DiamondBuzz
De Beers Jewellers rebranded as De Beers London
De Beers Jewellers has rebranded as De Beers London in a move designed to emphasize its links with one of the world’s fashion and luxury capitals.And is launching a new brand campaign, fronted by British fashion model, actress and mental health activist Adwoa Aboah
“De Beers Group has been the pioneering diamond expert since 1888, and De Beers London draws on this rich heritage through bold and elegant jewellery that’s inspired by the nature of Africa and transformed with London’s energy and artistic spirit,” the company said as it announced the rebranding.
Aboah, 32, who has has modeled for Calvin Klein, Fendi, DKNY, Alexander Wang, H&M, and Versace in the past, wears pieces from the Talisman collection – combining rough and polished diamonds – and the Enchanted Lotus collection in the new campaign for De Beers London.
De Beers Diamond Jewellers was established in 2001 as a 50:50 joint venture with LVMH, the French luxury goods company. It was renamed De Beers Jewellers in 2017 when De Beers Group acquired the LVMH share, and as of now it is known as De Beers London.
“Building value through scale with De Beers London is a key part of De Beers Group’s Origins strategy and this evolution will help us to reinforce our unique position as the only luxury jewellery house with direct access to natural diamonds at source, ” De Beers said. “As such, it is a pivotal step in our journey to build a strong portfolio of brands.
DiamondBuzz
Sarine Expands Indian Footprint, Unveils GCAL Laboratory In Mumbai
The facility is located in the SEEPZ, a major hub for India’s gem and jewelry export trade. By establishing a footprint directly within SEEPZ, the company aims to streamline logistics for local manufacturers and international exporters.
Israel-based diamond technology firm Sarine Technologies has officially inaugurated a new GCAL by Sarine jewelry certification and quality assurance laboratory in Mumbai, marking a key expansion in one of the world’s primary gem manufacturing markets. The opening of our SEEPZ lab expands GCAL by Sarine’s capabilities in India into jewelry certification and brings services closer to manufacturers and exporters
The facility is located in the Santacruz Electronics Export Processing Zone (SEEPZ), a major hub for India’s gem and jewelry export trade. By establishing a footprint directly within SEEPZ, the company aims to streamline logistics for local manufacturers and international exporters.
Key Takeaways for Investors and Industry Watchers:
- Strategic Positioning: Operating inside SEEPZ cuts turnaround times for major manufacturers, addressing growing industry demand for localized supply chain efficiency.
- Global Network: The Mumbai lab complements existing GCAL by Sarine grading facilities in Surat—India’s diamond-cutting epicenter—and New York, linking crucial production pipelines directly to the U.S. consumer market.
- Service Expansion: The new center broadens Sarine’s core offerings in the region beyond rough and polished diamond analysis to include full-scale finished jewelry certification.
PNGS Reva Diamonds Unveils Official E‑Commerce Platform, Marking A New Digital Chapter In Omnichannel Luxury
Palmonas Celebrates Its 101st Store, Marking A Journey Built On Trust, Community and A New Way Of Experiencing Jewellery
Imposition Of MDR On UPI Transactions Imposes Additional Financial Burden On Gold Trade Sector — KGSMA
PNGS Reva Diamonds Unveils Official E‑Commerce Platform, Marking A New Digital Chapter In Omnichannel Luxury
GJC Is Concerned and Disappointed With The Introduction Of MDR On UPI Merchant Transactions Above ₹2,000
Imposition Of MDR On UPI Transactions Imposes Additional Financial Burden On Gold Trade Sector — KGSMA
-
National News3 hours agoPNGS Reva Diamonds Unveils Official E‑Commerce Platform, Marking A New Digital Chapter In Omnichannel Luxury
-
National News7 hours agoGJC Is Concerned and Disappointed With The Introduction Of MDR On UPI Merchant Transactions Above ₹2,000
-
National News7 hours agoImposition Of MDR On UPI Transactions Imposes Additional Financial Burden On Gold Trade Sector — KGSMA
-
National News6 hours agoPalmonas Celebrates Its 101st Store, Marking A Journey Built On Trust, Community and A New Way Of Experiencing Jewellery
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.