JB Insights
Jewellery Industry Shines Bright in Republic Day Campaign by JewelBuzz
industry, with numerous jewellers from across the country showcasing collections that celebrate India’s rich cultural and traditional heritage. The campaign was an overwhelming success, as it highlighted the deep connection between jewellery and Indian pride during the Republic Week. Amidst the incredible participation, two lucky winners were chosen, and they have been nominated for special coverage to further explore their remarkable collections.
As part of the recognition, these jewellers will have their collections featured, showcasing the exquisite designs and cultural motifs that make their jewellery stand out. To delve deeper into their creativity and vision, we’ve reached out with a few questions to understand what makes their Republic Day collections so special.
“For the last 34 years, we have been successful in earning the trust of the people by maintaining the dignity of the jewellery business. With pride comes joy. “I must have an exclusive” comes to the mind of the ladies who buy gold jewellery as a hobby in today’s age. It is felt that there is a price. This led to the development of two types of trends in jewellery manufacturing as well. Including daily wear jewellery which is made and sold in very large quantities. New dimensions of mass production were explored to meet its demand, in which machine made jewellery, casting jewellery came into existence. It has been popularized and used a lot. There is also an artistic class in our society who have something new that others do not have. It must be unique – exclusive which is difficult to copy. Various designs of kundan, color stone jewellery started being made for it. One of the features of such jewellery is that it is made by hand by the craftsman, so it is known as handmade jewellery. The selection category of this type of jewellery is also very large.14 years ago today we decided to do something new in this field i.e. something that no one else is doing and no one can compete with it. This led us to the production of our special type of handmade jewellery.”
Bhindi Jewellers
Dhaval J. Bhindi- Managing Director
- Can you share with us the unique elements that set your Republic Day collection apart, and how do these designs embody India’s rich culture and traditions?
“At Bhindi Jewellers, our Republic Day collection stands out with its unique Bengal Tiger-inspired designs, symbolizing strength, power, and India’s majestic wildlife. This collection merges the elegance of traditional craftsmanship with a bold, contemporary aesthetic. The Bengal Tiger motif reflects India’s rich cultural heritage, celebrating both nature and the spirit of resilience. By sharing this exclusive collection on the JewelBuzz platform, we aim to honor India’s legacy and pride, offering a truly distinctive and meaningful addition to this year’s Republic Day celebrations.”
“I started my Passionate Journey in the silver market for the past three years. With a strong commitment to quality and craftsmanship. Deesh thrives from the name of my mother who throughout helped me to be passionately stubborn in whatever I believed I could do.”
Jewel by Deesh has gained recognition among customers and dealers across India by blending traditional artistry with modern designs, I aim to provide the finest silver jewelry, ensuring customer satisfaction and long-term business growth. My dedication to excellence continues to drive a trademark success in the jewelry making Industry and bring meaningful jewelery concepts throughout.
These insights will offer a deeper look into the thought and artistry behind these incredible collections, highlighting the true essence of Indian craftsmanship.
Jewel by Deesh
Jainam Gandhi- Owner
Can you share with us the unique elements that set your Republic Day collection apart, and how do these designs embody India’s rich culture and traditions?
The Bengal Tiger Necklace is a tribute to the majestic Indian tiger, symbolizing strength, courage, and resilience. Handcrafted with intricate detailing in 925 sterling silver, this piece captures the fierce yet graceful spirit of the Bengal tiger, a national icon of India.
The antique finish enhances its regal look, reflecting the tiger’s deep cultural and ecological significance. Just as the tiger maintains balance in nature, this necklace represents power, protection, and harmony. Designed for those who appreciate heritage and craftsmanship, it is more than just jewelry—it’s a statement of pride and conservation.
In India, tigers hold cultural and national significance, symbolizing strength and conservation efforts. Projects like Project Tiger have helped protect their population, boosting eco-tourism and local economies. By preserving tigers, we safeguard entire ecosystems, benefiting wildlife and humans alike. Their conservation is essential for maintaining the natural heritage and ecological stability of the country.
JB Insights
Top 10 India’s Jewellery Traditions: Where Craft Becomes Identity
-By JewelBuzz
From Centuries-Old Techniques To Regional Artistry, These 10 Jewellery Traditions Reflect India’s Cultural Legacy, Craftsmanship, and Enduring Human Touch
India’s jewellery is far more than ornamentation—it is a reflection of identity, heritage, and regional storytelling. Across the country, every piece carries the imprint of its origin, shaped by local traditions, cultural influences, and generations of skilled artisans. From intricate silverwork to vibrant enamel detailing, these designs are deeply tied to the communities that create them.
