JB Insights
Future of AI in jewellery industry lies in customized, value-driven solutions
Aniruddha Pal, Co-Founder and CEO, Algoneering speaks to JewelBuzz on the present and future of AI in the jewellery industry . He underscores that success of AI hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. By embracing these principles, the industry can unlock the full potential of AI to enhance creativity, streamline operations, and ultimately drive greater success.



AI’s Role in the Jewellery Industry
AI is revolutionizing the jewellery industry across disciplines such as designing, manufacturing, streamlining operations, and even ERP and customer solutions. Its presence is reshaping the way operations are conducted, offering new efficiencies and possibilities.
AI Integration Across Industries
AI is making its mark in every industry, from fashion to daily life operations. The jewellery industry, being layered and complex, presents unique challenges. As tech entrepreneurs, we started exploring its potential three years ago, even without a deep jewellery background.
Early Challenges in AI for Jewellery
Initially, the idea of AI designing jewellery seemed far-fetched. Today, the focus has shifted to refining and improving AI-generated designs. The industry is ideating and exploring solutions to its daily challenges, though AI adoption requires clarity on specific problem statements.
AI’s Efficiency Over Perfection
While AI may not yet meet 100% accuracy, its ability to perform even 20% of tasks with high efficiency is valuable. For instance, tools like generative AI simplify processes like content creation, saving significant time on repetitive tasks.
Customization as a Core Requirement
Every organization in the jewellery industry has unique needs and perspectives. One-size-fits-all solutions don’t work. Customization, value-driven approaches, and understanding industry-specific nuances are essential for successful AI integration.
Operational Challenges in Jewellery Manufacturing
Jewellery manufacturing involves significant manual effort, leading to potential errors and missed deadlines. Streamlining operations with AI and implementing strong SOPs can address these issues effectively.



Generative AI in Jewellery Design
Generative AI offers inspiration by creating original jewellery concepts. However, the jewellery industry requires tailored platforms that focus on creating industry-specific designs rather than relying solely on generic tools.
Building a Strong AI Ecosystem
Establishing a robust AI system requires resource allocation, team upskilling, and infrastructure development. Solely relying on AI without supporting resources is not sustainable for long-term growth.



Industry Excitement vs. Realistic Adoption
While there is significant excitement about AI in the jewellery industry, the pace of adoption is slower than expected. Awareness, resource constraints, and organizational protocols are key factors impacting progress.
Importance of Data and Democratization
For AI to thrive, the industry must focus on structured data collection and sharing while maintaining security protocols. The example of Tata Memorial Hospital democratizing MRI data highlights the potential benefits of such an approach.



AI Penetration and Resource Constraints
Penetration of AI in the jewellery sector is slow due to limited awareness and specialized resources. While large brands may have dedicated AI teams, smaller manufacturers face cost and expertise challenges.
Customization and Collaboration as the Future
The future of AI in jewellery lies in customized, value-driven solutions. It hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. Collaborative efforts between organizations and AI developers are crucial to training machines with relevant data and building effective models.
AI’s Role in Workflow and SOPs
While AI fits well in product development and reducing design timelines, a strong SOP framework is essential to complement its capabilities. This ensures precision and efficiency in the manufacturing process.
Overcoming Initial Resistance
Early resistance to AI stemmed from data-sharing insecurities and doubts about its ability to understand jewellery-specific nuances. Gradual adoption and collaboration have improved trust and usability.
The Journey Towards Realistic AI Designs
Significant progress has been made in training AI to design realistic jewellery pieces by addressing challenges like material composition, design elements, and client customization needs.



A Vision for the Future
Customization will continue to be the key driver of AI adoption. Structured data, team skill development, and a strong AI vertical are essential for achieving efficiency and long-term success in the jewellery industry.

Collaboration for a Better Future
To unlock AI’s full potential, industry bodies and councils must support collaborative efforts. This collective approach will help create successful models and drive the jewellery industry towards a promising future.
JB Insights
Jewellers Expect Healthy Festive and Wedding Demand Amid Evolving Consumer Preferences
India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases.
India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases. While elevated gold prices are influencing buying behaviour, jewellers expect lightweight designs, contemporary styling, natural diamonds and innovative bridal collections to drive sales.

Vinay Bamalwa, Director, Nemichand Bamalwa and Sons, said consumer sentiment remains positive, with gold prices staying range-bound over the past three to four months. Sentiment towards natural diamonds has also improved over the last 12–18 months. The company’s 2026–27 Eden bridal collection has received an encouraging response, reinforcing expectations for the season.
Anil Kataria, Director, DP Abhushan Ltd., see favourable conditions for jewellery sales. He cited positive consumer sentiment and conducive gold and silver prices as encouraging factors. We see a positive sentiment in consumers, and foresee healthy sales in the festive season. We are optimistic we will meet our targets this festive season.


Vaibhav Saraf, Director, Aisshpra Gems & Jewels, expects healthy festive and wedding demand despite elevated gold prices, noting that customers are becoming more thoughtful and value-conscious. Lightweight, versatile jewellery is gaining preference, while bridal buyers increasingly seek statement pieces offering multiple styling options. The company has introduced Navni, a diamond bridal collection featuring innovative 9-in-1 jewellery designs, alongside contemporary and everyday-wear offerings.
Vastupal Ranka, Director, Ranka Jewellers, said current gold and silver prices are creating a favourable backdrop for jewellery sales. “We are seeing strong consumer sentiment and anticipate healthy demand leading into the festive season. While volume may see a slight dip, we remain confident that customers will continue to buy with optimism,” he said.


Darshan Chauhan, Whole-time Director, Sky Gold & Diamonds Ltd., expects wedding-led consumption, cultural traditions and demand for design-led, value-conscious jewellery to support the season. He highlighted the importance of inventory efficiency, faster stock rotation, consistent quality and market-relevant designs in helping retailers capture seasonal opportunities.
Vijay Pokharna, Founder, Pure Platinum Jewellery Pvt. Ltd., expects platinum jewellery to gain momentum as consumers increasingly favour premium, contemporary and meaningful purchases. Beyond traditional occasions, everyday luxury and self-purchase—particularly among younger consumers—present significant growth opportunities. He emphasised that innovation, accessible products, compelling designs and greater consumer awareness will be crucial to expanding the category.

Overall, industry leaders expect a healthy festive and wedding season, with success increasingly dependent on design innovation, value perception, product differentiation and efficient inventory management. Rather than signalling a retreat in jewellery demand, changing consumer preferences are creating opportunities for brands and retailers to broaden their offerings and strengthen customer engagement.
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