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GJEPC seeks government intervention over US reciprocal tariff proposal

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Top representatives of India’s gems and jewellery sector have urgently briefed Hon’ble Commerce Secretary  Sunil Barthwal, IAS, on the potential repercussions of the United States’ recent notice regarding reciprocal tariffs. The delegation, led by  Shaunak Parikh, Vice Chairman, GJEPC, along with  Adil Kotwal, President, Seepz Gem & Jewellery Manufacturers’ Association (SGJMA), and  Sabyasachi Ray, Executive Director, GJEPC, presented a detailed overview of the industry’s concerns and proposed mitigation strategies.

The briefing aimed to underscore the significant impact the proposed tariffs could have on Indian exports and the broader industry.  Satya Srinivas, IRS, Additional Secretary, Ministry of Commerce (MoC), and  Dnyaneshwar Patil, Development Commissioner, SEEPZ were also present to offer a comprehensive understanding of the issues at hand.

The US notice, which threatens reciprocal tariffs, has raised concerns within the Indian gems and jewellery sector, a key contributor to the nation’s export revenue. The industry leaders outlined the potential economic fallout and presented specific recommendations to safeguard interests.

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GIVA Kicks Off GIVA GOAT Sale Featuring The Brand’s Biggest Online Offers

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GIVA, one of India’s leading omnichannel fine jewellery brands, today announced the launch of its GIVA GOAT Sale, one of the brand’s biggest online shopping events of the year. Running from July 4 to July 12, exclusively on www.giva.co, the limited-time sale brings together some of GIVA’s best offers across its silver jewellery collection.

Built around the theme of “GOAT Discounts” and “The Greatest Offers of the Year,” customers can shop up to 60% off sitewide for a limited period. As part of the campaign, shoppers can also unlock free silver jewellery worth up to INR 3,000 through special promotional codes available during the sale.

With festive and gifting occasions around the corner, the GIVA GOAT Sale aims to make premium silver jewellery more accessible, giving customers an opportunity to refresh their everyday collection or find thoughtful gifts at exceptional value.

Commenting on the announcement, Anirudh Kudva, Chief Revenue Officer, GIVA, said:

“The GIVA GOAT Sale is one of our biggest online shopping events yet. We wanted to create an experience that genuinely excites customers, not just through attractive offers, but by making quality silver jewellery more accessible than ever before. Along with up to 60% off sitewide, customers can also enjoy exclusive rewards and free silver jewellery during the campaign. It’s our way of thanking the millions of customers who continue to choose GIVA for everyday wear, gifting and milestone moments.”

The sale will feature GIVA’s extensive range of silver jewellery across earrings, rings, pendants, necklaces, bracelets, anklets and more, catering to a wide range of styles and occasions. Exclusive offers and promotional codes will be available only on GIVA’s D2C website and app throughout the campaign.

As the GIVA GOAT Sale is available for a limited period, customers are encouraged to shop early to make the most of the offers before the campaign concludes on July 12.

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