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Experience World-Class Jewellery at Joyalukkas Anantapur Showroom

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Joyalukkas, the world’s favourite jeweller, marked a significant milestone in its expansion journey with the grand inauguration of its second showroom in Anantapur on 11th April 2025. The opening celebration was inaugurated by Ms. Palle Sindhura Reddy (MLA-Puttaparthi) in the presence of Mr. Joy Alukkas (CMD, Joyalukkas Group), Mr. Antony Jos (Executive Director, Joyalukkas), Mr. Thomas Mathew (Executive Director, Joyalukkas), Mr. Henry George (COO, Joyalukkas) and our esteemed customers along with other dignitaries.

The new showroom boasts international standard decor, expansive facilities and a commitment to delivering incomparable customer service, in addition to hosting an impressive array of award-winning multi-brand jewellery collections meticulously curated for discerning tastes. Shoppers are taking home an assured free gift with every purchase, adding to the magic of the joyous occasion.

From traditional to contemporary styles, Joyalukkas caters to every occasion and preference. Brands showcased include Anugraha Temple Jewellery, Pride Diamonds, Eleganza Polki Diamonds, Yuva Everyday Jewellery, Apurva Antique Collection and Ratna Precious Stone Jewellery. Furthermore, the latest designs of 2025 in gold and diamonds are also showcased, which are sure to be an irresistible draw to all jewellery enthusiasts.

Joy Alukkas, Chairman and MD of Joyalukkas Group, expressed his thoughts on the new opening “We are delighted to open our latest showroom in Anantapur. This expansion allows us to bring our world-class jewellery and exceptional service closer to our valued customers. Each new showroom is a step towards our vision of ornamenting the world, made possible by the unwavering support of our loyal customers. We warmly invite everyone to visit and experience the joy of jewellery shopping at Joyalukkas.”

The Anantapur showroom is now open to the public, inviting everyone to experience the brilliance and grandeur that Joyalukkas is renowned for. Visit us today and indulge in the finest jewellery selections with the promise of superior service and unmatched quality.

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National News

AIJGF Proposes Regulated “Bullion Bank”, Proposal Presented Directly To Union Commerce and Industry Minister

Establishes A Centralized Financial Framework To Pool, Standardise, Settle, and Lease Domestic Gold

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The Ministry of Commerce and Industry is officially reviewing a landmark proposal to establish a regulated “Bullion Bank” aimed at transforming India’s massive domestic gold reserves into an active economic asset.

The proposal was presented directly to Union Commerce and Industry Minister Piyush Goyal by a delegation from the All India Jewellers and Goldsmith Federation (AIJGF). In response, Minister Goyal has agreed to form a comprehensive consultation committee—comprising government representatives, jewellery industry stakeholders, bullion market experts, financial institutions, and market regulators—to thoroughly examine the framework.

Key Highlights of the Proposal:

  • Activating Idle Wealth: Establishes a centralised financial framework to pool, standardise, settle, and lease domestic gold, significantly reducing India’s heavy reliance on expensive foreign imports.
  • Tapping a $4 Trillion Market: Aims to mobilse the estimated 25,000 to 27,000 tonnes of gold held by Indian households, temples, and private institutions—a stockpile currently valued between $3.65 trillion and $4.3 trillion.
  • Earning Interest on Gold: Transforms physical gold from a passive, non-yielding asset into an active, interest-earning investment, eliminating traditional locker storage fees for citizens.
  • ETF Integration: Proposes allowing Gold Exchange-Traded Funds (ETFs) to lend 20–30% of their idle physical holdings back into the jewellery ecosystem under strict over-collateralised, insured, and daily marked-to-market safety protocols.

A Strategic Move for Economic Resilience

Currently, the vast majority of India’s gold wealth remains locked away and unproductive. By acting as a trusted intermediary, the proposed Bullion Bank will allow households and institutions to securely lend their gold back into the domestic jewellery ecosystem.

“This framework has the potential to permanently change how India manages its gold,” stated the AIJGF in their proposal. “By unlocking domestic reserves, we can stabilise the market, support local artisans, and strengthen the national economy.”

To ensure seamless execution and regulatory oversight, the AIJGF has also requested the creation of a dedicated inter-ministerial task force. This body would bring together the Ministry of Finance, the Ministry of Commerce, and the Ministry of Consumer Affairs to oversee the initiative’s roll-out.

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