JB Insights
GJS April Show 2024 brings in stellar sales growth and a bullish future roadmap
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show.
All India Gem and Jewellery Domestic Council’s (GJC’s) flagship event India Gems and Jewellery Show (GJS April Show) was concluded with organisers, exhibitors, and participants evincing satisfaction over an encouraging response received from the domestic as well as foreign buyers in this world-class jewellery show. Organized by GJC at the Jio World Convention Centre in Mumbai, the GJS April Show assembled jewellery wholesalers and retailers under one roof to exchange their business ideas for boosting sales during the festive and wedding season.

Considered as #HumaraApnaShow, the four-day GJS April 2024 event began on Tuesday with almost all industry leaders participating in this must-attend B2B show. Foreign delegates actively participated in buying designer jewellery including Kundan, Jadau, and traditional hand-crafted ornaments and ensured Indian suppliers for repeat purchase orders in the future. The GJS April Show was successfully organised amid Achar Sanhita in force due to the parliamentary election scheduled in April and May.




The GJS April Show inaugurated by the Chief Guest Mangal Prabhat Lodha, Hon’ble Minister of Skills, Employment, Entrepreneurship and Innovation, Government of Maharashtra, with guest of honour Rajesh Kalyanraman – Executive Director, Kalyan Jewellers, Sunil Nayak, Chief Executive Officer, Reliance Jewels, as Keynote Speakers and Rajiv Jain Secretary Jaipur Jewellery Show. The GJS April 2024 Show has solidified its reputation as a ‘Not-to-Miss industry event’.




The GJS April Show witnessed 550+ stalls and 400 exhibitors who displayed their innovative products. GJC provided complimentary food and water, in addition to 2000+ rooms to stay for buyers. Over 200 international buyers attended the GJS April 2024 Show including those from Dubai, Bahrain, Qatar, Bangladesh, the United States, and United Kingdom, and Bangkok among others. The Show was organised strategically before Gudi Padwa and Akshaya Tritiya, which created an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs.
Additionally, GJC organised the Gala Evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. This glittering evening was graced by the presence of the stunning Bollywood actress Adah Sharma, who mesmerized the audience as the showstopper. GJC Nite has established itself as the pinnacle event of the jewellery industry, providing a distinguished platform for networking and fostering relationships among industry stakeholders. Showcasing the latest trends and innovations in the realm of jewellery, the event is set to dazzle attendees with its amalgamation of glamour, fashion, and entertainment.




Presented by IDT Gemmological Laboratories Worldwide, GJC Nite was a perfect platform where the jewellers were felicitated. The unique Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers added glitter to the already shining GJS April Show. The Supporting Partners – De Beers, Laxmi Diamonds and Platinum Guild International with Fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.






Saiyam Mehra, Chairman of GJC and Convenor of the GJS April 2024 Show, stated, “Our heartfelt thanks to our 400 exhibitors, 9000+ visitors, Sponsors & Industry to make this event successful. The overwhelming response at the GJS April Show is another testimony to our ability to organise premier B2B jewellery exhibitions, seminars & Networking Nights in India and making most trusted platform to our jewellers. Our success lies in honesty, hardwork, and transparency, which will enable us to achieve several milestones in the future.”
Rajesh Rokde, Vice Chairman of GJC, said, “I am pleased to share that the response received for the GJS April 2024 show was truly commendable, especially considering the market scenario and the Achar Sanhita period. I must say, this is the result of the hard work and efforts put in by the GJS Committee and COA. I sincerely want to express my gratitude to all the exhibitors, visitors, and sponsors for their contributions to this show. We assure you that we will maintain the same momentum for our upcoming shows.” ”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC said “As a Co Convenor of GJS, I am delighted to share that this edition was an outstanding success. The seminar we organized garnered praise for its insightful discussion and valuable takeaways, further enhancing the overall experience for attendees. I extend my heartfelt gratitude to all participants, exhibitors and partners for making this event a resounding success.”




