DiamondBuzz
De Beers Jewellers rebranded as De Beers London
De Beers Jewellers has rebranded as De Beers London in a move designed to emphasize its links with one of the world’s fashion and luxury capitals.And is launching a new brand campaign, fronted by British fashion model, actress and mental health activist Adwoa Aboah
“De Beers Group has been the pioneering diamond expert since 1888, and De Beers London draws on this rich heritage through bold and elegant jewellery that’s inspired by the nature of Africa and transformed with London’s energy and artistic spirit,” the company said as it announced the rebranding.
Aboah, 32, who has has modeled for Calvin Klein, Fendi, DKNY, Alexander Wang, H&M, and Versace in the past, wears pieces from the Talisman collection – combining rough and polished diamonds – and the Enchanted Lotus collection in the new campaign for De Beers London.
De Beers Diamond Jewellers was established in 2001 as a 50:50 joint venture with LVMH, the French luxury goods company. It was renamed De Beers Jewellers in 2017 when De Beers Group acquired the LVMH share, and as of now it is known as De Beers London.
“Building value through scale with De Beers London is a key part of De Beers Group’s Origins strategy and this evolution will help us to reinforce our unique position as the only luxury jewellery house with direct access to natural diamonds at source, ” De Beers said. “As such, it is a pivotal step in our journey to build a strong portfolio of brands.
DiamondBuzz
Dholakia Lab Grown Diamond Secures Over Rs 800 Crore Funding
Funding Earmarked For High-Impact Vertical Scaling and Infrastructural Fortification
Dholakia Lab Grown Diamond (DLGD) has successfully executed a definitive investment agreement, securing over Rs 800 crore in a premier growth-stage funding round. This transaction represents one of the most significant capital injections within India’s Lab-Grown Diamond (LGD) ecosystem. The consortium was led by Abakkus PE, with strategic participation from ICICI Ventures IAF5, Amal Parikh, and a syndicate of high-profile institutional investors.
The newly mobilized liquidity is earmarked for high-impact vertical scaling and infrastructural fortification, specifically:
- Production Augmentation: Substantial investment in high-throughput growing technology to meet burgeoning global demand.
- Liquidity Management: Strengthening the working capital framework to support expansive operational cycles.
- Retail Proliferation: Accelerating the strategic rollout of a comprehensive pan-India retail footprint to capture domestic market share.
In a pivot toward high-margin industrial applications, DLGD is leveraging its proprietary synthesis capabilities to produce high-precision single-crystal diamonds. This initiative positions the firm as a critical component supplier for cutting-edge sectors, including:
- Quantum Computing & Semiconductors: Utilizing diamond’s superior thermal conductivity and electronic properties.
- Defense & Optics: Engineering specialized materials for high-stress aerospace and optical environments.
- Thermal Management: Providing heat-dissipation solutions for next-generation hardware.
Leveraging the multi-decade heritage of the Hari Krishna Group, DLGD maintains a robust, fully integrated value chain. This end-to-end oversight—encompassing synthesis, precision polishing, jewelry artisanal manufacturing, and international distribution—solidifies its competitive advantage in the sustainable luxury corridor.
As a pioneer in the sector, DLGD’s early-mover advantage—evidenced by its successful penetration of the US retail market as early as 2018—provides a seasoned foundation for its current expansion. By bridging the gap between luxury aesthetics and deep-tech utility, DLGD is poised to redefine the economic landscape of synthetic carbon structures on a global scale.
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