JB Insights
GGJS 2024 ends on a high note
Show featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show
The 14th edition of GUJARAT GOLD JEWELLERY SHOW (GGJS 2024) ended sus ccessfully, once again confirming its position as a premium GJ trade show. GGJS 2024 featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show.GGJS 2024 was inaugurated by Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB at the Helipad Exhibition Centre, Gandhinagar along with Hitesh Soni, President – GOWJA, Akshay Mehta, Vice President – GOWJA, Paresh Zarmarwala, Director – GGJS, Jignesh Patadia, Director – GGJS, Surendra Mehta, National Secretary -IBJA and dignitaries from the GJ industry.
Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB speaking at the GGJS 2024 Inauguration said, “GGJS is one of the premium jewellery shows.It is much awaited by the trade and industry. GGJS is a silent and vibrant show, that has created a great impact for the last 14 years. I applaud GGJS and GOWJA for the dedication in making this show a success.”
Paresh Jhurmarvala, Director – GGJS,speaking at the GGJS 2024 Inauguration said “ The positive impact of GGJS can be gauged by how exhibitors who started with single stall are now exhibiting across multiple stalls Also, they have seen their business grow manifold.Initially GGJS saw small retailers visiting the show.Today all major corporate retail chains are at GGJS.The show has grown from a Gujarat market show to a truly national jewellery show.”
GGJS 2024 featured a wide array of segments including antique jewellery, plain gold jewellery, diamond jewellery,CZ casting jewellery, silver jewellery.The show also featured a machinery and allied section.GGJS saw brisk business across segments especially Kundan, bridal gold and lightweight.GGJS 2024 saw a healthy trade visitor turnout. Besides visitors from all over Gujarat and neighbouring states of Maharashtra, MP and Rajasthan, retailers from South India and Delhi were in attendance.Some exhibitors were of the opinion that there should have been more footfalls from Mumbai, Delhi and Rajasthan markets.
The added value at GGJS was provided by power packed panel discussions featuring the new generation of jewellers. New Generation joining the Jewellery Business and State of the Gold Jewellery Industry provided deep insights and learnings . The other highlight was Coffee with Dr Chetan Kumar Mehta in conversation with an icon, Ba Ramesh – Joint Managing Director of Thangamayil Jewellery.
GGJS is a pivotal event for the jewellery industry, especially in Gujarat, known for its rich heritage and craftsmanship. Its importance is multifaceted, benefiting artisans, businesses, and the industry at large. While GGJS features manufacturers from various regions, it underscores Gujarat’s unique contribution to the world of jewellery.
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Coffee with Dr Chetan Kumar Mehta in conversation with Ba. Ramesh
Dr Chetan Kumar Mehta, CMD Laxmi Diamonds Bengaluru delved deep into the heart and mind of Ba Ramesh, Jt MD- Thangamayil Jewellery.And what we got was pure gold- the wisdom of Ba Ramesh who has seen the rollercoaster ride of life was a great learning, and an inspiration to all
Some of the gems that Ba Ramesh shared:
· A laser focus on work and business. Every breath and every heartbeat is directed towards work.
· Business is enjoyment – it is not work, it is not a task.It is a way of life.
· Develop the inner strength to handle bad times and let not fate defeat you.From 1980 to 1990, I moved from a lakhpati to crorepati to having net value of zero.And then established Thangamayil Jewellery, which will see a turnover of nearly Rs 4800 cr this year.
· Study the jewellery industry and understand its
· finer points, invest in technology, R&D, human resources, build your teams.These investments are critical for one’s growth.
· Look beyond just profit. Understand the concept of valuation.Work towards taking one’s company public and become a wealth creator.
· Do business ethically, respecting the laws of the country.Beyond business, be of service to humanity.
Amit Kumar, CEO & Co-founder, QWEEN, speaking to JewelBuzz, said jewellery brands are actually “marketplaces masquerading as brands.” QWEEN disrupts the fragmented diamond industry by replacing “aggregator” models with a 100% natural, Mine-to-Market approach. By sourcing exclusively from Rosy Blue, they maintain a closed-loop supply chain that guarantees a documented, audited journey for every stone. Moving beyond marketing jargon, QWEEN prioritises transparency and ethical integrity through Kimberley Process compliance, transforming the intimidating traditional buying process into a confident, self-discovery experience for the modern woman.
You’ve made a bold claim that most Indian jewellery brands are actually “marketplaces masquerading as brands.” What do you mean by that?
For decades, the industry has operated on an illusion. Most retailers act like aggregators—they source diamonds from a vast web of multiple vendors in various batches. Much like a restaurant sourcing ingredients from different suppliers to save costs, these jewellers prioritise efficiency over consistency. The result is a fragmented supply chain where even the jeweller often cannot tell you the true origin of the stones they are selling. We felt modern luxury deserved better than that ambiguity.
QWEEN calls itself India’s first “100% natural, Mine-to-Market” brand. How does your sourcing model actually differ from the norm?
We chose a path that is intentionally harder and slower. Instead of juggling multiple vendors, we source every single diamond from one revered origin: Rosy Blue. With over 63 years of heritage, they aren’t just a supplier; they are our strategic supply-chain investors. Because they are sightholders with direct access to ethically sourced rough diamonds, we have a documented, audited chain of custody. We don’t just trace a diamond to a country; we trace it through its entire journey.
Ethical sourcing is a popular buzzword. How do you move beyond “marketing narratives” to provide verifiable proof to your customers?
We believe trust is built through structural integrity, not just slogans. Every diamond at QWEEN is Kimberley Process compliant, meaning it is verifiably conflict-free by global standards. Because we don’t deal in “mixed batches,” there is zero room for inconsistency. We intend to prove this transparency directly to our customers within our retail stores, showing them the verifiable truth behind their purchase.
You often mention moving away from “jargon and intimidation” in the buying process. What does the “self-discovery” experience look like for a woman shopping at QWEEN?
Historically, buying diamonds has felt transactional or even intimidating. We want to change that. When a woman understands exactly where her diamond came from, who worked on it, and why it’s graded a certain way, the purchase transforms. It’s no longer about pressure; it’s about ownership and confidence. We want our customers to connect the diamond’s journey to their own identity and values.
What is next for QWEEN, and where can customers experience this new model of luxury?
Our philosophy is coming to life in our upcoming experiential stores in Bangalore and Delhi. These won’t just be retail spaces; they are environments designed for clarity and intent. We aren’t building this brand on the size of our assortment, but on the courage to do things differently.
| Feature | Traditional Marketplaces | QWEEN (Mine-to-Market) |
|---|---|---|
| Sourcing | Fragmented: Diamonds pass through many hands, making it hard to pinpoint origin. | Single Source: Sourced directly through Rosy Blue, ensuring a closed-loop system. |
| Traceability | Opaque: Often impossible to guarantee the exact journey of a specific stone. | Fully Documented: Offers a clear, verifiable chain of custody from the mine to the wearer. |
| Ethical Standards | Inconsistent: Rely heavily on vague marketing or secondary certifications. | Strict Compliance: 100% Kimberley Process compliant with rigorous ethical oversight. |
| Customer Vibe | Transactional: Can feel cold, intimidating, and buried in technical jargon. | Experiential: Focuses on the “story” of the diamond, making it personal and relatable. |
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.