DiamondBuzz
De Beers Jewellers rebranded as De Beers London
De Beers Jewellers has rebranded as De Beers London in a move designed to emphasize its links with one of the world’s fashion and luxury capitals.And is launching a new brand campaign, fronted by British fashion model, actress and mental health activist Adwoa Aboah
“De Beers Group has been the pioneering diamond expert since 1888, and De Beers London draws on this rich heritage through bold and elegant jewellery that’s inspired by the nature of Africa and transformed with London’s energy and artistic spirit,” the company said as it announced the rebranding.
Aboah, 32, who has has modeled for Calvin Klein, Fendi, DKNY, Alexander Wang, H&M, and Versace in the past, wears pieces from the Talisman collection – combining rough and polished diamonds – and the Enchanted Lotus collection in the new campaign for De Beers London.
De Beers Diamond Jewellers was established in 2001 as a 50:50 joint venture with LVMH, the French luxury goods company. It was renamed De Beers Jewellers in 2017 when De Beers Group acquired the LVMH share, and as of now it is known as De Beers London.
“Building value through scale with De Beers London is a key part of De Beers Group’s Origins strategy and this evolution will help us to reinforce our unique position as the only luxury jewellery house with direct access to natural diamonds at source, ” De Beers said. “As such, it is a pivotal step in our journey to build a strong portfolio of brands.
DiamondBuzz
SA Diplomatic Delegation Visits BDB
Focus On Strengthening Bilateral Ties In The Diamond Sector
A senior diplomatic delegation from South Africa, led by High Commissioner H.E. Professor Anil Sooklal and Consul General Gideon Labane, visited the Bharat Diamond Bourse (BDB) on 29 April, signalling focus on strengthening bilateral ties in the diamond sector.
The delegation was received by Anoop Mehta, President, BDB; Kirit Bhansali, Chairman, GJEPC; Mehul Shah, Vice President, BDB, and other committee members. Officials toured the BDB campus, reviewing its infrastructure and secure trading ecosystem.
South Africa remains a key source of rough diamonds globally, and discussions centred on reinforcing supply stability, expanding trade partnerships, and building long-term value for industry stakeholders. Both sides explored avenues to deepen institutional collaboration across the diamond pipeline.
Highlighting over 200 years of India-South Africa ties, Mehul Shah called for faster visa processing with longer validity for BDB members and employees to ease business operations and support smoother rough diamond flows. He also proposed showcasing rough diamonds from South African producers at the India Diamond Trading Company within the bourse, enabling wider access, particularly for MSMEs, to direct supply from mines.
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SA Diplomatic Delegation Visits BDB
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With Presence In 29 States and 240 Cities and 100+ Accredited-Partners, IAGES Aggressively Grows To 550+ Accredited Partner Outlets Pan India
SA Diplomatic Delegation Visits BDB
Mother’s Day Gifting Edit By Limelight Lab Grown Diamonds: A Thoughtful Sparkle For Every Kind Of Mom
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National News1 hour agoWith Presence In 29 States and 240 Cities and 100+ Accredited-Partners, IAGES Aggressively Grows To 550+ Accredited Partner Outlets Pan India
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DiamondBuzz2 hours agoSA Diplomatic Delegation Visits BDB
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