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De Beers India MD Calls for Better Tech to Distinguish Synthetic and Natural Diamonds

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De Beers India managing director Amit Pratihari expressed concerns over the lack of transparency in synthetic diamond sales, emphasizing the importance of clear disclosure to consumers. He highlighted the need for proper certification and reliable grading institutions to distinguish natural diamonds from lab-grown ones, adding that the company’s in-house lab, which used to serve only De Beers brands, is now available to other retailers as well. The natural diamond industry, he noted, is collaborating with the Gems and Jewellery Exports Promotion Council and the government to standardize quality certifications and grading parameters.

While Pratihari does not view the synthetic diamond market as direct competition, he acknowledges the growing popularity of lab-grown diamonds and the need for regulation to ensure consumers are well-informed. India, following the Federation Trade Commission (FTC) guidelines, now mandates that synthetic diamonds be clearly labeled as such, with further developments expected in grading standards.

In terms of retail growth, De Beers is optimistic about India’s diamond market, projecting it will grow from $8.5 billion in 2024 to $17 billion by 2030. To tap into this potential, the company plans to significantly increase its retail presence, including opening 100 exclusive outlets for its Forevermark brand, with the goal of reaching $100 million in sales by 2030.

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DiamondBuzz

Love, Light, and Legacy: Jacob & Co. Unveils the $3.4m Angel Cut Diamond Watch

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Forget everything you thought you knew about diamonds being just…sparkly. Jacob & Co. has decided to flip the script—and in true high-drama fashion, it’s not just about shine anymore, it’s about storytelling carved in stone. To mark its 40th anniversary, the maison introduces something that feels less like a gemstone and more like a manifesto: the Angel Cut. Not a remix. Not a tweak. A full-blown reinvention of how a diamond catches light—and attention.

The Angel Cut is defined by its distinctive lozenge-shaped table within a rectangular form with cut corners, designed to precisely control the movement of light. This unique geometry creates a refined, dimensional glow rather than intense sparkle, resulting in a look that is fluid, balanced, and architectural.

Meticulous calibration of crown height, pavilion depth, and facet alignment enhances internal reflection while ensuring even light distribution. By minimizing extinction and softening contrast, the cut produces a seamless, continuous radiance. Its sophisticated optical performance makes it especially effective in low-light settings, such as diamond-set watch cases, where consistent luminosity is essential.

At the heart of this innovation is Jacob Arabo himself. The Angel Cut isn’t just a technical flex; it’s a love letter. Inspired by his wife Angela, the design holds exactly 37 facets—a subtle, intimate nod to their 37-year journey together. In an industry obsessed with carats and clarity, this is something rarer: emotion engineered into geometry.

It’s this duality—precision and passion—that gives the Angel Cut its edge. It exists at the intersection of science and sentiment, where cold, calculated angles somehow translate into warmth, memory, and meaning.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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