DiamondBuzz
De Beers Jewellers rebranded as De Beers London
De Beers Jewellers has rebranded as De Beers London in a move designed to emphasize its links with one of the world’s fashion and luxury capitals.And is launching a new brand campaign, fronted by British fashion model, actress and mental health activist Adwoa Aboah
“De Beers Group has been the pioneering diamond expert since 1888, and De Beers London draws on this rich heritage through bold and elegant jewellery that’s inspired by the nature of Africa and transformed with London’s energy and artistic spirit,” the company said as it announced the rebranding.
Aboah, 32, who has has modeled for Calvin Klein, Fendi, DKNY, Alexander Wang, H&M, and Versace in the past, wears pieces from the Talisman collection – combining rough and polished diamonds – and the Enchanted Lotus collection in the new campaign for De Beers London.
De Beers Diamond Jewellers was established in 2001 as a 50:50 joint venture with LVMH, the French luxury goods company. It was renamed De Beers Jewellers in 2017 when De Beers Group acquired the LVMH share, and as of now it is known as De Beers London.
“Building value through scale with De Beers London is a key part of De Beers Group’s Origins strategy and this evolution will help us to reinforce our unique position as the only luxury jewellery house with direct access to natural diamonds at source, ” De Beers said. “As such, it is a pivotal step in our journey to build a strong portfolio of brands.
DiamondBuzz
Dubai Diamond Exchange Expands Board With Three New Appointment
New Board Appointments Strengthen DDE’s Expertise In Global Markets, Governance and Responsible Sourcing.
The Dubai Diamond Exchange (DDE), part of DMCC, has expanded its Board of Directors with the appointment of Neil Ventura, Weizhang Liang and Wafa Jaffery, strengthening its leadership across global diamond markets, governance and responsible sourcing.
The board will continue to be chaired by Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer of DMCC. The new appointments are aimed at reinforcing Dubai’s position as a leading hub for the global diamond and precious stones trade.
Neil Ventura joins as Member and Secretary of the DDE Board. He brings more than 35 years of experience across mining, trading, jewellery and technology, having held senior roles at De Beers and Anglo American. He currently serves as Special Advisor to DMCC’s Precious Stones Ecosystem.
Weizhang Liang, former President of the Guangzhou Diamond Exchange and China’s Kimberley Process focal point for over 15 years, joins the board with extensive expertise in international diamond policy and the Chinese market. He also advised the UAE’s Kimberley Process Chairmanship in 2025.
Wafa Jaffery, a longstanding member of DMCC’s Precious Stones team, was elected to the Board of Directors of the World Diamond Council in 2026. She also serves on the Kimberley Process Task Force and the Responsible Jewellery Council Standards Committee.
Ahmed Bin Sulayem, Chairman of the Dubai Diamond Exchange, said:
The appointments would enhance the exchange’s ability to support the industry’s growth and evolution.
“The strength of the Dubai Diamond Exchange has always been built on the depth of expertise within DMCC’s precious stones ecosystem. These appointments reflect the calibre of leadership that DMCC has developed over many years and reinforce Dubai’s position as one of the world’s leading centres for the diamond and precious stones trade.”
The DDE is the world’s largest diamond tender facility and a major marketplace for rough and polished diamonds, coloured gemstones and pearls. Operating within DMCC, it provides infrastructure and trading facilities that connect miners, manufacturers, traders, financiers and retailers across the global diamond supply chain.
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