JB Insights
GGJS 2024 ends on a high note
Show featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show
The 14th edition of GUJARAT GOLD JEWELLERY SHOW (GGJS 2024) ended sus ccessfully, once again confirming its position as a premium GJ trade show. GGJS 2024 featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show.GGJS 2024 was inaugurated by Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB at the Helipad Exhibition Centre, Gandhinagar along with Hitesh Soni, President – GOWJA, Akshay Mehta, Vice President – GOWJA, Paresh Zarmarwala, Director – GGJS, Jignesh Patadia, Director – GGJS, Surendra Mehta, National Secretary -IBJA and dignitaries from the GJ industry.
Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB speaking at the GGJS 2024 Inauguration said, “GGJS is one of the premium jewellery shows.It is much awaited by the trade and industry. GGJS is a silent and vibrant show, that has created a great impact for the last 14 years. I applaud GGJS and GOWJA for the dedication in making this show a success.”
Paresh Jhurmarvala, Director – GGJS,speaking at the GGJS 2024 Inauguration said “ The positive impact of GGJS can be gauged by how exhibitors who started with single stall are now exhibiting across multiple stalls Also, they have seen their business grow manifold.Initially GGJS saw small retailers visiting the show.Today all major corporate retail chains are at GGJS.The show has grown from a Gujarat market show to a truly national jewellery show.”
GGJS 2024 featured a wide array of segments including antique jewellery, plain gold jewellery, diamond jewellery,CZ casting jewellery, silver jewellery.The show also featured a machinery and allied section.GGJS saw brisk business across segments especially Kundan, bridal gold and lightweight.GGJS 2024 saw a healthy trade visitor turnout. Besides visitors from all over Gujarat and neighbouring states of Maharashtra, MP and Rajasthan, retailers from South India and Delhi were in attendance.Some exhibitors were of the opinion that there should have been more footfalls from Mumbai, Delhi and Rajasthan markets.
The added value at GGJS was provided by power packed panel discussions featuring the new generation of jewellers. New Generation joining the Jewellery Business and State of the Gold Jewellery Industry provided deep insights and learnings . The other highlight was Coffee with Dr Chetan Kumar Mehta in conversation with an icon, Ba Ramesh – Joint Managing Director of Thangamayil Jewellery.
GGJS is a pivotal event for the jewellery industry, especially in Gujarat, known for its rich heritage and craftsmanship. Its importance is multifaceted, benefiting artisans, businesses, and the industry at large. While GGJS features manufacturers from various regions, it underscores Gujarat’s unique contribution to the world of jewellery.
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Coffee with Dr Chetan Kumar Mehta in conversation with Ba. Ramesh
Dr Chetan Kumar Mehta, CMD Laxmi Diamonds Bengaluru delved deep into the heart and mind of Ba Ramesh, Jt MD- Thangamayil Jewellery.And what we got was pure gold- the wisdom of Ba Ramesh who has seen the rollercoaster ride of life was a great learning, and an inspiration to all
Some of the gems that Ba Ramesh shared:
· A laser focus on work and business. Every breath and every heartbeat is directed towards work.
· Business is enjoyment – it is not work, it is not a task.It is a way of life.
· Develop the inner strength to handle bad times and let not fate defeat you.From 1980 to 1990, I moved from a lakhpati to crorepati to having net value of zero.And then established Thangamayil Jewellery, which will see a turnover of nearly Rs 4800 cr this year.
· Study the jewellery industry and understand its
· finer points, invest in technology, R&D, human resources, build your teams.These investments are critical for one’s growth.
· Look beyond just profit. Understand the concept of valuation.Work towards taking one’s company public and become a wealth creator.
· Do business ethically, respecting the laws of the country.Beyond business, be of service to humanity.
JB Insights
Dhanteras 2026: Strong Footfalls, Value-Led Growth Across India’s Jewellery Trade
Dhanteras 2026 opened on a confident note for India’s jewellery industry. Retailers and industry bodies report higher footfalls, double-digit value growth and a visible shift in what customers are buying. Volumes, however, are largely flat, and the growth is being carried by price.
Market Size and Growth
The Gem & Jewellery Council (GJC) estimates India’s Dhanteras gold business at roughly ₹60,000 crore on preliminary assessment. Rajesh Rokde, Chairman, GJC, says value growth is expected at 15–20% over last year, with volumes “almost at the same level.” He calls it “a very encouraging start for the jewellery industry.”
Retailers are reporting stronger numbers. Suvankar Sen, MD & CEO, Senco Gold Ltd, reports sales value up over 25% year on year, with higher store footfalls. Dr. Saurabh Gadgil, CMD, PNG Jewellers, says industry indications point to 25–30% incremental performance. He attributes this to easing prices, strong pre-Dhanteras bookings and a long Diwali weekend. Jignesh Mehta, Founder & MD, Divine Solitaires, reports 30% growth in festive sales.
What Customers Are Buying
- Gold: Sachin Jain, Regional CEO India, World Gold Council, notes strong walk-ins across retail markets. Buyers are choosing jewellery, coins, bars, ETFs and digital gold. He says the recent price moderation has given buyers relief.
- Diamonds: Senco Gold’s Sen says diamond jewellery sales “have grown impressively.” Divine Solitaires’ Mehta points to rising interest in natural diamond solitaires for gifting, milestones and self-purchase, led by smaller solitaires and lightweight pieces.
- Silver and multi-metal: Ansh Anand, CEO, Punjab Jewels, reports strong interest across gold, diamond, platinum and silver. PNG’s Gadgil adds that silver jewellery and articles are in high demand.
- Men’s jewellery: Sen flags growing interest, with Senco’s Aham line catering to men who see jewellery as personal style.
Key Trends
1. Lighter, everyday designs are gaining. Sen sees growing interest in lighter, more versatile designs alongside traditional gold and coins. Jayantilal Challani, Chairman, Challani Group of Companies, observes a visible shift from heavy traditional jewellery to everyday elegance.
2. Value-conscious, disciplined buying. Challani describes buyer mood as “calculated optimism and value-driven purchasing,” with high gold rates prompting disciplined shopping. Punjab Jewels’ Anand says customers are prioritising design, craftsmanship and quality alongside investment value, and festive enthusiasm has held despite elevated metal prices.
3. Trust and transparency matter more. Divine Solitaires’ Mehta says consumers place greater emphasis on transparency, authenticity and quality assurance. He cites the company’s 123-parameter Quality Guarantee and standardised pricing as the response.
4. Old gold exchange is a growth lever. PNG’s Gadgil says exchange is playing a big role, including in tier 2 and tier 3 cities.
5. Weddings and savings-led purchases. Sen reports strong participation from wedding customers and from families buying jewellery as savings.
Outlook
Sentiment is positive heading into Diwali and the wedding season. The WGC’s Jain says the day’s response “offers an encouraging outlook for the year end.” Gadgil notes that sales usually pick up in the second half of Dhanteras, so early figures may understate the final tally. Challani adds that grassroots spirit remains intact, which gives hope to jewellers who sell big and heavy pieces.
Bottom line: Dhanteras 2026 is a value-led recovery. Price easing, wedding demand, diamond and silver momentum and strong festive bookings are driving growth, while volumes hold steady. Retailers who combine lighter designs, transparent pricing and exchange offers are best placed to gain.
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