National News
Dassani Brothers Wins National Jewellery Award for Bangle/Bracelet/Kada of the Year (Polki/Jadau)
Dassani Brothers, one of India’s renowned names in the jewellery industry, has been honoured with the prestigious “Bangle/Bracelet/Kada of the Year (Polki/Jadau)” award at the 14th Edition of the National Jewellery Awards (NJA) 2025, presented by the All India Gem & Jewellery Domestic Council (GJC) in association with the World Gold Council.
The National Jewellery Awards are considered among the highest accolades in the Indian jewellery sector, celebrating innovation, craftsmanship, and excellence. Dassani Brothers’ win in the Polki/Jadau category is a testament to their exceptional artistry, design leadership, and ability to blend traditional craftsmanship with contemporary elegance.
The award-winning piece is a celebration of nature’s eternal beauty. Inspired by a blooming garden frozen in its most perfect moment, it brings together emerald leaves, ruby buds, and diamond blossoms that capture the freshness of spring. The flowing, vine-like silhouette mirrors the natural curves of branches in full bloom, while a unique detachable mechanism allows the jewel to seamlessly transform between a statement kada, an elegant ring, and a delicate cuff. Crafted in 14kt gold, the piece unites uncut Polki diamonds for regal heritage, brilliant-cut diamonds for modern sparkle, and exquisite emerald cabochons, carved leaves, and rubies for lush vibrancy—making it a versatile masterpiece of both design and craftsmanship.
Speaking on the recognition, Sumit Dassani, Partner at Dassani Brothers, said, “We are truly honoured to receive this award on such a prestigious platform. This recognition reinforces our commitment to preserving India’s rich jewellery heritage while continuously innovating to meet the aspirations of today’s customers. We dedicate this win to our team of artisans whose skill and passion bring every creation to life.”
Over the years, Dassani Brothers has carved a niche for itself with its exquisite designs, intricate detailing, and timeless creations, making it a trusted choice for jewellery connoisseurs across the country and beyond.
Here’s the embed link in one line: “`html “`This award further strengthens their position as leaders in luxury jewellery, setting new benchmarks in the Polki and Jadau segment.
National News
IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses
The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.
An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.
The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.
Kaushlendra Sinha, CEO, IAGES, said:
“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”
IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.
Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:
“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”
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