DiamondBuzz
De Beers India MD Calls for Better Tech to Distinguish Synthetic and Natural Diamonds
De Beers India managing director Amit Pratihari expressed concerns over the lack of transparency in synthetic diamond sales, emphasizing the importance of clear disclosure to consumers. He highlighted the need for proper certification and reliable grading institutions to distinguish natural diamonds from lab-grown ones, adding that the company’s in-house lab, which used to serve only De Beers brands, is now available to other retailers as well. The natural diamond industry, he noted, is collaborating with the Gems and Jewellery Exports Promotion Council and the government to standardize quality certifications and grading parameters.
While Pratihari does not view the synthetic diamond market as direct competition, he acknowledges the growing popularity of lab-grown diamonds and the need for regulation to ensure consumers are well-informed. India, following the Federation Trade Commission (FTC) guidelines, now mandates that synthetic diamonds be clearly labeled as such, with further developments expected in grading standards.
In terms of retail growth, De Beers is optimistic about India’s diamond market, projecting it will grow from $8.5 billion in 2024 to $17 billion by 2030. To tap into this potential, the company plans to significantly increase its retail presence, including opening 100 exclusive outlets for its Forevermark brand, with the goal of reaching $100 million in sales by 2030.
DiamondBuzz
De Beers Rough Diamond Production Up 17 Year-on-Year
The Sequential Recovery Was Even More Striking, With Output Climbing 88% Quarter-on-Quarter From a Heavily Suppressed Q4 2025 Baseline
De Beers rough diamond production up 17% year-on-year to 7.1 million carats for the quarter ended March 31, 2026, is the kind of figure that reads well in a headline. But context transforms interpretation. The sequential recovery was even more striking, with output climbing 88% quarter-on-quarter from a heavily suppressed Q4 2025 baseline — a rebound that reflects operational factors rather than any meaningful surge in consumer demand for natural diamonds.
Both primary growth drivers were operationally predetermined rather than market-responsive. A planned ore release from a new area at the Gahcho Kué joint venture mine in Canada, and the continued processing of higher underground ore volumes at the Venetia mine in South Africa, together accounted for the majority of the year-on-year production increase. These are scheduled outcomes of capital programmes that were set in motion years earlier, not reactive decisions to chase rising diamond prices.
This distinction matters enormously for market interpretation. Production growth driven by mine transition schedules and ore release programmes carries a fundamentally different signal than growth driven by producers ramping up output in response to strengthening demand. In the current environment, De Beers is producing more simply because its mines are at a stage in their operational cycles where more ore is available — not because the market is calling for it.
Furthermore, according to De Beers’ official Q1 2026 production report, the critical distinction for Q1 2026 is that volume and value are moving in opposite directions. A 17% increase in production alongside a 19% decline in average realised price tells a more nuanced story than output data alone can convey. Production guidance for 2026 is unchanged at 21–26 million carats (100% basis). De Beers continues to monitor rough diamond trading conditions in order to align output with prevailing demand. Unit cost guidance for 2026 is unchanged at c.$80/carat
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