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Experience World-Class Jewellery at Joyalukkas Anantapur Showroom

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Joyalukkas, the world’s favourite jeweller, marked a significant milestone in its expansion journey with the grand inauguration of its second showroom in Anantapur on 11th April 2025. The opening celebration was inaugurated by Ms. Palle Sindhura Reddy (MLA-Puttaparthi) in the presence of Mr. Joy Alukkas (CMD, Joyalukkas Group), Mr. Antony Jos (Executive Director, Joyalukkas), Mr. Thomas Mathew (Executive Director, Joyalukkas), Mr. Henry George (COO, Joyalukkas) and our esteemed customers along with other dignitaries.

The new showroom boasts international standard decor, expansive facilities and a commitment to delivering incomparable customer service, in addition to hosting an impressive array of award-winning multi-brand jewellery collections meticulously curated for discerning tastes. Shoppers are taking home an assured free gift with every purchase, adding to the magic of the joyous occasion.

From traditional to contemporary styles, Joyalukkas caters to every occasion and preference. Brands showcased include Anugraha Temple Jewellery, Pride Diamonds, Eleganza Polki Diamonds, Yuva Everyday Jewellery, Apurva Antique Collection and Ratna Precious Stone Jewellery. Furthermore, the latest designs of 2025 in gold and diamonds are also showcased, which are sure to be an irresistible draw to all jewellery enthusiasts.

Joy Alukkas, Chairman and MD of Joyalukkas Group, expressed his thoughts on the new opening “We are delighted to open our latest showroom in Anantapur. This expansion allows us to bring our world-class jewellery and exceptional service closer to our valued customers. Each new showroom is a step towards our vision of ornamenting the world, made possible by the unwavering support of our loyal customers. We warmly invite everyone to visit and experience the joy of jewellery shopping at Joyalukkas.”

The Anantapur showroom is now open to the public, inviting everyone to experience the brilliance and grandeur that Joyalukkas is renowned for. Visit us today and indulge in the finest jewellery selections with the promise of superior service and unmatched quality.

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National News

Svariya Introduces a New Era of Everyday Jewellery with ‘Unleash Jewellery. Not Rules.’ Philosophy

Svariya Redefines Everyday Jewellery with Effortless Style and Wearability

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In an era where personal style is becoming an everyday expression of identity, emerging demi-fine jewellery brand ‘Svariya’ is redefining how jewellery is worn, experienced, and lived in. Built on the philosophy ‘Unleash Jewellery. Not Rules’ the brand challenges long-standing norms that have traditionally defined the jewellery industry.

For years, jewellery has been associated with care instructions- remove before showering, store properly, avoid daily wear. Svariya reimagines this approach by creating pieces that are articulated for real life- effortless, durable, and meant to be donned without hesitation.

Positioned in the fast- growing demi-fine jewellery segment, Svariya offers thoughtfully designed collections crafted using high-quality materials such as stainless steel, silver, zircon stones, and premium gold plating. The brand’s jewellery is anti-tarnish, waterproof, and hypoallergenic, allowing it to seamlessly integrate into everyday routines.

 “At Svariya, we believe jewellery should fit into your life effortlessly,” as quoted by Vishnupriya Singh, who is also the CEO of the brand. “Our philosophy, ‘Unleash Jewellery. Not Rules is about giving every woman the freedom to wear her jewellery without worrying about upkeep.

Designed with a minimalist yet statement-making aesthetic, Svariya’s pieces are created for the smooth transition across occasions, from daily work wear to social gatherings, without compromising on style statement. The brand focuses on versatility and longevity, ensuring that its collections remain relevant beyond seasonal trends.

The emergence of brands like Svariya reflects a broader shift in consumer preferences, where modern women are increasingly seeking products that combine elegance with ease. As lifestyles become more dynamic, jewellery is no longer confined to special occasions but has become an integral part of everyday wear.

With a digital-first approach and a strong focus on product quality, Svariya aims to build a meaningful presence in the affordable luxury jewellery space, catering to consumers who value both aesthetics and functionality. More than just adornment, Svariya represents a mindset—one that encourages confidence, individuality, and effortless style. Through its philosophy, the brand invites consumers to move beyond traditional rules and embrace jewellery as a natural extension of their everyday lives.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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