National News
Finkurve Financial Services Limited appoints . CVR. Rajendran as Strategic Advisor
Finkurve Financial Services Limited (BSE: 508954), among the leading Tech first Gold Loan NBFC, announced the appointment of Mr. CVR. Rajendran as an Strategic Advisor.
CVR. Rajendran brings over 44 years of extensive experience in the banking and financial sectors, including 18 years in board-level positions. In the span of his career, he has driven growth and transformation at CSB bank as the CEO, spearheaded strategic initiatives and operational excellence at Andhra Band as Chairman and MD, played a pivotal role in shaping the mutual fund industry as CEO of Association of Mutual Funds of India (AMFI), served on the board of NSE Clearing Corporation for six years as their Public Interest Director ensuring governance and regulatory compliance as well as provided strategic leadership and oversight as the Executive Director of Bank of Maharashtra.
He has also been a member of the search Committee for Non-Executive Chairman of PSU Banks, before the formation of the Banking Appointment Committee as well as a member of the Advisory Committee on Service Providers, IBBI continuing his role in shaping regulatory policies in the insolvency and bankruptcy ecosystem.
With a wealth of experience in banking, financial services, and regulatory frameworks, Mr. Rajendran’s guidance will be instrumental in Finkurve Financial Services Limited’s growth and strategic direction.
Commenting on the performance, Priyank Kothari, Director said, ““We are thrilled to welcome CV Rajendran as an Advisor to Finkurve Financial Services Limited. His leadership and expertise in gold loans, honed during his time at CSB Bank—one of India’s fastest-growing banks—will be invaluable as we accelerate our expansion. Mr. Rajendran played a key role in CSB Bank’s success, driving significant growth in gold loans, and his insights will help strengthen our governance, reinforce best practices, and accelerate our growth strategy. With his deep expertise in banking, financial services, and regulatory frameworks, we are confident that his guidance will be instrumental in shaping our strategic direction and reinforcing our position as a leading Tech-first Gold Loan NBFC while continuing to drive innovation and excellence in the sector.””
With Mr. CVR Rajendran’s strategic guidance and extensive industry experience, Finkurve Financial Services Limited is well-positioned to drive innovation, enhance operational efficiencies, and reinforce its leadership in the Gold Loan NBFC sector. The company remains committed to leveraging technology and expertise to deliver superior financial solutions and long-term value to its stakeholders.
National News
SENCO Gold & Diamonds receives IAGES accreditation across 100+ stores pan India
Senco Gold & Diamonds, one of India’s largest jewellery retail chains, has been accredited with IAGES reinstating its commitment towards wining the trust and confidence of its consumers through its ethical, fair and transparent practices.
SENCO Gold & Diamonds is one of the most recognised names in the Indian jewellery retail sector with more than 100 stores, having built a legacy of trust and craftsmanship for over eight decades in gold, diamond, platinum and silver jewellery.
The Indian Association for Gold Excellence and Standards (IAGES) is a Self-Regulatory Organisation (SRO) established by and for the Indian gold industry to bring clarity and
accountability across the gold value chain including retailers, manufacturers, refiners, bullion traders and others through a stringent Code of Conduct. The framework is designed to promote responsible sourcing, operational integrity and consumer-first practices across every stage of the industry.

“As the Indian gold sector moves towards greater formalisation, frameworks like IAGES are critical in strengthening accountability and consumer trust. Senco’s long-standing alignment with global and national standards including BIS and the Responsible Jewellery Council (RJC) made us natural early adopters of IAGES. This accreditation across 100+ stores reflects our commitment to governance, process integrity and encouraging the industry to move towards higher, more transparent benchmarks,” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.
From sourcing, refining, hallmarking, transparent pricing practices to store-level operations, IAGES Code of Conduct includes every step of the business which is assessed by a neutral third-party assessor. An IAGES certification assures consumers of the integrity, transparency and responsibility of their retailer who receives an accreditation only after having completed the assessment.
“Senco is a respected legacy brand in India that has built a strong presence across multiple regions. The brand’s alignment with the IAGES framework sends a clear signal to the industry about the importance of transparency, process integrity and consumer-centric standards as essential steps towards formalisation and accountability. By implementing IAGES’ standard Code of Conduct across the value chain, the gold industry builds long-term sectoral credibility, placing the sector at par with global standards,” says Kaushlendra Sinha, CEO, IAGES.

IAGES is currently running a nationwide consumer awareness campaign titled #PehlaCheckIAGES to inform consumers to always check for an IAGES accreditation before choosing their gold retailer.
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