National News
GJEPC seeks government intervention over US reciprocal tariff proposal
Top representatives of India’s gems and jewellery sector have urgently briefed Hon’ble Commerce Secretary Sunil Barthwal, IAS, on the potential repercussions of the United States’ recent notice regarding reciprocal tariffs. The delegation, led by Shaunak Parikh, Vice Chairman, GJEPC, along with Adil Kotwal, President, Seepz Gem & Jewellery Manufacturers’ Association (SGJMA), and Sabyasachi Ray, Executive Director, GJEPC, presented a detailed overview of the industry’s concerns and proposed mitigation strategies.
The briefing aimed to underscore the significant impact the proposed tariffs could have on Indian exports and the broader industry. Satya Srinivas, IRS, Additional Secretary, Ministry of Commerce (MoC), and Dnyaneshwar Patil, Development Commissioner, SEEPZ were also present to offer a comprehensive understanding of the issues at hand.
The US notice, which threatens reciprocal tariffs, has raised concerns within the Indian gems and jewellery sector, a key contributor to the nation’s export revenue. The industry leaders outlined the potential economic fallout and presented specific recommendations to safeguard interests.
National News
Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery
Tradition Meets Contemporary Glamour with 92.5 BIS Hallmarked Silver Temple Jewellery for Varamahalakshmi Celebrations
Varamahalakshmi Vratam is a celebration where tradition and festive style come together beautifully. From the elegance of silk sarees, the sparkle of jewellery, and the fragrance of jasmine flowers to the vibrant rangolis and the rituals that bring families together, every element adds to the festive mood.
This Varamahalakshmi Vratam, Kushals Fashion Jewellery brings together the beauty of South Indian temple jewellery with its 92.5 BIS Hallmarked silver temple jewellery collection, offering designs that add a contemporary touch while staying rooted in traditional aesthetics.
Inspired by the ornate jewellery associated with South Indian temples, the collection features statement necklaces, elegant chokers, ornate jhumkas, bangles, and rings. Designs are brought to life with motifs of Goddess Lakshmi, peacocks, lotuses, elephants and other auspicious elements, making them particularly suited to the spirit of Varamahalakshmi celebrations.





For the Varamahalakshmi pooja, pair a statement temple necklace with a silk saree to create a classic festive look. At the same time, intricately detailed jhumkas, bangles or rings can add a more understated touch. The jewellery can also be styled with Anarkalis, festive salwar suits and contemporary Indian ensembles, making the collection versatile beyond the occasion itself.
The collection also showcases details such as vibrant kemp stones, intricate filigree work and antique-inspired finishes, giving the jewellery a rich and festive character. The result is a selection that can seamlessly move from traditional festive dressing to contemporary celebrations.
Speaking about the collection, Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery, said,

“Varamahalakshmi Vratam is one of the most cherished festive occasions in South India, and jewellery plays an important role in how women celebrate the day. Our Silver Temple Jewellery Collection has been thoughtfully designed to offer statement pieces that honour tradition while fitting seamlessly into the way women dress and celebrate today.”
The Kushals Varamahalakshmi collection is available across 30 stores in Bengaluru, 19 stores in Hyderabad, 12 stores in Chennai, 2 stores in Coimbatore and online
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