National News
Experience World-Class Jewellery at Joyalukkas Anantapur Showroom
Joyalukkas, the world’s favourite jeweller, marked a significant milestone in its expansion journey with the grand inauguration of its second showroom in Anantapur on 11th April 2025. The opening celebration was inaugurated by Ms. Palle Sindhura Reddy (MLA-Puttaparthi) in the presence of Mr. Joy Alukkas (CMD, Joyalukkas Group), Mr. Antony Jos (Executive Director, Joyalukkas), Mr. Thomas Mathew (Executive Director, Joyalukkas), Mr. Henry George (COO, Joyalukkas) and our esteemed customers along with other dignitaries.
The new showroom boasts international standard decor, expansive facilities and a commitment to delivering incomparable customer service, in addition to hosting an impressive array of award-winning multi-brand jewellery collections meticulously curated for discerning tastes. Shoppers are taking home an assured free gift with every purchase, adding to the magic of the joyous occasion.
From traditional to contemporary styles, Joyalukkas caters to every occasion and preference. Brands showcased include Anugraha Temple Jewellery, Pride Diamonds, Eleganza Polki Diamonds, Yuva Everyday Jewellery, Apurva Antique Collection and Ratna Precious Stone Jewellery. Furthermore, the latest designs of 2025 in gold and diamonds are also showcased, which are sure to be an irresistible draw to all jewellery enthusiasts.
Joy Alukkas, Chairman and MD of Joyalukkas Group, expressed his thoughts on the new opening “We are delighted to open our latest showroom in Anantapur. This expansion allows us to bring our world-class jewellery and exceptional service closer to our valued customers. Each new showroom is a step towards our vision of ornamenting the world, made possible by the unwavering support of our loyal customers. We warmly invite everyone to visit and experience the joy of jewellery shopping at Joyalukkas.”
The Anantapur showroom is now open to the public, inviting everyone to experience the brilliance and grandeur that Joyalukkas is renowned for. Visit us today and indulge in the finest jewellery selections with the promise of superior service and unmatched quality.
National News
MDR For UPI: Credit Card Bill Payments and Jewellery Purchases Remain Free For Consumers
Consumers Are Advised That Merchant-Imposed Surcharges On Card Or UPI Payments Violate Current Payment Guidelines
Following recent industry discussions regarding the updated Merchant Discount Rate (MDR) framework for Unified Payments Interface (UPI) transactions, financial experts and industry leaders have clarified that individual consumers will not incur any additional charges when paying credit card bills or purchasing high-value items like jewellery via UPI apps.
Zero Fees on Credit Card Bill Payments via UPI
Despite the implementation of the revised UPI MDR structure, consumers using UPI-enabled applications to pay their credit card bills remain entirely exempt from MDR fees.
No Cost Impact for Users: Cardholders can continue paying their bills through standard UPI QR codes or app-based transfers without losing reward points, credit float advantages, or incurring extra costs.
Understanding BBPS Fees: While standard bank-to-bank UPI transfers do not carry MDR, credit card bill payments processed through the Bharat Bill Payment System (BBPS) may incur small convenience or processing fees set directly by participating payment platforms under their own commercial terms—not as part of the UPI MDR framework.
Framework for Jewellery Purchases and High-Value Merchants
For high-value retail transactions, including jewellery purchases, regulatory guidelines mandate that the burden of MDR falls strictly on merchants, not customers:
Consumer Exemption: Merchants and payment platforms are prohibited from passing MDR charges or platform surcharges directly onto buyers.
Capped MDR for Jewellers: Under the revised Person-to-Merchant (P2M) framework for transactions exceeding Rs 2,000, jewellers and high-value merchants absorb a capped MDR of 0.4% (up to a maximum limit of Rs 300 per transaction for purchases of Rs 75,000 and above).
Payment Transparency: While jewellers absorb nominal fees for bank-linked UPI transactions, standard credit card fees continue to apply to credit card swipes and RuPay-credit card UPI transactions.
Consumers are advised that merchant-imposed surcharges on card or UPI payments violate current payment guidelines.
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