National News
Dassani Brothers Wins National Jewellery Award for Bangle/Bracelet/Kada of the Year (Polki/Jadau)
Dassani Brothers, one of India’s renowned names in the jewellery industry, has been honoured with the prestigious “Bangle/Bracelet/Kada of the Year (Polki/Jadau)” award at the 14th Edition of the National Jewellery Awards (NJA) 2025, presented by the All India Gem & Jewellery Domestic Council (GJC) in association with the World Gold Council.
The National Jewellery Awards are considered among the highest accolades in the Indian jewellery sector, celebrating innovation, craftsmanship, and excellence. Dassani Brothers’ win in the Polki/Jadau category is a testament to their exceptional artistry, design leadership, and ability to blend traditional craftsmanship with contemporary elegance.

The award-winning piece is a celebration of nature’s eternal beauty. Inspired by a blooming garden frozen in its most perfect moment, it brings together emerald leaves, ruby buds, and diamond blossoms that capture the freshness of spring. The flowing, vine-like silhouette mirrors the natural curves of branches in full bloom, while a unique detachable mechanism allows the jewel to seamlessly transform between a statement kada, an elegant ring, and a delicate cuff. Crafted in 14kt gold, the piece unites uncut Polki diamonds for regal heritage, brilliant-cut diamonds for modern sparkle, and exquisite emerald cabochons, carved leaves, and rubies for lush vibrancy—making it a versatile masterpiece of both design and craftsmanship.

Speaking on the recognition, Sumit Dassani, Partner at Dassani Brothers, said, “We are truly honoured to receive this award on such a prestigious platform. This recognition reinforces our commitment to preserving India’s rich jewellery heritage while continuously innovating to meet the aspirations of today’s customers. We dedicate this win to our team of artisans whose skill and passion bring every creation to life.”
Over the years, Dassani Brothers has carved a niche for itself with its exquisite designs, intricate detailing, and timeless creations, making it a trusted choice for jewellery connoisseurs across the country and beyond.
Here’s the embed link in one line: “`html “`This award further strengthens their position as leaders in luxury jewellery, setting new benchmarks in the Polki and Jadau segment.
National News
Minimal. Modern. Masculine. | DiAi Men’s Collection
DiAi Designs’ men’s collection celebrates modern masculinity through timeless craftsmanship and understated luxury. Crafted in gold and sustainable lab-grown diamonds, each piece is designed to complement his individuality – from everyday elegance to statement occasions, redefining what it means to wear strength with style.
Here are some of our favourites for the season:

Gold Bar Men’s Bracelet – Alternating with gold and diamonds, this subtle sparkle is for the man who has a minimal style. Feels sleek and completes the look with it’s neat and parallel design.
Gold Rope Bracelet – The strength and flexibility of a rope is the major inspiration for this design. Classic and stylish, this bracelet gives a sleek and refined look. A definite must-have for his everyday!


The Alpha Men’s Ring – With its slightly elevated centre diamond, this design embodies power and poise. Available in rose or yellow gold, with white gold detailing for a bold yet elegant finish
The Macho Men’s Ring – Twelve diamonds set along a textured, graduating gold band – bold yet comfortable. A perfect balance of strength and sophistication for the man who owns his style.


The Chic Cufflinks Pair – These rectangular domed cufflinks are for the men who love to keep their style classic & chic. The dual toned gold with the double diamonds gives it the perfect balance of sparkle and subtle
The Rubik’s Cufflinks – A pair of cufflinks that are designed to make the most of the negative spaces. An airy yet statement wear!

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