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Divine Solitaires marks Gudi Padwa with a sparkling festive initiative

Festive diamond coin offer blends affordability, assured value, and auspicious buying for Gudi Padwa

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Divine Solitaires is celebrating the auspicious festival of Gudi Padwa with a limited-period festive initiative designed to make diamond ownership more accessible and meaningful.

As part of the offer, valid until March 19, customers can usher in prosperity and new beginnings by booking a Divine Solitaires Diamond Coin for just ₹2,000. The initiative aims to encourage aspirational and assured investment in natural diamonds during the festive season.

Adding further value, the offer includes price protection, allowing customers to benefit from any potential drop in market prices. Each booked coin also comes with a complimentary enamel brass jacket, enhancing its festive and collectible appeal.

Coin WeightDiamond Carat
1 gram0.10 carat
2 grams0.14 carat
3 grams0.18 carat

Each coin features rare diamonds crafted in the iconic 8Hearts8Arrows pattern—found in less than 1% of the world’s diamonds. These are high-quality VVS and EF grade stones, known for their exceptional clarity, brilliance, and colourless appearance.

“The harvest festival of Gudi Padwa represents new beginnings, abundance and hope. It is a time when people welcome prosperity into their lives and celebrate meaningful milestones with their loved ones. Diamonds, with their timeless brilliance, have always been a symbol of joy, positivity and enduring value, making them a beautiful way to mark such special occasions,” said Jignesh Mehta, Founder and Managing Director, Divine Solitaires.

Customers can book their diamond coins across Divine Solitaires’ extensive retail network of 200+ shop-in-shop stores spanning over 100 cities in India.

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National News

GJC Engages With RBI, Ministry of Finance on Gold Monetization Scheme Revamp

The proposed Model is Designed to Address Existing Structural Inefficiencies and Significantly Enhance the Scheme’s Adoption

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GJC has been actively engaging with senior officials of the Reserve Bank of India (RBI) and the Ministry of Finance (MoF) to advance a comprehensive revamp of the Gold Monetisation Scheme (GMS).

GJC has submitted a refined, jeweller-integrated framework for GMS, developed through structured stakeholder consultations across the banking, refining, and jewellery sectors. The proposed model is designed to address existing structural inefficiencies and significantly enhance the scheme’s adoption and effectiveness.

The proposed GMS operates within the existing regulatory framework notified by the RBI and the Government of India, ensuring full compliance, institutional oversight, and financial system integrity. The framework builds on the current scheme architecture while introducing operational efficiencies and stakeholder alignment.

A central feature of the proposal is the formal transition towards a digital gold ecosystem, whereby physical gold is converted into dematerialised gold balances held within the banking system through structured account mechanisms.

In recent years, investment demand in gold bullion and coins has witnessed strong and sustained growth, reflecting increasing investor preference for physical gold as a store of value. The revamped GMS framework seeks to effectively leverage this trend by enabling investors to seamlessly monetise such holdings.

The scheme provides an avenue for investors to earn a return on idle gold assets, including bullion, coins, and jewellery, by integrating them into the formal financial system. This converts traditionally non-yielding assets into interest-bearing financial instruments, thereby enhancing portfolio efficiency without requiring liquidation of gold holdings.

The revised framework is anchored on robust governance principles:

Transparency: End-to-end digital recording of transactions, including deposit, assay, dematerialisation, and credit.

Traceability: System-based tracking of gold across the value chain, supported by verifiable documentation and audit trails.

Accountability: Clearly defined responsibilities for all participants, reinforced through KYC compliance, documented consent, and regulatory supervision.

This structure ensures a secure, compliant, and auditable gold monetisation ecosystem, addressing key concerns under the existing scheme.

The proposed framework is expected to materially improve gold mobilisation by leveraging the reach and trust of the jewellery trade. Enhanced mobilisation of idle gold can reduce dependence on imports, support domestic supply, and contribute to the moderation of the Current Account Deficit (CAD).

Further, the shift towards a regulated digital gold framework will strengthen formalisation, improve compliance standards, and enhance overall market efficiency.

Rajesh Rokde, Chairman of GJC, said,

“GJC’s continued engagement with the Reserve Bank of India and the Ministry of Finance reflects our commitment to building a robust and future-ready Gold Monetisation framework. The proposed model integrates jewellers into a regulated, digital ecosystem, significantly enhancing transparency, trust, and accessibility for consumers. By unlocking the value of idle gold, the scheme has the potential to strengthen domestic supply, reduce reliance on imports, and contribute meaningfully to India’s macroeconomic stability.”

Avinash Gupta, Vice Chairman of GJC, said,

“The revamped GMS framework is designed to be practical, scalable, and fully aligned with regulatory expectations. It creates a secure and transparent pathway for gold monetisation, while ensuring accountability across all stakeholders. Importantly, it enables investors to earn returns on idle gold—including bullion, coins, and jewellery—thereby transforming a traditionally non-yielding asset into a productive financial instrument. This will play a critical role in formalising the sector and improving overall market efficiency.”

The trade is encouraged to support this initiative, which represents a significant step towards a regulated, transparent, and digitally integrated gold ecosystem in India, while unlocking value from idle gold holdings.

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