OurBuzz
GJIIF 2024 Indian Jewellery Retailers’ Preferred Choice for South Indian Jewellery Sourcing
∙Trade Visitors hailed from more than 17 states and 312 cities
Orders beyond expectation made the exhibitors both happy and occupied for the next
∙couple of months
∙Increasing visitors’ geographical footprint to signify the prominence of South Indian designs in rest of India
The Gem and Jewellery India International Fair (GJIIF), India’s largest B2B exhibition for South Indian Jewellery, concluded with high spirits of positivity with aisles filled with anxious buyers to get their hands on the latest jewellery collections from the finest manufacturers and wholesalers from across India. It was held at the famous Chennai Trade Centre from 23rd to 25th February 2024. This world-class jewellery platform was organised by The Jewellers & Diamonds Traders Association – Madras in association with Tamil Nadu Jewellers Federation and managed by India’s leading exhibition management company United Exhibitions. GJIIF is one of the most sought-after gems and jewellery show with display of jewellery specific to south Indian markets and this edition one of the largest till date with participants from across India showcasing their finest jewellery collections to the best of the jewellery buyers interested in sourcing South Indian Jewellery.
The Akshaya Tritiya edition of GJIIF 2024 concluded gracefully with great footfall and hosted over 11000+ trade visitors. The show was spread across an area of 200,000+ square feet and 854 booths of B2B display. The perfect timing of the show, prior to the wedding season, witnessed a Positive response from both the visitors and exhibitors. There has been an extremely overwhelming response from the buyers who were impressed by the wide variety of latest gold, diamond and silver jewellery collections at the show. The breathtaking and sparkling jewellery collection managed to enthrall the visitors who had come from different parts of the country to be a part of this beautiful show.
GJIIF is growing faster while holding its niche for South Indian Jewellery Markets with an year on year growth equating itself to few prominent jewellery shows of India by holding bigger and better shows every year. It is a great platform for the Indian jewellery market – right from the manufacturers, wholesalers who are dealing in jewellery suited for South markets and has gained prominence from the retailers to source the widest range of South Indian Jewellery Designs under one roof.
The latest and trendy jewellery designs caught the attention of the buyers who came with the mindset to purchase for the forthcoming season. They expressed their great happiness in finding a good range of jewellery to stock up just before the impending festive season.
“It was a delight to see such a wide range of jewellery collections specific to South Indian markets were displayed under one roof making our selection process very easy and efficient. We got to meet a lot of new vendors with very good craftsmanship and quotations which made us impulsive to place orders. We are looking forward to great returns with the stocks from this show.” Said Dharmendra Reddy, Director, Navratna Gold, Mangalore
Those who came to seek knowledge were also extremely happy with the quality knowledge-based sessions held during the three days of GJIIF ranging from retail masterclasses by industry gurus to various government initiatives to support our trade and artisans.
Day 1 concluded with a rocking live concert featuring Padmashri. Drums Sivamani, Internationally Renowned Percussionist, Shri. Abhijit Nair, Renowned Violinist & composer and Shri George Varghese, Famous Musician and the halls were with thrilled crowd grooving to the tunes from the most famous trio.
I am glad to tell everyone that GJIIF is no more a domestic show but with count of International visitors making this show as their choice of sourcing South Indian jewellery, GJIIF is an international destination for South Indian jewellery. Visitors from more than 9 countries have visited GJIIF 2024. We are also planning for promoting the show in various neighboring countries who have good number of south Indian diaspora settled within. Thanks for the industry’s trust in us and we reassure that we keep increasing the standard of the show with more added profiles of jewellery and exhibitors from across the globe”said Jayantilal Challani, President MJDTA & Convener, GJIIF
The three-day show brought together the entire industry and concluded with an appreciative valedictory function recognizing the contributions of the various committee members & felicitating the heroes who were unsung and worked from behind the screens to bring this event to such a humongous success. It is through their hard work and effort that a show of this big a magnitude taking place edition after edition. As always, the wide plethora of traditional gourmet food was a highlight and buzz of the market across the nation at this festive edition as well and the show managed to win the hearts of everyone with its excellent spread of variety at the food counter.
“The timing of the show is perfect and every retailer has made use of this platform to meet the wedding demand. I have been going around and everyone is so happy and satisfied. A lot of effort has been put in to bring this show to this level. We have tried to provide all possible comfort to the visitors as well as the exhibitors. I am sure it is going to be a global destination for South Indian Jewellery. It feels amazing. I am so thankful to everyone.” said VK Manoj, Project Director, United Exhibitions – The Show managers for GJIIF.
GJIIF 2024 FESTIVE EDITION is scheduled to be held from 20-22 September 2024 at Chennai Trade Centre. Chennai
BrandBuzz
Raj Diamonds Launches Akshaya Tritiya Campaign Spotlighting “Ruby Splendour” and “Ancient Splendour”
Celebrating The Bride’s Journey Of Identity, Tradition, and Transformation
Marking the auspicious occasion of Akshaya Tritiya, Raj Diamonds launches a new campaign bringing light to its signature high jewellery collections, Ruby Splendour and Ancient Splendour, a celebration of timeless design, cultural depth, and the evolving journey of a woman stepping into her new identity as a bride.
Akshaya Tritiya, long associated with prosperity and new beginnings, becomes a moment of quiet transformation. It is a time when a woman doesn’t just prepare for marriage, but begins to rediscover herself through rituals, traditions, and the emotional weight of heritage. In this transition, she is not merely adorned; she is shaped, refined, and redefined. The collections reflect this intimate journey. They are not just expressions of craftsmanship, but of becoming a bride.
Ruby Splendour captures the intensity of this transformation. With vivid rubies set alongside precisely crafted diamonds, each piece reflects the passion, strength, and boldness that define a bride stepping into the unknown. It is designed for a woman who embraces tradition, yet carries her individuality with quiet confidence, where every glance and movement feels intentional.
In contrast, Ancient Splendour draws from the richness of India’s cultural legacy. Inspired by heirloom aesthetics and time-honoured artistry, the collection evokes a sense of familiarity and timelessness, as though each piece has existed long before it was worn. It speaks to the bride who finds herself in tradition, cherishes its depth, and builds a deeper connection with her roots.
Through the visual storytelling of the latest photoshoot, this evolution unfolds with subtlety. The bride is seen not just wearing jewellery, but growing into it—absorbing its meaning, understanding its place, and ultimately making it her own. What emerges is a woman rediscovering herself in a new avatar, one that is both deeply rooted in culture and distinctly personal.
“At Raj Diamonds, jewellery is never just decorative; it is deeply emotional,” said Eshwar Surana, Managing Director, Raj Diamonds.
“With Ruby Splendour and Ancient Splendour, we wanted to capture the essence of a bride’s journey—her connection to culture, her sense of identity, and the quiet confidence with which she steps into a new chapter.”
Crafted through Raj Diamonds’ in-house manufacturing expertise, each piece balances intricate artistry with modern wearability. The collections reflect a larger shift in luxury, where meaning holds as much value as material, and where every piece carries a story waiting to be lived.
Through this expression, Raj Diamonds continues to redefine bridal jewellery not as a symbol of occasion alone, but as a reflection of transformation, identity, and enduring legacy, with 360° verified brilliance & a natural diamond promise.
The collections are now available across Raj Diamonds showrooms and through exclusive consultations.
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