JB Insights
Jaipur Jewellery Show 2024 receives enthusiastic and positive response
Nearly 50,000 visitors in attendance including 593 international attendees
The four-day ‘The December Show’ – Jaipur Jewellery Show 2024 (JJS) concluded with a grand finale, leaving a lasting impression on all attendees. The event held at JECC, welcomed nearly 50,000 visitors and traders. As with every year, both the organisers and exhibitors were gratified by the enthusiastic and positive response they received, marking yet another successful edition of the show. The show concluded with a valedictory session.
While delivering the Welcome Address, Chairman of JJS, Vimal Chand Surana said that the Jaipur Jewellery Show has truly reached new heights this year, with the largest number of booths ever and a record turnout of buyers. It is continuing to be a remarkable platform, ensuring great business opportunities for everyone involved.
On the occasion, Honorary Secretary of JJS, Rajiv Jain said that this year, the Jaipur Jewellery Show witnessed an impressive footfall of nearly 50,000 over four days, with 7,915 outstation registrations and 593 international attendees. Hosted buyers from across the globe, including Hong Kong, the USA, Russia, Armenia, Georgia, the UAE, Kazakhstan, Turkey, and Uzbekistan made the event bigger and better, reinforcing Jaipur’s position as a hub for the finest in jewellery. He further informed that another special feature of JJS this year was the visit from Russian and Thailand delegations.
JJS Spokesperson, Ajay Kala moderated the valedictory ceremony. He said that this time, JJS has been the best show so far in terms of business as well as management. It was the most comprehensive and useful show in terms of business. He expressed his gratitude to all the exhibitors, sellers and visitors for the success of the show.
At the closing ceremony, the vendors associated with the event were given mementos for their cooperation. Most of them have been associated with JJS since its inception in 2003. In the Vote of Thanks, Rajiv Jain thanked all the sponsors and supporters of the show.
JJS 2025 will be held from 19 to 22 December 2025.
Coffee with Dr Chetan Kumar Mehta in conversation with Pramod Agrawal
Dr Chetan Kumar Mehta, CMD- Laxmi Diamonds, Bengaluru speaking to Pramod Agrawal ‘Derewala’, Chairman – Derewala Industries and Chairman – NGJCI unveiled how Pramodji displayed his sterling leadership as he led his own enterprise, together with being at the helm of GJEPC, NGJCI and CIBJO.
Some of the valuable gems from the conversation:
- Pramodji said that the objective in all his work was to make his company successful, contribute to growth and welfare of industry by working with industry bodies and most of all make the nation proud.
- Reinvesting profits in upgrading technology and quality, and welfare of employees.
- Undertake challenges and take risks like Pramodji did by buying a manufacturing facility in Italy ( with the manpower and technology) and shipping it to India.
- Message to GJ industry:Â /=
- Priority should be the welfare of employees and artisans.
- Â It is critical to maintain the highest quality and work towards innovation in design.
- Give the new generation a free hand when they join the business. They should have freedom to try out new ideas, concepts.
- Contribute to growth and progress of the GJ industry.
JB Insights
Devotion, Heritage & Diversification: The defining trends of SSI Delhi’s 3rd Edition
From sacred artistry to lifestyle-driven expansion, how top exhibitors bridged timeless tradition with modern market demand.
Spirituality as a design anchor
Devotional and spiritual artistry emerged as the single strongest thread of the show. Ricchezza’s Idols Collection, SILORA’s Shrinathji timepiece, Purple Jewels’ Balaji idols and Shiva Lingam, and Anmol Jewellers’ extensive range of silver and gold idols (Vishwarupa, Panchmukhi Hanuman, Ram Parivaar, and more) together show that sacred and devotional pieces are no longer a niche category but a mainstream, premium-positioned offering across exhibitors.
Antique, oxidized and heritage finishes
SILORA’s glorious Antique Finish Collection and Oxidized Silver Jewellery reflect a broader pull toward deep patina, folk-tribal textures, and traditional Indian artistry — a counterpoint to high-polish contemporary pieces and a signal that heritage aesthetics remain commercially strong.
Rose gold’s continued momentum
Rose gold surfaced across multiple product types — not just jewellery but also timepieces — as seen in SILORA’s Luxe Rose Gold Finish Jewellery and rose-gold-finished watches, reinforcing its position as a staple modern finish rather than a passing trend.
Category expansion beyond traditional jewellery
Exhibitors are widening their range beyond rings, chains, and bangles. Ricchezza’s Anamitra line targets infants, while SILORA’s Exclusive Timepieces extend a jewellery brand into horology — both pointing to lifestyle-driven diversification as a growth strategy.
Gender-Specific Design Lines
Distinct masculine and feminine lines were a notable feature, exemplified by Ricchezza’s Cuban Collection (bold, masculine) alongside Tixty (chic, feminine) — indicating that targeted, gender-specific collections continue to be a deliberate merchandising strategy rather than a one-size-fits-all approach.
Mastery in Silver Artefacts and Idols
Both Purple Jewels and Anmol Jewellers demonstrated the depth of skill in silver idol-making, from the Saptashwa Vase’s mythological detailing to the technical complexity of Vishwarupa and Panchmukhi Hanuman forms, underscoring silver artefacts as a distinct and thriving craft category alongside wearable jewellery.
Balancing tradition and modernity
Taken together, the exhibitors at the 3rd edition of SSI Delhi painted a picture of an industry balancing tradition and modernity — where antique finishes and devotional artistry sit comfortably alongside rose gold sophistication, gender-targeted lines, and category extensions such as infant jewellery and timepieces. This blend of heritage craftsmanship and contemporary lifestyle relevance appears to be the defining character of the show.
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