JB Insights
JAS 2025: India’s Premier B2B Jewellery Show Concludes in Jaipur with Grand Success!
India’s gems and jewellery industry once again asserted its global presence with grandeur and success as the Jewellers Association Jaipur hosted JAS – The Premium B2B Show 2025, a three-day event that has now cemented its status as one of the most prestigious B2B jewellery exhibitions in the country.
A Grand Opening
The three day show was inaugurated at Novotel Jaipur Convention Centre in the esteemed presence of Rajasthan’s Hon’ble Deputy Chief Minister Princess Diya Kumari and Chief Guest Mr. C.K. Venkataraman, Managing Director of Titan Company (Tanishq). With their presence, the show commenced energetically, witnessing participation from traders, dealers, brands, and designers from across India and abroad.
During the inauguration, the official magazine of the Jewellers Association Jaipur, “Gem World”, was unveiled amidst dignitaries and esteemed guests.
A landmark Memorandum of Understanding (MoU) Indian-Thai Chamber of Commerce (ITCC) was also signed during the inaugural ceremony – a pivotal step toward strengthening Indo-Thai collaboration in the gems and jewellery sector.
The MoU was signed between Jewellers Association Jaipur – represented by Alok Sonkhiya (President), Ashok Maheshwari (Convener, JAS), and Neeraj Lunawat (Hon. Secretary)
and Indian-Thai Chamber of Commerce (ITCC) – represented by Sushil Kumar Dhanuka (President), Amit Lal Singh (Hon. Secretary), Biren Surendra Parikh (Hon. Treasurer), Amit Barmiwal (Joint Hon. Secretary), Naveen Batwara (Executive Director – Membership), and Pawan Kumar Mishra (Executive Director – Gems & Jewellery Representation).
JAS 2025 recorded over 5,500 daily footfalls, with business delegates arriving from the USA, Germany, Middle East, London, Thailand, and Southeast Asia. Exhibitors got an excellent platform to interact with international buyers, which initiated trade deals worth crores. The Hosted Buyers Program brought together reputed retailers and dealers from across India, significantly expanding trade networks.
The highlighted eventof JASwas held on the evening of 5th July, the Jewellery Eminence Awards (JEA) 2025 and emerged as the most talked-about highlight of the show. This year’s theme, “Royale D’Art,” was a tribute to India’s regal heritage, dignity, and cultural pride.
Bollywood actress Shazahn Padamsee graced the gala night, adding sparkle to the celebration.
Alok Sonkhiya (President) welcomed all guests and extended heartfelt thanks to the sponsors.
During his address, he remarked: “We are part of a truly beautiful business – one that deals with nature’s rarest creations. We are connected with gems, which are limited editions of nature. First and foremost, we are lovers of gemstones, and that sentiment is the soul of our trade. Addressing the buyers he further mentioned that you have arrived at the right place. Jaipur is the world’s finest jewellery market with its variety, craftsmanship, and quality, the city has earned global distinction.”
Neeraj Lunawat (Hon. Secretary) and Ashok Maheshwari (Convener, JAS) also shared their thoughts and insights on the show’s success and the industry’s forward trajectory.
The highlight of the JEA Gala Night was the inspirational presence of Honourable Chief Minister of Rajasthan – Shri Bhajan Lal ji Sharma as a Chief guest.
Raju Mangodiwala (Vice President & Co-Convener, JAS) welcomed the Chief Minister and expressed the industry’s high expectations from the state government.
“We believe the Hon’ble CM will play a pivotal role in furthering the growth of our gems and jewellery sector,” he said.
Honourable Chief Minister of Rajasthan Shri Bhajanlal Sharma applauded the outstanding designs and innovation showcased, encouraging local talent.
He appreciated the innovations brought forth by the Jewellers Association Jaipur and said Jaipur truly deserves to be called the “Gem Capital of the World”. He also encouraged greater participation of women in the jewellery industry.
His presence elevated the prestige of the event and sent a strong message of the state government’s commitment and support to the jewellery sector. His appearance was highly inspiring for organisers, exhibitors, and the entire industry, sparking hope for future positive policies and support.
He also conferred the JEA Lifetime Achievement Award and JEA Artisans Awards, honouring the legendary individuals who have elevated the Indian jewellery industry to new heights.
During the night JEAwards were distributed across 15 major categories, recognizing excellence in design, innovation, and artistry.
Final Day Highlights
On 6th July, the final day of JAS 2025, new partnerships, innovation discussions, and trade deals continued to flourish.
Madan Rathore (President, BJP Rajasthan), Kusum Yadav (Mayor, Jaipur Heritage), and Balamukund Acharya (MLA, Hawa Mahal Constituency) visited the show and experinced the exhibits.
JAS 2025 reaffirmed that Jaipur is the heart of India’s jewellery industry, carving a strong identity on the global stage.
The Executive Committee of Jewellers Association Jaipur announced that the next edition of JAS – The Premium B2B Show 2026 will be held on 3rd, 4th & 5th July 2026.
All participants, buyers, and industry professionals are urged to mark these dates and prepare for an even grander show next year.
JB Insights
The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence
By Suresh Krishnan, Vice President – Sales, PNG Jewellers
In India, jewellery is equally an emotional purchase and a significant financial transaction. As consumers become more informed and digitally empowered, trust is increasingly becoming a decisive factor alongside design, price and brand reputation. Hallmarking has played an important role in creating that trust by giving consumers third-party assurance of precious-metal purity.
India’s hallmarking ecosystem has expanded significantly. BIS data shows that hallmarking registrations increased from 34,647 to 1,37,315 between April 2021 and March 2022 *1, while more than 8.72 crore gold and silver articles were hallmarked during that year. The introduction of the six-digit Hallmark Unique Identification (HUID) in 2021 has further strengthened traceability. Consumers can verify a gold article’s HUID through the BIS CARE app, adding an independent layer of assurance at the point of purchase.
For an organised retailer, this becomes particularly relevant as jewellery discovery increasingly moves online. A customer may discover a product on social media, compare it on an e-commerce platform and complete the transaction digitally. In such a journey, hallmarking helps bridge the trust gap created by the absence of physical touch and feel. When purity is independently verifiable, consumers can make online purchases with greater confidence.
The opportunity is also expanding beyond gold. BIS has brought both gold and silver under its hallmarking framework. In FY2024-25, more than 32 lakh silver jewellery articles*2 were hallmarked. The revised IS 2112:2025 introduced HUID-based hallmarking for silver on a voluntary basis from September 2025, creating greater traceability and consumer assurance in a category that is increasingly relevant to younger and value-conscious buyers.
This evolution matters commercially. KPMG’s India CX Report 2025*3 found that 27% of fine-jewellery customers are more confident in authenticity, quality and value when they trust a brand, while 9% said they would explore another brand if jewellery appeared overpriced for its quality. These findings underline why trust is not simply a compliance issue; it directly influences consideration and willingness to pay.
Contributing to the larger goal of organised and transparent trade, hallmarking has now been integrated as part of the broader customer experience across stores, CRM and e-commerce. As India’s jewellery market becomes increasingly omnichannel, the brands that communicate purity, pricing and policies clearly will be better positioned to convert digital discovery into purchase and, more importantly, build relationships that extend beyond a single transaction. The future of jewellery retail will therefore be defined not only by what consumers see, but by how confidently they can verify what they are buying and hallmarking takes care of that concern efficiently.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.