National News
Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary
Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.
The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.
Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”
Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.
The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.
Joining Dr B Govindan , Jaya Govindan and Suhas MS , MD Bhima Jewellery in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,
Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.
National News
Divine Solitaires Announces Special Dhanteras Offers On Diamond Coins
The Festive Offer, Available From 26 October To 6 November, Includes Assured Gifts, A Lucky Draw and Price Protection
Divine Solitaires, India’s leading natural diamond solitaires brand, is offering special Dhanteras benefits on its Diamond Coins from 26 October to 6 November 2026. The offer includes an assured gift with every eligible purchase, a lucky draw with 100% cashback vouchers for 10 customers, and price protection.
Dhanteras is considered an auspicious occasion to welcome prosperity and good fortune, with many families purchasing precious metals and jewellery as part of the tradition. Divine Solitaires’ Diamond Coin brings natural diamonds into this festive tradition and is available in three variants: a 1-gram coin featuring a 0.10-carat diamond, a 2-gram coin featuring a 0.14-carat diamond, and a 3-gram coin featuring a 0.18-carat diamond.
As part of the Dhanteras offer, customers purchasing any of the three Diamond Coin variants will receive a Laxmi Ji gold frame as an assured gift. Additionally, 10 customers will be selected through a lucky draw to receive a 100% cashback voucher, redeemable against their next purchase.
The offer also includes price protection, allowing customers to benefit if gold prices fall before delivery while remaining protected against price increases. This gives customers added assurance when making their festive purchase.
Commenting on the evolving diamond industry, Jignesh Mehta, Founder and MD of Divine Solitaires, said:
“Dhanteras has traditionally been associated with bringing home precious possessions as a symbol of prosperity and good fortune. Over the years, the way consumers celebrate this occasion has evolved, creating opportunities for natural diamonds to become a part of these meaningful traditions. I believe the future of the Indian diamond industry lies in building greater consumer awareness, strengthening trust and making natural diamonds more accessible to a wider audience. At Divine Solitaires, we remain committed to contributing to this evolution through our focus on quality, transparency and innovation.”
Each Divine Solitaires Diamond Coin features natural diamonds cut in the brand’s 8Hearts8Arrows pattern. The brand’s focus on quality and transparency is supported by a quality guarantee certificate based on 123 quality checks. Divine Solitaires also offers upgrade and buyback facilities, subject to applicable terms and conditions.
The Dhanteras offer is available from 26 October to 6 November 2026. Terms and conditions apply.
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