Svariya’s interpretation of the month’s signature colour.
Visshnupriya Singh, CEO, Svariya Jewels Said:

“With AYNARA, we wanted to move beyond the conventional idea of a blue jewellery collection. We wanted to create something that felt like a mood which is mysterious, elegant and quietly protective. The colour blue became our starting point, but the story goes much deeper.
Designed to Be Worn, Felt & Remembered
AYNARA is created for the modern wearer who looks for meaning without compromising on style. Each jewel is designed to transition effortlessly from everyday moments to occasions, making the collection as versatile as it is distinctive.
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