JB Insights
Future of AI in jewellery industry lies in customized, value-driven solutions
Aniruddha Pal, Co-Founder and CEO, Algoneering speaks to JewelBuzz on the present and future of AI in the jewellery industry . He underscores that success of AI hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. By embracing these principles, the industry can unlock the full potential of AI to enhance creativity, streamline operations, and ultimately drive greater success.
AI’s Role in the Jewellery Industry
AI is revolutionizing the jewellery industry across disciplines such as designing, manufacturing, streamlining operations, and even ERP and customer solutions. Its presence is reshaping the way operations are conducted, offering new efficiencies and possibilities.
AI Integration Across Industries
AI is making its mark in every industry, from fashion to daily life operations. The jewellery industry, being layered and complex, presents unique challenges. As tech entrepreneurs, we started exploring its potential three years ago, even without a deep jewellery background.
Early Challenges in AI for Jewellery
Initially, the idea of AI designing jewellery seemed far-fetched. Today, the focus has shifted to refining and improving AI-generated designs. The industry is ideating and exploring solutions to its daily challenges, though AI adoption requires clarity on specific problem statements.
AI’s Efficiency Over Perfection
While AI may not yet meet 100% accuracy, its ability to perform even 20% of tasks with high efficiency is valuable. For instance, tools like generative AI simplify processes like content creation, saving significant time on repetitive tasks.
Customization as a Core Requirement
Every organization in the jewellery industry has unique needs and perspectives. One-size-fits-all solutions don’t work. Customization, value-driven approaches, and understanding industry-specific nuances are essential for successful AI integration.
Operational Challenges in Jewellery Manufacturing
Jewellery manufacturing involves significant manual effort, leading to potential errors and missed deadlines. Streamlining operations with AI and implementing strong SOPs can address these issues effectively.
Generative AI in Jewellery Design
Generative AI offers inspiration by creating original jewellery concepts. However, the jewellery industry requires tailored platforms that focus on creating industry-specific designs rather than relying solely on generic tools.
Building a Strong AI Ecosystem
Establishing a robust AI system requires resource allocation, team upskilling, and infrastructure development. Solely relying on AI without supporting resources is not sustainable for long-term growth.
Industry Excitement vs. Realistic Adoption
While there is significant excitement about AI in the jewellery industry, the pace of adoption is slower than expected. Awareness, resource constraints, and organizational protocols are key factors impacting progress.
Importance of Data and Democratization
For AI to thrive, the industry must focus on structured data collection and sharing while maintaining security protocols. The example of Tata Memorial Hospital democratizing MRI data highlights the potential benefits of such an approach.
AI Penetration and Resource Constraints
Penetration of AI in the jewellery sector is slow due to limited awareness and specialized resources. While large brands may have dedicated AI teams, smaller manufacturers face cost and expertise challenges.
Customization and Collaboration as the Future
The future of AI in jewellery lies in customized, value-driven solutions. It hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. Collaborative efforts between organizations and AI developers are crucial to training machines with relevant data and building effective models.
AI’s Role in Workflow and SOPs
While AI fits well in product development and reducing design timelines, a strong SOP framework is essential to complement its capabilities. This ensures precision and efficiency in the manufacturing process.
Overcoming Initial Resistance
Early resistance to AI stemmed from data-sharing insecurities and doubts about its ability to understand jewellery-specific nuances. Gradual adoption and collaboration have improved trust and usability.
The Journey Towards Realistic AI Designs
Significant progress has been made in training AI to design realistic jewellery pieces by addressing challenges like material composition, design elements, and client customization needs.
A Vision for the Future
Customization will continue to be the key driver of AI adoption. Structured data, team skill development, and a strong AI vertical are essential for achieving efficiency and long-term success in the jewellery industry.
Collaboration for a Better Future
To unlock AI’s full potential, industry bodies and councils must support collaborative efforts. This collective approach will help create successful models and drive the jewellery industry towards a promising future.
Industry leader in precision gold manufacturing, V.K. Jewels is renowned for pioneering “paper casting” technology. They specialize in CZ-studded gold jewellery that marries grand aesthetics with lightweight efficiency. By integrating AI-driven design and a robust B2B network, V.K. Jewels offers retailers a competitive edge through consistent quality and trend-forward innovation. Witness the journey of a brand built on trust and technological excellence.
