BrandBuzz
Akoirah by Augmont Unveils “Unscripted,” A Women’s Day Collection That Celebrates Becoming Over Perfection
The Unscripted collection embraces fluid forms and open designs in 14K gold and lab-grown diamonds, celebrating women’s evolving journeys and limitless possibilities.
This Women’s Day, Akoirah by Augmont unveils Unscripted, a design-forward jewellery collection inspired by the idea that a woman’s life is rarely a perfect circle. It bends, pauses, evolves – and unfolds in ways that are uniquely her own.
Moving away from rigid forms and closed silhouettes, the Unscripted collection explores fluid lines and open structures that mirror the rhythm of real journeys – ones that are constantly in motion and never confined to a fixed narrative.

At the heart of the collection are open rings, flowing necklaces, and fluid bracelets, each designed to embody the spirit of becoming. Rings remain intentionally open rather than closed, symbolising possibility and personal evolution. Bracelets move with the wrist instead of holding it in place, while necklaces trace soft curves that flow naturally – never confining, always in motion.

Crafted in 14K gold and set with laboratory-grown diamonds, the collection reflects Akoirah’s philosophy of conscious luxury, combining timeless brilliance with a modern and transparent approach to fine jewellery. Minimal yet expressive, the pieces are designed to transition effortlessly from everyday moments to meaningful milestones, becoming part of a woman’s evolving story.

“Women today are redefining their own narratives,” says Namita Kothari, Founder of Akoirah by Augmont. “With Unscripted, we wanted to create jewellery that reflects that spirit – pieces that are fluid, expressive, and open-ended, much like the journeys they represent.”
Nothing forced. Nothing final. Just beautifully in motion – as she was always meant to be.
This Women’s Day, celebrate her story – not finished, not closed, still becoming.
BrandBuzz
CaratLane Honours Maharashtrian Heritage With New ‘CHANDRAKOR’ Collection
CaratLane Celebrates Maharashtrian Heritage Through Contemporary Jewellery Inspired By The Iconic Chandrakor Motif.
CaratLane – a TATA product, India’s leading omni-channel jewellery brand, has unveiled their new collection inspired by Chandrakor — an iconic crescent moon bindi that serves as a timeless symbol of Maratha identity, strength, and pride. Rooted in Maharashtrian tradition, the collection pays tribute to this sacred motif by capturing the deep cultural significance it carries.
Designed for jewellery enthusiasts who deeply value their heritage, each design translates the delicate crescent shape into contemporary fine jewellery, allowing wearers to celebrate Maharashtrian cultural roots with elegance.



The collection comes to life in a campaign film featuring the well-known Indian dancer and actress Mukti Mohan. The film opens with Mukti gracefully adorning the crescent-inspired Chandrakor jewellery, and transitions into an energetic celebration of Maharashtrian pride with the beats of dholtasha to reveal the beauty of Chandrakor designs.
Speaking on the launch, Saumen Bhaumik, MD, CaratLane, remarked:

“The Chandrakor motif holds a special place in Maharashtra’s cultural heritage, representing a deep sense of identity, pride and tradition. As Maharashtra comes alive in celebration of Ganesh Chaturthi, this felt like a meaningful moment to honour a symbol so deeply woven into the state’s cultural identity. With this collection, we wanted to reimagine this cherished symbol through contemporary jewellery, allowing people to appreciate and celebrate their heritage in a way that feels personal, elegant and relevant to everyday life.”
The collection is currently available in select stores and online on www.caratlane.com. Through this launch, CaratLane continues to honor its commitment to making fine jewellery more versatile, accessible, and relevant for today’s consumers.
-
National News4 hours agoLimelight Lab Grown Diamonds Inaugurates Showroom In Kalyan, Its 8th Exclusive Store MMR
-
National News5 hours agoThis Ganesh Chaturthi, Gift Blessings Wrapped In Gold With Aspect Bullion & Refinery
-
National News5 hours agoThis Ganesh Chaturthi, Celebrate New Beginnings With The Timeless Brilliance Of A Natural Diamond Solitaire By Divine Solitaires
-
GlamBuzz6 hours agoKalyan Jewellers Celebrates The Joy Of Togetherness With Actress Ms. Pooja Sawant This Ganesh Chaturthi

