New Premises
Daimanté Debuts in India at Pune with AI-Led, Sustainable Diamond Collections
Digital-First Luxury Brand Blends Artificial Intelligence, Lab-Grown Diamonds and Responsible Sourcing to Redefine Premium Retail
Daimanté has officially entered India’s luxury jewellery market, positioning itself at the intersection of artificial intelligence-driven design, sustainable sourcing and contemporary craftsmanship. The launch introduces a technology-enabled product line aimed at modern, eco-conscious consumers and forward-looking retail partners.
The brand’s creative process begins with AI-assisted concept development, generating design themes inspired by nature, geometry and cultural symbolism. These digitally created frameworks are then refined by skilled artisans, combining innovation with traditional craftsmanship to deliver distinctive, premium collections.
Sustainability remains central to the brand’s philosophy. Daimanté’s debut collections feature IGI-certified lab-grown diamonds set in 14–18K gold.
At DAIMANTÉ, all diamonds are laboratory-grown, paired with ethically sourced gold and eco-conscious packaging. Each piece is certified by IGI/SGL, carries BIS Hallmarking, and is backed by easy exchange and buyback assurances.


Its inaugural collection, “Talisman,” showcases symbolic motifs inspired by protection and transformation. All pieces are BIS-hallmarked and supported by easy exchange and buy-back policies, strengthening consumer confidence and retail viability.
Currently operating on a digital-first, direct-to-consumer model with nationwide reach, Daimanté plans to expand into brick-and-mortar retail, beginning with a flagship store in Pune. The phased offline rollout is expected to open partnership opportunities for retailers through shop-in-shop formats and regional collaborations.
The brand’s entry reflects a broader shift in India’s premium jewellery segment toward technology-integrated design and ethically sourced materials, offering retailers access to a new generation of sustainability-focused luxury buyers.
GlamBuzz
Sai Tamhankar Inaugurates Litestyle by PNG Jewellers’ First Standalone Store in Chhatrapati Sambhaji Nagar
The contemporary lightweight jewellery brand marks its 7th store launch with a glamorous inauguration, expanding its presence in Maharashtra’s emerging lifestyle market.
Litestyle by PNG Jewellers, the contemporary lightweight jewellery brand from the House of PNG Jewellers, has expanded its retail footprint with the launch of its 7th store and first standalone outlet in Chhatrapati Sambhaji Nagar, inaugurated by actress Sai Tamhankar
Strategically located at Shop No. 31, Ground Floor, Prozone Mall, MIDC Chikhalthana, the newly launched 1200 sq. ft. store marks a significant milestone for the brand as it strengthens its presence in emerging lifestyle markets. The store was inaugurated by the actress adding glamour and excitement to the launch celebration.


Designed to cater to the evolving preferences of modern, style-conscious consumers, the store showcases an exclusive range of lightweight gold and diamond jewellery. Staying true to the Litestyle philosophy, the collections feature contemporary, versatile, and easy-to-wear designs that seamlessly transition from everyday wear to special occasions. The store offers gold jewellery in 14 karat, 18 karat, and 22 karat, along with finely crafted diamond jewellery set in 18 karat gold. With a focus on comfort, minimalism, and elegance, Litestyle aims to make fine jewellery more accessible and relevant for today’s dynamic lifestyles.
To celebrate the launch, Litestyle is offering up to 50 percent off on making charges of all Litestyle jewellery, valid until 15th March 2026. The offer is aimed at encouraging customers to explore fine jewellery that blends modern aesthetics with comfort and affordability, making it suitable for work, casual outings, and social occasions.

Speaking at the inauguration, Sai Tamhankar said, “I am delighted to be part of Litestyle’s first standalone store launch in Chhatrapati Sambhaji Nagar. The brand beautifully captures how today’s women want jewellery that is light, expressive, and effortlessly stylish. It’s wonderful to see fine jewellery being reimagined in such a contemporary way.”
Hemant Chavaan, Head – Marketing, CRM and CSR, Litestyle by PNG, said, “Chhatrapati Sambhaji Nagar is a growing city with a strong cultural identity and evolving fashion sensibilities. With our first standalone Litestyle store here, we aim to offer customers a dedicated space to explore lightweight gold and diamond jewellery designed for modern lifestyles. This launch aligns with our vision to expand Litestyle across key cities and bring contemporary fine jewellery closer to our customers.”

With this launch, Litestyle by PNG Jewellers continues to strengthen its position as a preferred destination for modern, lightweight fine jewellery, combining contemporary design aesthetics with the legacy of trust and craftsmanship associated with PNG Jewellers.
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