National News
Celebrating 100 years of Bhima Jewellery:Coffee table book launched at GJS 2025 to mark Bhima Jewellery’s centenary
Trust, tradition, and timeless craftsmanship took center stage as the Indian jewellery fraternity came together to commemorate a historic moment—100 years of Bhima Jewellery. The centennial celebration was marked by the grand unveiling of a commemorative coffee table book at the prestigious GJS 2025 chronicling the illustrious journey of one of India’s most respected jewellery houses.
The book, a visual and narrative tribute, beautifully captures the evolution of Bhima Jewellery—from a modest store established in 1925 by visionary founder Bhima Bhattar to a household name synonymous with quality, trust, and excellence in jewellery.

Addressing an emotional gathering, Dr. B Govindan, Chairman of Bhima Jewellery, reflected on the brand’s humble origins in Kerala. With heartfelt reverence, he paid tribute to his father, Bhima Bhattar, whose entrepreneurial spirit and unwavering commitment to integrity laid the foundation for the century-old legacy.“This is not just a celebration of a business milestone,” Dr. Govindan said, “but a testament to the enduring values that have guided us—trust, craftsmanship, and our deep-rooted connection with our customers. I express my deepest gratitude to the entire jewellery fraternity for their unwavering love and support throughout this journey.”
Industry veterans, peers, and admirers lauded Bhima Jewellery’s role in shaping India’s modern jewellery landscape while staying true to its traditional roots. The event was a blend of nostalgia and pride, underscoring how heritage brands like Bhima continue to inspire generations in a rapidly evolving industry.
The coffee table book, rich with archival photographs, design evolution, family anecdotes, and cultural context, now stands as a collector’s piece and a symbol of enduring legacy—celebrating not just 100 years of Bhima, but also a century of trust.
Joining Dr B Govindan , Jaya Govindan and Suhas MS , MD Bhima Jewellery in the celebrations were Rajesh Rokde,Chairman GJC, Avinash Gupta Vice Chairman GJC, Saiyam Mehra IPC GJC and Convenor GJS,Sachin Jain, Regional CEO India-World Gold Council, Vaishali Banerjee, MD – Platinum Guild International (PGI), India,
Dr Chetan Kumar Mehta, President – Jewellery Division – IBJA, President – JAB, CMD Laxmi Diamonds, Bengaluru and Sumesh Wadhera, MD – AOJ Media.
National News
Senco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
Up to 20% Off on Diamond Value | Up to 30% Off on Gold Making Charges | Up to ₹200 off Per Gram on Gold Jewellery | 0% Deduction on Old Gold Exchange
On the auspicious occasion of Ganesh Chaturthi, also known as Vinayaka Chaturthi in several parts of India, Senco Gold & Diamonds brings together a selection of Lord Ganesha jewellery from its collection, picked to mark the occasion. Celebrated as the day that welcomes Lord Ganesha, the remover of obstacles, into homes, the ten-day festival is a time when families across the country turn to jewellery that carries both faith and everyday elegance, from festive gifting to daily wear. To mark the occasion, Senco Gold & Diamonds is also offering up to 20% off on diamond value on natural diamond jewellery, up to 30% off on gold jewellery making charges, up to ₹200 off per gram on gold jewellery, and 0% deduction on old gold exchange, across stores and online. Terms and conditions apply.
Inspired by the spirit of the occasion, these Ganesha pieces bring together spiritual symbolism, refined design and master craftsmanship. Among the picks are finely crafted pendants in gold, diamond and platinum depicting Lord Ganesha, a striking men’s gold ring with an intricately detailed Ganesha motif, and a diamond-studded Om Ganesha bangle that brings together two symbols of auspiciousness in a single design. From everyday statement pieces to festive centrepieces, each design balances devotion with wearability.



Handcrafted by master artisans and BIS hallmarked, every piece reflects Senco’s commitment to purity, precision and enduring design, where faith is expressed through craftsmanship and each piece becomes a quiet companion to life’s blessings.
This Ganesh Chaturthi, Senco Gold & Diamonds celebrates the spirit of new beginnings with jewellery that goes beyond adornment, becoming part of rituals, blessings, memories and the joy of welcoming Bappa home.
“Ganesh Chaturthi holds a special place in our hearts as we welcome Ganpati Bappa with devotion and joy. At Senco, we see it as a celebration of wisdom, prosperity and new beginnings. Our Ganesha jewellery reflects faith, heritage and enduring craftsmanship, created to be treasured today and across generations.”- Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds
Ganesh Chaturthi Special Picks:

Octa Bless Platinum Pendant
22K Yellow Gold Ganesha Pendant


Grand Ganesha Men Gold Ring
Ganesha Bliss Gold Pendant Set


18K Yellow Gold Diamond Ganesh Pendant
Cute Diamond Ganesha Pendant


Om Ganesha Diamond Noa Bangle
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