JB Insights
Future of AI in jewellery industry lies in customized, value-driven solutions
Aniruddha Pal, Co-Founder and CEO, Algoneering speaks to JewelBuzz on the present and future of AI in the jewellery industry . He underscores that success of AI hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. By embracing these principles, the industry can unlock the full potential of AI to enhance creativity, streamline operations, and ultimately drive greater success.
AI’s Role in the Jewellery Industry
AI is revolutionizing the jewellery industry across disciplines such as designing, manufacturing, streamlining operations, and even ERP and customer solutions. Its presence is reshaping the way operations are conducted, offering new efficiencies and possibilities.
AI Integration Across Industries
AI is making its mark in every industry, from fashion to daily life operations. The jewellery industry, being layered and complex, presents unique challenges. As tech entrepreneurs, we started exploring its potential three years ago, even without a deep jewellery background.
Early Challenges in AI for Jewellery
Initially, the idea of AI designing jewellery seemed far-fetched. Today, the focus has shifted to refining and improving AI-generated designs. The industry is ideating and exploring solutions to its daily challenges, though AI adoption requires clarity on specific problem statements.
AI’s Efficiency Over Perfection
While AI may not yet meet 100% accuracy, its ability to perform even 20% of tasks with high efficiency is valuable. For instance, tools like generative AI simplify processes like content creation, saving significant time on repetitive tasks.
Customization as a Core Requirement
Every organization in the jewellery industry has unique needs and perspectives. One-size-fits-all solutions don’t work. Customization, value-driven approaches, and understanding industry-specific nuances are essential for successful AI integration.
Operational Challenges in Jewellery Manufacturing
Jewellery manufacturing involves significant manual effort, leading to potential errors and missed deadlines. Streamlining operations with AI and implementing strong SOPs can address these issues effectively.
Generative AI in Jewellery Design
Generative AI offers inspiration by creating original jewellery concepts. However, the jewellery industry requires tailored platforms that focus on creating industry-specific designs rather than relying solely on generic tools.
Building a Strong AI Ecosystem
Establishing a robust AI system requires resource allocation, team upskilling, and infrastructure development. Solely relying on AI without supporting resources is not sustainable for long-term growth.
Industry Excitement vs. Realistic Adoption
While there is significant excitement about AI in the jewellery industry, the pace of adoption is slower than expected. Awareness, resource constraints, and organizational protocols are key factors impacting progress.
Importance of Data and Democratization
For AI to thrive, the industry must focus on structured data collection and sharing while maintaining security protocols. The example of Tata Memorial Hospital democratizing MRI data highlights the potential benefits of such an approach.
AI Penetration and Resource Constraints
Penetration of AI in the jewellery sector is slow due to limited awareness and specialized resources. While large brands may have dedicated AI teams, smaller manufacturers face cost and expertise challenges.
Customization and Collaboration as the Future
The future of AI in jewellery lies in customized, value-driven solutions. It hinges on collaboration, data sharing, and a deep understanding of the specific needs of each organization. Collaborative efforts between organizations and AI developers are crucial to training machines with relevant data and building effective models.
AI’s Role in Workflow and SOPs
While AI fits well in product development and reducing design timelines, a strong SOP framework is essential to complement its capabilities. This ensures precision and efficiency in the manufacturing process.
Overcoming Initial Resistance
Early resistance to AI stemmed from data-sharing insecurities and doubts about its ability to understand jewellery-specific nuances. Gradual adoption and collaboration have improved trust and usability.
The Journey Towards Realistic AI Designs
Significant progress has been made in training AI to design realistic jewellery pieces by addressing challenges like material composition, design elements, and client customization needs.
A Vision for the Future
Customization will continue to be the key driver of AI adoption. Structured data, team skill development, and a strong AI vertical are essential for achieving efficiency and long-term success in the jewellery industry.
Collaboration for a Better Future
To unlock AI’s full potential, industry bodies and councils must support collaborative efforts. This collective approach will help create successful models and drive the jewellery industry towards a promising future.
