National News
Dassani Brothers Wins National Jewellery Award for Bangle/Bracelet/Kada of the Year (Polki/Jadau)
Dassani Brothers, one of India’s renowned names in the jewellery industry, has been honoured with the prestigious “Bangle/Bracelet/Kada of the Year (Polki/Jadau)” award at the 14th Edition of the National Jewellery Awards (NJA) 2025, presented by the All India Gem & Jewellery Domestic Council (GJC) in association with the World Gold Council.
The National Jewellery Awards are considered among the highest accolades in the Indian jewellery sector, celebrating innovation, craftsmanship, and excellence. Dassani Brothers’ win in the Polki/Jadau category is a testament to their exceptional artistry, design leadership, and ability to blend traditional craftsmanship with contemporary elegance.

The award-winning piece is a celebration of nature’s eternal beauty. Inspired by a blooming garden frozen in its most perfect moment, it brings together emerald leaves, ruby buds, and diamond blossoms that capture the freshness of spring. The flowing, vine-like silhouette mirrors the natural curves of branches in full bloom, while a unique detachable mechanism allows the jewel to seamlessly transform between a statement kada, an elegant ring, and a delicate cuff. Crafted in 14kt gold, the piece unites uncut Polki diamonds for regal heritage, brilliant-cut diamonds for modern sparkle, and exquisite emerald cabochons, carved leaves, and rubies for lush vibrancy—making it a versatile masterpiece of both design and craftsmanship.

Speaking on the recognition, Sumit Dassani, Partner at Dassani Brothers, said, “We are truly honoured to receive this award on such a prestigious platform. This recognition reinforces our commitment to preserving India’s rich jewellery heritage while continuously innovating to meet the aspirations of today’s customers. We dedicate this win to our team of artisans whose skill and passion bring every creation to life.”
Over the years, Dassani Brothers has carved a niche for itself with its exquisite designs, intricate detailing, and timeless creations, making it a trusted choice for jewellery connoisseurs across the country and beyond.
Here’s the embed link in one line: “`html “`This award further strengthens their position as leaders in luxury jewellery, setting new benchmarks in the Polki and Jadau segment.
National News
GJEPC launches ‘ JewelStart’ -India’s first dedicated innovation & incubation centre for the GJ industry
IIJS Bharat Signature 2026 witnessed a defining moment for India’s gem and jewellery industry with the launch of JewelStart, GJEPC’s first dedicated innovation, incubation and acceleration platform for gems, jewellery and allied startups. Unveiled at the show in Mumbai on 10th January 2026, JewelStart signals a deliberate move to embed structured innovation, entrepreneurship and technology-led problem solving into the industry’s growth story.


Conceived as an industry-led incubation platform, JewelStart has been designed to address the specific needs of the gem and jewellery value chain. The initiative aims to enable start-ups, MSMEs to transform ideas into scalable, market-ready enterprises, while fostering collaboration between industry, academia, investors and government bodies. Through this initiative, GJEPC seeks to further reinforce India’s position as the “Jeweller to the World.”
On the occasion, GJEPC also signed a series of strategic Memorandums of Understanding (MoUs) to strengthen the JewelStart ecosystem and enable multi-stakeholder collaboration. The MoUs were signed between Kirit Bhansali, Chairman, GJEPC and Shaji Varghese, CEO, Society for Innovation and Entrepreneurship (SINE), IIT Bombay; A Panigrahi, Senior Professor and PhD Scholar, National Institute of Design (NID), Ahmedabad; Hitesh Sachdev, Head – Startup Engagements and Investments, ICICI Bank Ltd; Narayanan Naduvath, State Operation Head, Indusind Bank Ltd; and Mitesh Shah, Co-founder, Inflection Point Ventures.
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