JB Insights

Future of AI in jewellery industry lies in customized, value-driven solutions

Published

1 year ago

March 25, 2025

Aniruddha Pal, Co-Founder and CEO, Algoneering speaks to JewelBuzz on the present and future of AI in the jewellery industry . He underscores that success of AI hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. By embracing these principles, the industry can unlock the full potential of AI to enhance creativity, streamline operations, and ultimately drive greater success.

AI’s Role in the Jewellery Industry

AI is revolutionizing the jewellery industry across disciplines such as designing, manufacturing, streamlining operations, and even ERP and customer solutions. Its presence is reshaping the way operations are conducted, offering new efficiencies and possibilities.

AI Integration Across Industries

AI is making its mark in every industry, from fashion to daily life operations. The jewellery industry, being layered and complex, presents unique challenges. As tech entrepreneurs, we started exploring its potential three years ago, even without a deep jewellery background.

Early Challenges in AI for Jewellery

Initially, the idea of AI designing jewellery seemed far-fetched. Today, the focus has shifted to refining and improving AI-generated designs. The industry is ideating and exploring solutions to its daily challenges, though AI adoption requires clarity on specific problem statements.

AI’s Efficiency Over Perfection

While AI may not yet meet 100% accuracy, its ability to perform even 20% of tasks with high efficiency is valuable. For instance, tools like generative AI simplify processes like content creation, saving significant time on repetitive tasks.

Customization as a Core Requirement

Every organization in the jewellery industry has unique needs and perspectives. One-size-fits-all solutions don’t work. Customization, value-driven approaches, and understanding industry-specific nuances are essential for successful AI integration.

Operational Challenges in Jewellery Manufacturing

Jewellery manufacturing involves significant manual effort, leading to potential errors and missed deadlines. Streamlining operations with AI and implementing strong SOPs can address these issues effectively.

Generative AI in Jewellery Design

Generative AI offers inspiration by creating original jewellery concepts. However, the jewellery industry requires tailored platforms that focus on creating industry-specific designs rather than relying solely on generic tools.

Building a Strong AI Ecosystem

Establishing a robust AI system requires resource allocation, team upskilling, and infrastructure development. Solely relying on AI without supporting resources is not sustainable for long-term growth.

Industry Excitement vs. Realistic Adoption

While there is significant excitement about AI in the jewellery industry, the pace of adoption is slower than expected. Awareness, resource constraints, and organizational protocols are key factors impacting progress.

Importance of Data and Democratization

For AI to thrive, the industry must focus on structured data collection and sharing while maintaining security protocols. The example of Tata Memorial Hospital democratizing MRI data highlights the potential benefits of such an approach.

AI Penetration and Resource Constraints

Penetration of AI in the jewellery sector is slow due to limited awareness and specialized resources. While large brands may have dedicated AI teams, smaller manufacturers face cost and expertise challenges.

Customization and Collaboration as the Future

The future of AI in jewellery lies in customized, value-driven solutions. It hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. Collaborative efforts between organizations and AI developers are crucial to training machines with relevant data and building effective models.

AI’s Role in Workflow and SOPs

While AI fits well in product development and reducing design timelines, a strong SOP framework is essential to complement its capabilities. This ensures precision and efficiency in the manufacturing process.

Overcoming Initial Resistance

Early resistance to AI stemmed from data-sharing insecurities and doubts about its ability to understand jewellery-specific nuances. Gradual adoption and collaboration have improved trust and usability.

The Journey Towards Realistic AI Designs

Significant progress has been made in training AI to design realistic jewellery pieces by addressing challenges like material composition, design elements, and client customization needs.

A Vision for the Future

Customization will continue to be the key driver of AI adoption. Structured data, team skill development, and a strong AI vertical are essential for achieving efficiency and long-term success in the jewellery industry.

Collaboration for a Better Future

To unlock AI’s full potential, industry bodies and councils must support collaborative efforts. This collective approach will help create successful models and drive the jewellery industry towards a promising future.

Related Topics:2025 AI Jewellery Algoneering Aniruddha Pal Global fashion jbinsights specialreport

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JB Insights

The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence

By Suresh Krishnan, Vice President – Sales, PNG Jewellers

Published

2 days ago

September 5, 2026

JewelBuzz Spread The Buzz

In India, jewellery is equally an emotional purchase and a significant financial transaction. As consumers become more informed and digitally empowered, trust is increasingly becoming a decisive factor alongside design, price and brand reputation. Hallmarking has played an important role in creating that trust by giving consumers third-party assurance of precious-metal purity.

India’s hallmarking ecosystem has expanded significantly. BIS data shows that hallmarking registrations increased from 34,647 to 1,37,315 between April 2021 and March 2022 *1, while more than 8.72 crore gold and silver articles were hallmarked during that year. The introduction of the six-digit Hallmark Unique Identification (HUID) in 2021 has further strengthened traceability. Consumers can verify a gold article’s HUID through the BIS CARE app, adding an independent layer of assurance at the point of purchase.

For an organised retailer, this becomes particularly relevant as jewellery discovery increasingly moves online. A customer may discover a product on social media, compare it on an e-commerce platform and complete the transaction digitally. In such a journey, hallmarking helps bridge the trust gap created by the absence of physical touch and feel. When purity is independently verifiable, consumers can make online purchases with greater confidence.

The opportunity is also expanding beyond gold. BIS has brought both gold and silver under its hallmarking framework. In FY2024-25, more than 32 lakh silver jewellery articles*2 were hallmarked. The revised IS 2112:2025 introduced HUID-based hallmarking for silver on a voluntary basis from September 2025, creating greater traceability and consumer assurance in a category that is increasingly relevant to younger and value-conscious buyers.

This evolution matters commercially. KPMG’s India CX Report 2025*3 found that 27% of fine-jewellery customers are more confident in authenticity, quality and value when they trust a brand, while 9% said they would explore another brand if jewellery appeared overpriced for its quality. These findings underline why trust is not simply a compliance issue; it directly influences consideration and willingness to pay.

Contributing to the larger goal of organised and transparent trade, hallmarking has now been integrated as part of the broader customer experience across stores, CRM and e-commerce. As India’s jewellery market becomes increasingly omnichannel, the brands that communicate purity, pricing and policies clearly will be better positioned to convert digital discovery into purchase and, more importantly, build relationships that extend beyond a single transaction. The future of jewellery retail will therefore be defined not only by what consumers see, but by how confidently they can verify what they are buying and hallmarking takes care of that concern efficiently.