National News
Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary
Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.
The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.

Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”
Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.
The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.
Joining Dr B Govindan , Jaya Govindan and Suhas MS , MD Bhima Jewellery in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,
Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.
National News
BIS Introduces The Silver Refinery Certification Scheme; Framework Introduces “India Good Delivery For Silver”
Buyers, Institutional Investors, and Jewelers Are Guaranteed Strict Adherence To Exact Quality, Testing, and Traceability Standards. Silver From Any BIS-Approved Refinery Ensures A Verified Fineness and Purity
The Bureau of Indian Standards (BIS) has officially prioritized the domestic bullion sector by introducing the Silver Refinery Certification Scheme, that involved critical inputs and efforts by IBJA.
Mirroring the long-established certification ecosystem for gold, this framework introduces a structured “India Good Delivery for Silver” standard specifically tailored for silver bars and coins.
Buyers, institutional investors, and jewelers are guaranteed strict adherence to exact quality, testing, and traceability standards. Silver from any BIS-approved refinery ensures a verified fineness and purity.
Surendra Mehta, National Secretary- IBJA, said:

“BIS is introducing the Silver Refinery Certification Scheme, an initiative that involved critical inputs and efforts by IBJA. Mirroring the long-established certification ecosystem for gold, this framework introduces a structured India Good Delivery for Silver. Now, silver from any BIS-approved refinery ensures a verified fineness and purity. This will gradually end the impure silver bar market.”
Market structures have already evolved alongside this rollout. The Multi Commodity Exchange (MCX) aligned its exchange delivery protocols to accept BIS-standard domestic silver, allowing empanelled Indian refiners to fulfill physical delivery contracts directly on the exchange.
By formalizing the local refining of silver (including silver recovered as a by-product of gold dore), this scheme strengthens the domestic precious metals ecosystem in line with Aatmanirbhar Bharat objectives
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