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Finkurve Financial Services Limited appoints . CVR. Rajendran as Strategic Advisor

Finkurve Financial Services Limited (BSE: 508954), among the leading Tech first Gold Loan NBFC, announced the appointment of Mr. CVR. Rajendran as an Strategic Advisor.

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CVR. Rajendran brings over 44 years of extensive experience in the banking and financial sectors, including 18 years in board-level positions. In the span of his career, he has driven growth and transformation at CSB bank as the CEO, spearheaded strategic initiatives and operational excellence at Andhra Band as Chairman and MD, played a pivotal role in shaping the mutual fund industry as CEO of Association of Mutual Funds of India (AMFI), served on the board of NSE Clearing Corporation for six years as their Public Interest Director ensuring governance and regulatory compliance as well as provided strategic leadership and oversight as the Executive Director of Bank of Maharashtra.

He has also been a member of the search Committee for Non-Executive Chairman of PSU Banks, before the formation of the Banking Appointment Committee as well as a member of the Advisory Committee on Service Providers, IBBI continuing his role in shaping regulatory policies in the insolvency and bankruptcy ecosystem.

With a wealth of experience in banking, financial services, and regulatory frameworks, Mr. Rajendran’s guidance will be instrumental in Finkurve Financial Services Limited’s growth and strategic direction.

Commenting on the performance,  Priyank Kothari, Director said, â€śâ€śWe are thrilled to welcome CV Rajendran as an Advisor to Finkurve Financial Services Limited. His leadership and expertise in gold loans, honed during his time at CSB Bank—one of India’s fastest-growing banks—will be invaluable as we accelerate our expansion. Mr. Rajendran played a key role in CSB Bank’s success, driving significant growth in gold loans, and his insights will help strengthen our governance, reinforce best practices, and accelerate our growth strategy. With his deep expertise in banking, financial services, and regulatory frameworks, we are confident that his guidance will be instrumental in shaping our strategic direction and reinforcing our position as a leading Tech-first Gold Loan NBFC while continuing to drive innovation and excellence in the sector.””

With Mr. CVR Rajendran’s strategic guidance and extensive industry experience, Finkurve Financial Services Limited is well-positioned to drive innovation, enhance operational efficiencies, and reinforce its leadership in the Gold Loan NBFC sector. The company remains committed to leveraging technology and expertise to deliver superior financial solutions and long-term value to its stakeholders.

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National News

GJEPC Urges Nation to Take Blood Donation Pledge on Jeweller’s Day to Support Life-Saving Cause

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National, 16 September 2025: The Gem & Jewellery Export Promotion Council (GJEPC) is calling upon every citizen to take a Blood Donation Pledge on Jeweller’s Day and actively participate in blood donation drives that will follow, in honour of the skilled craftsmen who are the backbone of India’s gem and jewellery industry.

This initiative reflects the industry’s deep commitment to social responsibility and the spirit of giving. By taking the pledge, participants commit to donating blood — a simple yet powerful act that can save countless lives and support India’s healthcare system, where blood shortages are an ongoing challenge.

Once the pledge is taken on 17th September, a nationwide blood donation drive will be organised across key hubs such as Mumbai, Surat, Jaipur, Kolkata, Chennai, Hyderabad, and more, in collaboration with leading hospitals and blood banks. Through this effort, GJEPC aims to mobilise thousands of donors from the trade and the public, making it one of the most impactful initiatives in the industry’s history.

Kirit bhansali

Kirit Bhansali, Chairman, GJEPC, appealing to jewellers and karigars, said:
“17th September also marks the Vishwakarma Jayanti, and commemorates the 75th birthday of our Hon’ble Prime Minister, Shri Narendra Modi. On this significant day, I appeal to all the citizens and jewellery community across the country to come forward, take the pledge, and donate blood for this noble cause. Together, let us honour our tradition of craftsmanship with an act of compassion that has the power to save countless lives.”

To participate, individuals must first register by clicking on the pledge link. Once registered, they can formally take the pledge anytime between 7:00 AM on 17th September and 7:00 AM on 18th September 2025 by entering their mobile number on the same link. This ensures every participant’s commitment is recorded and counted towards the nationwide movement. Individuals can also register and take the pledge on 17th September on the same link.

The Council’s aim is to unite thousands of people from the trade and the public in this noble cause, creating one of the largest collective pledges and blood donation initiatives ever. This symbolic yet impactful action will strengthen the legacy of Jeweller’s Day as not only a celebration of artisanship but also of compassion and humanity.

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