JB Insights
Jewellery Industry Shines Bright in Republic Day Campaign by JewelBuzz
industry, with numerous jewellers from across the country showcasing collections that celebrate India’s rich cultural and traditional heritage. The campaign was an overwhelming success, as it highlighted the deep connection between jewellery and Indian pride during the Republic Week. Amidst the incredible participation, two lucky winners were chosen, and they have been nominated for special coverage to further explore their remarkable collections.
As part of the recognition, these jewellers will have their collections featured, showcasing the exquisite designs and cultural motifs that make their jewellery stand out. To delve deeper into their creativity and vision, we’ve reached out with a few questions to understand what makes their Republic Day collections so special.



“For the last 34 years, we have been successful in earning the trust of the people by maintaining the dignity of the jewellery business. With pride comes joy. “I must have an exclusive” comes to the mind of the ladies who buy gold jewellery as a hobby in today’s age. It is felt that there is a price. This led to the development of two types of trends in jewellery manufacturing as well. Including daily wear jewellery which is made and sold in very large quantities. New dimensions of mass production were explored to meet its demand, in which machine made jewellery, casting jewellery came into existence. It has been popularized and used a lot. There is also an artistic class in our society who have something new that others do not have. It must be unique – exclusive which is difficult to copy. Various designs of kundan, color stone jewellery started being made for it. One of the features of such jewellery is that it is made by hand by the craftsman, so it is known as handmade jewellery. The selection category of this type of jewellery is also very large.14 years ago today we decided to do something new in this field i.e. something that no one else is doing and no one can compete with it. This led us to the production of our special type of handmade jewellery.”

Bhindi Jewellers
Dhaval J. Bhindi- Managing Director
- Can you share with us the unique elements that set your Republic Day collection apart, and how do these designs embody India’s rich culture and traditions?
“At Bhindi Jewellers, our Republic Day collection stands out with its unique Bengal Tiger-inspired designs, symbolizing strength, power, and India’s majestic wildlife. This collection merges the elegance of traditional craftsmanship with a bold, contemporary aesthetic. The Bengal Tiger motif reflects India’s rich cultural heritage, celebrating both nature and the spirit of resilience. By sharing this exclusive collection on the JewelBuzz platform, we aim to honor India’s legacy and pride, offering a truly distinctive and meaningful addition to this year’s Republic Day celebrations.”
“I started my Passionate Journey in the silver market for the past three years. With a strong commitment to quality and craftsmanship. Deesh thrives from the name of my mother who throughout helped me to be passionately stubborn in whatever I believed I could do.”
Jewel by Deesh has gained recognition among customers and dealers across India by blending traditional artistry with modern designs, I aim to provide the finest silver jewelry, ensuring customer satisfaction and long-term business growth. My dedication to excellence continues to drive a trademark success in the jewelry making Industry and bring meaningful jewelery concepts throughout.
These insights will offer a deeper look into the thought and artistry behind these incredible collections, highlighting the true essence of Indian craftsmanship.

Jewel by Deesh
Jainam Gandhi- Owner
Can you share with us the unique elements that set your Republic Day collection apart, and how do these designs embody India’s rich culture and traditions?
The Bengal Tiger Necklace is a tribute to the majestic Indian tiger, symbolizing strength, courage, and resilience. Handcrafted with intricate detailing in 925 sterling silver, this piece captures the fierce yet graceful spirit of the Bengal tiger, a national icon of India.
The antique finish enhances its regal look, reflecting the tiger’s deep cultural and ecological significance. Just as the tiger maintains balance in nature, this necklace represents power, protection, and harmony. Designed for those who appreciate heritage and craftsmanship, it is more than just jewelry—it’s a statement of pride and conservation.





In India, tigers hold cultural and national significance, symbolizing strength and conservation efforts. Projects like Project Tiger have helped protect their population, boosting eco-tourism and local economies. By preserving tigers, we safeguard entire ecosystems, benefiting wildlife and humans alike. Their conservation is essential for maintaining the natural heritage and ecological stability of the country.
JB Insights
From Customer Intelligence To Autonomous Growth Intelligence: Deepansh Bhargava Senior Vice President & Head Marketing at VBJ
From Customer Intelligence To AI-powered Growth Decisions, The Next-Gen CDP Is Built To Create Measurable Incremental Value.
For the last 6 years, Customer Data Platforms have transformed how brands understand their customers. They have brought fragmented data together, created unified customer profiles, enabled segmentation and made personalisation more intelligent. But the next evolution of CDPs will not be defined by how much customer data they can organise. It will be defined by how intelligently AI can convert that data into consumer value and incremental business outcomes.
The shift is from Customer Intelligence to Growth Intelligence.
Businesses today know more about their existing customers than ever before their purchase history, frequency, preferences, lifetime value and likelihood of buying again. Yet the larger opportunity lies in moving beyond what customers did to understanding what they need next, where their behaviour is changing and where the next phase of growth will come from. This also requires a sharper focus on incrementality.

Revenue, ROAS, conversions and engagement tell us what happened. But they do not always tell us how much of that outcome was created because of an intervention and how much would have happened anyway.
That difference is the Delta. AI can help take CDPs beyond systems of customer intelligence and turn them into systems of consumer and commercial decision intelligence. Instead of simply identifying customers with a high propensity to purchase, an intelligent growth system could identify intent, unmet needs and moments that matter then evaluate opportunities across acquisition, retention, frequency, basket size, category penetration, pricing, media, events and geography to identify where the highest incremental growth opportunity lies.
Growth intelligence should also help businesses identify where growth is likely to disappear. Early signals from customer behaviour, categories, geographies or spending patterns could reveal risks long before they become visible in the P&L. AI could identify the source of the risk, estimate its potential commercial impact and recommend interventions to change the trajectory. This is where the future becomes particularly interesting.
AI should not just predict customers. It should increasingly help predict the business.
The next generation of AI agents could continuously monitor customer behaviour, sales, categories, inventory, geographies, media and store performance. They could identify anomalies, form hypotheses, estimate commercial impact, recommend interventions, test them and measure the incremental outcome.
The role of the marketer would evolve from simply managing campaigns to managing the intelligence, strategy and guardrails around a more autonomous growth system.
This evolution can be built around three principles: Anticipate, Act and Account.
1. Anticipate where consumer needs and growth will emerge and where they may disappear.
2. Act by identifying and eventually executing the most relevant intervention for the consumer and the business.
3. Account for whether that intervention genuinely created incremental value.

The CDP of the future, therefore, should move beyond being a platform that simply manages customer data. It should become a Growth Decision Platform one that helps businesses understand consumers better, identify opportunities, detect risks, recommend actions, measure incrementality and continuously learn from every intervention. The ultimate measure of such a platform should not be the volume of data it manages.
It should be much simpler:
Show me the Delta you create.
Because ultimately, consumer centricity is not the opposite of growth. It is where sustainable growth begins.
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