National News
Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary
Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.
The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.
Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”
Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.
The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.
Joining Dr B Govindan , Jaya Govindan and Suhas MS , MD Bhima Jewellery in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,
Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.
National News
Senco Gold & Diamonds Brings Festive Cheer With “Dhanteras Shagun”, Offering Exclusive Savings and Rewards
The Festive Offer Features Up To ₹14,000 Off Per 10 Grams On Gold Jewellery, Up To 36% Off On Diamond Value, and Lucky Draw Prizes Including Gold Worth ₹1.20 Crore and An iPhone 18 Pro.
As Dhanteras approaches, Senco Gold & Diamonds has announced “Dhanteras Shagun”, a special festive offer celebrating the tradition of buying gold and jewellery during this auspicious time of the year. The offer will be available across Senco Gold & Diamonds showrooms from 26 October to 8 November 2026.
Dhanteras holds special significance in Indian households, with gold purchases traditionally associated with prosperity, good fortune and new beginnings. Through this campaign, Senco Gold & Diamonds aims to make festive jewellery shopping more rewarding while offering customers an opportunity to explore its diverse collections.
As part of the offer, customers can avail up to Rs 14,000 off per 10 grams on gold jewellery and up to 36% off on natural diamond value. The offer also includes 0% deduction on old gold exchange. Customers can participate in a lucky draw featuring prizes including gold worth ₹1.20 crore and an iPhone 18 Pro. An assured gift is available on every purchase, while SBI Credit Card holders can avail an instant discount of up to ₹7,500, subject to applicable terms and conditions.
Commenting on the occasion, Suvankar Sen, CEO and Managing Director of Senco Gold Limited, said:
“Dhanteras is deeply rooted in our cultural traditions and represents prosperity, optimism and new beginnings. Gold has always held a special place in these celebrations, bringing families together across generations. With Dhanteras Shagun, we hope to make this festive occasion even more meaningful for our customers. At Senco, we believe jewellery is not just an adornment but also a part of the memories, traditions and milestones that families cherish over the years.”
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, added:
“Dhanteras is an auspicious occasion that celebrates prosperity, new beginnings and the joy of bringing home something precious. At Senco Gold & Diamonds, we aim to make every festive purchase meaningful by bringing together exquisite designs, timeless craftsmanship and attractive offers. With our special Dhanteras offers, we make this festive purchase even more rewarding, giving customers more reasons to celebrate with jewellery they will cherish for years to come.”
Senco Gold & Diamonds offers an extensive and diverse jewellery portfolio this festive season. From gold coins, a popular choice during Dhanteras, to exquisite gold and natural diamond jewellery, Senco’s expansive offerings ensure there is something for every festive celebration, gifting occasion and milestone.
Customers can visit their nearest Senco Gold & Diamonds showroom from 26 October to 8 November 2026 to avail the Dhanteras Shagun offer. Terms and conditions apply.
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