The Beginning, Evolution, Milestones
V.K. Jewels was founded in 1993 in Rajkot by Vijay Kotak with limited resources but a strong vision — to bring quality craftsmanship, reliability, and trust to the jewellery manufacturing space. Starting with silver casting, the company gradually built trust through consistency, precision, and customer-centricity.
With Hiren Kotak entering the business, key milestones included the transition into CZ-studded gold jewellery, expansion into plain gold casting, adoption of lightweight and paper casting techniques, and building a strong B2B dealer network across India.
Today, V.K. Jewels stands as one of the biggest casting jewellery manufacturers in India, known for paper-casting jewellery, innovation, volume capability, and market responsiveness.
Early Challenges & Growth Strategy
In the early 90s, the jewellery market was highly competitive, fragmented, and dominated by traditional players. Limited capital and evolving market preferences posed challenges.
Visionary decisions such as focusing on manufacturing excellence, investing in modern casting technology, and building long-term dealer relationships helped V.K. Jewels scale rapidly. A strong emphasis on lightweight jewellery and consistent superior quality enabled the brand to differentiate itself and become one of India’s leading manufacturers.
Product Offering
Core Product Lines
V.K. Jewels offers a wide range of CZ-studded jewellery and plain gold casting jewellery, including rings, pendants, earrings, bangles, bracelets, chains, and bridal sets.
The collections cater to multiple segments — from mass-market daily wear to premium bridal and festive jewellery — enabling retailers and wholesalers to serve diverse customer needs efficiently.
Portfolio Expansion Beyond Silver
Starting from silver casting, V.K. Jewels expanded into gold casting and CZ jewellery to meet evolving consumer demands for affordability, design variety, and lighter weight.
The portfolio now supports both wholesale and corporate brands of India with ready-to-sell designs, fast-moving collections, and trend-driven styles suited for modern consumers.
Top-of-the-Line Products
Flagship Products – Strong Visual Appeal
V.K. Jewels’ lightweight CZ-studded necklaces, daily wear rings, and earrings are among its top performers. These products are preferred by high-end wholesalers, retailers, and corporates due to their excellent finishing, competitive pricing, fast inventory turnover, and strong visual appeal.
The use of paper casting ensures reduced gold weight without compromising on design aesthetics.
Bestseller Highlights
The bestselling categories include CZ-studded necklace sets and rings, known for their rich look, lightweight structure, and durability. Customers appreciate their premium finish, long-wear comfort, and excellent value proposition, making them a favourite choice for wedding and festive purchases.
Design Innovation & Quality
Ensuring Innovation & Quality
V.K. Jewels continuously invests in design research, CAD development, and market trend analysis. A dedicated design team works closely with production to ensure every piece meets modern style expectations while maintaining high manufacturing standards.
Rigorous quality checks at every stage ensure precision and durability.
Quality Assurance & Ethical Practices
The company follows strict quality control processes, including material verification, multi-stage inspections, and standardised finishing protocols.
Ethical sourcing and responsible manufacturing practices reinforce brilliance, durability, and trust.
Network of Wholesalers & Retailers
Distribution Network
V.K. Jewels has built a strong nationwide distribution network with wholesalers, retailers, and corporate brands across major jewellery hubs.
Supporting the Network Amid Rising Gold Prices
With rising gold prices, V.K. Jewels supports partners through lightweight designs, paper casting innovations, competitive pricing, faster stock rotation, and consistent supply.
This enables retailers to maintain margins while offering attractive, high-demand products.
Plans for Growth & Expansion
Short-Term & Long-Term Strategies
Short-term plans include expanding the dealer network and introducing new trend-aligned collections.
Long-term strategies focus on scaling exports, entering international markets, expanding product categories, and strengthening global brand visibility.
Scaling Manufacturing Capacity
The company is investing in expanded infrastructure, modern machinery, and skilled manpower to enhance production capacity while maintaining quality and timely delivery.
Continuous process optimisation ensures scalability without compromising craftsmanship.
Technology, AI & Automation Integration
V.K. Jewels integrates advanced CAD/CAM technologies, automation in casting and finishing, and digital quality control systems.
The adoption of AI-driven design analysis, demand forecasting, and production planning tools enhances efficiency, accuracy, and operational optimisation.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.