JB Insights

Future of AI in jewellery industry lies in customized, value-driven solutions

Published

2 years ago

March 25, 2025

Aniruddha Pal, Co-Founder and CEO, Algoneering speaks to JewelBuzz on the present and future of AI in the jewellery industry . He underscores that success of AI hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. By embracing these principles, the industry can unlock the full potential of AI to enhance creativity, streamline operations, and ultimately drive greater success.

AI’s Role in the Jewellery Industry

AI is revolutionizing the jewellery industry across disciplines such as designing, manufacturing, streamlining operations, and even ERP and customer solutions. Its presence is reshaping the way operations are conducted, offering new efficiencies and possibilities.

AI Integration Across Industries

AI is making its mark in every industry, from fashion to daily life operations. The jewellery industry, being layered and complex, presents unique challenges. As tech entrepreneurs, we started exploring its potential three years ago, even without a deep jewellery background.

Early Challenges in AI for Jewellery

Initially, the idea of AI designing jewellery seemed far-fetched. Today, the focus has shifted to refining and improving AI-generated designs. The industry is ideating and exploring solutions to its daily challenges, though AI adoption requires clarity on specific problem statements.

AI’s Efficiency Over Perfection

While AI may not yet meet 100% accuracy, its ability to perform even 20% of tasks with high efficiency is valuable. For instance, tools like generative AI simplify processes like content creation, saving significant time on repetitive tasks.

Customization as a Core Requirement

Every organization in the jewellery industry has unique needs and perspectives. One-size-fits-all solutions don’t work. Customization, value-driven approaches, and understanding industry-specific nuances are essential for successful AI integration.

Operational Challenges in Jewellery Manufacturing

Jewellery manufacturing involves significant manual effort, leading to potential errors and missed deadlines. Streamlining operations with AI and implementing strong SOPs can address these issues effectively.

Generative AI in Jewellery Design

Generative AI offers inspiration by creating original jewellery concepts. However, the jewellery industry requires tailored platforms that focus on creating industry-specific designs rather than relying solely on generic tools.

Building a Strong AI Ecosystem

Establishing a robust AI system requires resource allocation, team upskilling, and infrastructure development. Solely relying on AI without supporting resources is not sustainable for long-term growth.

Industry Excitement vs. Realistic Adoption

While there is significant excitement about AI in the jewellery industry, the pace of adoption is slower than expected. Awareness, resource constraints, and organizational protocols are key factors impacting progress.

Importance of Data and Democratization

For AI to thrive, the industry must focus on structured data collection and sharing while maintaining security protocols. The example of Tata Memorial Hospital democratizing MRI data highlights the potential benefits of such an approach.

AI Penetration and Resource Constraints

Penetration of AI in the jewellery sector is slow due to limited awareness and specialized resources. While large brands may have dedicated AI teams, smaller manufacturers face cost and expertise challenges.

Customization and Collaboration as the Future

The future of AI in jewellery lies in customized, value-driven solutions. It hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. Collaborative efforts between organizations and AI developers are crucial to training machines with relevant data and building effective models.

AI’s Role in Workflow and SOPs

While AI fits well in product development and reducing design timelines, a strong SOP framework is essential to complement its capabilities. This ensures precision and efficiency in the manufacturing process.

Overcoming Initial Resistance

Early resistance to AI stemmed from data-sharing insecurities and doubts about its ability to understand jewellery-specific nuances. Gradual adoption and collaboration have improved trust and usability.

The Journey Towards Realistic AI Designs

Significant progress has been made in training AI to design realistic jewellery pieces by addressing challenges like material composition, design elements, and client customization needs.

A Vision for the Future

Customization will continue to be the key driver of AI adoption. Structured data, team skill development, and a strong AI vertical are essential for achieving efficiency and long-term success in the jewellery industry.

Collaboration for a Better Future

To unlock AI’s full potential, industry bodies and councils must support collaborative efforts. This collective approach will help create successful models and drive the jewellery industry towards a promising future.

Related Topics:2025 AI Jewellery Algoneering Aniruddha Pal Global fashion jbinsights specialreport

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JB Insights

Festive & Wedding Season Trade Outlook: Resilience, Innovation, and Growth

Published

4 hours ago

October 22, 2026

JewelBuzz Spread The Buzz

JB Exclusive

JewelBuzz spoke to trade and industry leaders who said thatstrong consumer affinity for gold as a safe-haven and emotional asset, and high demand for lightweight, design-focused offerings are driving renewed momentum. Although higher price points may decrease overall volume (by weight), total revenue and consumer trust in gold as a store of wealth remain strong.

