GIVA has unveiled its Valentine’s Day brand film as part of its latest campaign, ‘All Yours. Love, sealed in silver’, offering a humorous and relatable take on modern-day relationships and the idea of “green flags”.

The brand film presents a satirical narrative where a woman performs a playful, ritual-like banishing of common red flags often observed in relationships including mixed signals, being bad at texting, and liking other women’s pictures at 3 AM. These are familiar behaviours many women joke about and share with their friends, making the film deeply relatable in tone and insight.

The story unfolds with the man waking up and claiming he is now a “better man”. When asked to prove it, he does so by gifting GIVA, reinforcing the campaign’s central idea that the true sign of a green flag is thoughtful action.

The film positions GIVA as the ultimate proof point in modern romance, where love is not just expressed through words, but through meaningful gestures.

With this Valentine’s campaign, GIVA blends humour and contemporary insight to reflect modern love stories, positioning silver jewellery as a timeless symbol of connection, commitment, and emotional expression.

source: GIVA