JB Insights
Women’s Day 2026: Jewellery Brands Celebrate Independence, Identity and Self-Expression
From milestone-driven collections to personalised styling and self-purchase narratives, jewellery brands across India are celebrating women’s independence, identity, and achievements this International Women’s Day.
International Women’s Day 2026 has prompted jewellery brands across India to launch campaigns that celebrate women’s empowerment, individuality, and personal achievements. Moving beyond traditional gifting narratives, many brands are positioning jewellery as a symbol of self-expression and personal milestones, reflecting the evolving role of women as independent buyers in the jewellery market.
Kumari Fine Jewellery
Mumbai-based Kumari Fine Jewellery has introduced a Women’s Day showcase themed around the idea of the “Modern Indian Original.” The initiative focuses on financially independent women who mark their achievements with self-purchased jewellery. The showcase highlights lightweight gold pieces designed for everyday wear, reinforcing jewellery as both a style statement and a symbol of personal growth.




Dhirsons Jewellers
Delhi’s Dhirsons Jewellers has launched a campaign centred on celebrating milestones in a woman’s journey rather than traditional occasions. The initiative encourages women to recognise defining moments in their lives, positioning jewellery as a reflection of resilience, confidence, and self-belief.



GIVA
Digital-first jewellery brand GIVA has unveiled a Women’s Day concept titled The Pearl Edit, focusing on timeless pearl jewellery that celebrates women who are building, leading, and redefining their paths. The campaign emphasises understated elegance while encouraging women to celebrate themselves through meaningful jewellery.




Divine Solitaires
Diamond jewellery brand Divine Solitaires has also introduced a Women’s Day campaign highlighting the emotional value of solitaire diamonds as symbols of personal milestones. The initiative focuses on recognising the journeys of women across roles—from professionals and entrepreneurs to mothers and mentors—while encouraging self-appreciation through jewellery.


Senco Gold & Diamonds
Technology-driven campaigns have also gained traction this year. Senco Gold & Diamonds has launched an initiative that integrates artificial intelligence into jewellery styling, enabling customers to discover pieces that match their personality and features. The concept highlights individuality while bringing digital innovation into the jewellery retail experience.

Tanishq
Large national brands are also participating in the Women’s Day narrative. Tanishq has continued its focus on celebrating modern womanhood through curated collections and storytelling campaigns that reflect the changing aspirations of contemporary women. The brand’s initiatives frequently highlight independence, confidence, and self-expression.



Kalyan Jewellers
Similarly, Kalyan Jewellers has aligned its messaging with women’s empowerment by supporting women-centric initiatives and partnerships, reinforcing the importance of recognising women’s achievements across different fields.



CaraLane
Other jewellery brands are also marking the occasion through special launches and themed collections. CaratLane has promoted contemporary diamond and gold jewellery collections designed for self-purchase and everyday styling, encouraging women to celebrate their personal milestones.



ORRA Fine Jewellery
Luxury diamond brand ORRA Fine Jewellery has highlighted modern diamond jewellery that symbolises confidence and individuality, targeting young professionals who view jewellery as a statement of identity.



Malabar Gold & Diamonds
Meanwhile, Malabar Gold & Diamonds has focused on campaigns that recognise women’s contributions to families, workplaces, and society, positioning jewellery as a tribute to their strength and achievements.




Across the industry, the Women’s Day celebration by many brands reflect a broader shift in consumer behaviour. Women are increasingly viewing jewellery not only as a traditional gift but also as a meaningful purchase that celebrates personal success, independence, and self-expression.
As jewellery brands continue to adapt to these changing aspirations, Women’s Day has become an important platform for storytelling, allowing brands to connect with modern consumers through themes of empowerment, individuality, and celebration of life’s defining milestones.
-
National News1 day agoMalabar Gold & Diamonds Announces Major Expansion with ₹1,580 Crore Investment, set to open 20 new showrooms in March 2026
-
International News7 days agoPrecious Metals Face Macro Headwinds Amid Persistent Inflation and Geopolitical Uncertainty: AUGMONT BULLION REPORT
-
International News1 day agoGold, silver struggle amid Fed, oil uncertainty AUGMONT BULLION REPORT
-
National News2 days agoGJC announces 9th Edition of GJS April 2026


