DiamondBuzz
De Beers India MD Calls for Better Tech to Distinguish Synthetic and Natural Diamonds
De Beers India managing director Amit Pratihari expressed concerns over the lack of transparency in synthetic diamond sales, emphasizing the importance of clear disclosure to consumers. He highlighted the need for proper certification and reliable grading institutions to distinguish natural diamonds from lab-grown ones, adding that the company’s in-house lab, which used to serve only De Beers brands, is now available to other retailers as well. The natural diamond industry, he noted, is collaborating with the Gems and Jewellery Exports Promotion Council and the government to standardize quality certifications and grading parameters.
While Pratihari does not view the synthetic diamond market as direct competition, he acknowledges the growing popularity of lab-grown diamonds and the need for regulation to ensure consumers are well-informed. India, following the Federation Trade Commission (FTC) guidelines, now mandates that synthetic diamonds be clearly labeled as such, with further developments expected in grading standards.
In terms of retail growth, De Beers is optimistic about India’s diamond market, projecting it will grow from $8.5 billion in 2024 to $17 billion by 2030. To tap into this potential, the company plans to significantly increase its retail presence, including opening 100 exclusive outlets for its Forevermark brand, with the goal of reaching $100 million in sales by 2030.
DiamondBuzz
Alrosa Plans To Expand Diamond Production Through Severalmaz
Outlines An Expansionary Roadmap and Diversification Strategy Amid Market Volatility
Alrosa has confirmed a strategic pivot toward aggressive capacity expansion via its wholly-owned subsidiary, Severalmaz. Currently contributing approximately 10% to the Group’s aggregate output, Severalmaz is slated to become a primary engine for long-term value creation.
Despite prevailing macroeconomic headwinds and a softening in global demand for natural stones, Alrosa reported that the Lomonosov deposit maintained a stable production baseline, yielding an annualized run-rate of approximately 3.5 million carats through FY24 and FY25.
Key Strategic Pillars:
- Operational Resilience: CEO Pavel Marinychev emphasized that Severalmaz serves as a systemically important entity within the Arkhangelsk regional economy, providing a “solid foundation” for the Group’s multi-decade development cycle.
- CAPEX & Exploration: The firm is committed to significant capital expenditure directed toward greenfield exploration and the modernization of existing mining infrastructure to drive operational alpha and safety.
- Portfolio Diversification: To hedge against cyclical diamond market downturns, Alrosa is actively de-risking its balance sheet by diversifying into gold mining and offloading approximately 30% of its inventory to Gokhran to ensure consistent liquidity flows.
- R&D Synergies: The roadmap includes deep integration with regional scientific-industrial hubs to optimize extraction efficiencies and future-proof the production pipeline.
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