National News
Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary
Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.
The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.
Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”
Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.
The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.
Joining Dr B Govindan , Jaya Govindan and Suhas MS , MD Bhima Jewellery in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,
Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.
Amoura, the contemporary fine jewellery label by D.P. Jewellers, marked International Women’s Day with an elegant and thoughtfully curated celebration in Indore. The exclusive gathering brought together women for an evening dedicated to wellness, community, and self-expression.
Hosted at DEUCE, the invite-only event reflected Amoura’s philosophy of celebrating modern women who effortlessly balance strength with elegance in their everyday lives. The evening created a warm and engaging space for guests to connect, unwind, and celebrate the spirit of womanhood.
As part of the celebration, guests were also introduced to Amoura’s contemporary jewellery collection — delicate, lightweight designs thoughtfully created to complement a woman’s everyday lifestyle. From professional workdays to festive occasions, the collection highlights versatile pieces that add a subtle yet refined sparkle to every moment.
Speaking on the occasion, Aman Kataria, SM Business Development at D.P. Jewellers, shared, “At Amoura, our vision is to create jewellery that truly reflects the lifestyle of modern women — elegant, expressive, and versatile enough to be worn every day. Celebrating Women’s Day through such meaningful experiences allows us to connect with our customers beyond jewellery and honour the strength, individuality, and confidence that women bring to every aspect of life.”
Adding to this, Sujal Kataria, SM Business Development at D.P. Jewellers, said,“Amoura represents a fresh and contemporary approach to fine jewellery, designed for women who appreciate style, comfort, and versatility. Through initiatives like this Women’s Day celebration, we aim to create meaningful experiences for our customers while showcasing jewellery that seamlessly becomes a part of their everyday lives.”
Through initiatives like this, Amoura by D.P. Jewellers continues to strengthen its positioning as a modern jewellery brand that resonates with today’s women, offering fine jewellery that is contemporary, versatile, and designed for everyday wear.
The Amoura collection is available across all stores of D.P. Jewellers.
Source:D.P. Jewellers
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