OurBuzz
GJIIF 2023 Festive Edition is all set to rock the season with strong support from industry

Sep 16, 2023
- Grand Inauguration by Leaders of Indian Jewellery Industry
- India’s Only B2B Show consistently catering to South Indian jewellery fraternity to be held at Chennai from Sept 29 – Oct 1
- Over 800 stalls, 350+ exhibitors and nearly 15,000 trade visitors expected
The Gem & Jewellery India International Fair (GJIIF) 2023, the only B2B trade show which has consistently catered to the South Indian jewellery fraternity with its exclusive focus on South Indian jewellery, is to be held in Chennai Trade Centre, Chennai from September 29 to October 1, 2023.
GJIIF, which is timed to help the trade prepare for the forthcoming festive and wedding season, will begin with a Grand Inauguration by leading names from the Indian jewellery industry. There is strong support for the show among the industry, and nearly 15,000 visitors from across the region and key all-India centres are expected to participate.
The show will have over 350 exhibitors spread over 800 stalls covering a mammoth 2, 00,000 sq ft area.
Among the exhibitors are many of the renowned manufacturers and wholesalers, while all of India’s top jewellery chains, many with their corporate headquarters in the South, will also be among the buyers.
GJIIF is the ideal opportunity for retailers, big and small, to explore multiple new collections and place orders well in time for the festival and wedding season that follows a few weeks later.
Strong Support from Trade
GJIIF is being organised by two of the largest G&J trade associations in South India – the Jewellers and Diamond Traders Association, Madras (MJDTA) and Tamil Nadu Jewellers Federation (TNJF).
Additionally, it is supported by National Gems & Jewellery Council of India (NGJCI), Indian Bullion and Jewellers Association (IBJA), The A.P. Bullion Gold Silver & Diamond Merchants Association (APGSMA) and the All Kerala Gold & Silver Merchants Association (AKGSMA). The exhibition is managed by United Exhibitions, Chennai.
Leaders of all India trade bodies such as Pramod Agrawal (Chairman, NGJCI) and Prithviraj Kothari (National President, IBJA) among others have also shared messages of support to the show and urged jewellers from across the country to attend this 3-day jewellery extravaganza.
Wide Array of Designs
Every visitor to GJIIF will have the opportunity to view about 10, 00,000 designs: the widest array of products and choices in South Indian jewellery at one point.
The creations are in gold, silver and platinum; plain as well as studded jewellery with diamonds and coloured gemstones; traditional designs for weddings and festive occasions, and jewellery for daily wear. Suppliers of loose stones, pearls, precious metals and designers, gemmologists and machinery manufacturers too, also participate in large numbers.
Exhibitors include both established players and new entrants, due to which GJIIF been recognised as the ideal platform to view fresh collections based on new fashion trends, designs and colours that are expected to be popular during the forthcoming season. Alongside the traditional bestsellers there will also be more than a few potential path-breaking new trendsetters.
Unique Networking Opportunities
In addition to offering a platform for manufacturers and retailers to transact business, GJIIF also has a number of special events which add further value for participants.
Among the special programmes scheduled alongside the show are:
Shining Stars Awards and Networking Nite on Sept 29: An evening event where stalwarts and iconic brands will be felicitated and jewellers can interact.
India Lab-Grown Diamond Conclave on Sept 29: A special session on one of the new and rapidly growing product segments in jewellery.
TNJF Annual General Body Meeting on Sept 30: Meeting of jewellers from across the state representing 81 regional trade bodies
Special Talk Show on Sept 30: Sessions on two important themes – Upcoming Jewellers and Various Government Schemes
Welcoming members of the trade to Chennai, Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “South India represents one of the largest and most important segments of the Indian jewellery industry and South Indian jewellery styles are popular all across the country. GJIIF is a must-visit show for all members of our fraternity especially those who deal in these product segments.”

BrandBuzz
Gargi Launches Bliss Collection: Minimal Silver Jewellery, Thoughtfully Bottled for Gifting

Gargi by P. N. Gadgil & Sons, one of India’s fastest-growing fashion jewellery brands, has announced the launch of its latest offering, the Bliss Collection. Made entirely of 925 sterling silver, this collection features a range of themed charms presented in distinctive, bottled packaging, designed for both self-gifting and creating memorable moments with loved ones.
Bliss marks a new direction in how Gargi approaches emotional gifting. Every piece in the collection has been created to carry a message, whether of affection, appreciation, or individuality. With motifs ranging from stars and hearts to notes and nature-inspired icons, the collection is designed to reflect a range of sentiments. Its compact packaging in glass bottles adds a layer of charm to the experience, making each piece feel like a keepsake.
The Bliss Collection is available only at Gargi’s physical retail outlets across India. Customers can walk into any of the brand’s 16 stores to explore the full collection in person.

