India’s gems and jewellery industry once again asserted its global presence with grandeur and success as the Jewellers Association Jaipur hosted JAS – The Premium B2B Show 2025, a three-day event that has now cemented its status as one of the most prestigious B2B jewellery exhibitions in the country.

A Grand Opening

The three day show was inaugurated at Novotel Jaipur Convention Centre in the esteemed presence of Rajasthan’s Hon’ble Deputy Chief Minister Princess Diya Kumari and Chief Guest Mr. C.K. Venkataraman, Managing Director of Titan Company (Tanishq). With their presence, the show commenced energetically, witnessing participation from traders, dealers, brands, and designers from across India and abroad.

During the inauguration, the official magazine of the Jewellers Association Jaipur, “Gem World”, was unveiled amidst dignitaries and esteemed guests.

A landmark Memorandum of Understanding (MoU) Indian-Thai Chamber of Commerce (ITCC) was also signed during the inaugural ceremony – a pivotal step toward strengthening Indo-Thai collaboration in the gems and jewellery sector.
The MoU was signed between Jewellers Association Jaipur – represented by Alok Sonkhiya (President), Ashok Maheshwari (Convener, JAS), and Neeraj Lunawat (Hon. Secretary)
and Indian-Thai Chamber of Commerce (ITCC) – represented by Sushil Kumar Dhanuka (President), Amit Lal Singh (Hon. Secretary), Biren Surendra Parikh (Hon. Treasurer), Amit Barmiwal (Joint Hon. Secretary), Naveen Batwara (Executive Director – Membership), and Pawan Kumar Mishra (Executive Director – Gems & Jewellery Representation).

JAS 2025 recorded over 5,500 daily footfalls, with business delegates arriving from the USA, Germany, Middle East, London, Thailand, and Southeast Asia. Exhibitors got an excellent platform to interact with international buyers, which initiated trade deals worth crores. The Hosted Buyers Program brought together reputed retailers and dealers from across India, significantly expanding trade networks.

The highlighted eventof JASwas held on the evening of 5th July, the Jewellery Eminence Awards (JEA) 2025 and emerged as the most talked-about highlight of the show. This year’s theme, “Royale D’Art,” was a tribute to India’s regal heritage, dignity, and cultural pride.
Bollywood actress Shazahn Padamsee graced the gala night, adding sparkle to the celebration.

Alok Sonkhiya (President) welcomed all guests and extended heartfelt thanks to the sponsors.
During his address, he remarked: “We are part of a truly beautiful business – one that deals with nature’s rarest creations. We are connected with gems, which are limited editions of nature. First and foremost, we are lovers of gemstones, and that sentiment is the soul of our trade. Addressing the buyers he further mentioned that you have arrived at the right place. Jaipur is the world’s finest jewellery market with its variety, craftsmanship, and quality, the city has earned global distinction.”

Neeraj Lunawat (Hon. Secretary) and Ashok Maheshwari (Convener, JAS) also shared their thoughts and insights on the show’s success and the industry’s forward trajectory.

The highlight of the JEA Gala Night was the inspirational presence of Honourable Chief Minister of Rajasthan – Shri Bhajan Lal ji Sharma as a Chief guest.

Raju Mangodiwala (Vice President & Co-Convener, JAS) welcomed the Chief Minister and expressed the industry’s high expectations from the state government.

“We believe the Hon’ble CM will play a pivotal role in furthering the growth of our gems and jewellery sector,” he said.

Honourable Chief Minister of Rajasthan Shri Bhajanlal Sharma applauded the outstanding designs and innovation showcased, encouraging local talent.
He appreciated the innovations brought forth by the Jewellers Association Jaipur and said Jaipur truly deserves to be called the “Gem Capital of the World”. He also encouraged greater participation of women in the jewellery industry.

His presence elevated the prestige of the event and sent a strong message of the state government’s commitment and support to the jewellery sector. His appearance was highly inspiring for organisers, exhibitors, and the entire industry, sparking hope for future positive policies and support.

He also conferred the JEA Lifetime Achievement Award and JEA Artisans Awards, honouring the legendary individuals who have elevated the Indian jewellery industry to new heights.

During the night JEAwards were distributed across 15 major categories, recognizing excellence in design, innovation, and artistry.

Final Day Highlights

On 6th July, the final day of JAS 2025, new partnerships, innovation discussions, and trade deals continued to flourish.
Madan Rathore (President, BJP Rajasthan), Kusum Yadav (Mayor, Jaipur Heritage), and Balamukund Acharya (MLA, Hawa Mahal Constituency) visited the show and experinced the exhibits.

JAS 2025 reaffirmed that Jaipur is the heart of India’s jewellery industry, carving a strong identity on the global stage.

The Executive Committee of Jewellers Association Jaipur announced that the next edition of JAS – The Premium B2B Show 2026 will be held on 3rd, 4th & 5th July 2026.
All participants, buyers, and industry professionals are urged to mark these dates and prepare for an even grander show next year.