National News
Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary
Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.
The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.
Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”
Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.
The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.
Joining Dr B Govindan , Jaya Govindan and Suhas MS , MD Bhima Jewellery in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,
Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.
National News
Raj Diamonds Collaborates With Gaurav Gupta For A Diwali Campaign Celebrating Relationships, Family and Togetherness
This Diwali, Raj Diamonds collaborates with couturier Gaurav Gupta on a special campaign celebrating the spirit of togetherness, the bonds of family and the relationships that make every celebration meaningful. Bringing together fine jewellery and contemporary couture, the campaign honours the role of jewellery in marking cherished moments, expressing individuality and connecting generations.
Featuring Bipasha Basu and Karan Singh Grover, Diipa Büller Khosla and Oleg Büller, Subiksha Shivakumar and Akshara Shivakumar, alongside Jaya Raheja, the campaign brings together personalities who each adorned Raj Diamonds jewellery in their own distinctive style. A blend of traditional and contemporary creations reflects the versatility of the brand’s design language, where heritage craftsmanship meets modern expression.
With a commitment to exceptional craftsmanship, innovative design and the sourcing of rare gemstones, Raj Diamonds creates jewellery that celebrates both individuality and tradition. Its distinctive repertoire spans intricate South Indian gold jewellery embellished with diamonds, rubies and emeralds, alongside contemporary, meticulously engineered creations. The collaboration with Gaurav Gupta brings these sensibilities together in a visual celebration of artistry, personal style and cultural heritage.
Speaking on this special occasion, Eshwar Surana, Director, Raj Diamonds, said:
“Diwali is a celebration of family, togetherness and the relationships we cherish. At Raj Diamonds, we believe jewellery becomes part of these stories, carrying personal meaning across generations while allowing every individual to express their own style. Our collaboration with Gaurav Gupta brings this sentiment to life through a shared appreciation for craftsmanship, creativity and the beauty of self-expression.”
At its heart, the campaign reflects the essence of Diwali: a time to honour relationships, create lasting memories and celebrate the people who bring meaning to every occasion.
Raj Diamonds Collaborates With Gaurav Gupta For A Diwali Campaign Celebrating Relationships, Family and Togetherness
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