What sets Indian jewellery apart is its deep-rooted connection to time and tradition. These crafts were not born in factories but evolved within homes and workshops, passed down through families and perfected over centuries. Each technique reflects patience, precision, and human touch, making every creation unique and meaningful.
In today’s fast-paced world of mass production and uniform design, these traditional jewellery forms stand as a reminder of authentic craftsmanship and enduring legacy. They are not just objects of beauty but living traditions, preserving stories of culture, survival, and artistic excellence that continue to define India’s diverse identity.
Top 10 Regional Jewellery Traditions
Silver Filigree, Cuttack (Odisha)
Delicate like lace, yet crafted entirely from silver, this art—known as Tarakasi—dates back to the 13th century. Artisans twist ultra-fine silver wires into intricate patterns.
The process requires immense precision, often taking days to complete a single piece. It is widely used in creating decorative items, bridal jewellery, and heritage collectibles.
Gulabi Meenakari, Varanasi (Uttar Pradesh)
Jewellery that appears hand-painted, known for its signature pink enamel work. The craft involves fusing metal oxides onto gold and silver at high temperatures. Its distinctive pastel hues set it apart from other meenakari styles in India. The craft flourished under royal patronage and remains closely associated with Varanasi’s artistic legacy.
Thewa, Pratapgarh (Rajasthan)
A unique technique where intricately carved gold sheets are fused onto coloured glass, often depicting royal hunts, folklore, and nature.
Each piece is handcrafted using age-old skills preserved within artisan families. The vibrant glass backgrounds—typically red, green, or blue—enhance its regal appeal.
Hupari Silver Jewellery, Kolhapur (Maharashtra)
In Hupari, jewellery-making is a family tradition. Known for durability and fine detailing, each piece reflects generational skill. The town is one of India’s largest hubs for handcrafted silver jewellery. Its artisans are known for blending traditional motifs with contemporary designs.
Karimnagar Silver Filigree (Telangana)
Distinct from Cuttack’s style, this form features bolder motifs like peacocks, swans, and geometric patterns, giving it a unique identity.
The craft often produces statement pieces and decorative artefacts. It has been recognised for its craftsmanship and continues to support local artisan communities.
Hyderabad Lac Bangles (Telangana)
Crafted using heated lac, these bangles are hand-moulded and studded with stones, making them vibrant and deeply tied to bridal traditions.
They are especially popular during weddings and festive occasions. The process involves multiple stages of heating, shaping, and embellishment by skilled craftsmen.
Axomiya Gohona (Assam)
Traditional Assamese jewellery made primarily in gold, featuring motifs like junbiri (crescent moon), dholbiri, and lokaparo, is inspired by nature and Ahom-era royalty.
These pieces are often worn during festivals like Bihu and weddings. The bold designs reflect Assam’s rich cultural symbolism and heritage.
Temple Jewellery of Nagercoil (Tamil Nadu)
Originally designed for temple idols, now worn by Bharatanatyam dancers and brides, often depicting gods, goddesses, and temple architecture.
Crafted mainly in gold, these pieces are known for their antique finish and intricate carvings. They remain an essential part of South Indian bridal trousseaus.
Agates of Cambay (Gujarat)
Crafted in Khambhat, artisans heat, dye, and polish agate stones into beads and jewellery. This is a 4,000-year-old craft with global appeal.
Khambhat has been a historic trading centre for agates since ancient times. The finished stones are exported worldwide for use in jewellery and decorative items.
Odisha Brass & Bell Metal Tribal Jewellery
Created using age-old casting techniques, molten metal is hand-poured into moulds to form bold, earthy ornaments that reflect tribal identity and rituals.
These pieces are deeply symbolic, often representing social status and community traditions. The raw, rustic aesthetic makes them distinct from mainstream jewellery styles.
These jewellery traditions are more than decorative forms—they are living expressions of India’s cultural identity and craftsmanship. Each piece carries the legacy of its region, shaped by generations of artisans, local narratives, and time-honoured techniques.
As the industry evolves, the value of these traditions lies in their authenticity, individuality, and human touch—qualities that cannot be replicated by mass production. Preserving them is not just about sustaining craft, but about protecting heritage and supporting artisan communities.
In celebrating these traditions, we don’t just admire their beauty—we honour the stories, skills, and identities that continue to define India’s jewellery landscape.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.