National News
GJEPC and Trade Opportunities seminar: fostering knowledge-sharing, collaboration, and global competitiveness
GJEPC successfully organized an insightful seminar titled “GJEPC and Trade Opportunities” for the gem and jewellery community of Zaveri Bazaar on April 11, 2025. The event was aimed at raising awareness about the Council’s various initiatives and support systems designed to boost the growth and global reach of the Indian gem and jewellery industry. The seminar drew a strong turnout, with more than 200 industry professionals in attendance, including exporters, traders, wholesalers, young entrepreneurs, and members of prominent trade bodies.
The seminar began with a welcome address by Khusboo Ranawat , Regional Chairperson , Western Region and GJEPC Regional Representative, who highlighted the Council’s ongoing efforts to empower MSMEs and exporters by providing market intelligence, financial assistance, and opportunities for international exposure. The speaker emphasized the importance of capacity building and collaboration within the sector to drive sustainable growth.
This was followed by a detailed presentation by GJEPC officials, which covered the Council’s various export facilitation services, upcoming international trade fairs and buyer-seller meets, financial support schemes, and strategic trade advantages available under agreements such as the India-UAE CEPA. The session was tailored to equip participants with practical knowledge to help them tap into global markets more effectively.
A panel discussion featuring seasoned exporters and trade consultants provided valuable insights into navigating international markets. Panelists discussed strategies for expanding into new regions, overcoming the challenges faced by small businesses, and embracing digital tools and branding to stay competitive in the evolving landscape of the jewellery trade.
The event also included an interactive Q&A session, where participants actively engaged with the speakers on topics like export registration, compliance processes, product certifications, and government funding schemes. The open dialogue fostered a spirit of learning and encouraged first-time exporters to explore new possibilities with greater confidence.
In a special felicitation ceremony, GJEPC honored three key trade bodies for their unwavering support and contribution to the growth of the industry. Mumbai Wholesale Gold Association, Jewellers Youth Forum, and Zaveri Bazaar Welfare Association were felicitated along with their respective teams for their role in strengthening the ecosystem and promoting unity among the trade community.
The seminar was extremely well-received by all attendees, who appreciated the depth of information shared and the opportunity to network with peers and industry experts. The event reinforced GJEPC’s commitment to serving as a guiding force for the Indian gem and jewellery sector by fostering knowledge-sharing, collaboration, and global competitiveness.
BrandBuzz
Heer by GIVA Launches ‘She Is Not a Campaign’, Celebrating Women Beyond Performative Empowerment
Heer by GIVA launches a thought-provoking campaign that shifts the focus from performative empowerment to the authentic, everyday realities of modern womanhood
Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, has unveiled its Women’s Day campaign titled “She Is Not a Campaign.” The initiative challenges the performative narratives often associated with Women’s Day, choosing instead to celebrate the quiet, honest realities of womanhood.
Every year, women are expected to embody inspiration, strength, and limitless ambition on cue. But real women don’t wake up every day to perform empowerment. Through this campaign, Heer by GIVA shifts the focus from idealized portrayals to authentic expressions of individuality, softness, contradictions, and everyday choices.

Instead of portraying women as constantly strong or inspirational, the campaign humanizes them, embracing their unfiltered moments, personal choices, and quiet confidence. Because real empowerment isn’t always loud and women don’t exist to become a headline, a hashtag, or a campaign brief.
At the heart of the campaign is a series of thoughtful digital films and visual stories released across Heer by GIVA’s social platforms. The content embraces minimal visuals and emotionally intelligent messaging, capturing moments that feel honest and relatable rather than performative. The campaign has also been amplified through influencer collaborations, where creators share their own interpretations of the message, reflecting on the everyday realities of being a woman rather than presenting curated notions of perfection.
Extending the campaign beyond digital storytelling, Heer by GIVA introduced an interactive out-of-home installation, transforming a routine public space into an experiential campaign touchpoint.
The bus shelter was redesigned using the campaign’s visual language and messaging. At the centre of the installation is a mirror integrated into the display, allowing people waiting at the bus stop to see their own reflection within the artwork.
With She Is Not a Campaign, Heer by GIVA hopes to move the conversation beyond symbolic gestures and toward a more meaningful acknowledgement of women’s experiences.
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