National News
Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary
Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.
The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.

Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”
Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.
The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.
Joining Dr B Govindan , Jaya Govindan and Suhas MS , MD Bhima Jewellery in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,
Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.
National News
This Raksha Bandhan, Turn A Timeless Bond Into A Keepsake With Palmonas
Turning A Timeless Tradition Into A Keepsake Of Sibling Love
Raksha Bandhan has always been about more than a thread tied around a brother’s wrist. It is a celebration of a bond built over years, from childhood arguments and inside jokes to being each other’s constant through life’s biggest moments. As siblings grow older, the relationship may evolve, but the feeling behind it only becomes stronger.
This Raksha Bandhan, Palmonas brings a contemporary touch to the traditional ritual with its Rakhi collection, designed to celebrate the sibling bond in a way that can be cherished beyond the festival. Palmonas’ Rakhis bring this thought to life by transforming a familiar festive symbol into a keepsake that can be worn and treasured even after Raksha Bandhan. The collection features two distinct options, each offering a different take on the timeless ritual.


The Demi-fine® Rakhi is crafted from Stainless Steel with an 18K gold-tone finish, bringing together contemporary design and meaningful symbolism. The collection features the Harmony Mandala Rakhi, accented with 9 cubic zirconia stones, which symbolizes harmony and balance. Inspired by the mandala, its intricate design reflects the togetherness shared between siblings. The Eternal Tree of Life Rakhi draws inspiration from the symbol of the Tree of Life, representing prosperity, growth and strength. The Guiding Star Rakhi, embellished with 10+ cubic zirconia stones, symbolizes guidance, hope, and protection, reflecting the special bond between siblings and the promise of always being there for one another. Each design is finished with a comfortable knotted thread, bringing together thoughtful symbolism and contemporary craftsmanship.


For those looking for something more timeless, the Silver Rakhi collection is crafted from fine silver, offering a refined take on the traditional Rakhi. The Eternal Infinity BRO Fine Silver Rakhi, designed for brothers, features two white cubic zirconia stones and symbolizes the strength and lifelong bond between siblings. The Eternal Evil Eye Fine Silver Rakhi features the iconic Evil Eye motif, a classic symbol of protection and good fortune, thoughtfully designed to celebrate the unbreakable bond between siblings.
At its heart, Raksha Bandhan is about showing up for each other. The gifts may change with time, but the emotion remains the same. With its Rakhi collection, Palmonas celebrates this evolving expression of sibling love, giving a familiar tradition a modern, wearable form that can become a lasting reminder of the bond between brothers and sisters.
Because some bonds deserve more than a moment, they deserve a keepsake.
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