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IIJS Signature D2D Campaign held in Kuwait
The IIJS Signature door-to-door campaign’s success in engaging prominent jewellery retailers in Kuwait highlights the importance of the show for the jewellery community in the region. The D2D campaign demonstrated a commitment to establishing strong connections and understanding the nuances of the local market.
The team met with 23 prominent jewellers in Kuwait such as Al Zummorudah, La Marquise, Zinah & Khazinah, Taiba Al Kuwait, Al Fatina Global Golden Jewellery, Diamond Jewellery, Mousa Hussein Al Sayegh, Jannat Al-Kuwait, Al Fares, Roma Jewellery, Rana Al-Kuwait, Palace Jewellery and many others. By engaging directly with local jewellery professionals and inviting them to IIJS Signature, Indian manufacturers have the opportunity to meet and understand better the unique aesthetics and preferences of the Kuwait jewellery market. This will lead to creation of jewellery designs that will resonate with the local clientele, thereby enhancing the global appeal of Indian craftmanship.
The campaign moves on to Qatar next and then concludes in Oman.
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IIJS Bharat Premiere Launches Middle East Campaign At Sharjah Jewellery Show
The Campaign Aims To Strengthen Engagement With Key Jewellery Retailers and Wholesalers Across The Region
GJEPC has launched the first phase of its Middle East door-to-door (D2D) campaign for IIJS Bharat Premiere, beginning with participation at the Sharjah Jewellery Show in the UAE. The campaign aims to strengthen engagement with key jewellery retailers and wholesalers across the region while promoting IIJS Bharat Premiere as a sourcing destination for the Middle Eastern trade. Through direct interactions with prominent retailers in the UAE, the initiative seeks to build stronger industry connections and gain deeper insights into the evolving dynamics of the local jewellery market.
The UAE was selected as the starting point of the Middle East roadshow due to its position as a global luxury goods hub and its diverse consumer base. Through the campaign, GJEPC plans to invite more than 800 trade buyers from across the Middle East to attend IIJS Bharat Premiere from 5th to 10th August in Mumbai at JWCC and Nesco, creating opportunities for new business partnerships and expanding the reach of Indian jewellery manufacturers in the region.
As part of the outreach programme, the IIJS Bharat Premiere team also met jewellery professionals from Bahrain at the exclusive Bahrain Pavilion during the Sharjah Jewellery Show. These interactions are expected to help Indian manufacturers better understand the aesthetic preferences and sourcing requirements of buyers from the Gulf market.
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