National News
Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary
Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.
The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.

Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”
Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.
The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.
Joining Dr B Govindan , Jaya Govindan and Suhas MS , MD Bhima Jewellery in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,
Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.
National News
Kushals Fashion Jewellery Unveils a New Festive Collection for Karwa Chauth: Jewellery Made for the Moonlight
The collection blends Kundan, Zircon and gold-plated jewellery with BIS Hallmarked 92.5 silver mangalsutras, bringing traditional elegance and contemporary style to Karwa Chauth celebrations.
Karwa Chauth is an occasion marked by festive dressing, traditional rituals and jewellery that completes the celebration look. From statement pieces for the puja to elegant designs for the evening, jewellery adds colour and character to the festivities.

This Karwa Chauth, Kushals Fashion Jewellery introduces a new festive collection that brings together Indian design elements and a modern, fashion-forward feel. The range features Kundan and Zircon (American Diamond) jewellery, with pieces that are 18K gold-plated with a premium finish. It also includes mangalsutras crafted in BIS Hallmarked 92.5 silver, offering a mix of statement festive jewellery and versatile designs.

The collection features statement earrings, necklace sets, bangles, kadas, cuffs, rings and bracelets, alongside mangalsutras in different lengths and styles. From bold designs with colourful stone accents to delicate pieces with subtle detailing, the range brings together a variety of styles for the festive season. Intricate Kundan work, sparkling Zircon stones and rich red and green accents add colour and character to the designs, while the mix of statement and minimal pieces offers options for different festive looks.

The mangalsutra range combines traditional motifs with contemporary designs, offering versatile options for everyday wear and festive occasions. Crafted in BIS Hallmarked 92.5 silver, the range includes bracelet-style mangalsutras with floral details, shorter designs featuring teardrop and heart-shaped Zircon stones, and longer Kundan pendants with peacock and floral motifs, emerald-green accents and pearl drops.
With this collection, Kushals Fashion Jewellery brings together Indian tradition and modern style, giving women more ways to flaunt their festive look at Karwa Chauth.
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