National News
Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary
Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.
The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.
Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”
Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.
The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.
Joining Dr B Govindan , Jaya Govindan and Suhas MS , MD Bhima Jewellery in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,
Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.
National News
VBJ To Host Its First-Ever Exclusive Jewellery Exhibition In Mettupalayam
~ A Specially Curated Showcase Of Timeless Gold, Diamond, and Solitaire Collections ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host its first-ever exclusive jewellery exhibition in Mettupalayam on 19th & 20th June at Hotel EMS Mayura, 212, Coimbatore Road, Mettupalayam – 641301. The two-day showcase will offer customers in and around the region a unique opportunity to experience VBJ’s celebrated collections without having to travel to larger cities.
The exhibition will feature a thoughtfully curated range of gold, diamond, and solitaire jewellery, including bridal collections, contemporary designs, necklaces, bangles, earrings, rings, lightweight jewellery, and statement creations. Each piece reflects VBJ’s legacy of design excellence, artistry, and timeless elegance, catering to both traditional and modern jewellery preferences.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“We are delighted to bring the VBJ experience to Mettupalayam for the very first time. Tamil Nadu has been an integral part of our 125-year journey, and we believe customers across the state deserve access to the finest jewellery collections and personalised service that define VBJ. We look forward to meeting customers in Mettupalayam and presenting designs that celebrate both heritage and contemporary aesthetics.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, shared:
“Jewellery preferences are evolving, with customers seeking pieces that are versatile, meaningful, and design-led. This exhibition has been curated to reflect these changing aspirations, offering everything from traditional bridal jewellery to contemporary creations that suit modern lifestyles.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Building on its 125-year legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road. The Mettupalayam exhibition reflects the same commitment to making VBJ’s heritage, design excellence, and personalised jewellery experience more accessible. The exhibition will remain open from 11 AM to 8 PM on both days.
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