National News
GJEPC seeks government intervention over US reciprocal tariff proposal
Top representatives of India’s gems and jewellery sector have urgently briefed Hon’ble Commerce Secretary Sunil Barthwal, IAS, on the potential repercussions of the United States’ recent notice regarding reciprocal tariffs. The delegation, led by Shaunak Parikh, Vice Chairman, GJEPC, along with Adil Kotwal, President, Seepz Gem & Jewellery Manufacturers’ Association (SGJMA), and Sabyasachi Ray, Executive Director, GJEPC, presented a detailed overview of the industry’s concerns and proposed mitigation strategies.
The briefing aimed to underscore the significant impact the proposed tariffs could have on Indian exports and the broader industry. Satya Srinivas, IRS, Additional Secretary, Ministry of Commerce (MoC), and Dnyaneshwar Patil, Development Commissioner, SEEPZ were also present to offer a comprehensive understanding of the issues at hand.
The US notice, which threatens reciprocal tariffs, has raised concerns within the Indian gems and jewellery sector, a key contributor to the nation’s export revenue. The industry leaders outlined the potential economic fallout and presented specific recommendations to safeguard interests.
National News
Kushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
The New Collection Features Real-Life Professionals and Offers 92.5 BIS Hallmarked Sterling Silver and 18K Gold-Plated Jewellery, Designed To Complement Modern Workwear Across Every Profession and Personal Style.
Meetings, coffee runs, client presentations, brainstorming sessions, and after-work plans—every part of a working woman’s day deserves jewellery that keeps up. Celebrating the many hats women wear, Kushals Fashion Jewellery, India’s leading fashion jewellery brand, introduces ‘9 to Shine’, its latest Workwear Jewellery Collection, brought to life by real professionals who wear confidence just as effortlessly as they wear their jewellery.
Rooted in authenticity, the campaign shines a spotlight on women from diverse professions, ranging from entrepreneurs and HR professionals to clinical researchers and beyond. Each brings her own story, style, and personality to the campaign, proving that jewellery isn’t reserved for special occasions—it’s part of how today’s women show up every single day.
Created for women whose workwear reflects their mood each day, the ‘9 to Shine’ collection celebrates the many ways jewellery is worn today. Some days call for a sharp power suit, others for ethnic wear, co-ords, or a pair of casual denims. Whatever the day or dress code, the collection offers jewellery thoughtfully curated to complement every office look, mood, and personal style.
Featuring minimal layered necklaces, sleek chains and pendants, tennis bracelets, finger rings, pearl earrings, contemporary kadas, and antique-inspired earrings with a modern twist, each piece is thoughtfully designed to elevate an outfit without overpowering it. Crafted in 92.5 BIS hallmarked sterling silver and 18K gold-plated fashion jewellery, the collection combines premium craftsmanship with a lightweight, comfortable fit, making it ideal for women who seamlessly transition from work to after-hours plans.
Commenting on the launch, Manish Gulechha, CEO & Co-Founder, Kushals Fashion Jewellery, said:

“Workwear today isn’t defined by a single look. With ‘9 to Shine’, we’ve thoughtfully curated a collection that complements ethnic, western, formal, and casual office wear, making it easy for women to find jewellery that suits their personal style and every kind of workday.”
With ‘9 to Shine’, Kushals celebrates the women who bring confidence, ambition, and individuality to everything they do. Designed for every pitch, every promotion, every coffee break, every commute, and every small win along the way, the jewellery is crafted to move effortlessly with them, adding a touch of style and confidence to every workday.
-
National News5 days agoNavkar Sterling Silver Unveils 92.5 sterling silver jewellery showroom In Bengaluru
-
National News8 hours agoKushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
-
New Premises1 day agoIconic Actress Tabu Unveils Kalyan Jewellers First Showroom In Baramati
-
BrandBuzz11 hours agoMalabar Gold & Diamonds Announces ‘Ashada Shubha Labh’ Festive Offers Across Karnataka

