DiamondBuzz
Natural Diamond Council: Average Engagement Ring Price Surpasses $7,000 in 2025
Round Cuts Dominate Sales as Larger Carat Stones, Gen Z Buyers and Self-Purchases Drive US Natural Diamond Demand
The average price of an engagement ring in the US rose 9% in 2025 to $7,364, according to the latest trend report released by the Natural Diamond Council (NDC).
Round diamonds continued to dominate the engagement-ring category, accounting for 62% of units sold, followed by oval shapes at 14%. The average center stone size stood at 1.16 carats, with SI1 clarity emerging as the most common grade. Overall, diamond engagement rings — including loose stones and semi-mounts — represented 38% of natural-diamond jewellery sales by volume during the year.
The report, based on data compiled by Tenoris from more than 4 million jewellery transactions across 2,500 US specialty retailers, highlighted evolving consumer preferences in cut, carat weight and design. Celebrity engagement trends also influenced demand, with styles such as marquise and elongated cushion cuts gaining visibility.
Beyond engagement rings, tennis bracelets, wedding bands and pendants recorded the strongest growth in units sold. Bracelets led in pricing, rising 15% year-on-year to an average of $3,600. The average price of rings increased 11% to $2,537, while necklaces climbed 40% to $2,366. Earrings rose 17% to $2,068, and pendants advanced 17% to $1,126.
In terms of stone size, sales of 1.50–1.59 carat diamonds grew 15%, and 2–2.24 carat stones increased 10%. Although the 1–1.04 carat category maintained the largest market share, it experienced a 7% decline in sales volume.
Looking ahead, the NDC projects that Gen Z consumers will remain the fastest-growing segment of diamond buyers in 2026, with younger shoppers increasingly driving self-purchase trends. The council also noted growing momentum in men’s diamond jewellery, supported by rising visibility and shifting cultural attitudes toward diamond ownership.
VBJ, Vummidi Bangaru Jewellers, one of South India’s most trusted heritage jewellery brands, partnered with IGNITION, the acclaimed thought leadership platform presented by the Shiv Nadar Foundation and curated by award-winning journalist Shoma Chaudhury. Held at ITC Grand Chola, Chennai, the event brought together distinguished voices from diplomacy, cinema and international affairs, while VBJ showcased its latest PARRO – Signature Collection, celebrating exceptional craftsmanship inspired by nature.
The evening featured compelling conversations with Dr. Abdul Majid Hakeem Ilahi, representative of Iran’s Supreme Leader, who shared perspectives on the evolving geopolitical landscape in West Asia; acclaimed actor Ali Fazal, who reflected on his artistic journey from Indian cinema to Hollywood; and former Foreign Secretary Vijay Gokhale, who discussed the changing global order and insights from his latest book, China’s Wars.
Adding an artistic dimension to the evening, VBJ unveiled a curated display of its PARRO – THE SIGNATURE PARROT COLLECTION, an exclusive line inspired by the grace, vibrancy and symbolism of the parrot. Combining intricate craftsmanship with contemporary design sensibilities, the collection reflects VBJ’s enduring commitment to transforming nature into timeless wearable art.
Speaking on the occasion, Amarendran Vummidi, Managing Partner, VBJ, said:
“IGNITION has established itself as a platform where influential voices come together to spark conversations that shape perspectives. At VBJ, we believe that meaningful ideas and enduring craftsmanship both have the power to inspire generations. Our continued association with IGNITION reflects our commitment to supporting platforms that celebrate excellence, dialogue and creativity.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“The PARRO collection embodies our pursuit of artistry that is rooted in heritage yet resonates with contemporary lifestyles. Presenting it at IGNITION, a forum that celebrates ideas, innovation and culture, is a fitting way to showcase how timeless craftsmanship continues to evolve while staying true to its origins.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
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