National News
GJEPC and Trade Opportunities seminar: fostering knowledge-sharing, collaboration, and global competitiveness
GJEPC successfully organized an insightful seminar titled “GJEPC and Trade Opportunities” for the gem and jewellery community of Zaveri Bazaar on April 11, 2025. The event was aimed at raising awareness about the Council’s various initiatives and support systems designed to boost the growth and global reach of the Indian gem and jewellery industry. The seminar drew a strong turnout, with more than 200 industry professionals in attendance, including exporters, traders, wholesalers, young entrepreneurs, and members of prominent trade bodies.
The seminar began with a welcome address by Khusboo Ranawat , Regional Chairperson , Western Region and GJEPC Regional Representative, who highlighted the Council’s ongoing efforts to empower MSMEs and exporters by providing market intelligence, financial assistance, and opportunities for international exposure. The speaker emphasized the importance of capacity building and collaboration within the sector to drive sustainable growth.
This was followed by a detailed presentation by GJEPC officials, which covered the Council’s various export facilitation services, upcoming international trade fairs and buyer-seller meets, financial support schemes, and strategic trade advantages available under agreements such as the India-UAE CEPA. The session was tailored to equip participants with practical knowledge to help them tap into global markets more effectively.
A panel discussion featuring seasoned exporters and trade consultants provided valuable insights into navigating international markets. Panelists discussed strategies for expanding into new regions, overcoming the challenges faced by small businesses, and embracing digital tools and branding to stay competitive in the evolving landscape of the jewellery trade.
The event also included an interactive Q&A session, where participants actively engaged with the speakers on topics like export registration, compliance processes, product certifications, and government funding schemes. The open dialogue fostered a spirit of learning and encouraged first-time exporters to explore new possibilities with greater confidence.
In a special felicitation ceremony, GJEPC honored three key trade bodies for their unwavering support and contribution to the growth of the industry. Mumbai Wholesale Gold Association, Jewellers Youth Forum, and Zaveri Bazaar Welfare Association were felicitated along with their respective teams for their role in strengthening the ecosystem and promoting unity among the trade community.
The seminar was extremely well-received by all attendees, who appreciated the depth of information shared and the opportunity to network with peers and industry experts. The event reinforced GJEPC’s commitment to serving as a guiding force for the Indian gem and jewellery sector by fostering knowledge-sharing, collaboration, and global competitiveness.
National News
Platinum Jewellery Into The Spotlight, PGI’s Retail Partners In India Reporting A 10% Year-On-Year Rise In Retail Sales
Soaring Gold and Silver Prices Reshape Consumer Preferences Amidst Growing Appetite For Contemporary Designs
As soaring gold and silver prices reshape consumer preferences, platinum jewellery is emerging as an increasingly attractive alternative in India, driven by affordability concerns, changing aesthetics, and a growing appetite for contemporary designs among younger buyers.
With gold prices touching nearly Rs. 1,58,000 per 10 grams, many consumers—particularly millennials and urban professionals—are rethinking traditional jewellery purchases. Platinum, despite its own sharp rise in prices, is being viewed as a relatively accessible premium option. Currently trading at around Rs. 70,000 per 10 grams, platinum remains significantly cheaper than gold, even after doubling from its 2025 average of Rs. 36,000 per 10 grams.
Jewellers say the shift is especially visible in categories such as wedding bands, daily wear jewellery, and minimalist luxury pieces. Young consumers are increasingly favouring platinum for its understated elegance, durability, and contemporary appeal.
Industry insiders note that platinum has historically struggled for mainstream acceptance in India, where gold dominates both cultural sentiment and investment behaviour. However, sentiment appears to be changing. Retailers said enquiries for platinum have risen sharply as consumers begin to view the metal not only as a style statement but also as a potential store of value.
The renewed interest comes despite higher import duties. India recently increased import duty on gold and silver from 6% to 15%, while platinum duty rose from 6.4% to 15.4%. Yet, the pricing gap between platinum and gold continues to work in platinum’s favour.

Brands are also moving quickly to capitalise on the momentum. Jos Alukkas recently launched a new platinum jewellery campaign featuring actor Dulquer Salmaan as brand ambassador. The campaign positions platinum as a symbol of individuality and sophistication, showcasing rings, chains, bracelets and other designs for men and women.
The trend is also backed by global market data. Platinum Guild International (PGI), in its Q4 2025 report, noted growing momentum for platinum jewellery across India, China, Japan and the US as elevated gold prices alter buying patterns. In India and the Middle East, platinum jewellery outperformed broader market trends, with PGI’s strategic retail partners in India reporting a 10% year-on-year rise in retail sales, aided by festive demand and rising preference for lightweight jewellery.
For India’s jewellery market, platinum’s rise may signal more than a temporary shift driven by gold prices. As consumers increasingly seek jewellery that blends luxury with wearability and individuality, platinum appears to be carving out a stronger, more permanent niche in the country’s evolving precious metals landscape.
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