BrandBuzz
Akoirah by Augmont Unveils “Unscripted,” A Women’s Day Collection That Celebrates Becoming Over Perfection
The Unscripted collection embraces fluid forms and open designs in 14K gold and lab-grown diamonds, celebrating women’s evolving journeys and limitless possibilities.
This Women’s Day, Akoirah by Augmont unveils Unscripted, a design-forward jewellery collection inspired by the idea that a woman’s life is rarely a perfect circle. It bends, pauses, evolves – and unfolds in ways that are uniquely her own.
Moving away from rigid forms and closed silhouettes, the Unscripted collection explores fluid lines and open structures that mirror the rhythm of real journeys – ones that are constantly in motion and never confined to a fixed narrative.
At the heart of the collection are open rings, flowing necklaces, and fluid bracelets, each designed to embody the spirit of becoming. Rings remain intentionally open rather than closed, symbolising possibility and personal evolution. Bracelets move with the wrist instead of holding it in place, while necklaces trace soft curves that flow naturally – never confining, always in motion.
Crafted in 14K gold and set with laboratory-grown diamonds, the collection reflects Akoirah’s philosophy of conscious luxury, combining timeless brilliance with a modern and transparent approach to fine jewellery. Minimal yet expressive, the pieces are designed to transition effortlessly from everyday moments to meaningful milestones, becoming part of a woman’s evolving story.
“Women today are redefining their own narratives,” says Namita Kothari, Founder of Akoirah by Augmont. “With Unscripted, we wanted to create jewellery that reflects that spirit – pieces that are fluid, expressive, and open-ended, much like the journeys they represent.”
Nothing forced. Nothing final. Just beautifully in motion – as she was always meant to be.
This Women’s Day, celebrate her story – not finished, not closed, still becoming.
BrandBuzz
MARVEL X-Men x Swarovski Relaunch Iconic Collaboration
New Crystal Figurines of Wolverine, Cyclops, Storm and Jean Grey Celebrate the Upcoming Launch of X-Men ’97 Season 2.
Swarovski and MARVEL launch a new X-Men home décor collection, renewing their collaboration on the global franchise for a second time. Supercharged and ready for action, MARVEL X-Men x Swarovski returns with four iconic figures in celebration of the launch of the much-anticipated X-Men ’97 Season 2.
Fan-favourite MARVEL characters Wolverine, Cyclops, Storm, and Jean Grey are rendered in luminous crystal – posed and poised for dramatic effect. Each figurine captures the strength and character of these heroes, where comic-book nostalgia meets high-design detail in vibrant Swarovski Crystal colours. Together, the beloved mutant outcasts channel Swarovski’s savoir-faire and X-Men’s cult status into powerful pieces of modern home décor.
Wolverine
Known for his healing abilities and animal-like senses, Wolverine is poised and ready for action. Finely crafted in 523 facets in comic-book colours, he epitomises raw instinct and resilience.
Cyclops
The focused and disciplined leader of the X-Men, Cyclops radiates strength and strategic prowess. Captured in 391 crystal facets, he stands in a tactical pose wearing his iconic blue suit.
Storm
Like a strike of lightning, Storm brings grace, compassion, and superpower to the MARVEL X-Men x Swarovski team. Her signature black cape and long white hair come to life in 488 facets.
Jean Grey
With her powers of telepathy and telekinesis, Jean Grey is one of the most powerful mutants in the MARVEL universe. Rendered in her mind manipulation pose, her cosmic powers shine through 480 facets.
The MARVEL X-Men x Swarovski home décor collection is available online and at Swarovski stores globally.
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