National News
Indriya, Aditya Birla Jewellery, showcases its exquisite designs at Paris Couture Week with renowned designer Gaurav Gupta
With this collaboration, Indriya marks a significant international milestone
Indriya, Aditya Birla Jewellery showcases its collection for the first time-ever at Paris Couture Week in collaboration with renowned designer Gaurav Gupta as the official jewellery partner. Known for its focus on fine craftsmanship and design superiority, Indriya takes the artistry of Indian jewellery to one of the world’s most prestigious fashion platforms with this partnership.
This season, Gaurav Gupta’s couture draws inspiration from the concept of dualities, elements that coexist and complete one another, rooted in Ardhanarishvara, the divine union of the masculine and feminine. The collection explores contrasts that shape creation itself, such as structure and fluidity, form and formlessness, strength and grace.
Anchored in India’s rich aesthetics and cultural heritage, Indriya’s designs continue Gaurav Gupta’s sculptural couture vocabulary, precise, luminous and sculptural. The jewellery pieces enhance the fluid and structured architecture of the garments. Jewels become points of light that move with the wearer, connecting body, craft and couture.
Couturier Gaurav Gupta said, “Jewellery, for me, is not an embellishment of the body, but an extension of its inner geometry. In The Divine Androgyne, each form becomes a vessel of energy, memory, and quiet power. Working with Indriya felt instinctive, their language of heritage and ornament offered the perfect balance of tradition and restraint, complementing the collection without ever overpowering it.”
Shantiswarup Panda, Head of Marketing and Visual Merchandising at Indriya, Aditya Birla Jewellery, said, “Indriya takes pride in bringing the finest nuances of Indian art, craft, architecture and culture into its design vocabulary and its nuanced story telling. Our collaboration with Gaurav Gupta is an endeavour to present to the world, the beautiful Indian concept of duality in a unique manner though the Paris Couture Week.”
Abhishek Rastogi, Head of Design at Indriya, added, “Immersed in the Gaurav Gupta’s Universe, our fine jewellery, led by diamonds and gemstones, and complemented by sculptural gold, has been carefully curated to work in harmony with the collection’s bold silhouettes and flowing forms. Each piece enhances the couture, bringing together precision, craftsmanship and artistic expression.”
source : Indriya
National News
Turn Digital Gold into Jewellery Across Senco’s 189+ showrooms: Senco Gold & Diamonds Partners With Gullak
Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy spanning over 87 years, and the largest jewellery retail player in Eastern India by number of showrooms with a whooping count of 189+showrooms, announced a significant step towards entering a strategic collaboration with Gullak. Gullak and Senco Gold & Diamonds have partnered to enable Gullak users to redeem their accumulated digital gold against jewellery purchases at Senco Gold & Diamonds elaborate network of retail showrooms across India.
Gullak is an Indian digital gold savings and investment platform that makes gold savings simple, accessible, and technology driven. The platform enables customers to invest in 24K, 99.9% pure digital gold through flexible savings options, including daily, weekly, and monthly SIPs, one-time investments, and automated savings plans.
Commenting on this Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said:
“Jewellery is deeply woven into the aspirations and milestones of Indian consumers, and as consumer behaviour evolves, we see an increasing opportunity to make the journey of owning jewellery more accessible, convenient and digitally enabled. Our partnership with Gullak brings together its innovative digital gold savings ecosystem with Senco Gold & Diamonds trusted retail presence, creating a seamless bridge between saving and jewellery ownership”.
Commenting on this, Dilip Jain (Co-Founder- Gullak) said:
“Gullak is building a new generation of gold buyers – Customers who accumulate gold digitally and consistently but ultimately want the freedom to turn those savings into jewellery. Partnering with Senco Gold & Diamonds, one of India’s most trusted jewellery brands with a legacy spanning over eight decades, is a major step in making that promise real at scale. Gullak users can now redeem the gold they have accumulated at any of Senco’s 189+ stores across India.
This partnership brings together the convenience of digital gold accumulation with the trust, craftsmanship and nationwide retail presence of one of India’s most established jewellery houses.”
Turn Digital Gold into Jewellery Across Senco’s 189+ showrooms: Senco Gold & Diamonds Partners With Gullak
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Turn Digital Gold into Jewellery Across Senco’s 189+ showrooms: Senco Gold & Diamonds Partners With Gullak
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National News1 hour agoTurn Digital Gold into Jewellery Across Senco’s 189+ showrooms: Senco Gold & Diamonds Partners With Gullak
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