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Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary

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Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.

The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.

Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”

Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.

The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.

Joining Dr B Govindan , Jaya Govindan  and Suhas MS , MD Bhima Jewellery  in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,

Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.

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National News

India-Oman CEPA Opens New Export Corridor As First Gold Jewellery Shipment Departs From Kolkata

First Duty-Free Gold Jewellery Consignment Under The India-Oman CEPA Departs From Kolkata, Paving the Way For Stronger Trade Ties and An Estimated Fivefold Growth In Exports To Oman Over The Next Three Years.

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In a significant milestone for India’s gems and jewellery sector, the first shipment of gold jewellery from Kolkata to Oman under the India-Oman Comprehensive Economic Partnership Agreement (CEPA) was dispatched today, marking the commencement of direct duty-free exports from Eastern India to the Sultanate of Oman. The maiden consignment, exported by Kolkata-based jewellery manufacturer Wonder Jewels, was flagged off in the presence of Smt. Arti Saxena, IRS, Commissioner of Customs, Kolkata (Airport & Air Cargo Complex) and Shri Pankaj Parekh, Regional Chairman, Eastern Region, GJEPC and other officials.

The India-Oman CEPA, which came into force on 1 June 2026, provides duty-free access for Indian gold jewellery and diamonds in the Omani market, enhancing the competitiveness of Indian products and creating new opportunities for exporters. The agreement is expected to strengthen direct trade links between the two countries while reducing dependence on intermediary trade routes.

Oman represents a promising destination for Indian gems and jewellery exports. India’s exports of gems and jewellery to Oman currently stand at around USD 35 million, including approximately USD 10 million in gold jewellery exports. Industry estimates indicate that exports to Oman could increase to nearly USD 150 million over the next three years, driven by improved market access and growing demand for Indian jewellery in the region.

Commenting on the development, Kirit Bhansali, Chairman, GJEPC, said:

“We have already witnessed the positive impact of India’s trade agreements, particularly the India-UAE CEPA and the India-Australia ECTA, in expanding market access and creating new opportunities for our exporters. Despite geopolitical uncertainties and the challenges posed by evolving tariff regimes during FY 2025-26, the gems and jewellery sector delivered exports of nearly USD 28 billion, reflecting the resilience of the industry and the benefits of market diversification.

We are confident that the India-Oman CEPA will further strengthen India’s presence in the Gulf region and open new avenues for export growth. We thank the Government of India for its continued efforts to secure trade agreements that support the growth and global competitiveness of our industry.”

Pankaj Parekh, Regional Chairman, Eastern Region, GJEPC, said:

“The first shipment from Kolkata under the India-Oman CEPA highlights the growing role of Eastern India in India’s gems and jewellery export ecosystem. Direct duty-free access to the Omani market will eliminate the need for costly routing through the UAE, making Indian jewellery more competitive while enabling faster deliveries and greater efficiency. The agreement opens up new business opportunities for exporters from the region, and we expect this development to encourage more companies to explore Oman and the wider Gulf market.”

Industry stakeholders believe the India-Oman CEPA will further strengthen bilateral trade and position Oman as an important gateway for Indian jewellery exports to the wider Gulf region.

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