JB Insights
GGJS 2024 ends on a high note
Show featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show


The 14th edition of GUJARAT GOLD JEWELLERY SHOW (GGJS 2024) ended sus ccessfully, once again confirming its position as a premium GJ trade show. GGJS 2024 featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show.GGJS 2024 was inaugurated by Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB at the Helipad Exhibition Centre, Gandhinagar along with Hitesh Soni, President – GOWJA, Akshay Mehta, Vice President – GOWJA, Paresh Zarmarwala, Director – GGJS, Jignesh Patadia, Director – GGJS, Surendra Mehta, National Secretary -IBJA and dignitaries from the GJ industry.

Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB speaking at the GGJS 2024 Inauguration said, “GGJS is one of the premium jewellery shows.It is much awaited by the trade and industry. GGJS is a silent and vibrant show, that has created a great impact for the last 14 years. I applaud GGJS and GOWJA for the dedication in making this show a success.”

Paresh Jhurmarvala, Director – GGJS,speaking at the GGJS 2024 Inauguration said “ The positive impact of GGJS can be gauged by how exhibitors who started with single stall are now exhibiting across multiple stalls Also, they have seen their business grow manifold.Initially GGJS saw small retailers visiting the show.Today all major corporate retail chains are at GGJS.The show has grown from a Gujarat market show to a truly national jewellery show.”
GGJS 2024 featured a wide array of segments including antique jewellery, plain gold jewellery, diamond jewellery,CZ casting jewellery, silver jewellery.The show also featured a machinery and allied section.GGJS saw brisk business across segments especially Kundan, bridal gold and lightweight.GGJS 2024 saw a healthy trade visitor turnout. Besides visitors from all over Gujarat and neighbouring states of Maharashtra, MP and Rajasthan, retailers from South India and Delhi were in attendance.Some exhibitors were of the opinion that there should have been more footfalls from Mumbai, Delhi and Rajasthan markets.


The added value at GGJS was provided by power packed panel discussions featuring the new generation of jewellers. New Generation joining the Jewellery Business and State of the Gold Jewellery Industry provided deep insights and learnings . The other highlight was Coffee with Dr Chetan Kumar Mehta in conversation with an icon, Ba Ramesh – Joint Managing Director of Thangamayil Jewellery.
GGJS is a pivotal event for the jewellery industry, especially in Gujarat, known for its rich heritage and craftsmanship. Its importance is multifaceted, benefiting artisans, businesses, and the industry at large. While GGJS features manufacturers from various regions, it underscores Gujarat’s unique contribution to the world of jewellery.


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Coffee with Dr Chetan Kumar Mehta in conversation with Ba. Ramesh
Dr Chetan Kumar Mehta, CMD Laxmi Diamonds Bengaluru delved deep into the heart and mind of Ba Ramesh, Jt MD- Thangamayil Jewellery.And what we got was pure gold- the wisdom of Ba Ramesh who has seen the rollercoaster ride of life was a great learning, and an inspiration to all

Some of the gems that Ba Ramesh shared:
· A laser focus on work and business. Every breath and every heartbeat is directed towards work.
· Business is enjoyment – it is not work, it is not a task.It is a way of life.
· Develop the inner strength to handle bad times and let not fate defeat you.From 1980 to 1990, I moved from a lakhpati to crorepati to having net value of zero.And then established Thangamayil Jewellery, which will see a turnover of nearly Rs 4800 cr this year.
· Study the jewellery industry and understand its
· finer points, invest in technology, R&D, human resources, build your teams.These investments are critical for one’s growth.
· Look beyond just profit. Understand the concept of valuation.Work towards taking one’s company public and become a wealth creator.
· Do business ethically, respecting the laws of the country.Beyond business, be of service to humanity.
DiamondBuzz
Jewelbox Expects Festive Momentum as Consumers Embrace Versatile Lab-Grown Diamond Jewellery
In an exclusive JewelBuzz interview, Vidita Kochar Jain, Co-founder, Jewelbox, shares insights on festive jewellery demand, evolving consumer preferences, the growing acceptance of lab-grown diamonds and the brand’s latest personalised diamond offering, Signed Diamonds
Jewelbox, a contemporary lab-grown diamond jewellery brand, is witnessing an evolving jewellery consumption landscape, with consumers increasingly prioritising versatile designs, personal expression and value. As festive and wedding purchases gain momentum, the brand sees growing opportunities in everyday fine jewellery, gifting and personalised diamond offerings.

In an exclusive interview with JewelBuzz, Vidita Kochar Jain, Co-Founder, Jewelbox, discusses expectations for the current festive season, changing consumer sentiment, the growing appeal of lab-grown diamonds and the brand’s latest festive offering, Signed Diamonds, which brings a personal touch to diamond jewellery.
Jb: What are your expectations with regard to jewellery sales during the current festive season?
Vidita Kochar : Every year, the festive season is a strong period for jewellery consumption, with both gifting and self-purchases contributing to demand. Jewellery continues to hold a unique position in Indian celebrations, but the nature of consumption is evolving. Customers are increasingly looking beyond traditional occasion-led purchases towards versatile pieces that can be worn regularly. At Jewelbox, we expect lab-grown diamond jewellery to benefit from this shift, particularly in categories such as everyday fine jewellery, statement pieces and gifting. We remain optimistic about festive demand and expect to see sustained momentum across our retail and digital channels.


Jb: What is the current consumer sentiment regarding jewellery purchases?
Vidita Kochar: Consumer sentiment towards jewellery remains encouraging, although purchasing behaviour is becoming increasingly discerning. Customers are placing greater emphasis on design differentiation, product quality, versatility and the overall value proposition. There is also a discernible shift towards self-purchasing, with consumers increasingly viewing jewellery as a personal expression rather than an occasion-led purchase. Within this evolving landscape, lab-grown diamonds are finding greater acceptance, particularly among younger consumers who appreciate the ability to access fine jewellery across a wider range of designs and price points.
Jb: Are you launching any festive or wedding collections this season? If yes, please share the details?
Vidita Kochar: At Jewelbox, our focus this season is on offering jewellery that brings together contemporary design, versatility and craftsmanship. Our collections cater to festive celebrations as well as weddings, with designs that transition effortlessly from special occasions to everyday wear.
With changing consumer preferences reshaping the jewellery landscape, versatility, personalisation and design-led offerings are emerging as important purchase drivers.


Jewelbox’s focus on contemporary lab-grown diamond jewellery and innovative concepts such as Signed Diamonds reflects its approach to connecting with the evolving expectations of modern consumers. As the festive and wedding seasons bring renewed opportunities for the industry, the brand remains focused on making diamond jewellery more accessible, expressive and meaningful.
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