DiamondBuzz
De Beers Jewellers rebranded as De Beers London

De Beers Jewellers has rebranded as De Beers London in a move designed to emphasize its links with one of the world’s fashion and luxury capitals.And is launching a new brand campaign, fronted by British fashion model, actress and mental health activist Adwoa Aboah
“De Beers Group has been the pioneering diamond expert since 1888, and De Beers London draws on this rich heritage through bold and elegant jewellery that’s inspired by the nature of Africa and transformed with London’s energy and artistic spirit,” the company said as it announced the rebranding.
Aboah, 32, who has has modeled for Calvin Klein, Fendi, DKNY, Alexander Wang, H&M, and Versace in the past, wears pieces from the Talisman collection – combining rough and polished diamonds – and the Enchanted Lotus collection in the new campaign for De Beers London.
De Beers Diamond Jewellers was established in 2001 as a 50:50 joint venture with LVMH, the French luxury goods company. It was renamed De Beers Jewellers in 2017 when De Beers Group acquired the LVMH share, and as of now it is known as De Beers London.
“Building value through scale with De Beers London is a key part of De Beers Group’s Origins strategy and this evolution will help us to reinforce our unique position as the only luxury jewellery house with direct access to natural diamonds at source, ” De Beers said. “As such, it is a pivotal step in our journey to build a strong portfolio of brands.

DiamondBuzz
Zen Diamond Unveils the Soirée Collection: Where Modern Gold Meets Italian Artistry

Zen Diamond, the internationally acclaimed fine jewellery brand, introduces The Soirée Collection — a bold and elegant line of contemporary gold jewellery that blends modern design with the finesse of Italian craftsmanship. Each piece in the collection is thoughtfully designed to elevate evening wear, offering a seamless balance of sophistication and standout style.
Crafted in polished gold and accentuated with exquisite detailing, The Soirée Collection brings together sculptural forms, refined silhouettes, and signature touches that celebrate quiet luxury. From intimate dinners to formal galas, the pieces are designed to make a lasting impression.
A standout piece is the coiled gold bracelet, gracefully encircling the wrist with fluid form and diamond-accented ends, shaped in marquise and round motifs. Inside, Zen’s hidden signature diamond adds a discreet mark of excellence.






The wind chime-inspired necklace features a cascade of layered gold bars anchored by a diamond-set central bar and a sapphire clasp, marrying movement and colour in harmonious rhythm.
Another highlight, a sculptural necklace with a twin-arc design, is crafted in warm gold and finished with a diamond-studded bar at the center, embodying strength and elegance.
Sculptural rings in the collection embrace open-ended forms — one featuring a diamond-set square and arrow motif for a bold contrast, while another showcases closely set pavé diamonds at either end, creating a radiant and modern silhouette.
Completing the collection are refined earrings shaped in an elongated marquise form, enhanced by a rhythmic pattern of alternating diamonds along the inner curve. An iris-inspired stud adds a poetic finish, reflecting Zen Diamond’s commitment to detail and artistry.
With The Soirée Collection, Zen Diamond redefines contemporary glamour — infusing timeless gold with modern edge and impeccable craftsmanship.
DiamondBuzz
AfDB approves $304 million loan to Botswana

The African Development Bank (AfDB) has approved a $304 million loan to support Botswana’s efforts to stabilise its public finances and implement key economic and governance reforms amid falling diamond revenues.
It marks a critical intervention in the country’s ongoing struggle with fiscal instability, primarily driven by a sharp decline in diamond revenues. This analysis examines the context, intent, and expected impact of the loan, as well as the broader economic challenges facing Botswana.
The loan aims to help Botswana navigate a widening fiscal deficit—expected to hit 6.7% of GDP this year—after the economy shrank by 1.7% in 2024, largely due to subdued global demand for diamonds, which account for around 80% of the country’s exports.
The $304 million loan is structured as a one-year general budget support operation for the 2025/26 fiscal year, under the Governance and Economic Resilience Support Programme (GERSP). The program is designed to address two main objectives:
Strengthening fiscal sustainability and transparency: Measures include boosting domestic revenue collection, curbing illicit financial flows, and enhancing the efficiency and accountability of public spending.
Stimulating inclusive economic growth: The program supports micro, small, and medium enterprises (MSMEs), with a particular focus on businesses owned by women and youth, to foster job creation and reduce inequality.
DiamondBuzz
Surat diamond manufacturers implement summer shutdowns on lower demand

Diamond manufacturers in Surat, India’s diamond polishing hub, have begun implementing summer shutdowns for the first time in years as demand for natural stones remains persistently weak and the threat of steep U.S. tariffs looms over the industry.
Traditionally, factories in Surat—home to nearly 4,000 diamond units—take their main annual break during Diwali, remaining operational through the summer months. However, the ongoing downturn has prompted many units to extend Diwali closures and introduce unpaid summer breaks, a move not seen in previous years.
Around 10% of Surat’s diamond factories have declared a summer holiday of at least 15 days, with some major units planning to stay shut until June 6, according to industry sources and local media reports. The closures have triggered an exodus of thousands of migrant workers, many of whom are returning to their hometowns in Saurashtra and North Gujarat as operations wind down.
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