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GIVA Launches Valentine’s Brand Film ‘All Yours. Love, Sealed in Silver’ with a Satirical Take on Modern Relationships

A witty Valentine’s campaign that redefines green flags through action, humour, and silver jewellery.

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GIVA has unveiled its Valentine’s Day brand film as part of its latest campaign, ‘All Yours. Love, sealed in silver’, offering a humorous and relatable take on modern-day relationships and the idea of “green flags”.

The brand film presents a satirical narrative where a woman performs a playful, ritual-like banishing of common red flags often observed in relationships including mixed signals, being bad at texting, and liking other women’s pictures at 3 AM. These are familiar behaviours many women joke about and share with their friends, making the film deeply relatable in tone and insight.

The story unfolds with the man waking up and claiming he is now a “better man”. When asked to prove it, he does so by gifting GIVA, reinforcing the campaign’s central idea that the true sign of a green flag is thoughtful action.

The film positions GIVA as the ultimate proof point in modern romance, where love is not just expressed through words, but through meaningful gestures.

With this Valentine’s campaign, GIVA blends humour and contemporary insight to reflect modern love stories, positioning silver jewellery as a timeless symbol of connection, commitment, and emotional expression.

source: GIVA

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National News

MCX Gold Prices Decline On Strengthening Dollar

The Dip Comes As Investors Weigh A Complex Geopolitical Backdrop Against The Federal Reserve’s “Higher-For-Longer” Interest Rate Stance

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Gold prices retreated on Monday as a strengthening dollar and persistent inflation anxieties outweighed the cautious optimism surrounding a new diplomatic overture from Tehran. Futures for the precious metal on the Multi-Commodity Exchange (MCX) slipped 0.15% to 1,51,119 rupees per 10 grams in morning trade, while silver followed suit, declining 0.08%. The dip comes as investors weigh a complex geopolitical backdrop against the Federal Reserve’s “higher-for-longer” interest rate stance, which continues to bolster the greenback.

The primary catalyst for market volatility remains the dual blockade in the Persian Gulf. While crude oil prices eased slightly on Monday, they remained supported above the $100-per-barrel mark.

The slight cooling in energy markets followed a series of posts from President Donald Trump, who announced that the U.S. Navy would begin “Project Freedom”—a humanitarian operation to escort nearly 900 commercial vessels currently stranded in the Strait of Hormuz.

For gold investors, the tug-of-war between safe-haven demand and a hawkish dollar is reaching a fever pitch. While the conflict in the Middle East provides a floor for bullion prices, the inflationary pressure of $100-plus oil is keeping the U.S. Federal Reserve on the offensive.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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