JB Insights
India–UK FTA: Opening A New Chapter For Indian Jewellery
By Darshan Chauhan, Wholetime Director- Sky Gold and Diamonds Ltd..
Trade agreements are often discussed in terms of tariffs, trade volumes and market access. But their real significance lies in what they enable businesses to do next. The India–UK Comprehensive Economic and Trade Agreement (CETA), which came into force on 15 July 2026, has the potential to create a stronger platform for Indian businesses to compete, collaborate and grow in one of the world’s most important markets.
The agreement provides duty-free access to almost 99% of India’s exports to the UK, covering nearly the entire value of India’s trade with the country. For sectors such as gems and jewellery, this is particularly significant. India’s gems and jewellery exports to the UK currently stand at around US$1.03 billion, while the UK imports approximately US$4 billion worth of jewellery annually. This gap represents a substantial opportunity for Indian manufacturers and exporters to expand their presence and build stronger relationships in the market.
A meaningful opportunity for Indian jewellery
India has long been recognised globally for its jewellery craftsmanship. However, the country’s competitive strength today extends well beyond traditional artistry. Over the years, India has developed a sophisticated manufacturing ecosystem that combines skilled craftsmanship with CAD, CNC technology, advanced production processes, organised quality systems, design capabilities and professional merchandising.
The FTA can give this ecosystem greater global reach
Lower trade barriers can improve the competitiveness of Indian jewellery in the UK and create new opportunities across the value chain, from manufacturers and exporters to designers and artisans. Government estimates indicate that tariff relaxations could potentially double India’s gems and jewellery exports to the UK over the next two to three years.
However, market access alone will not determine who succeeds.
From supplier to strategic partner
The global jewellery business is moving beyond traditional supplier relationships towards strategic partnerships built around consumer insight, design, innovation and speed-to-market. India’s manufacturing strength offers a significant opportunity to move up the value chain—from production to design, product development, merchandising and market intelligence. Quality, flexibility, faster development, consistent replenishment and knowledge of international markets can position Indian manufacturers as indispensable growth partners.
The FTA provides market access; the next opportunity is for Indian jewellery companies to deliver greater value.
Trust remains the foundation
Jewellery is built on trust, with quality, purity, craftsmanship and reliability forming the foundation of every transaction. As Indian companies expand into international markets, sustaining these standards will be essential. Global growth must go beyond tariff benefits, supported by transparent processes, dependable supply chains and consistent quality. The UK opportunity lies not merely in increasing sales, but in building lasting relationships with customers and retail partners. Ultimately, trust and reliability will be key to establishing Indian jewellery as a respected global offering.
Positive sentiment after IIJS Bharat Premiere 2026
The timing of the FTA has also been encouraging from an industry perspective. The sentiment following IIJS Premiere reflected growing confidence across the jewellery trade, with conversations increasingly focused on international opportunities, new collections, product innovation and long-term business relationships.
For many businesses, international markets are no longer being viewed simply as additional export destinations. They are becoming an integral part of long-term growth strategies.
That optimism matters. A trade agreement can create favourable economic conditions, but it is the willingness of businesses to invest, innovate and pursue new opportunities that ultimately converts policy into growth.
The first day of the agreement itself provided an encouraging signal, with more than 50 export consignments worth over US$140 million reportedly flagged off under the preferential tariff regime, including gems and jewellery shipments.
Looking beyond tariffs
The India–UK FTA represents more than a tariff reduction; it offers Indian jewellery an opportunity to strengthen its position in global supply chains and expand its international footprint. With skilled craftsmanship, manufacturing expertise, design capabilities and an increasingly organized ecosystem, India is well placed to leverage this opportunity. Manufacturers must focus on innovation, technology, talent and quality, while exporters need to understand evolving consumer preferences, strengthen distribution and build long-term partnerships.
Catalyst for sustained expansion,
The agreement can help Indian jewellery gain greater recognition for its craftsmanship, design and reliability in the UK market. As global ambitions grow, the FTA could become a catalyst for sustained expansion, encouraging the industry to move beyond short-term exports and establish India as a trusted and influential global jewellery powerhouse.
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