JB Insights
GGJS 2024 ends on a high note
Show featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show


The 14th edition of GUJARAT GOLD JEWELLERY SHOW (GGJS 2024) ended sus ccessfully, once again confirming its position as a premium GJ trade show. GGJS 2024 featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show.GGJS 2024 was inaugurated by Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB at the Helipad Exhibition Centre, Gandhinagar along with Hitesh Soni, President – GOWJA, Akshay Mehta, Vice President – GOWJA, Paresh Zarmarwala, Director – GGJS, Jignesh Patadia, Director – GGJS, Surendra Mehta, National Secretary -IBJA and dignitaries from the GJ industry.

Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB speaking at the GGJS 2024 Inauguration said, “GGJS is one of the premium jewellery shows.It is much awaited by the trade and industry. GGJS is a silent and vibrant show, that has created a great impact for the last 14 years. I applaud GGJS and GOWJA for the dedication in making this show a success.”

Paresh Jhurmarvala, Director – GGJS,speaking at the GGJS 2024 Inauguration said “ The positive impact of GGJS can be gauged by how exhibitors who started with single stall are now exhibiting across multiple stalls Also, they have seen their business grow manifold.Initially GGJS saw small retailers visiting the show.Today all major corporate retail chains are at GGJS.The show has grown from a Gujarat market show to a truly national jewellery show.”
GGJS 2024 featured a wide array of segments including antique jewellery, plain gold jewellery, diamond jewellery,CZ casting jewellery, silver jewellery.The show also featured a machinery and allied section.GGJS saw brisk business across segments especially Kundan, bridal gold and lightweight.GGJS 2024 saw a healthy trade visitor turnout. Besides visitors from all over Gujarat and neighbouring states of Maharashtra, MP and Rajasthan, retailers from South India and Delhi were in attendance.Some exhibitors were of the opinion that there should have been more footfalls from Mumbai, Delhi and Rajasthan markets.


The added value at GGJS was provided by power packed panel discussions featuring the new generation of jewellers. New Generation joining the Jewellery Business and State of the Gold Jewellery Industry provided deep insights and learnings . The other highlight was Coffee with Dr Chetan Kumar Mehta in conversation with an icon, Ba Ramesh – Joint Managing Director of Thangamayil Jewellery.
GGJS is a pivotal event for the jewellery industry, especially in Gujarat, known for its rich heritage and craftsmanship. Its importance is multifaceted, benefiting artisans, businesses, and the industry at large. While GGJS features manufacturers from various regions, it underscores Gujarat’s unique contribution to the world of jewellery.


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Coffee with Dr Chetan Kumar Mehta in conversation with Ba. Ramesh
Dr Chetan Kumar Mehta, CMD Laxmi Diamonds Bengaluru delved deep into the heart and mind of Ba Ramesh, Jt MD- Thangamayil Jewellery.And what we got was pure gold- the wisdom of Ba Ramesh who has seen the rollercoaster ride of life was a great learning, and an inspiration to all

Some of the gems that Ba Ramesh shared:
· A laser focus on work and business. Every breath and every heartbeat is directed towards work.
· Business is enjoyment – it is not work, it is not a task.It is a way of life.
· Develop the inner strength to handle bad times and let not fate defeat you.From 1980 to 1990, I moved from a lakhpati to crorepati to having net value of zero.And then established Thangamayil Jewellery, which will see a turnover of nearly Rs 4800 cr this year.
· Study the jewellery industry and understand its
· finer points, invest in technology, R&D, human resources, build your teams.These investments are critical for one’s growth.
· Look beyond just profit. Understand the concept of valuation.Work towards taking one’s company public and become a wealth creator.
· Do business ethically, respecting the laws of the country.Beyond business, be of service to humanity.
JB Insights
What Happens When The World’s 0.03% Of Diamonds Meet 131 Pairs Of Masterful Hands At QWEEN?
QWEEN Brings Together Traceable Natural Diamonds, Japanese Craftsmanship and Precision-Led Jewellery Making Through Rosy Blue and Kashikey.
QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, has detailed the strategic roles of Rosy Blue and Kashikey in powering its product proposition. Beyond being investors in the brand, Rosy Blue and Kashikey serve as QWEEN’s core supply-chain and craftsmanship partners, respectively, bringing together traceable access to 100% natural diamonds and nearly a century of Japanese craftsmanship expertise.
You know the diamond. But do you know its journey?
As QWEEN’s single strategic supply-chain partner, Rosy Blue brings over six decades of diamond expertise and sourcing capabilities to the brand. This partnership enables QWEEN’s Mine to Marvel™ initiative, allowing consumers to trace their diamonds back to their mine of origin.
At QWEEN, the story behind the stone is as important as the sparkle you see. And not every diamond makes it into a QWEEN. Only 0.03% of the world’s diamonds that enter QWEEN’s selection process meet its exacting standards.
Every QWEEN diamond is 100% natural and perfectly cut, meeting the Hearts & Arrows standard. At the QWEEN store, consumers can see that precision for themselves through specialised viewers.
“At Rosy Blue, we believe that trust must be established across the entire value chain. Our partnership with QWEEN brings together exceptional natural diamonds, greater traceability and consistent product standards, giving consumers greater visibility into the journey of their diamond and a clearer understanding of what makes it exceptional,” said Ms. Manali Jayant Parekh, Director, Rosy Blue.
But knowing the diamond is only half the story. What happens to it next matters just as much.
QWEEN’s strategic craftsmanship partner, Japanese luxury jewellery house Kashikey, brings nearly a century of jewellery-making expertise to the brand. Founded in 1928, Kashikey’s craftsmanship informs the construction, setting and finishing of QWEEN jewellery.
A QWEEN jewel is made by 131 pairs of masterful hands. From planning, cutting and polishing to setting and quality checks, every pair brings a decade or more of specialised expertise to the piece before it reaches the woman who wears it.
That attention to detail extends to the smallest elements of the jewellery. One example is QWEEN’s four-prong setting, which leaves more of the diamond visible than a conventional six-prong setting while keeping it securely held.
“For nearly a century, Kashikey has pursued beauty through precision, balance and attention to detail. Our partnership with QWEEN brings this approach to jewellery created for the modern Indian woman, where every element, from the setting to the finish, is considered to enhance the beauty of the diamond while preserving the integrity of the piece,” said Mr. Hisao Kato, Chairman, Kashikey Co. Ltd.
Amit Kumar, Co-founder and CEO, QWEEN said:

“For us, these partnerships go well beyond investment. Rosy Blue, as our single strategic supply-chain partner, gives us the ability to build traceability, consistency and rigorous selection standards into every QWEEN diamond, while Kashikey brings decades of craftsmanship and precision to how we turn those diamonds into jewellery. We wanted all of that to be part of the product itself, so women can see and understand what makes a QWEEN piece different.”
From knowing where the diamond came from to understanding how precisely it was cut and how carefully it was crafted, QWEEN is building a jewellery experience where trust is not just a promise. It is something you can see for yourself.
With Rosy Blue as its single strategic supply-chain partner and Kashikey as its strategic craftsmanship partner, QWEEN brings together diamond expertise, traceability and nearly a century of Japanese craftsmanship to set a new standard for the jewellery a woman chooses to wear.
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