JB Insights
Jaipur Jewellery Show 2024 receives enthusiastic and positive response
Nearly 50,000 visitors in attendance including 593 international attendees
The four-day ‘The December Show’ – Jaipur Jewellery Show 2024 (JJS) concluded with a grand finale, leaving a lasting impression on all attendees. The event held at JECC, welcomed nearly 50,000 visitors and traders. As with every year, both the organisers and exhibitors were gratified by the enthusiastic and positive response they received, marking yet another successful edition of the show. The show concluded with a valedictory session.
While delivering the Welcome Address, Chairman of JJS, Vimal Chand Surana said that the Jaipur Jewellery Show has truly reached new heights this year, with the largest number of booths ever and a record turnout of buyers. It is continuing to be a remarkable platform, ensuring great business opportunities for everyone involved.
On the occasion, Honorary Secretary of JJS, Rajiv Jain said that this year, the Jaipur Jewellery Show witnessed an impressive footfall of nearly 50,000 over four days, with 7,915 outstation registrations and 593 international attendees. Hosted buyers from across the globe, including Hong Kong, the USA, Russia, Armenia, Georgia, the UAE, Kazakhstan, Turkey, and Uzbekistan made the event bigger and better, reinforcing Jaipur’s position as a hub for the finest in jewellery. He further informed that another special feature of JJS this year was the visit from Russian and Thailand delegations.
JJS Spokesperson, Ajay Kala moderated the valedictory ceremony. He said that this time, JJS has been the best show so far in terms of business as well as management. It was the most comprehensive and useful show in terms of business. He expressed his gratitude to all the exhibitors, sellers and visitors for the success of the show.
At the closing ceremony, the vendors associated with the event were given mementos for their cooperation. Most of them have been associated with JJS since its inception in 2003. In the Vote of Thanks, Rajiv Jain thanked all the sponsors and supporters of the show.
JJS 2025 will be held from 19 to 22 December 2025.
Coffee with Dr Chetan Kumar Mehta in conversation with Pramod Agrawal
Dr Chetan Kumar Mehta, CMD- Laxmi Diamonds, Bengaluru speaking to Pramod Agrawal ‘Derewala’, Chairman – Derewala Industries and Chairman – NGJCI unveiled how Pramodji displayed his sterling leadership as he led his own enterprise, together with being at the helm of GJEPC, NGJCI and CIBJO.
Some of the valuable gems from the conversation:
- Pramodji said that the objective in all his work was to make his company successful, contribute to growth and welfare of industry by working with industry bodies and most of all make the nation proud.
- Reinvesting profits in upgrading technology and quality, and welfare of employees.
- Undertake challenges and take risks like Pramodji did by buying a manufacturing facility in Italy ( with the manpower and technology) and shipping it to India.
- Message to GJ industry:Â /=
- Priority should be the welfare of employees and artisans.
- Â It is critical to maintain the highest quality and work towards innovation in design.
- Give the new generation a free hand when they join the business. They should have freedom to try out new ideas, concepts.
- Contribute to growth and progress of the GJ industry.
JB Insights
The First Gold Story: How Gen Z Is Celebrating Their First Salary
By Mr. Hemant Chavaan
Head Of Marketing, E-Commerce and CRM At PNG Jewellers
For previous generations, purchasing gold was often associated with weddings, festivals, and family investments. For Gen Z, however, the journey with gold is beginning much earlier. Across India, a growing number of young professionals are choosing to buy their first piece of gold jewellery with their first salary, transforming gold into a symbol of personal achievement, financial independence, and self-expression.
Hemant Chaavan, Head Of Marketing, E-Commerce and CRM At PNG Jewellers
This shift reflects a broader change in consumer attitudes. Today’s young buyers are not waiting for traditional milestones to own jewellery—they are creating milestones of their own.
Gold as a Reward for Success
Among Gen Z consumers, the first salary represents much more than a pay cheque. It symbolises years of hard work, education, and the beginning of financial freedom. Purchasing gold jewellery has become a meaningful way to celebrate this achievement.
Retailers are increasingly witnessing customers in the 22–25 age group choosing lightweight chains, rings, pendants, and bracelets that align with their first disposable incomes. Unlike earlier generations that viewed gold primarily as an investment, Gen Z seeks a balance between emotional value, personal style, and long-term worth.
Regional Trends Across India
Consumer motivations vary significantly across regions.
In Maharashtra and metropolitan cities, first-salary purchases are largely driven by self-reward and fashion, with young professionals opting for contemporary, lightweight jewellery suitable for both work and social occasions.
In Uttar Pradesh and Bihar, gold continues to carry strong cultural and aspirational significance, with many young buyers celebrating their first purchase as a proud family moment shared with parents and relatives.
Meanwhile, emerging urban centres across Madhya Pradesh reflect a blend of both behaviours, combining a preference for modern designs with an appreciation for the long-term value of precious metals.
The Rise of Lightweight Jewellery
The growing popularity of lightweight jewellery has played a crucial role in enabling this trend. Design-led collections in lower weight categories have made gold more accessible to first-time buyers, encouraging young consumers to experiment with multiple styles rather than investing in a single traditional piece.
A Relationship That Begins Early
Perhaps the most significant aspect of this shift is that it marks the beginning of a lifelong relationship with jewellery. Consumers who purchase gold with their first salary often return for future milestones, including weddings, anniversaries, gifting, and investments.
As Gen Z enters the workforce in larger numbers, the “first gold” moment is emerging as an important category in itself. It reflects a generation that values both individuality and financial prudence, proving that gold remains as relevant as ever—even as the motivations for buying it continue to evolve.
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