The Indian retail jewellery sector is approaching the crucial Diwali, and upcoming wedding seasons with a mixture of pragmatic caution, strategic innovation, and underlying optimism.

Following a period of sluggish sales driven by record-high gold prices and market volatility, industry leadership expects a noticeable turnaround. Decreasing or stabilizing gold prices, strong consumer affinity for gold as a safe-haven and emotional asset, and high demand for lightweight, design-focused offerings are driving renewed momentum.

While overall physical volume (by weight) may remain subdued or flat compared to previous years, overall sales value is projected to grow anywhere from single/low-double digits up to 20%–25%, depending on retail positioning and product portfolio.

Key Market Dynamics & Consumer Trends

1. Sluggish Past Months & Strategic Pivots to Lightweight Collections

Prior to the festive onset, retail sales experienced a downward trend due to price volatility. However, jewellers are actively countering this by shifting focus toward lightweight gold, close-set natural diamonds, silver artifacts, and platinum lines. As N. Anantha Padmanaban (Chairman, NAC Jewellers) notes:

“Sales has been on the downward trend due to various reasons for the past few months, but we are expecting good sales with gold prices coming down during Navratri & Diwali…”

Retailers are innovating across price points to capture value-conscious shoppers. NAC Jewellers, for instance, has introduced lightweight gold options such as the traditional cow-themed Surabhi collection, lightweight silver lamps for Dhanteras, and close-set diamond lines to stimulate demand.

2. Emotional Connection & Bridal Resilience

Despite elevated rates, consumer trust in gold as both an emotional asset and cultural anchor remains steadfast. Addressing the underlying consumer sentiment, Dr. Pratap Madhukar Kamath (MD, ABARAN) emphasizes:

“We remain highly optimistic about jewellery sales during the ongoing festive season and the upcoming wedding season. Despite elevated gold prices, consumer sentiment continues to be encouraging, reaffirming gold’s timeless significance…”

This sentiment translates into steady interest across traditional bridal jewellery, contemporary lightweight pieces, and investment-oriented purchases ahead of the heavy wedding dates.

3. Industry Call for Patience & Wedding Stability

Addressing market anxiety surrounding gold rate fluctuations, Rakhal Gontla (Jt MD, Vaibhav Jewellers) offers a reassuring message to the trade:

“My message to the trade and industry is simple: Don’t panic. These may be challenging times, but it is important to stay resilient, hold your ground and navigate the market with patience and perseverance.”

Marriage-related sales are expected to stay particularly healthy, backed by gold’s central role in traditional ceremonies.

4. Volume Subdued, Value Growth Driven by Gen Z & Alternative Metals

Rising gold rates have led to a division between physical volume and monetary sales value. Jayantilal Challani (Chairman, Challani Group Of Companies) observes:

“The jewellery industry expects a cautious and value-driven festive season, with total sales value projected to grow in single or low-double digits even as physical volume remains subdued due to record-high gold prices.”

To bridge this gap, jewellers are tapping into Gen Z buyers who favor minimalist designs—such as thin chains, stud earrings, and understated rings—and shifting attention toward natural diamonds and alternative metals.

5. Natural Diamonds & Expanding Value Expectations

As gold prices surge, natural diamonds are gaining significant market share, evolving from purely bridal wear to everyday lifestyle pieces. Eshwar Surana (MD, Raj Diamonds) projects strong growth in value:

“We believe the festive season will add sparkle to jewellery sales, and we expect it to grow 20–25% in value. We have already witnessed a strong and encouraging customer response…”

Rising disposable incomes and millennial demand for meaningful investment pieces are helping power this 20%–25% value surge.

6. Transparency & Consumer Confidence

Navigating periods of high pricing requires absolute trust. Dr. C. Vinod Hayagriv (MD, C. Krishniah Chetty Jewellers) cautions against misleading retail tactics while noting a muted initial sentiment:

“The sentiment for the festive season is muted… It is essential that we maintain consumer confidence with genuine sales promotions. Without inflating prices and artificially discounting—which erode consumer confidence.”

Maintaining genuine promotional integrity is seen as vital for matching or modestly exceeding last year’s festive performance.

7. Gold’s Intrinsic Value Amid Volatility

Concluding the trade sentiment, John Alukka (Jt MD, Jos Alukkas) points out that elevated gold rates actually reinforce consumer belief in the metal’s enduring value:“

Consumers are constantly seeking value and they find it in gold. In fact the consumer trust in gold has increased because of the higher value. There could be slight hesitation and confusion because of rate variations…”