Speaking about the launch, Aditya Modak, co-founder of Gargi by P N Gadgil & Sons, said, “Jewellery is often a silent communicator. With Bliss, we wanted to make that communication a little more intentional and special. Whether you are gifting yourself or someone close to you, these pieces are designed to say something without having to say much.”
This new launch builds on Gargi’s strong performance over the past year. The brand closed FY 2024-25 with ₹128.4 crore in revenue, growing significantly from ₹51.1 crore the previous year. Net profit stood at ₹28.8 crore. Gargi also expanded its retail presence, opened new franchise outlets, and entered the quick commerce space with a curated collection now available on Blinkit in Mumbai.
Bliss is a continuation of the brand’s focus on accessible silver jewellery with a personal edge. It brings together minimal design, everyday affordability, and thoughtful presentation, all while encouraging customers to buy with emotion, not just occasion.
DiamondBuzz
Angola’s Endiama and Sodiam Join Natural Diamond Council with $8M Pledge to Boost Global Campaign

Angola’s state-owned diamond giants, ENDIAMA E.P. and SODIAM E.P., have officially announced their joint membership in the Natural Diamond Council (NDC), effective July 1, 2025. Their entry comes with a significant $8 million funding commitment aimed at supporting the NDC’s global marketing efforts during the critical second half of the year.
This move underscores Angola’s expanding influence in the international diamond trade. As the world’s third-largest producer of natural diamonds and a key region for future exploration, Angola is positioning itself as a responsible and proactive leader in promoting the value and integrity of natural diamonds.

“Promoting the values and socioeconomic benefits of our diamond industry is a national priority,” said Diamantino Azevedo, Angola’s Minister of Mineral Resources, Oil and Gas. “By joining the Natural Diamond Council, Endiama and Sodiam are reinforcing our long-term commitment to transparency, sustainability, and global consumer engagement.”
David Kellie, CEO of the NDC, welcomed the partnership, noting, “Endiama and Sodiam’s participation comes at a transformative moment for the industry. Their support will help amplify our message about the natural diamond’s rarity, authenticity, and lasting positive impact.”


Richa Singh, Managing Director of NDC India & Middle East, added, “Diamonds represent deep emotional and cultural significance. With Endiama and Sodiam on board, we are better positioned to educate consumers and share the inspiring stories behind each natural diamond.”
De Beers, a founding NDC member, responded to Angola’s $8 million contribution by pledging a matching amount for 2025, further strengthening the Council’s ability to run impactful global campaigns.
With their membership, Endiama and Sodiam join a prestigious lineup of NDC contributors, including De Beers, Rio Tinto, Petra Diamonds, Murowa, and the Okavango Diamond Company. Together, they aim to promote the enduring value, ethical sourcing, and community benefits of natural diamonds on the global stage.
DiamondBuzz
Alrosa and Sber Forge AI Partnership to Revolutionize Diamond Mining Operations

Alrosa, one of the world’s largest diamond producers, has entered into a strategic partnership with Sber, Russia’s leading financial and technology services group, to implement artificial intelligence (AI) across its mining operations. The agreement was signed during the XXVIII St. Petersburg International Economic Forum by Alrosa CEO Pavel Marinychev and Sberbank Deputy Chairman Anatoly Popov.
This collaboration aims to integrate advanced AI tools such as computer vision, image recognition, and video analytics to enhance safety, improve quality control, and enable real-time monitoring across Alrosa’s production sites. The technologies are expected to minimize human error and optimize equipment diagnostics, logistics, and on-site road safety.
A major component of the initiative is the incorporation of large language models (LLMs) into Alrosa’s daily operations. These AI-powered assistants will accelerate document preparation, automate data analysis, and provide instant access to geological records through Retrieval-Augmented Generation (RAG) systems, delivering precise insights from tens of thousands of technical reports in seconds.
In addition to deployment, the partnership will focus on co-developing algorithms, building training datasets, and sharing machine learning expertise. These joint efforts are geared toward increasing efficiency, lowering operational costs, and supporting Alrosa’s broader digital transformation goals.

“Digitalisation is a strategic direction for Alrosa. Our ambitious AI roadmap, in partnership with Sber, marks a new chapter in operational innovation and sustainability,” said Alrosa CEO Pavel Marinychev.
Sberbank’s Anatoly Popov emphasized the significance of the alliance: “Alrosa produces over a quarter of the world’s diamonds, making it a vital partner. AI technologies like computer vision and LLMs will unlock unprecedented gains in productivity and product quality. This partnership cements our commitment to co-develop cutting-edge solutions that position Alrosa at the forefront of global diamond mining.”
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