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GGJS 2024 ends on a high note

Show featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show

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The 14th edition of GUJARAT GOLD JEWELLERY SHOW (GGJS 2024) ended sus ccessfully, once again confirming  its position as a premium GJ  trade show. GGJS 2024 featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show.GGJS 2024 was inaugurated by  Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB at the Helipad Exhibition Centre, Gandhinagar along with Hitesh Soni, President – GOWJA, Akshay Mehta, Vice President – GOWJA, Paresh Zarmarwala, Director – GGJS, Jignesh Patadia, Director – GGJS, Surendra Mehta, National Secretary -IBJA and dignitaries from the GJ industry.

Guest of Honour Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB speaking at the GGJS 2024 Inauguration said, “GGJS is one of the premium jewellery shows.It is much awaited by the trade and industry. GGJS is a silent and vibrant show, that has created a great impact for the last 14 years. I applaud GGJS and GOWJA for the dedication in making this show a success.”

Paresh Jhurmarvala, Director – GGJS,speaking at the GGJS 2024 Inauguration said “ The positive impact of GGJS can be gauged by how exhibitors who started with single stall are now exhibiting across multiple stalls Also, they have seen their business grow manifold.Initially GGJS saw small retailers visiting the show.Today all major corporate retail chains are at GGJS.The show has grown from a Gujarat market show to a truly national jewellery show.”

GGJS 2024 featured a wide array of segments including antique jewellery, plain gold jewellery, diamond jewellery,CZ casting jewellery, silver jewellery.The show also featured a machinery and allied section.GGJS saw brisk business across segments especially Kundan, bridal gold and lightweight.GGJS 2024 saw a healthy trade visitor turnout. Besides visitors from all over Gujarat and neighbouring states of Maharashtra, MP and Rajasthan, retailers from South India and Delhi were in attendance.Some exhibitors were of the opinion that there should have been more footfalls from Mumbai, Delhi and Rajasthan markets.

The added value at GGJS was provided by power packed panel discussions featuring the new generation of jewellers. New Generation joining the Jewellery Business and State of the Gold Jewellery Industry provided deep insights and learnings . The other highlight was Coffee with Dr Chetan Kumar Mehta in conversation with an icon, Ba Ramesh – Joint Managing Director of Thangamayil Jewellery.

GGJS is a pivotal event for the jewellery industry, especially in Gujarat, known for its rich heritage and craftsmanship. Its importance is multifaceted, benefiting artisans, businesses, and the industry at large. While GGJS features manufacturers from various regions, it underscores Gujarat’s unique contribution to the world of jewellery.

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Dr Chetan Kumar Mehta, CMD Laxmi Diamonds Bengaluru delved deep into the heart and mind of Ba Ramesh, Jt MD- Thangamayil Jewellery.And what we got was pure gold- the wisdom of Ba Ramesh who has seen the rollercoaster ride of life was a great learning, and an inspiration to all

Some of the gems that Ba Ramesh shared:

·        A laser focus on work and business. Every breath and every heartbeat is directed towards work.

 ·        Business is enjoyment – it is not work, it is not a task.It is a way of life.

·        Develop the inner strength to handle bad times and let not fate defeat you.From 1980 to 1990, I moved from a lakhpati to crorepati to having net value of zero.And then established Thangamayil Jewellery, which will see a turnover of nearly Rs 4800 cr this year.

·        Study the jewellery industry and understand its

·        finer points, invest in technology, R&D, human resources, build your teams.These investments are critical for one’s growth. 

·        Look beyond just profit. Understand the concept of valuation.Work towards taking one’s company public and become a wealth creator. 

·        Do business ethically, respecting the laws of the country.Beyond business, be of service to humanity.

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JB Insights

Jewellers Expect Healthy Festive and Wedding Demand Amid Evolving Consumer Preferences

India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases.

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India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases. While elevated gold prices are influencing buying behaviour, jewellers expect lightweight designs, contemporary styling, natural diamonds and innovative bridal collections to drive sales.

Vinay Bamalwa, Director, Nemichand Bamalwa and Sons, said consumer sentiment remains positive, with gold prices staying range-bound over the past three to four months. Sentiment towards natural diamonds has also improved over the last 12–18 months. The company’s 2026–27 Eden bridal collection has received an encouraging response, reinforcing expectations for the season.

Anil Kataria, Director, DP Abhushan Ltd.,  see favourable conditions for jewellery sales. He cited positive consumer sentiment and conducive gold and silver prices as encouraging factors. We see a positive sentiment in consumers, and foresee healthy sales in the festive season. We are optimistic we will meet our targets this festive season.

Vaibhav Saraf, Director, Aisshpra Gems & Jewels, expects healthy festive and wedding demand despite elevated gold prices, noting that customers are becoming more thoughtful and value-conscious. Lightweight, versatile jewellery is gaining preference, while bridal buyers increasingly seek statement pieces offering multiple styling options. The company has introduced Navni, a diamond bridal collection featuring innovative 9-in-1 jewellery designs, alongside contemporary and everyday-wear offerings.

Vastupal Ranka, Director, Ranka Jewellers, said current gold and silver prices are creating a favourable backdrop for jewellery sales. “We are seeing strong consumer sentiment and anticipate healthy demand leading into the festive season. While volume may see a slight dip, we remain confident that customers will continue to buy with optimism,” he said.

Darshan Chauhan, Whole-time Director, Sky Gold & Diamonds Ltd., expects wedding-led consumption, cultural traditions and demand for design-led, value-conscious jewellery to support the season. He highlighted the importance of inventory efficiency, faster stock rotation, consistent quality and market-relevant designs in helping retailers capture seasonal opportunities.

Vijay Pokharna, Founder, Pure Platinum Jewellery Pvt. Ltd., expects platinum jewellery to gain momentum as consumers increasingly favour premium, contemporary and meaningful purchases. Beyond traditional occasions, everyday luxury and self-purchase—particularly among younger consumers—present significant growth opportunities. He emphasised that innovation, accessible products, compelling designs and greater consumer awareness will be crucial to expanding the category.

Overall, industry leaders expect a healthy festive and wedding season, with success increasingly dependent on design innovation, value perception, product differentiation and efficient inventory management. Rather than signalling a retreat in jewellery demand, changing consumer preferences are creating opportunities for brands and retailers to broaden their offerings and strengthen customer engagement.

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